Issue 64 English / March-April 2011 - Egyptian Chefs Association

Issue 64 English / March-April 2011 - Egyptian Chefs Association Issue 64 English / March-April 2011 - Egyptian Chefs Association

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EGYPT<br />

The Art of Making History


{Contents}<br />

Contents<br />

Chef’s Corner<br />

<strong>Issue</strong> <strong>64</strong><br />

<strong>March</strong> - <strong>April</strong> <strong>2011</strong><br />

Editorial<br />

Markus J. iten 3<br />

ahmed El Nahas 4<br />

World <strong>Chefs</strong> Without Borders<br />

<strong>Chefs</strong> help at Salloum Border 5<br />

Donor list humanitarian aid at Salloum 33<br />

<strong>Egyptian</strong> Food Bank, a roadmap to Fight hunger 7<br />

Features<br />

italian Cuisine… Beyond pizza & pasta 9<br />

how to Open Oysters 14<br />

recipes<br />

Mother’s Day Cake 15<br />

Easter Cake 16<br />

profile<br />

Ferran adrià…the Salvador Dalí of the Kitchen 17<br />

Training<br />

Quiz 18<br />

ECa Workshop Certifications 29<br />

Meeting point<br />

Chef’s Corner News 19<br />

Welcome ECa Members 23<br />

Calendar 31<br />

5<br />

7<br />

M a r C h - a p r i l 2 0 1 1<br />

17<br />

2


Publication of the<br />

<strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />

Registration number: 4476<br />

20 Salem Salem Street,<br />

Agouza, Giza<br />

Telephone / Fax 02 376 22 116 / 7 / 8<br />

E-mail: egyptchefs@egyptchefs.com<br />

Website: www.egyptchefs.com<br />

Executive Director<br />

Mirjam van IJssel<br />

Director of Operations<br />

Ashraf Gamal<br />

Membership Department<br />

Marwa Said<br />

Amr Abdel Salam<br />

Public Relations<br />

Anet Gunter<br />

Sarah Wael<br />

Website & Publication<br />

Samira Mahmoud<br />

Marwa Said<br />

Violeta D. Salama<br />

Production & Graphic Design<br />

Ashraf Shukri / Lunar Graphics<br />

Hany Kamal<br />

Receptionist / Secretary<br />

Maria Samir<br />

Translation<br />

Hussein Sayed<br />

Amal Bassaly<br />

Dear Colleagues and Friends of the Culinary<br />

Profession,<br />

While sitting at the airport in Cairo awaiting<br />

my flight to Luxor, where I will have to check the<br />

construction on site of the kitchens of the Culinary<br />

Training Center, I was reflecting on the events of<br />

the last few weeks. We are all going through many<br />

economical and emotional highs and lows lately.<br />

For us Culinarians it has been particularly difficult<br />

due to lay-offs, unpaid vacations, no service<br />

charge and so on, and this will unfortunately<br />

continue for several more weeks or months, if not<br />

longer. I sincerely hope not. In the meanwhile, I<br />

suggest that you take all opportunities to further<br />

educate yourselves, be determined to get certified<br />

as chef and be the next to be hired due to newly<br />

learned skills and knowledge.<br />

One event touched me especially deeply. This event or, better said “rescue effort”,<br />

happened at the Salloum border. Nermine Hanno, Chairman of the World <strong>Chefs</strong><br />

Without Borders contacted Mirjam van IJssel, Executive Director of the ECA and wanted<br />

to know if we as <strong>Association</strong> could help the people stranded at Salloum, the border<br />

post between Libya and Egypt. Soon after, there was not only food but also buses in<br />

the discussion. Forty-eight hours later, Nermine, Yehia, Hany, and I left Alexandria and<br />

Cairo respectively with 9 busses and 2 trucks.<br />

Ten hours later, we arrived at our final destination and parked the lot in front of<br />

the Red Crescent station. We immediately went to work locating as many <strong>Egyptian</strong>s<br />

as possible to evacuate to Cairo or Alexandria. On the 3rd day we sent the last bus<br />

from Salloum to Alexandria. It made us all very happy and proud to make a difference<br />

and help some fellow nationals to get home safely. On the other hand, we still found<br />

thousands of non-<strong>Egyptian</strong>s waiting to get helped by their respective governments<br />

and to be transported in one way or the other back to their home country.<br />

Unfortunately, they had no travel documents and often had to wait for days. Since this<br />

situation started several weeks ago, food and drinking water became in short supply.<br />

They waited in long lines, and many waited for nothing as supplies were finished<br />

before it was their turn. At least this was the case on our first day.<br />

On the second day, more foods and water arrived from different aid organisations.<br />

Food hampers got distributed by the Red Crescent; well, sort of, as the small pick-up<br />

was almost taken apart! I was relieved to find the driver and the pick-up leaving the<br />

scene in a burst of speed, empty to the last bread crumb. And there were still many<br />

hundreds waiting.<br />

On our third and last day on site, we delivered all the leftover food hampers and<br />

water to the Red Crescent building. Several organizations also delivered lots of water<br />

and food that day. This was the first real great day for all the thousands waiting, as all<br />

had a full meal for their wives, kids and themselves. Even a possible second meal for<br />

that day was discussed within the different aid organizations.<br />

This was no TV, it was real! Situations like this happen in our world over and over<br />

again, day in and day out. I am very humbled by the great efforts many chefs and<br />

compassionate <strong>Egyptian</strong>s, and others bestowed upon the ECA to assist the many<br />

unfortunate individuals.<br />

Thank you all!<br />

Markus J. Iten<br />

President, <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />

M a r C h - a p r i l 2 0 1 1<br />

Editorial<br />

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C h E F ' S C O r N E r


Publication of the<br />

<strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />

Registration number: 4476<br />

20 Salem Salem Street,<br />

Agouza, Giza<br />

Telephone / Fax 02 376 22 116 / 7 / 8<br />

E-mail: egyptchefs@egyptchefs.com<br />

Website: www.egyptchefs.com<br />

Executive Committee<br />

Honorary President<br />

Hussein Badran<br />

Chairman<br />

Ahmed El Nahas<br />

President<br />

Markus J. Iten<br />

Treasurer<br />

Hossam El Din Mohamed<br />

Training & Competitions<br />

Hossam El Din Mohamed<br />

Markus J. Iten<br />

Tarek Ibrahim<br />

Restaurant Relations<br />

Yuphadee Sawamiwast<br />

Public Relations Juniors<br />

Mohamed El Saadawy<br />

Representative North Coast<br />

Mohamed El Saadany<br />

Assistant Representative North Coast<br />

Mohamed El Bedwhi<br />

Representative Red Sea Coast<br />

Samir Abdel Azim<br />

Representative Upper Egypt<br />

Ibrahim Rashed<br />

Dear Hospitality Wizards,<br />

We are surely riding the waves of change in<br />

Egypt, with all the challenges and opportunities<br />

that are bound to come with that change.<br />

Although the revolution was frightening at times,<br />

its results are positive for Egypt’s future and the<br />

spirit of the young people in Tahrir has definitely reinvigorated the country. The slogan<br />

“Egypt: Where It All Begins” has acquired a new level of meaning after the revolution.<br />

Now the country symbolizes freedom and the power of peaceful demonstrations. We<br />

are beginning anew in Egypt, with peace and respect for human beings.<br />

For us, working in the hospitality sector, and for many others, the transition period is<br />

not easy, as tourism numbers are down. However, this is temporary, and I wish to urge<br />

everyone to make the best out of the extra time on hand. Invest your time in training<br />

so as to be ready, more knowledgeable and better equipped in your job when tourism<br />

returns. And the tourists are bound to come back, many predict even in stronger<br />

numbers than before. So let’s get ready to serve them even better than before.<br />

I just returned from the ITB in Berlin, one of the biggest travel fairs worldwide,<br />

where Egypt has been chosen to be the partner country for the ITB Berlin 2012. It<br />

goes without saying that H.E. Mounir Fakhry Abdel Nour, Minister of Tourism, and the<br />

<strong>Egyptian</strong> delegation were all thrilled with this nomination. The announcement is a<br />

definite proof that the Europeans are confident that Egypt is a safe country to travel to<br />

once again.<br />

The Culinary Training Centers of Egypt will be ready to start classes in professional<br />

chef’s training by mid May. There were some delays with opening the centers, due<br />

mainly to the magnitude of the project and also partly to the events in Egypt over the<br />

past few weeks. However, the center’s kitchens are being installed, the culinary trainers<br />

have completed all phases of their training, and all the student manuals are ready. We<br />

are looking forward now to welcome our first students to start their 6-month intensive<br />

chef’s training program. They will be graduated and ready to enter the industry just<br />

before the winter season starts. This is also a great opportunity for all chefs who wish to<br />

get their official international certification. Now that you have a bit more time on hand<br />

you can study and get yourselves certified as chef.<br />

Last but not least, I wish to congratulate the <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong> on their<br />

great efforts and achievements in bringing relief to the less fortunate who fled Libya<br />

and got stranded at the Salloum border post. The <strong>Association</strong>, under the umbrella<br />

of the WACS – World <strong>Chefs</strong> Without Borders, helped provide thousands of refugees<br />

with food and water, and many <strong>Egyptian</strong>s with transport to get safely home. The<br />

humanitarian aid still continues until today, and you can read more about it in this issue<br />

of Chef’s Corner. Well done, and a big thank you to all who helped!<br />

Ahmed El Nahas<br />

Chairman, <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />

M a r C h - a p r i l 2 0 1 1<br />

Editorial<br />

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C h E F ' S C O r N E r


PhotograPhy: hany Kamal &<br />

marKus J. Iten<br />

M a r C h - a p r i l 2 0 1 1<br />

<strong>Chefs</strong> Without Borders<br />

<strong>Chefs</strong> Help at<br />

Salloum Border<br />

Under the umbrella of the Humanitarian Aid Program of the WACS – World<br />

<strong>Chefs</strong> Without Borders and in coordination with the <strong>Egyptian</strong> Red Crescent,<br />

the World Food Program and the <strong>Egyptian</strong> Army, the <strong>Egyptian</strong> <strong>Chefs</strong><br />

<strong>Association</strong> (ECA) took action in helping the thousands stranded at the<br />

Salloum border.<br />

It all started with a telephone call from Chef Nermine Hanno, Chairman of the World <strong>Chefs</strong> Without<br />

Borders and ECA Senior Chef Member, who asked the <strong>Association</strong> if we could do something for the<br />

people at the Salloum border crossing between Libya and Egypt. Two days and a whole lot more<br />

telephone calls later, a convoy of busses for evacuation and trucks with foods left for Salloum!<br />

How did the big humanitarian aid action come about within such short notice and with very little<br />

financial help needed from the <strong>Association</strong>?<br />

5<br />

C h E F ' S C O r N E r


First Nermine Hanno communicated with the <strong>Egyptian</strong> army<br />

officials to see what was actually needed at the Salloum border.<br />

Once we received the information that they needed buses for<br />

evacuation and food and drink for the thousands stranded, we<br />

came immediately into action. Knowing that, due to the present<br />

situation in Egypt tourism numbers (and business in general)<br />

were very low, we called upon the travel agents and hotels to<br />

put their buses and cooling trucks to use to help the people at<br />

Salloum. We composed an electronic newsflash asking all of<br />

the <strong>Association</strong>’s contacts for assistance in providing buses and<br />

trucks. We also asked our sponsor companies and others for<br />

donations of high energy foods, water and juices.<br />

Then we started calling and, as always, had pleasant and less<br />

pleasant surprises. Although the buses and cooling trucks are parked<br />

and not used at present and even though the <strong>Association</strong> offered to<br />

pay for drivers and petrol, the travel agents and hotels were not very<br />

willing to assist. Main reasons stated were that Salloum was too far<br />

away, or they could not find the drivers willing to go there, or they<br />

were afraid that the refugees would make their busses dirty and<br />

so on. In the end, Nermine Hanno received the confirmation of the<br />

Sawiris Foundation who offered to pay for the rent of nine busses for<br />

three days to evacuate <strong>Egyptian</strong>s. The ECA sponsor companies, also<br />

suffering from the bad economic situation, were more forthcoming<br />

and trucks and food supplies soon started to arrive at the ECA<br />

office. Some staff members of hotels and catering companies, many<br />

already on lower salaries due to the present situation, decided to<br />

pay out of their own pockets to help. This was heartwarming, to<br />

see how they cared and tried to help. Although the <strong>Association</strong><br />

does not know who they are, as they wished their names not to be<br />

mentioned, we are very grateful to them.<br />

Staff members of the <strong>Association</strong>, along with the culinary<br />

trainers and the marketing executive of the Culinary Training<br />

Centers managed by the <strong>Egyptian</strong> Tourism Federation and other<br />

volunteers packed 3,000 food bags and loaded three trucks in<br />

approximately eight hours. Although the campaign only started<br />

on Wednesday morning, by Thursday evening the first truck was<br />

ready to leave, followed by another two trucks on Friday.<br />

A team of nine drivers, and Nermine Hanno herself; Markus Iten,<br />

ECA President; Hany Kamal, ECA Graphic Designer; and Yehia El<br />

Mallah, Chief Steward of the Maritim Jolie Ville Alexandria, left on<br />

Friday at 6.00 AM to Salloum to assist with the organization on site.<br />

Over four days they traveled many kilometers and went through<br />

long hours of emotional hard work before they returned back<br />

home Monday afternoon. Their heartbreaking stories of what they<br />

witnessed at the border are many to tell and will live with them for<br />

a long time to come. But they were glad, knowing that with the<br />

support of the sponsors and friends of the <strong>Association</strong>, they were<br />

able to make a difference in many people’s lives.<br />

M a r C h - a p r i l 2 0 1 1<br />

<strong>Chefs</strong> Without Borders<br />

The <strong>Association</strong> will continue its efforts to raise food donations<br />

to help the stranded refugees at the Salloum border as long as the<br />

need is there. If you wish to help by donating foods, money, or by<br />

providing transport; or if you wish to volunteer in packing foods,<br />

please call the <strong>Association</strong> on 02 376 22 116 / 7 / 8.<br />

Together we have made and will continue to make a<br />

difference for the people at the Salloum border.<br />

THANK YOU ALL!<br />

For a listing of organization who donated please see page 33<br />

6<br />

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PhotograPhy: marKus J. Iten<br />

<strong>Egyptian</strong> Food Bank,<br />

a Roadmap to Fight<br />

Hunger<br />

M a r C h - a p r i l 2 0 1 1<br />

Community Development<br />

The purpose of the <strong>Egyptian</strong> Food Bank (EFB) can be described in one short sentence;<br />

to eradicate hunger in Egypt. The way they go about it, however, cannot be described<br />

in just one sentence. In a relatively short six years, the organization has managed to<br />

establish many programs all serving this one mission to fight hunger. Mirjam van<br />

IJssel spoke to Dr. Moez El Shohdi, Chairman of the EFB, to find out how they work<br />

toward reaching their noble goal.<br />

7<br />

C h E F ' S C O r N E r


Dr. Moez El Shohdi is a Business Management<br />

graduate from Cornell University, New York and<br />

holds a Ph.D. in Management from the same<br />

Ivy League university. For over 30 years he has<br />

been in the hotel trade in Egypt, running a<br />

chain of top hotels. Now he devotes his prime<br />

hours to the EFB, whilst still maintaining his<br />

position as President of Style Hotel International.<br />

In Egypt, over 16 million people are believed to live under the<br />

poverty line, which means living on less than 1,000 <strong>Egyptian</strong> pounds<br />

a month for a family of four. Since its inauguration as a charitable NGO<br />

in 2005, the <strong>Egyptian</strong> Food Bank, founded and managed by a group<br />

of prominent businessmen, has developed many projects to make a<br />

change in the lives of these people. It is not only about giving food or<br />

feeding the hungry. The board, consisting of 15 businessmen, decided<br />

to use their acumen and management skills to change the poverty<br />

map of the country by developing projects towards self-sustainability<br />

of the food bank itself and the people they help. Their belief is that to<br />

fight hunger you should not only provide food, but also provide ways<br />

for people to develop and become self-sustainable.<br />

Presently the EFB employs 162 staff members, all paid by<br />

the board members, and this dedicated team together with the<br />

board members works with 7,000 volunteers throughout Egypt.<br />

There is a department that identifies local NGOs already engaged<br />

in the alleviation of poverty and trains them in programs<br />

designed for effective food distribution, including marketing,<br />

strategic planning and fund-raising. “We currently work with<br />

1,600 credible and efficient domestic NGOs, whose members<br />

do the work on the ground for us, such as identifying the needy<br />

families and distributing the food,” Shohdi explains. The food<br />

bank provides food to 150,000 families per month to date.<br />

Internationally, many food banks are known to collect leftover<br />

foods from factories, hotels and restaurants to distribute to the<br />

needy; however, in Egypt this is only one of the many projects of<br />

the EFB. The needy belong to two different categories, according<br />

to the food bank. The people incapable of working and sustaining<br />

their families, such as the elderly, disabled, orphaned and widowed<br />

mothers with young children, are given direct food supplies.<br />

“The other needy are the ones who are capable of working, but<br />

lack the necessary skills; for those we also offer direct assistance,<br />

but with the condition that one member of the family joins our<br />

skills training program”, states Shohdi. By providing skills training,<br />

the EFB is not only alleviating hunger by granting food, but also<br />

building a skills base within family members to make them selfsufficient.<br />

“In our first year of running this program, we helped train<br />

2,800 people; last year, we reached 37,800 who benefited from<br />

this program and are now able to make a living for their families,”<br />

states El Shohdi with well-deserved pride. They trained electricians,<br />

carpenters, gardeners, housekeepers and plumbers, among many<br />

others; and maybe even professional chefs in the near future,<br />

as Shohdi showed interest in the skills training program of the<br />

<strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong>.<br />

One other successful project of the EFB, in line with its aim<br />

to maintain continuity in daily food supplies, is the distribution<br />

of Udhiyya, or fresh meat sacrificed during Eid Al Adha. To avoid<br />

that a surplus of meat, always available during the Eid Al Adha,<br />

would go to waste, they decided to can cooked meat to provide<br />

for the needy throughout the whole year. “In 2006,” Shohdi<br />

recalls, “we provided fresh meat to 36,000 families and gave<br />

out 60,000 cans. The next year, this rose to 100,000 families and<br />

750,000 cans; and last year, we supplied 1 million families and<br />

distributed 8.5 million cans.” Such a dramatic rise in numbers<br />

reflects the professionalism and organizational skills brought by<br />

Shohdi and his team, but it doesn’t end there.<br />

M a r C h - a p r i l 2 0 1 1<br />

Community Development<br />

Also, in line with their aim towards self-sustainability and<br />

a constant daily food supply, the EFB invested in building a<br />

food-packaging factory. “The factory serves two purposes,” says<br />

Shohdi. “First of all, to pack the dry foods we purchase in bulk at<br />

very low prices into one kilo bags for distribution. Those bags<br />

are all branded “Hideya” (Gift), which identifies them as coming<br />

from the <strong>Egyptian</strong> Food Bank, so that they are easily identified as<br />

items not for sale. However, it takes us only one week to pack the<br />

foods we need for the EFB to supply the needy for one month;<br />

during the other three weeks the factory is used to pack for other<br />

companies against a fee. This generates large revenues into the<br />

EFB, which we can put to use to help more needy people and<br />

further develop our programs to fight hunger,” concludes Shohdi.<br />

The fund-raising programs of the EFB are very successful, and<br />

the reasons might be that they are simply creating more awareness<br />

among people not to waste food, and are based on a personal<br />

approach between the one who gives and the one who receives.<br />

By donating 300 <strong>Egyptian</strong> pounds monthly on annual basis to the<br />

EFB, individuals can sustain a family of five for a year. Companies<br />

can sustain a whole village through the “Village Free from Hunger”<br />

program. By donating 20,000 <strong>Egyptian</strong> pounds per month or<br />

more depending on the size of the village in need, a company<br />

can support a village by providing food, education opportunities,<br />

better infrastructure or anything that is needed for better living<br />

conditions in general. The company can brand their boxes and visit<br />

the village, which creates once again this personal relationship<br />

between the giver and the receiver. The program already helps 160<br />

villages in Egypt to more agreeable living conditions.<br />

Last but not least, the EFB has been very successful, in<br />

coordination with the <strong>Egyptian</strong> Hotel <strong>Association</strong>, to collect<br />

leftover foods from the hotel catering industry. “The rise of ‹all<br />

inclusive› tourist packages has meant that a huge amount of<br />

food remains uneaten every mealtime. Likewise with <strong>Egyptian</strong><br />

weddings, which have lavish quantities of food, much of which<br />

remains untouched,” states Shohdi. The hotels have been<br />

persuaded to pack the remaining foods into sealed containers<br />

supplied by EFB, who then arranges the distribution to the needy.<br />

Food safety rules apply such as: the food should be untouched and<br />

the date, time of production and validity has to be written clearly<br />

on the containers. The EFB started this project by giving bonuses<br />

to hotel staff who had to stay longer to pack the remaining foods.<br />

“However, soon thereafter, the hotels informed us that they<br />

themselves would take care of any additional expenses related<br />

to the redistribution of the leftover foods,” said Shohdi. The EFB<br />

used to collect approximate 17.2 million meals per months from<br />

the hotels. With the present downturn in tourism this figure might<br />

be much lower now; however, as the food bank has been so<br />

successful in creating sustainability, they are still able to feed the<br />

needy and tourism is bound to return soon.<br />

Continuity and sustainability are the key elements of the<br />

resounding success of the <strong>Egyptian</strong> Food Bank, so much so that<br />

they are now approached by the United Nations to help with<br />

establishing food banks in other countries such as Jordan, Saudi<br />

Arabia and Syria, among others. They are also asked to assist<br />

in making existing food banks more self-sustainable as per the<br />

<strong>Egyptian</strong> model.<br />

The success of this wonderful humanitarian organization<br />

speaks for itself. All that remains is to say a Big Bravo to the<br />

<strong>Egyptian</strong> Food Bank!<br />

For more information on the <strong>Egyptian</strong> Food Bank and how to<br />

help or make a donation, call their call center on 16060 or visit their<br />

website www.egyptianfoodbank.com<br />

8<br />

C h E F ' S C O r N E r


M a r C h - a p r i l 2 0 1 1<br />

Feature<br />

Italian Cuisine…<br />

Beyond Pizza and Pasta!<br />

9<br />

C h E F ' S C O r N E r


When we think of Italian food, we<br />

imagine a tempting slice of pizza or<br />

a heaping plate of pasta, and while<br />

those two dishes are indomitably<br />

a main part of Italian food, there is<br />

still so much more to the world of<br />

Italian cuisine! After all, the cradle of<br />

the gastronomic world as we know<br />

it today was Italy and not France.<br />

Written by: Violeta D. Salama<br />

Italian cuisine dates as far back as the Roman Empire when,<br />

during lavish banquets, diverse foods catered from the<br />

four corners of the earth were being served. The Romans<br />

of that era not only conquered the people but they also<br />

cultivated their culinary traditions and brought back<br />

to Rome myriad of spices and herbs. In addition, a little<br />

known fact is that Rome was the birthplace of the very<br />

first cook book and, amazingly, of the world-famous foie gras!<br />

Later on during the Middle Ages, Italian cuisine continued<br />

to develop, especially in the powerful central cities of Venice,<br />

Rome and Florence. Venice was a prosperous merchant hub,<br />

with ships bringing in exotic spices and products from the Far<br />

East and Africa. It was most often in the kitchens of the wealthy<br />

nobles, with personal cooking staff and access to such an array of<br />

products that sophisticated new dishes were created and recipes<br />

collected. Until the 16th century, when Catherine de Medici of<br />

Florence arrived in France to become its future queen, it was Italy<br />

and not France that was better known for its food and wine. As<br />

was the custom at that time, Catherine brought all her domestic<br />

staff, including her chefs, with her. The banquets held by the<br />

Queen in the French courts were far superior to what the French<br />

were used to and her chefs were highly admired.<br />

Unfortunately Italy’s gastronomic development experienced<br />

a lull for a number of decades in the early eighteenth century as<br />

French cuisine swept the continent. Only after French cooking<br />

practices became fully integrated, through the Piedmont region<br />

in northwest Italy on the border with France, did Italian cuisine<br />

experience a revival in the second half of the eighteenth century.<br />

After the Italian unification in the middle of the nineteenth<br />

century, various regions of the Italian peninsula made distinct<br />

contributions to the total gastronomic picture of Italy. Each<br />

region now displays its own unique way of cooking, right down<br />

to the formation of a meatball, or the characteristic cheeses and<br />

desserts produced in each locale.<br />

M a r C h - a p r i l 2 0 1 1<br />

Feature<br />

The north of Italy has a cuisine which warmly embraces<br />

polenta (cornmeal) as their main staple food since the arrival of<br />

corn during the 16th century. Polenta makes its appearance in<br />

innumerable variations: stirred, baked, served with sausage, with<br />

cheese or with succulent tangy shrimps for a more refined taste.<br />

Once considered a dish for the poor, polenta has long left that<br />

stereotype and is now a welcomed addition to Italian cuisine.<br />

10<br />

C h E F ' S C O r N E r


The city of Venice and the Veneto pride themselves with<br />

marvelous risottos, some with fish and seafood, others with<br />

pumpkin, asparagus and frog legs. Beans and legumes feature in<br />

both areas, with dishes such as “Pasta e Fagioli” (pasta and beans)<br />

and Risi e Bisi (rice with tender young peas) having gained a<br />

place on menus both within and beyond the region. Pandoro is<br />

a Venitian specialty reminiscent of glamorous days gone by. It is<br />

a cone shaped Christmas cake which, at the height of the city’s<br />

splendor, was served by rich patricians finely dusted with real,<br />

powdered gold! Today, vanilla sugar has replaced the golden<br />

dust, an alteration which has impeded the cake’s glamour but<br />

perhaps enhanced its taste!<br />

Another city with a food identity of its own is Milan, which<br />

gave the world the fabulous saffron risotto as well as lending its<br />

name to the term “alla Millanese”, a culinary expression which<br />

refers to any piece of meat, chicken, turkey or even vegetables<br />

which have been breaded then fried. To this day, Austria and<br />

Milan are disputing who created the Schnitzel but as it has<br />

since become a valuable part of many international tables, it is<br />

doubtable they will ever come to an agreement over who is to<br />

take credit! Pannetone, the world-famous coffee cake with citrus<br />

peels, raisins and candied fruits was also born in Milan during<br />

the 15th century but has since travelled far across borders, all the<br />

way onto the shelves of supermarkets in Egypt!<br />

Following the example of Milan, the city of Genoa has also<br />

adopted its own descriptive culinary term “alla Genovese”! It<br />

refers to a spicy green paste of basil, olive oil, garlic, pine nuts<br />

and cheese! Pasta Genovese, Minestrone alla Genovese, Fish alla<br />

Genovese are just a few of the many uses of this tangy “Pesto”<br />

which can also be spread on top of crunchy bread or drizzled on<br />

crispy green arugula leaves!<br />

Minestrone soup, perhaps the most unifying of all foods<br />

Italian, first appeared in the capital city. There is no set recipe for<br />

Minestrone, since it is usually made out of whatever vegetables<br />

are in season; and since they grow aplenty in Italy, there are many<br />

options for the ingredients. Some recipes call for either rice or<br />

pasta to be added to give it a fuller feel. Napoleon’s armies are<br />

rumored to have marched on Minestrone soup and Risi e Bisi<br />

and, given their success, one can not doubt the nutritional value<br />

of Minestrone.<br />

Apart from vegetables, Italy is blessed with fish and seafood.<br />

Each region has its own specialty. Sardines are cooked with<br />

tomatoes, or oregano; anchovies are marinated in olive oil and<br />

served as appetizer or placed on top of pizzas or inside rich pasta<br />

sauces such as “alla Puttanesca”. Mussels, clams and shrimps<br />

find their way in various soups and stews or are placed on top<br />

of polenta or risotto dishes. Sea bream, eel, mullet and monk<br />

fish are cooked in wine sauces while rock lobster is grilled to<br />

perfection.<br />

In addition a variety of meat dishes and specialties are also<br />

present on Italian tables. Parma ham, Prosciutto and Bresaola<br />

are delicacies sold all over the world. Slices of Bresaola (cured<br />

and air dried beef) with Ruccola and shaved Parmesan is a much<br />

appreciated appetizer in Italian restaurants, while Beef Carpaccio<br />

in sauce of mayonnaise, lemon juice, Worcester sauce, cream<br />

and white pepper is undoubtedly one of the most famous<br />

M a r C h - a p r i l 2 0 1 1<br />

Feature<br />

creations of Italian cuisine. Scaloppine al Limone (veal cutlets<br />

in lemon sauce) and Ossobuco (braised knuckle of veal) from<br />

Northern Italy; Saltimbocca alla Romana (meat flavored with<br />

sage, wrapped in Prosciutto, rolled-up and cooked in Marsala and<br />

butter) from central Italy; succulent lamb stews and roasts from<br />

the East; each area has something to offer.<br />

And that statement transcends to cheese too! Cheese is<br />

everywhere in Italy! And Italian cheese is everywhere else around<br />

the world. Every time you order pizza, moist Mozzarella cheese is<br />

placed on top of a dough base; every time a pasta dish is being<br />

served, grated Parmesan is offered! Grana Padano is found in<br />

Pesto, and Gorgonzola inside a stuffing for tortellini and ravioli;<br />

creamy Mascarpone is made into mouth-watering desserts, while<br />

gentle Ricotta is baked into pies and whipped into ice creams!<br />

Italy has done wonders for the dessert world. Apart from the<br />

Pandoro of Venice and the Pannetone of Milan, Italy also boasts<br />

a delightfully light and creamy dessert known as Panna Cotta or<br />

Baked Cream. Together with Zuppa Inglese, (ladyfingers dipped<br />

in milk and sugar) and the Mascarpone-rich Tiramisu, Panna<br />

Cotta is forever present in Italian menus both in and out of the<br />

country. In addition to them, the various parts of the country<br />

are busy baking cookies, frying crispy doughnuts, and making<br />

delicious fruit tarts and pies! Everywhere throughout, there are<br />

also the fabulous Gellato (ice cream) stands! Italian ice cream<br />

with its many flavors and creamy, rich consistency is considered<br />

the best in the world!<br />

Italy has become synonymous with pizza and pasta but the<br />

richness of its culinary traditions far transcends the stereotype,<br />

making Italian cuisine one of the most diverse and well-loved<br />

European cuisines.<br />

11<br />

C h E F ' S C O r N E r


Tiramisu<br />

Tiramisu, which literally translated means “pick me up”<br />

enjoys cult status as a dessert throughout Italy, and many<br />

regions claim to have invented it.<br />

How to Make Tiramisu<br />

Ingredients<br />

200 g cooking cream<br />

5 tbsp sugar<br />

4 egg yolks<br />

500 g mascarpone<br />

24 ladyfingers<br />

4 tbsp strong espresso coffee<br />

4 tbsp Amaretto (or Amaretto flavored syrup)<br />

cocoa powder<br />

Preparation<br />

Beat the cream with 1 tablespoon sugar until stiff. Whisk<br />

the egg yolks with the remaining sugar until creamy,<br />

using a hand-held whisk on maximum speed. Stir in the<br />

mascarpone one spoonful at a time, and then, at a slower<br />

speed, stir in the cream.<br />

Line a flat dish with ladyfingers. Mix the espresso and<br />

amaretto and sprinkle over the ladyfingers, but do not<br />

soak. Spread a layer of cream on top and cover this with<br />

a layer of ladyfingers, sprinkle with the espresso and<br />

amaretto mixture, and spread the remaining cream on top.<br />

Sprinkle with cocoa powder and chill for at least 1 hour in<br />

the refrigerator.<br />

M a r C h - a p r i l 2 0 1 1<br />

Recipes<br />

The success of a good<br />

tiramisu depends<br />

on the quality of the<br />

ingredients. Beat<br />

the cream with one<br />

tablespoon sugar.<br />

Mix the egg yolks<br />

with sugar until they<br />

are creamy, then stir<br />

in the mascarpone<br />

and the cream, one<br />

spoonful at a time.<br />

Line a rectangular<br />

dish with ladyfingers<br />

and sprinkle these<br />

with the amaretto<br />

mixture.<br />

Fill the dish with<br />

alternate layers of<br />

ladyfingers and<br />

mascarpone cream<br />

finishing with a<br />

mascarpone layer.<br />

12<br />

C h E F ' S C O r N E r


Stuffed pumpkin or Zucchini Flowers<br />

Ingredients<br />

2 eggs<br />

50 g flour<br />

12 zucchini flowers<br />

275 g ricotta<br />

a pinch of freshly grated nutmeg<br />

1 bunch of chives, snipped<br />

1 egg, lightly beaten<br />

4 tbsp freshly grated parmesan<br />

salt and freshly milled pepper<br />

olive oil<br />

Preparation<br />

To make the batter, lightly beat the two eggs in a bowl. Add<br />

the flour a bit at a time and mix in. Stir in 4 tablespoons cold<br />

water to make an even batter. Set aside. Carefully clean the<br />

zucchini flowers, rinsing the outside under running water<br />

and removing any insects from the inside of the flower.<br />

Carefully pat dry. To make the filling, combine the ricotta,<br />

nutmeg, chives, eggs, parmesan, salt, and freshly milled<br />

pepper and spoon this mixture into the flowers. Carefully<br />

twist the tips of the flowers closed to prevent the mixture<br />

falling out. Heat a generous amount of oil in a large pan. Dip<br />

the flowers in the batter and fry one at a time in the hot oil<br />

until golden brown in color, turning occasionally. Drain off<br />

excess oil on paper towel and serve.<br />

M a r C h - a p r i l 2 0 1 1<br />

Recipes<br />

Orange Fennel Salad<br />

Sicily abounds in oranges and almost as many ways of<br />

preparing them.<br />

Ingredients<br />

2 small or 1 large fennel bulb<br />

4 juicy oranges<br />

16 pitted black olives<br />

(kalamata or Niçoise)<br />

½ sprig rosemary or 3 sprigs parsley<br />

1 tbsp red wine vinegar<br />

salt, freshly ground black pepper<br />

3 tbsp extra virgin olive oil<br />

Preparation<br />

Remove tough outer layer from fennel and trim off root<br />

end. Remove fennel greens; rinse, chop coarsely and<br />

set aside. Rinse remaining bulb, halve lengthwise, then<br />

quarter. Slice fennel quarters crosswise, thinly into strips.<br />

Remove a slice from the top and bottom of each orange.<br />

Stand on end, then cut off the peel in strips from top to<br />

bottom, taking care to remove all the white membrane.<br />

Then slice oranges thinly into rounds, reserving any juice<br />

that escapes.<br />

First arrange the oranges on four plates, then the fennel.<br />

Distribute olives over the top. Rinse rosemary; use only<br />

needles and chop them very finely. Sprinkle on top along<br />

with fennel greens.<br />

Add vinegar, salt, pepper and oil to reserved orange juice<br />

and whisk thoroughly. Pour over the salad.<br />

13<br />

C h E F ' S C O r N E r


How to Open<br />

Oysters<br />

To open an oyster, you will need to wear protective<br />

gloves. Place the oysters in the palm of your<br />

hand, with the concave shell facing downward to<br />

avoid spilling the tasty natural juices contained<br />

in the shell together with the much-sought after<br />

mollusk. Then run a suitable sharp knife between<br />

the shells, and lever them open. When the<br />

sphincter muscle has been severed, the oyster can be opened.<br />

If it not going to be eaten immediately, it should be stored<br />

temporarily on a bed of ice. It is easy to loosen the creature from<br />

its shell using an oyster fork, which has a sharp blade on one side.<br />

To avoid spilling the<br />

precious juice, place the<br />

oyster in the palm with the<br />

more concave shell facing<br />

downward.<br />

Holding the knife<br />

horizontally, insert it between<br />

the two halves of the shell,<br />

and then lever the oyster<br />

open.<br />

Broiled Oysters<br />

M a r C h - a p r i l 2 0 1 1<br />

Recipes<br />

6 oysters per person<br />

chopped parsley<br />

2 cloves of garlic per person, chopped<br />

breadcrumbs<br />

oregano<br />

lemon juice<br />

olive oil<br />

salt and pepper<br />

Lift off the top shell.<br />

The oyster flesh is in the<br />

lower shell, but is still firmly<br />

attached.<br />

With a single cut, sever<br />

the muscle, so that the oyster<br />

and its juice can be easily<br />

consumed straight from the<br />

shell.<br />

Preparation<br />

Open the oysters, remove the upper shells, and place the<br />

lower halves containing the oyster flesh on a wire rack.<br />

Sprinkle the parsley and garlic evenly over the oysters,<br />

followed by the breadcrumbs and oregano, and then<br />

drizzle with 2 to 3 drops of lemon juice and a little olive oil.<br />

Season with salt and pepper, and broil for 15 minutes.<br />

14<br />

C h E F ' S C O r N E r


Genoese Cake<br />

Ingredients<br />

300g Almond paste (Carma) 250g Caster sugar<br />

160g Egg yolks 750g Whole eggs<br />

500g Flour 175g Melted butter<br />

M a r C h - a p r i l 2 0 1 1<br />

Recipes<br />

Preparation<br />

Combine the almond paste and the sugar in the mixer on low speed. Add the egg yolks progressively, then<br />

the whole eggs and beat for 15 minutes. Pour a small amount of this preparation into the butter and mix,<br />

add the flour to the remaining dough mixture, and to this preparation add the butter mixture while stirring<br />

gently. Pour into 6 cm high rings and bake at 180ºC for 35 minutes.<br />

Banana Mix<br />

Ingredients<br />

500g Banana sliced 40g Sugar<br />

50g Butter 50g Lemon juice<br />

Preparation<br />

Mix all ingredients and put on silicon paper. Place in oven for 15 minutes at 170ºC and then cool.<br />

Banana Syrup<br />

Ingredients<br />

200g Sugar 200g Water<br />

80g Banana purée (La Fruitière) 20g Lemon juice<br />

Preparation<br />

Mix all ingredients and boil and cool before use.<br />

Banana Mousse<br />

Ingredients<br />

250g Tortina natural (Carma)<br />

250g Water<br />

250g Banana purée (La Fruitière)<br />

50g Lemon juice<br />

250g Whipped cream (Elle&Vire)<br />

Preparation<br />

Beat Tortina natural and water at high speed for approximately 5<br />

minutes. Then fold in the remaining ingredients.<br />

Finishing and Presentation<br />

Take a stainless steel ring of 24 cm diameter and place almond<br />

biscuit around the ring (see recipe previous issues of Chef’s Corner)<br />

and at the bottom a layer of Genoese cake. Add some banana syrup<br />

by brush, then add a layer of banana mix, and a layer of banana<br />

mousse of about 1 cm thick. Then add another layer of Genoese<br />

cake, and fill the ring with banana mousse. Cover top with transfer<br />

sheet and freeze. Decorate with brilliant gel and top with chocolate<br />

decoration.<br />

Mother’s Day Cake<br />

15<br />

C h E F ' S C O r N E r


Genoese Cake<br />

Ingredients<br />

300g Almond paste (Carma) 250g Caster sugar<br />

160g Egg yolks 750g Whole eggs<br />

500g Flour 175g Melted butter<br />

M a r C h - a p r i l 2 0 1 1<br />

Recipes<br />

Preparation<br />

Combine the almond paste and the sugar in the mixer on low speed. Add the egg yolks progressively, then<br />

the whole eggs and beat for 15 minutes. Pour a small amount of this preparation into the butter and mix.<br />

Add the flour to the remaining dough mixture, and to this preparation add the butter mixture while stirring<br />

gently. Pour into 6 cm high rings and bake at 180ºC for 35 minutes.<br />

Mango Mousse<br />

Ingredients<br />

200g Tortina neutral (Carma) 200g Cold water<br />

200g Mango purée (La Fruitière) 150g Cream 35% fat (Elle&Vire)<br />

Preparation<br />

Whip up Tortina neutral and water for approximately 5 minutes on high speed. Add mango purée and fold<br />

in the whipped cream.<br />

Coconut Crème<br />

Ingredients<br />

200g Tortina neutral (Carma) 200g Cold water<br />

200g Coconut purée (La Fruitière) 150g Cream 35% fat (Elle&Vire)<br />

Preparation<br />

Whip up Tortina neutral and water for approximately 5 minutes on high speed. Add the coconut purée and<br />

fold in the whipped cream. Pour this into a ring of approximately 16 cm up to a height of about 1 cm and<br />

freeze.<br />

Finishing and Presentation<br />

Take a stainless steel ring of 24 cm diameter and place almond biscuit around the ring (for recipe see<br />

previous Chef’s Corner issues) and a bottom layer Genoese cake.<br />

Put a layer of mango mousse, about 1 cm thick, then add coconut<br />

crème. Fill the ring with mango mousse, cover top with transfer<br />

sheet and freeze. Decorate with brilliant gel and chocolate<br />

decorations on top.<br />

These pages are kindly sponsored by:<br />

Telephone: 2794 1378 / 2796 1027<br />

Recipes by: Chef Mokhtar Abdel Aziz<br />

Easter Cake<br />

16<br />

C h E F ' S C O r N E r


M a r C h - a p r i l 2 0 1 1<br />

Profile<br />

Ferran Adrià …<br />

the Salvador Dalí of the Kitchen<br />

Ferran Adrià is the dean of molecular<br />

gastronomy. The Catalonian Spanish chef<br />

uses his kitchen laboratory to come up with<br />

marvelous new creations such as liquid ravioli;<br />

caviar made from olive oil; an elliptical olive<br />

that is pure liquid; pine cone mousse; ravioli<br />

of cuttlefish wrapped around coconut milk; or<br />

even warm gelatin and Parmesan snow. They<br />

are astonishing and often baffling technical<br />

accomplishments that will set trends in<br />

restaurant kitchens worldwide.<br />

Born in 1962, Adrià started from the simplest post of<br />

dishwasher. The chef de cuisine at the Hotel Playafels<br />

where he worked taught him how to cook authentic<br />

Spanish food. He joined the military service at the<br />

age of 19 and served as a cook in the camp. In 1984,<br />

he joined the El Bulli Restaurant in Costa Brava,<br />

Catalonia, Spain. In less than 2 years of being a line cook, at the<br />

young age of 24, he became head chef.<br />

Compiled by: Amal Bassaly<br />

He began cooking in the classic French manner, but, curious as<br />

to why food was cooked the way it was cooked, he slowly started<br />

to create his own cuisine, giving El Bulli’s cuisine surprising new<br />

twists with a dazzling creative flair. During the off season, he<br />

would visit France, often with Juli Soler, the restaurant’s manager,<br />

to check out the best restaurants. He says his career really began<br />

in Nice in 1986 at a cooking demonstration given by Jacques<br />

Maximin, an influential chef known for defying boundaries. Chef<br />

Adrià recalled that someone in the audience asked, “What is<br />

creativity?” and Chef Maximin answered: “Don’t copy!”<br />

Chef Adrià’s idea was simply to “do new things with old<br />

concepts”. He figured he would create something different with<br />

chicken curry, so he developed a now-famous dish, with a solid<br />

sauce and a liquid chicken. Among the many experiments Adrià<br />

conducted, one of the most impressive and well received was his<br />

use of foams. This technique, consisting of aerating ingredients<br />

with a siphon, introduces minute bubbles which alter the texture<br />

of food. Adrià began applying this culinary method to both sweet<br />

and savory dishes, always respecting his philosophy of combining<br />

“unexpected contrasts of flavor, temperature and texture.”<br />

Adrià’s reputation stems from his experimental tendencies,<br />

skewing ingredients into unexpected textures and serving them<br />

at unconventional temperatures. In his Hot Gin Fizz, he combines<br />

temperature extremes with frozen lemon juice and hot lemon<br />

foam. People travel from around the world to dine at El Bulli,<br />

where they experience the new and exciting food that is at the<br />

forefront of the industry.<br />

Ferran Adrià’s expertise in cooking is usually associated with<br />

the new food science named “Molecular Gastronomy”, which<br />

deals with the scientific explanation behind traditional cooking<br />

methods. He denies this, however, as he thinks of his techniques as<br />

falling more under “deconstructivism”. He feels this fits his concept<br />

better, as he says he “aims to surprise and delight the diner, since<br />

after all, the customers come to El Bulli for the experience.”<br />

In line with Adrià’s experimental philosophy, he dutifully<br />

closes El Bulli for six months every year in order to travel abroad,<br />

in search of new inspiration and ideas with which to astonish<br />

his diners. Adrià, who has been called “the Salvador Dalí of the<br />

kitchen,” has won global acclaim as one of the most creative and<br />

inventive culinary geniuses in the world.<br />

“The most important thing,” Ferran says, “is taste! ” The dishes that<br />

emerge from his wizard’s kitchen almost always taste as astonishing<br />

as they look. Some regard him as the best chef in the world. In 1997,<br />

the Michelin Guide gave El Bulli restaurant three stars. In 1999, the<br />

famous chef Joël Robuchon declared him the world’s greatest chef. El<br />

Bulli was recognized as the best restaurant 5 times during the years<br />

2002, 2006, 2007, 2008, and 2009 by “Restaurant,” a British magazine<br />

that writes about chefs, owners and professionals in the fine-dining<br />

business. According to Juan Mari Arzak, who is considered the father<br />

of modern Spanish cuisine, “Ferrán Adrià is the most innovative man in<br />

the history of cooking.” One thing is certain, Adrià has managed to fly<br />

the country’s flag to new heights, as Spanish cuisine has become more<br />

popular worldwide because of him.<br />

17<br />

C h E F ' S C O r N E r


How many families approximately does the<br />

<strong>Egyptian</strong> Food Bank feed on a monthly basis?<br />

❏ 15,000<br />

❏ 150,000<br />

❏ 250,000<br />

Ferran Adrià’s famous restaurant El Bulli is<br />

closed for 6 months every year due to:<br />

❏ Financial troubles<br />

❏ Time needed for renovations<br />

❏ Time needed for research & inspiration<br />

Which Chef was known to oppose the molecular<br />

cuisine trend?<br />

❏ Santi Santamaria<br />

❏ Ferran Adrià<br />

❏ Juan Mari Arzak<br />

Alla Millanese is a culinary term which refers to<br />

any dish:<br />

❏ Originating from Milan<br />

❏ Breaded and then fried<br />

❏ Stewed in its own juice<br />

Ossobuco is made from:<br />

❏ Beef<br />

❏ Veal<br />

❏ Lamb<br />

How many medals did Egypt score at the Culinary World<br />

Cup’10?<br />

✔ 7<br />

In which category did Egypt score the 2nd Best Overall Score?<br />

✔ Tapas & Show Platter<br />

Which hotel won the Chef’s Grand Prix Team competition at<br />

Hace’10?<br />

✔ Conrad International Cairo<br />

Nasi Goreng and Mie Goreng are:<br />

✔ Fried rice and fried noodles<br />

Which of the following ingredients is used very frequently in<br />

Indonesian cuisine?<br />

✔ Peanuts<br />

Which of the following popular Indonesian dishes is<br />

vegetarian?<br />

✔ Gado Gado<br />

✁<br />

Here's your chance to win LE 250! All ECA members are eligible to win an ECA voucher<br />

worth LE 250 towards the purchase of any ECA merchandise, and all non-members have<br />

a chance to win a one-year ECA Membership. Simply send in the correct answers to the<br />

questions in the Culinary Quiz. Also, with 7 or more correct answers, you gain 5 ECA<br />

Member Mileage Points, your way to a free membership renewal. Fax your answers before<br />

Sunday, 24 <strong>April</strong>, <strong>2011</strong> to the ECA Office at 02 37622116 / 7 / 8, or fill out the quiz online<br />

by visiting the ECA website at www.egyptchefs.com<br />

Name:<br />

Company:<br />

Tel/Fax:<br />

Circle the correct answer<br />

Alla Genovese is a culinary term which refers to<br />

any dish containing:<br />

❏ Pesto of basil, olive oil, garlic, pine nuts and cheese<br />

❏ Vegetables in season<br />

❏ Italian cheese and Parma ham<br />

Which flowers are stuffed and served in Italian<br />

cuisine as an appetizer?<br />

❏ Roses<br />

❏ Orange blossom<br />

❏ Zucchini & pumpkin flowers<br />

What do you learn as manager by working in the<br />

Middle East according to the GM of the Four<br />

Seasons Alexandria, Massimiliano Musto<br />

❏ Managerial skills<br />

❏ Aesthetic finesse<br />

❏ Technical craft<br />

The cradle of the gastronomic world originated in:<br />

❏ France<br />

❏ Italy<br />

❏ Switzerland<br />

Polenta is made from:<br />

❏ Potatoes<br />

❏ Rice<br />

❏ Corn<br />

The right answers to the Chef’s Corner quiz of issue No. 63 are:<br />

M a r C h - a p r i l 2 0 1 1<br />

Quiz<br />

Thanks to the efforts of WACS president Gissur Gudmunsson,<br />

among others, WACS recently inaugurated:<br />

✔ <strong>Chefs</strong> Without Borders Program<br />

According to Michael Koth, General Manager of the Semiramis<br />

InterContinental, <strong>Egyptian</strong>s have a natural advantage in service<br />

because of their:<br />

✔ Tradition of service with dignity<br />

Who of the following famous chefs is Spanish?<br />

✔ Adria Bulli<br />

Auguste Escoffier was very well-known for his:<br />

✔ Kitchen organization, education & charity work<br />

Congratulations to the lucky winner of issue 63 quiz:<br />

Gouda Ahmed Gouda<br />

Pastry Chef<br />

<strong>Egyptian</strong> Company for Food Industries<br />

18<br />

C h E F ' S C O r N E r


C<br />

H<br />

E<br />

F<br />

S'<br />

news<br />

Appointments & Promotions<br />

ECA chef member, Abdallah Mohamed<br />

Abdallah, working as 1st Commis at Teatro<br />

Restaurant in Cairo, has recently been promoted<br />

to Demi Chef de Partie The ECA wishes to<br />

congratulate him on his promotion Keep up the<br />

good work!<br />

ECA chef member, Abdallah Mohamed<br />

Ghoush, previously working at Sonesta Club<br />

Resort Sharm El Sheikh as Chef Baker, has<br />

moved and started working in the same position<br />

at Sunrise Diamond Resort Sharm The ECA<br />

wishes him all the best in his new workplace<br />

ECA chef member, Abdouh Gilany Bekir,<br />

previously working as Chef de Cuisine at<br />

Steigenberger Nile Palace Luxor, has moved<br />

and started working as Executive Sous Chef at<br />

Iberotel Saraya Makadi Resort Hurghada The<br />

ECA congratulates him on his promotion and<br />

wishes him all the best in his new job<br />

ECA chef member, Adel Mohamed Abdel<br />

Latif, previously working as Chef de Partie at<br />

Three Corners St George Sharm El Sheikh, has<br />

moved and started working as Sous Chef at<br />

Paradise Golden 5 Hotel Hurghada The ECA<br />

congratulates him and wishes him all the best in<br />

his new work location<br />

ECA chef member, Ahmed Mohamed Kida,<br />

previously working as Junior Sous Chef at<br />

Millennium Oyoun Resort Sharm El Sheikh, has<br />

moved and started working as Sous Chef at Le<br />

Meridien Dahab Resort The ECA congratulates<br />

him and whishes him good luck in his new<br />

work location<br />

ECA senior chef member, Ahmed Nabil<br />

Abdel Aal, previously working at Arabian<br />

Academy for Navel Transport Alexandria as<br />

Senior Sous Chef, has moved and started<br />

working in the same position at Engineering<br />

Academy in Cairo The ECA wishes him all the<br />

best in his new work location<br />

ECA chef member, Bakry Shaaban Bakry,<br />

previously working as Demi Chef de Partie at Azur<br />

Resort El Quseir, has moved and started working as<br />

Chef de Partie at Bay View Resort Sharm El Sheikh<br />

The ECA congratulates him on his promotion and<br />

wishes him good luck in his new job<br />

M a r C h - a p r i l 2 0 1 1<br />

News<br />

ECA senior chef member, Gehad El Din<br />

Mohamed Ahmed, previously working at Sol<br />

Serena Hotel Sharm as Executive Chef, has<br />

moved and started working in the same position<br />

at Ramada Plaza Sharm El Sheikh The ECA<br />

wishes him all the best in his new workplace<br />

ECA senior chef member, Khaled Abdel<br />

Salam Ibrahim, previously working at Mina El<br />

Don Village Ain Sokhna as Executive Chef, has<br />

moved and started working in the same position<br />

at Nile Holding Misr Company in Cairo The<br />

ECA wishes him all the best in his new work<br />

environment<br />

ECA junior chef member, Maged Samir<br />

Abdel Aziz, previously working as Commis at<br />

Four Seasons First Residence Cairo Hotel, has<br />

traveled to Qatar where he started working as<br />

Demi Chef de Partie at Al Liwan Suites Hotel<br />

The ECA congratulates him on his promotion<br />

and wishes him all the best in his new<br />

workplace<br />

ECA chef member, Mahmoud Abbas<br />

Mohamed, previously working at Mansour<br />

Chevrolet Company as Baker Chef, has moved<br />

to Family Company for Food Industries to work<br />

as Baker Chef The ECA wishes him all the best<br />

in the new workplace<br />

ECA chef member, Mohamed Gamal Fawzy,<br />

previously working at Al Hana Restaurant Kafr<br />

El Sheikh Egypt as Head Chef, has traveled<br />

overseas to Nefertiti Restaurant Tokyo Japan to<br />

hold the same position The ECA congratulates<br />

him and wishes him all the best in his new work<br />

environment in Japan<br />

ECA chef member, Mohamed Hussein<br />

Zankour, working as Commis at Binlahaj Int’l<br />

for Restaurants in the United Arab Emirates,<br />

recently got promoted to Kitchen Supervisor<br />

The ECA congratulates him on his promotion<br />

Keep up the good work!<br />

ECA chef member, Samir Abdel Alim Abdel<br />

Mawgoud, working as 1st Commis at Four<br />

Seasons Nile Plaza Cairo Hotel, recently got<br />

promoted to Demi Chef de Partie The ECA<br />

congratulates him on his promotion<br />

ECA chef member, Wagih Ragab Abdel<br />

Kader, previously working at Croquant<br />

Company for Food Industries Cairo as Sous<br />

Chef Ice Cream, has traveled to the United<br />

Arab Emirates and started working in the same<br />

position at Unikaiy Kiebara Company for Ice<br />

Cream The ECA wishes him all the best in his<br />

new work location<br />

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The ECA wishes to congratulate its senior<br />

chef member, Tarek Hassan, Culinary Trainer of<br />

the <strong>Egyptian</strong> Tourism Federation, upon the birth<br />

of his daughter Nour Wishing the family health<br />

and happiness!<br />

Massimiliano Musto New General Manager at<br />

Four Seasons Hotel Alexandria<br />

A native of Naples, Italy, Musto has been<br />

a part of the Four Seasons’ family since 1998<br />

when he was appointed Restaurant Manager of<br />

Biscotti restaurant at the Regent Bangkok, a Four<br />

Seasons Hotel, where he was later promoted<br />

to Director of Restaurants in 1999 His career<br />

in the world of food and beverage has since<br />

taken him to Four Seasons properties around<br />

the globe In 2008, Musto was appointed Resort<br />

Manager of the exotic Four Seasons Resort<br />

Mauritius at Anahita before moving to Egypt to<br />

take on the position of Hotel Manager of Four<br />

Seasons Hotel Alexandria at San Stefano in<br />

2009 His promotion as General Manager of the<br />

prestigious Alexandria property at the beginning<br />

of <strong>2011</strong> marks an exciting new year for Musto<br />

and the team at Alexandria<br />

“This is an exciting time to be taking the<br />

helm at Four Seasons Hotel Alexandria at<br />

San Stefano and I look forward to both the<br />

M a r C h - a p r i l 2 0 1 1<br />

News<br />

challenges and the rewards this new role<br />

is bound to bring my way,” says Musto<br />

Musto adds that the time he has spent in the<br />

Middle East has helped him gain a deeper<br />

understanding of the world of luxury hospitality<br />

“In Europe you learn the technical craft, in<br />

Asia the passion for service, and in America<br />

managerial skills But in the Middle East, you<br />

develop aesthetic finesse ”<br />

The ECA wishes to congratulate Massimiliano<br />

Musto on his appointment<br />

Paul Schenk Appointed EAM at<br />

InterContinental Citystars<br />

Paul Schenk has been appointed as the<br />

Executive Assistant Manager (EAM) in charge<br />

of Food & Beverage at the InterContinental<br />

Citystars Schenk has a passion and innovation<br />

with food which started when he was young He<br />

brings with him 20 years of experience in the<br />

F&B world where he literally spent most of his<br />

time in the kitchen coming up with new recipes<br />

and fabulous ways to present food<br />

Throughout his career, he won several<br />

awards due to his drive and enthusiasm These<br />

include 1st place Team leader in “World Team<br />

MLA Black Box Cooking Challenge Dubai”<br />

with the Seoul Grand Intercontinental Hotel<br />

team He also won the highest possible HACCP<br />

score of 100% granted by an International Audit<br />

team and 1st place in NCSI National Customer<br />

Satisfaction award for Intercontinental Hotels<br />

Seoul in the hotel category<br />

His charisma and friendly personality<br />

helped him land his own show in Korea “Korea<br />

Confidential with Paul Schenk” He sliced and<br />

diced 24 new recipes in his kitchen while giving<br />

the viewers useful cooking tips The 12 episodes<br />

aired on Korean television were a huge success,<br />

and a few episodes were uploaded on Youtube<br />

[http://www youtube com/watch?v=MClLO9Xx<br />

GK0&feature=channel]<br />

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His main goal has always been guest<br />

satisfaction and what better way to reach that<br />

than by interacting with guests on regular basis<br />

This is when the “Paul’s Kitchen” newsletter idea<br />

was born The letter focused on new recipes and<br />

outlet promotions, sent to his personal data base<br />

which exceeded 3,000 people<br />

Paul’s Korean food experience is available<br />

on Flickr website which has over 20,000 hits<br />

[http://www flickr com/photos/paulskitchen/<br />

sets/»]<br />

In his current position, Paul will focus mainly<br />

on new concepts for F&B outlets, in addition<br />

to being involved in the daily operation of the<br />

hotel The InterContinental Cairo Citystars team<br />

is thrilled to have Paul Schenk on board and<br />

looks forward to bringing his world class F&B<br />

knowledge to the heart of the hotel’s operations<br />

The ECA welcomes Paul Schenk to Cairo and<br />

wishes him all the best in his new appointment<br />

Awards<br />

ECA chef member, Wael Mohamed Mustafa,<br />

working as Demi Chef de Partie at Sofitel Taba<br />

Heights, has received “The Best Practice Award<br />

Certificate” for his good work in December<br />

2010<br />

Alitalia Awarded Best Airline Cuisine by Global<br />

Traveler<br />

Alitalia, Italy’s largest airline, has taken<br />

Italian cuisine to new heights and has been<br />

awarded “Best Airline Cuisine” by the readers<br />

of Global Traveler magazine Alitalia introduced<br />

regional Italian cuisine in Magnifica Class as<br />

part of a larger initiative to offer customers an<br />

authentic Italian experience In addition to<br />

menus that rotate every three months, Alitalia is<br />

incorporating many products that are certified<br />

as authentic to the region in the dishes served<br />

on board Passengers can enjoy authentic<br />

Italian cuisine at 35,000 feet! Global Traveler’s<br />

M a r C h - a p r i l 2 0 1 1<br />

News<br />

seventh annual GT Tested Reader Survey Awards<br />

program surveyed more than 25,000 business<br />

and luxury travelers to determine the best in<br />

business and luxury travel for 2010<br />

ECA senior chef member, Adel Shalaby,<br />

working as Executive Chef at Shams Safaga<br />

Hotel, has won the best chef award among the<br />

Shams Hotels and Resorts for his great buffets<br />

during the Christmas and New Year festive<br />

season<br />

Rational Receives Manufacturing Excellence<br />

Award<br />

Rational AG, the manufacturer of<br />

the SelfCooking Center® received the<br />

Manufacturing Excellence Award for the<br />

second time since 2006 The jury awarded<br />

the prize because the company had clearly<br />

and convincingly specialized in meeting the<br />

customer’s needs The comprehensive training<br />

courses and workshops and the excellent sales<br />

process implemented solely by trained chefs<br />

both bear witness to Rational AG’s outstanding<br />

understanding of its customers The primary<br />

aim of the company is to offer its customers<br />

the maximum benefits at all times This focus<br />

on the customer’s needs is not limited to sales,<br />

however It also runs through the company’s<br />

development, production, logistics and finance<br />

and accounting processes – and so applies to<br />

every employee<br />

This is the 6th time the Manufacturing<br />

Excellence Award has been given The emphasis<br />

of the competition is placed on analysis and<br />

assessment of the contestants by an independent<br />

panel of scientific and industry experts<br />

General News<br />

Tahrir Square to Become Tourist Destination<br />

Tourism experts have called for making Tahrir<br />

Square in Egypt a tourist destination as a memorial<br />

to the 18-day revolution staged in the square which<br />

resulted in the toppling of former President Hosni<br />

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Mubarak’s regime According to eTurbo News,<br />

Hisham Zaazou, assistant to the tourism minister,<br />

said squares worldwide, especially in European<br />

countries, have become tourist destinations due<br />

to their significance in history Tahrir Square has<br />

become a symbol of a popular revolution Zaazou<br />

said there should be a memorial or an obelisk with<br />

photos of the 25 January revolution and a list of<br />

martyrs’ names in the square Tourism expert Amr<br />

Badr suggested creating a mural in Tahrir Square<br />

about the revolution, and making the square part of<br />

tour programs Abdel Rahman Samir, member of<br />

the 25 January coalition, said artists, the ministries<br />

of culture and tourism, and governorate officials<br />

should coordinate efforts<br />

“Egypt in our hearts” Italian delegation at IHG<br />

Citystars<br />

InterContinental Cairo Citystars and Holiday<br />

Inn Cairo Citystars hosted all the participants of<br />

“Egitto Nel Cuore” (Egypt in our Hearts) campaign<br />

The group comprised 50 politicians, tour operators<br />

and journalists from Italy The visit was organized<br />

by Egypt Tourist Authority in collaboration with<br />

Egypt Air and Misr Travel to encourage Italian<br />

tourists to resume their visits to Egypt<br />

The visits’ portfolio included a press<br />

conference that was attended by Mounir Fakhry<br />

Abd El Nour, the <strong>Egyptian</strong> Minister of Tourism<br />

M a r C h - a p r i l 2 0 1 1<br />

News<br />

The group also visited the <strong>Egyptian</strong> Museum and<br />

Tahrir Square where they held a 40-meter long<br />

<strong>Egyptian</strong> flag to express their support for Egypt<br />

InterContinental Cairo Citystars is Making<br />

Cairo a Little Greener<br />

InterContinental Cairo Citystars focuses<br />

mainly on making guests feel at home while<br />

giving them a taste of Cairo’s authentic flavor<br />

While creating the ultimate Guest Experience is<br />

the hotel’s main concern, the environment and<br />

the well being of Cairo’s inhabitants is one of<br />

the hotel’s biggest concerns as well Recycling<br />

paper is the way to go!<br />

In collaboration with Resala Charity<br />

Organization, one of the largest charity<br />

organizations existing since the year 2000 with<br />

40 registered branches and about 16 charitable<br />

activities practiced by 60,000 volunteers all<br />

over Egypt, the hotel is recycling all paper<br />

used by employees on a weekly basis All the<br />

offices are shredding their clean waste paper,<br />

bundling it up and delivering to Resala, who<br />

uses the proceeds from recycling paper to help<br />

underprivileged children in Cairo That way,<br />

we all help save the environment and the lives<br />

of future generations to reach a greater goal of<br />

“Great City Guests Love”<br />

Condolences<br />

Michelin-starred Chef Santi Santamaria Dies<br />

Santi Santamaria, aged 53, the first Spanish<br />

chef to ever win three Michelin stars, passed<br />

away in Singapore He is believed to have<br />

suffered a heart attack while in his kitchen at<br />

Santi, the restaurant run by his daughter in the<br />

Marina Bay Sands resort The chef, who died<br />

on February 16, was recognized as a legend in<br />

the world of traditional Catalan cuisine He was<br />

known also for his public attacks on molecular<br />

gastronomy and fellow Spanish chef Ferran<br />

Adria, whose famous El Bulli restaurant led this<br />

movement in Spain<br />

The ECA wishes to express its sincere<br />

condolences to the family and staff members of<br />

Chef Santi Santamaria<br />

The ECA wishes to express its sincere<br />

condolences to its junior chef member, Islam El<br />

Sayed El Metwally, for the loss of his beloved<br />

father Chef Islam is working as 3rd Commis at<br />

InterContinental Taba<br />

The ECA also wishes to express its sincere<br />

condolences to its associated member Anja van<br />

de Put, Policy Officer at the Dutch Embassy in<br />

Cairo for the sudden loss of her beloved mother<br />

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M a r C h - a p r i l 2 0 1 1<br />

ECA New Members<br />

Welcome<br />

on board to all our new<br />

members<br />

Ahmed Ibrahim Ahmed<br />

Executive Chef<br />

Kiro’s Group Company<br />

Amgad Ali A. Dayem<br />

Executive Sous Chef<br />

Sheraton Miramar Hotel El Gouna<br />

Hassan Mustafa Gad El Mawla<br />

Executive Chef<br />

Balcona Café & Restaurant<br />

Mustafa Mohamed Ewida<br />

Executive Sous Chef<br />

Hilton Hurghada Resort<br />

ددلجا انئاضعأب ًابحرم<br />

Senior Chef Members<br />

تافيشلا ىمادق نم ءاضعأ<br />

دمحأ� ميه�ربإ� دمحأ�<br />

ىذيفنت فيش�<br />

بورج س�وريك ةكرش�<br />

مي�دل� دبع ىلع دجمأ�<br />

ىذيفنت فيش� وش�<br />

ةنوجلا راماريم نوتاريش� قدنف<br />

ىلومل� داج ىفطس�م نس�ح<br />

ىذيفنت فيش�<br />

ةنوكلب هيفاك و معطم<br />

ةس�يوع دمحم ىفطس�م<br />

ىذيفنت فيش� وش�<br />

ةقدرغلا نوتليه عجتنم<br />

Alaa Abdel Atty Mohamed<br />

Executive Chef<br />

La Fourchette Catering Purges Hleias Greece<br />

دمحم ىطاعل� دبع ءلاع<br />

ىذيفنت فيش�<br />

نانويلا ةيئاذغلا تادادمإلل زيجروب هيتيش�روفلا<br />

Hassan Abdel Aal Mohamed<br />

Executive Pastry Chef<br />

Jasper›s Pastry Productions<br />

دمحم لاعل� دبع نس�ح<br />

ىناولح ىذيفنت فيش�<br />

تايولحلل ربش�اج ةكرش�<br />

Medhat Hamdy Abdel Rahman<br />

Sous Chef<br />

Alaa El Din Touristic Village Hurghada<br />

Youssef Ali Fayed<br />

Head Chef Oriental Pastry<br />

El Gamal Company Damietta<br />

نمحرل� دبع ىدمح تحدم<br />

فيش� وش�<br />

ةقدرغلا ةيحايش�لا نيدلا ءلع ةيرق<br />

دياف ىلع فس�وي<br />

ةيقرش�لا تايولحلا مش�ق س�يئر<br />

طايمد لمجلا ةكرش�<br />

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Abdel Moneim A. Kader A. Aal<br />

Executive Sous Chef<br />

Golden 5 Hotel Hurghada<br />

لاعل� دبع رداقل� دبع معنمل� دبع<br />

ىذيفنت فيش� وش�<br />

ةقدرغلا 5 ندلوج قدنف<br />

Ahmed Gaber A. Naby<br />

Demi Chef de Partie<br />

Sheraton Miramar Hotel El Gouna<br />

Ahmed Mohamed Sobhy<br />

Senior Chef de Partie<br />

Regency Plaza Sharm El Sheikh<br />

Alaa Mohamed Ahmed<br />

Chef de Partie<br />

Dunes Lounge Restaurant Cairo<br />

Ashraf Attia Abul Wafa<br />

Chef Baker<br />

Movenpick Royal Lily Hotel Luxor<br />

ىبنل� دبع رباج دمحأ�<br />

ىتراب ىد فيش� ىميد<br />

ةنوجلا راماريم نوتاريش� قدنف<br />

ىحبس� دمحم دمحأ�<br />

ىتراب ىد فيش� روينش�<br />

خيش�لا مرش� ازلب ىش�نيجير<br />

دمحأ� دمحم ءلاع<br />

ىتراب ىد فيش�<br />

ةرهاقلا جنول س�ينود معطم<br />

افول� وبأ� ةيطع فرس�أ�<br />

زابخ فيش�<br />

رش�قألاا يليل لايور كيبنيفوم قدنف<br />

Ayman Mohamed Hassan<br />

Chef de Partie<br />

Aramco Petroleum Company Saudi Arabia<br />

Essam Said A. Salam<br />

Chef Oriental Cuisine<br />

Medina Restaurant Cairo<br />

Chef Members<br />

تافيشلا نم ءاضعأ<br />

نس�ح دمحم نمبأ�<br />

ىتراب ىد فيش�<br />

ةيدوعش�لا ةيلورتبلا وكمارأا ةكرش�<br />

ملاس�ل� دبع ديعس� ماس�ع<br />

ىقرش� خبطم فيش�<br />

ةرهاقلا ةنيدملا معطم<br />

M a r C h - a p r i l 2 0 1 1<br />

ECA New Members<br />

Adel Saad El Din Masaud<br />

Senior Chef de Partie<br />

Sun Rise Le Jardin Resort Hurghada<br />

دوعس�م نيدل� دعس� لداع<br />

ىتراب ىد فيش� روينش�<br />

ةقدرغلا ندراجول زيار نش� عجتنم<br />

Ahmed Mohamed Ahmed Zakzouk<br />

Demi Chef de Partie<br />

El Salamlek San Giovanni Hotel Alexandria<br />

قوزقز دمحأ� دمحم دمحأ�<br />

ىتراب ىد فيش� ىميد<br />

ةيردنكش�إلاا ىنافويج ناش� كلملش�لا قدنف<br />

Ahmed Rashad Ahmed<br />

Demi Chef de Partie Garde Manger<br />

Sonesta St George Hotel Luxor<br />

Ali Mahmoud Gamea<br />

Sous Chef<br />

Blue Sky Nile Cruises Cairo<br />

Ayman Ibrahim Youssef<br />

Chef de Partie<br />

Radisson Blu Hotel Cairo<br />

Bassam Mohamed Ibrahim<br />

Chef<br />

NordSee Restaurant Cairo<br />

دمحأ� داس�ر دمحأ�<br />

هيجنام دراج ىتراب ىد فيش� ىميد<br />

رش�قألاا جروج ناش� اتش�نوش� قدنف<br />

عماج دومحم ىلع<br />

فيش� وش�<br />

ةرهاقلا ةيلينلا ةحايش�لل ىاكش� ولب<br />

فس�وي ميه�ربإ� نميأ�<br />

ىتراب ىد فيش�<br />

ةرهاقلا ولب نوش�يدار قدنف<br />

Hamdy Ahmed Mohamed<br />

Chef de Partie<br />

Grand Holiday Green Sedr - Ras Sedr<br />

ميه�ربإ� دمحم ماس�ب<br />

فيش�<br />

ةرهاقلا ىش� درون معطم<br />

دمحم دمحأ� ىدمح<br />

ىتراب ىد فيش�<br />

ردش� س�أار ردش� نيرج ىاديلوه دنارج<br />

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Hany Abdel Fattah A. Kader<br />

Chef de Partie<br />

InterContinental Soma Bay<br />

رداقل� دبع حاتفل� دبع ىناه<br />

ىتراب ىد فيش�<br />

ىاب اموش� لاتننيتوكرتنا<br />

Hosny Badawy Mohamed<br />

Demi Chef de Partie<br />

AberCrombie & Kent Company Luxor<br />

Ibrahim Moawad Ibrahim<br />

Demi Chef de Partie<br />

Sofitel Taba Heights<br />

Moatassem Mustafa Mohamed<br />

Demi Chef de Partie<br />

Melia Sharm Resort<br />

دمحم ىودب ىنس�ح<br />

ىتراب ىد فيش� ىميد<br />

رش�قألاا تنك دنا ىبمورك ربأا ةكرش�<br />

Mohamed Ahmed Boghdady<br />

Chef de Partie Garde Manager<br />

Movenpick Royal Lily Hotel Luxor<br />

ميه�ربإ� ض�وعم ميه�ربإ�<br />

ىتراب ىد فيش� ىميد<br />

س�تياه اباط لتيفوش�<br />

دمحم ىفطس�م مس�تعم<br />

ىتراب ىد فيش� ىميد<br />

مرش� ايليم عجتنم<br />

ىد�دغب دمحأ� دمحم<br />

هيجنام دراج ىتراب ىد فيش�<br />

رش�قألاا يليل لايور كيبنيفوم قدنف<br />

Mohamed Mahmoud Shokry<br />

Chef de Partie<br />

El Salamlek San Giovanni Hotel Alexandria<br />

ىركس� دومحم دمحم<br />

ىتراب ىد فيش�<br />

ةيردنكش�إلاا ىنافويج ناش� كلملش�لا قدنف<br />

Mustafa Mahmoud Mohamed<br />

Pastry Chef<br />

<strong>Egyptian</strong> Co for Food Industries<br />

دمحم دومحم ىفطس�م<br />

ىناولح فيش�<br />

ةيئاذغلا تاعانش�لل ةيرش�ملا ةكرش�لا<br />

Salah Mohamed Ahmed<br />

Sous Chef<br />

Movenpick Royal Lily Hotel Luxor<br />

دمحأ� دمحم حلاس�<br />

فيش� وش�<br />

رش�قألاا يليل لايور كيبنيفوم قدنف<br />

M a r C h - a p r i l 2 0 1 1<br />

ECA New Members<br />

Hatem Ezzat Sabra<br />

Chef de Partie<br />

Movenpick El Gouna<br />

هربس� تزع متاح<br />

ىتراب ىد فيش�<br />

ةنوجلا كيبنفوم<br />

Ibrahim Hosny Sayed<br />

Sous Chef<br />

Tempo Restaurant & Lounge at The Allegria Golf Club<br />

ديس� ىنس�ح ميه�ربإ�<br />

فيش� وش�<br />

بولك فلوج ايرجيلأا وبميت جنولا و معطم<br />

Mahmoud Shafik Mahmoud<br />

Baking Technical Trainer<br />

Holding Co For Food Industries Cairo<br />

دومحم قيفس� دومحم<br />

زابخ ىنف بردم<br />

ةرهاقلا ةيئاذغلا تاعانش�لل ةش�باقلا ةكرش�لا<br />

Mohamed Abdel Baky Mohamed<br />

Chef de Partie<br />

Movenpick Royal Lily Hotel Luxor<br />

دمحم ىقابل� دبع دمحم<br />

ىتراب ىد فيش�<br />

رش�قألاا يليل لايور كيبنيفوم قدنف<br />

Mohamed Ahmed El Sayed<br />

Chef de Partie Pastry<br />

Tempo Restaurant & Lounge at The Allegria Golf Club<br />

Mohamed Saleh Hussein<br />

Demi Chef de Partie<br />

First Arabian Hotels Co<br />

ديس�ل� دمحأ� دمحم<br />

ىناولح ىتراب ىد فيش�<br />

بولك فلوج ايرجيلأا وبميت جنولا و معطم<br />

نيس�ح حلاس� دمحم<br />

ىتراب ىد فيش� ىميد<br />

قدانفلل ةيبرعلا تش�رف ةكرش�<br />

Mustafa Saleh Mustafa<br />

Head Chef<br />

Badr El Din Co for Importing & Exporting Cairo<br />

ىفطس�م حلاس� ىفطس�م<br />

ىذيفنت فيش�<br />

ةرهاقلا ريدش�تلا و داريتش�إلل نيدلا ردب ةكرش�<br />

Shady Magdy Mohamed<br />

Chef de Partie<br />

Safaga Palace Resort<br />

دمحم ىدجم ىداس�<br />

ىتراب ىد فيش�<br />

س�لااب اجافش� عجتنم<br />

25<br />

C h E F ' S C O r N E r


Sherif Mohamed Mahmoud<br />

Chef de Partie<br />

InterContinental Soma Bay<br />

Tawhid Rashad A. Wahed<br />

Demi Chef de Partie<br />

Pensee Azur El Quseir<br />

Ahmed El Mekawy Salem<br />

2nd Commis Pastry<br />

Ahmed Mahmoud Morsy<br />

1st Commis<br />

Kiro’s Group Company<br />

Ahmed Taha Mohamed<br />

3rd Commis<br />

Cellar Dor Bistro Restaurant Cairo<br />

Ayman Mahmoud Mohamed<br />

2nd Commis Pastry<br />

Sentido Hotel Marsa Alam<br />

El Sayed Mohamed Seif El Nasr<br />

1st Commis<br />

Hilton Hurghada Resort<br />

دومحم دمحم فيرس�<br />

ىتراب ىد فيش�<br />

ىاب اموش� لاتننيتنوكرتنا<br />

دح�ول� دبع داس�ر ديحوت<br />

ىتراب ىد فيش� ىميد<br />

ريش�قلا روزأا هيش�ناب<br />

Junior Chef Members<br />

تافيشلا بابش نم ءاضعأ<br />

ملاس� ىواكمل� دمحأ�<br />

ىناولح ىناث خابط<br />

ىس�رم دومحم دمحأ�<br />

لوأا خابط<br />

بورج س�وريك ةكرش�<br />

دمحم هط دمحأ�<br />

ثلاث خابط<br />

ةرهاقلا ورتش�ب رودرلش� معطم<br />

دمحم دومحم نميأ�<br />

ىناولح ىناث خابط<br />

ملع ىش�رم وديتنش� قدنف<br />

رس�نل� فيس� دمحم ديس�ل�<br />

لوأا خابط<br />

ةقدرغلا نوتليه عجتنم<br />

M a r C h - a p r i l 2 0 1 1<br />

ECA New Members<br />

Tamer Mohamed Abbas<br />

Chef de Partie<br />

Melia Sharm Resort<br />

Wael Mohamed Mustafa<br />

Demi Chef de Partie<br />

Sofitel Taba Heights<br />

ض�ابع دمحم رمات<br />

ىتراب ىد فيش�<br />

مرش� ايليم عجتنم<br />

ىفطس�م دمحم لئ�و<br />

ىتراب ىد فيش� ىميد<br />

س�تياه اباط ليتفوش�<br />

Ahmed Maher Fouad<br />

Student<br />

Faculty of Tourism & Hotels Alexandria<br />

د�ؤوف رهام دمحأ�<br />

بلاط<br />

ةيردنكش�إلاا قدانفلا و ةحايش�لا ةيلك<br />

Ahmed Mohamed Rezk<br />

Graduated<br />

High Institute for Tourism & Hotels 6th of October City<br />

قزر دمحم دمحأ�<br />

جيرخ<br />

ربوتكأا 6 قدانفلاو ةحايش�لل ىلاعلا دهعملا<br />

Ali Abu Bakr Mohamed<br />

3rd Commis<br />

AberCrombie & Kent Company Luxor<br />

دمحم ركب وبأ� ىلع<br />

ثلاث خابط<br />

رش�قألاا تنك دنا ىبموركربأا ةكرش�<br />

Dina Mohamed Kamal<br />

Student<br />

High Institute for Qualitative Studies<br />

لامك دمحم انيد<br />

ةبلاط<br />

ةيعونلا تاش�اردلل ىلاعلا دهعملا<br />

Ibrahim Falham Abul Hassan<br />

1st Commis Hot Kitchen<br />

AberCrombie & Kent Company Luxor<br />

نس�حل� وبأ� مهلف ميه�ربإ�<br />

نخاش� خبطم لوأا خابط<br />

رش�قألاا تنك دنا ىبموركربأا ةكرش�<br />

26<br />

C h E F ' S C O r N E r


Islam Kamel El Sayed<br />

1st Commis<br />

Tempo Restaurant & Lounge at The Allegria Golf Club<br />

ديس�ل� لماك ملاس�إ�<br />

لوأا خابط<br />

بولك فلوج ايرجيلأا وبميت جنولا و معطم<br />

Mahmoud Adel Ahmed Eid<br />

1st Commis<br />

Dusit Thani LakeView Hotel Cairo<br />

Mahmoud Ragab Mahmoud<br />

1st Commis<br />

Medhat Ezz El Din Mohamed<br />

1st Commis<br />

Café Olé Español Alexandria<br />

ديع دمحأ� لداع دومحم<br />

لوأا خابط<br />

ةرهاقلا ويف كيل ىناث تش�ود قدنف<br />

دومحم بجر دومحم<br />

لوأا خابط<br />

دمحم نيدل� زع تحدم<br />

لوأا خابط<br />

ةيردنكش�إلاا لوينابش�إا هيلوأا هيفاك<br />

Mohamed Fouad Mohamed<br />

Graduated<br />

Alsun High Institute for Tourism & Hotels Cairo<br />

دمحم د�ؤوف دمحم<br />

جيرخ<br />

ةرهاقلا قدانفلا و ةحايش�لل ىلاعلا نش�لألاا دهعم<br />

Mohamed Mahmoud A. Aziz<br />

Commis<br />

Int’l Co for Tourist Facilities Management – Time Out<br />

زيزعل� دبع دومحم دمحم<br />

خابط<br />

توأا ميات – ةيحايش�لا تأاش�نملا ةرادإلا ةيلودلا ةش�ش�ؤوملا<br />

Sayed Ibrahim A. Rahman<br />

1st Commis<br />

Dido›s Al Dente Restaurant Cairo<br />

نمحرل� دبع ميه�ربإ� ديس�<br />

لوأا خابط<br />

ةرهاقلا يتند لاأا س�وديد معطم<br />

M a r C h - a p r i l 2 0 1 1<br />

ECA New Members<br />

Mahmoud Abdel Salam El Sayed<br />

Commis Hot Kitchen<br />

El Salamlek San Giovanni Hotel Alexandria<br />

ديس�ل� ملاس�ل� دبع دومحم<br />

نخاش� خبطم خابط<br />

ةيردنكش�إلاا ىنافويج ناش� كلملش�لا قدنف<br />

Mahmoud Gamal Mahgoub<br />

1st Commis<br />

Fairmont Heliopolis Hotel Cairo<br />

بوجحم لامج دومحم<br />

لوأا خابط<br />

ةرهاقلا س�يلبويله تنومريف قدنف<br />

Marawan Beshir Hassan<br />

3rd Commis<br />

Golden Tulip Flamenco Hotel Cairo<br />

نس�ح ريس�ب ن�ورم<br />

ثلاث خابط<br />

ةرهاقلا وكنملف بيلوت ندلوج قدنف<br />

Mohamed Atta Shokry Hussein<br />

3rd Commis<br />

Golden Tulip Flamenco Hotel Cairo<br />

Mohamed Hamed A. Aziz<br />

1st Commis Pastry<br />

Sedra Co for Pastry Cairo<br />

Mohamed Roushdy Zaki Tawfik<br />

Commis<br />

Fort Arabesque Village Hurghada<br />

نيس�ح ىركس� اطع دمحم<br />

ثلاث خابط<br />

ةرهاقلا وكنملف بيلوت ندلوج قدنف<br />

زيزعل� دبع دماح دمحم<br />

ىناولح لوأا خابط<br />

ةرهاقلا تايولحلل ةردش� ةكرش�<br />

قيفوت ىكز ىدس�ر دمحم<br />

خابط<br />

ةقدرغلا كش�يبارأا تروف ةيرق<br />

27<br />

C h E F ' S C O r N E r


Anja van de Put<br />

Policy Officer<br />

Embassy of the Kingdom of the Netherlands<br />

توب ىد ناف اينأ�<br />

تاش�ايش�لا لوئش�م<br />

ةيدنلوهلا ةرافش�لا<br />

M a r C h - a p r i l 2 0 1 1<br />

ECA New Members<br />

Asmaa Hassan Kodous<br />

Doaa Abdel Mawgoud Mohamed Hassan Hussein Shafik<br />

Owner<br />

911 for Desserts Tanta<br />

Heba Mohamed El Azab Kamal Amin Kamal<br />

Head Waiter<br />

Seasons Resort & Country Club Cairo<br />

Maha Mahgoub Mohamed<br />

بزعل� دمحم ةبه<br />

Rivin Amin Mohamed Sarah Abdel Hady Arram<br />

Shams El Din Mohamed El Sayed<br />

Deputy Manager<br />

Amoun Hotel Alexandria<br />

Associated Members<br />

نيمهاسم ءاضعأ<br />

دمحم دوجومل� دبع ءاعد<br />

دمحم بوجحم اهم<br />

دمحم نيمأ� نيفير<br />

ديس�ل� دمحم نيدل� ض�مس�<br />

ةرادإلاا س�لجم س�يئر بئان<br />

ةيردنكش�إلاا نومأا قدنف<br />

Raed El Shafei<br />

Senior Sales Manager<br />

Etisalat Misr<br />

ض�ودق نس�ح ءامس�أ�<br />

قيفس� نيس�ح نس�ح<br />

كلام<br />

اطنط 911 ىناولح<br />

لامك نيمأ� لامك<br />

رتيو ديه<br />

ةرهاقلا بولك ىرتنك دنأا ترزوير زنوزيش�<br />

ىعفاس�ل� دئ�ر<br />

تاعيبم ريدم روينش�<br />

رش�م تلااش�تإا<br />

م�رع ىداهل� دبع ةراس�<br />

28<br />

C h E F ' S C O r N E r


Workshops Certification<br />

Certified Participants of the "Professional Culinary Arts Exhibits" Training Workshop held<br />

from 28 till 30 January’11, conducted by Executive Chef Essam Sayed Mohamed, and kindly<br />

hosted by Hurghada Marriott Beach Resort. Congratulations!<br />

Abdallah Mahmoud Ibrahim Sous Chef Hilton Hurghada Plaza<br />

Adel Adly Mahmoud Executive Chef Hilton Hurghada Plaza<br />

Ahmed Mohamed Ahmed Ali 1st Commis Hurghada Marriott Beach Resort<br />

Ahmed Sayed Gaber Sous Chef Iberotel Aqua Marine Resort<br />

Akram Mokhtar Hassan 1st Commis Iberotel Aqua Marine Resort<br />

Alaa Mohamed Hamdy Assistant Pastry Chef Sheraton Soma Bay<br />

Amgad Ali A. Dayem Executive Sous Chef Sheraton Miramar El Gouna<br />

Atef Youssef Said Sous Chef Iberotel Oasis Resort<br />

Ayman Nabil Ahmed Pastry Chef Lahami Bay Marsa Alam<br />

El Sayed Abdel Rahman El Assal Sous Chef<br />

El Sayed Mohamed Seif 1st Commis Hilton Resort Hurghada<br />

Gamal Abdo Ibrahim Chef Garde Manger Movenpick Resort Aswan<br />

Hamdy Mohamed Abdel Aziz Executive Sous Chef Beach Albatros Hotel<br />

Hany Abdel Fattah Chef de Partie InterCotinental Soma Bay<br />

Hassan Abdel Moneim Ragab Sous Chef Hurghada Marriott Beach Resort<br />

Hassan Gamal Hassan 1st Commis Albatros Palace Resort<br />

Hatem Ezzat Sabra Chef de Partie Movenpick El Gouna<br />

Islam Saleh Hassan Demi Chef de Partie Hurghada Marriott Beach Resort<br />

Kadry A. Razek A. Fattah Pastry Chef Hurghada Marriott Beach Resort<br />

Khaled Abdel Fattah Mohamed Sous Chef Beach Albatros Hotel<br />

Magdy Shawky Habib Pastry Chef Hilton Hurghada Plaza<br />

Mahmoud Ibrahim Saad Demi Chef de Partie Iberotel Aqua Marine Resort<br />

Medhat Hamdy Abdel Rahman Sous Chef Baker Alaa El Din Touristic Village<br />

Mohamed Kamel Ahmed Senior Chef de Partie Sheraton Soma Bay<br />

Mohamed Mokhtar Ibrahim Chef de Partie Beach Albatros Hotel<br />

M a r C h - a p r i l 2 0 1 1<br />

29<br />

C h E F ' S C O r N E r


Mohamed Yousry Labib Junior Sous Chef Albatros Palace Resort<br />

Mustafa Bayoumi Mahmoud Executive Sous Chef Iberotel Club Resort<br />

Mustafa Mohamed Ewida Executive Sous Chef Hilton Resort Hurghada<br />

Osama Selim A. Aziz Pastry Chef Iberotel Saraya Resort<br />

Rafik Ali Mohamed Senior Chef de Partie Sheraton Soma Bay<br />

Sameh Youssef Pastry Chef Iberotel Club Resort<br />

Shaaban Mohamed Abdel Aziz Assistant Pastry Chef Sheraton Miramar El Gouna<br />

Sherif Mohamed Mahmoud Chef de Partie InterCotinental Soma Bay<br />

Sobhy Mohamed A. Azim Executive Sous chef Iberotel Makadi Beach Resort<br />

Tawfik Abdel Wahab Tawfik Chef Garde Manager Iberotel Club Resort<br />

Yasser Abdel Moez Mohamed Executive Chef Iberotel Star Resort<br />

Youssef Basiouny Kotb Junior Sous Chef Hiton Hurghada Plaza<br />

M a r C h - a p r i l 2 0 1 1<br />

Workshops Certification<br />

Certified Participants of the ECA On Premises Training “Essentials of Food Costing” held<br />

from 19 till 20 December at Semiramis InterContinental. Congratulations!<br />

Abdel Halim Abdel Nabi<br />

Abdel Khalek Amin Mohamed Demi Chef de Partie<br />

Ashraf Hussein Medany Restaurant Manager<br />

Aziz Kamal Malikah Chef de Partie<br />

Gamal Amin Salem Senior Sous Chef<br />

Hassan El Sayed Hassan Ballroom Supervisor<br />

Mohamed Mahmoud Saber Bar Supervisor<br />

Nehal Mohamed<br />

Roger Raef Fahmy Assistant Catering Sales Manager<br />

Tarek El Gendy<br />

Walid Abbas Restaurant Manager<br />

30<br />

C h E F ' S C O r N E r


Mark Your<br />

Calendar<br />

Egypt to be Partner<br />

Country at ITB Berlin<br />

2012<br />

Egypt has been selected as the partner<br />

country at ITB Berlin 2012. According<br />

to a press release, an agreement was<br />

signed between Mounir Fakhry Abdel<br />

Nour, Minister of Tourism, Egypt and<br />

Raimund Hosch, CEO, Messe Berlin at ITB<br />

Berlin, which concluded recently. Nour,<br />

having taken up his post two weeks<br />

ago expressed his delight to be at ITB<br />

Berlin <strong>2011</strong>. Nour said, “This is extremely<br />

important for us. We stand by our<br />

business partners and will be honoring<br />

all our agreements. The livelihood of one<br />

in seven <strong>Egyptian</strong>s depends directly or<br />

indirectly on tourism.”<br />

The ITB Berlin will take place from 7 till<br />

11 <strong>March</strong> in 2012<br />

<strong>March</strong>'11<br />

HORECA <strong>2011</strong>, featuring the Levant Trade Show for the<br />

Hospitality and Foodservice Industries, and the International<br />

Food & Drink Exhibition, will be held from 29 <strong>March</strong> till 1 <strong>April</strong> in<br />

Lebanon. New pavilions this year will include the Wine and Drinks<br />

Pavilion, which will showcase wine, alcoholic and non alcoholic<br />

beverages and the Coffee and Tea Pavilion, which will display<br />

coffee and tea producers and importers. Further the hospitality<br />

show will stage the Hospitality Salon Culinaire, Lebanese<br />

Bartenders Contest, Table Setting Contest and Hospitality Annual<br />

Forum. For more information contact Joumana Dammous-Salamé,<br />

managing director Hospitality Services on 00961 1480081, fax<br />

00961 1482876 or email info@hospitalityservices.com.lb or visit<br />

www.hospitalityservices.com.lb<br />

May’11<br />

M a r C h - a p r i l 2 0 1 1<br />

Calendar<br />

The Hong Kong International Culinary Classic 11 will take<br />

place in conjunction with Hofex <strong>2011</strong> from 11 till 14 May at the<br />

Hong Kong Convention and Exhibition Center. Many live cooking<br />

challenges and cold display competitions will be held under the<br />

judging and ruling of the World <strong>Association</strong> of <strong>Chefs</strong> Societies<br />

(WACS). The Asia final to select the best chef to represent the<br />

Asian region at the WACS Global Chef’s Competition World Final<br />

in Korea 2012 will also take place. For information contact the<br />

event secretariat Ultra Future Ltd on 00 85231068017 or fax<br />

00 852 31065166 or email hkicc<strong>2011</strong>@ultrafuture.com.hk or visit<br />

www.hongkong-chefs.com for the competition categories and<br />

regulations.<br />

The Hotel Show <strong>2011</strong> will be held from 17 till 19 May at the<br />

Dubai World Trade Center. The Hotel Show is a showcase for<br />

the latest products and a forum for industry thought leaders.<br />

The trade fair is the “must attend” event for the world’s top<br />

hoteliers. Meet suppliers, asset managers, architects, designers,<br />

technologists, innovators and fellow professionals at the heart<br />

of one of the world’s fastest growing markets. More than 500<br />

international and regional companies representing more than<br />

78 countries will be exhibiting and more than 10,500 visitors are<br />

expected to attend the fair. For more information visit<br />

www.thehotelshow.com<br />

June’11<br />

The 14th National Salon Culinaire, organized by the <strong>Egyptian</strong><br />

<strong>Chefs</strong> <strong>Association</strong> (ECA), is scheduled to take place in June (date<br />

and location will be disclosed by ECA as soon as finalized). More<br />

than one hundred <strong>Chefs</strong> representing catering and hospitality<br />

establishments throughout Egypt will compete in 14 different<br />

culinary categories for the honor of bronze, silver and gold<br />

medals. Various teams of different hotels will compete for the<br />

ECA Culinary Trophy <strong>2011</strong>. Further special awards will be given<br />

to the highest individual scores as well as chefs under the age of<br />

25 with the highest score. For more information on competition<br />

categories and rules visit www.egyptchefs.com<br />

31<br />

C h E F ' S C O r N E r


August’11<br />

The 3rd World Chef’s Tour for Hunger will take place from<br />

21 till 30 August in South Africa. The tour is open to all member<br />

countries of WACS and participants will be accepted on a<br />

first come basis to a maximum of 250 international chefs. The<br />

objective of this tour is twofold. Firstly, to collect as much money<br />

as possible to provide food to feed the many underprivileged<br />

children within South Africa, and secondly, to promote global<br />

awareness of the dire need to help alleviate poverty and hunger<br />

and the difference <strong>Chefs</strong> can make. For more information on how<br />

to participate from Egypt call the ECA on 02 376 22116 / 7 / 8<br />

September’11<br />

The International Kremlin Culinary Cup will take place from<br />

27 till 30 September at the Crocus Expo in Moscow, Russia. The<br />

organizers, the Academia Culinary Arts Exclusive, the Restaurants<br />

& Hoteliers Federation Russia and the National <strong>Chefs</strong> Guild of<br />

Russia, are inviting national and international individual chefs<br />

and teams to participate in this exciting contest. The judging is<br />

in accordance with WACS rules and regulations. The deadline for<br />

registration for teams is 30 may and for individuals 20 June’11.<br />

For more information call the organizing committee on<br />

+7 4956379440 or visit www.cookchamp.ru<br />

October’11<br />

HACE'11, the 31st International Hotel Supplies & Catering<br />

Equipment exhibition, will take place from 2 till 5 October at<br />

the Cairo International Convention Center. In addition to the<br />

annual live cooking competitions such as fruit and vegetable<br />

carving, Asian cuisine, pasta dishes and mystery baskets contests<br />

the <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong> will once again organize a<br />

Female Chef of the Year contest. For more information on the<br />

exhibition, contact the <strong>Egyptian</strong> Group for Marketing (EGM) on<br />

0020 2 2635215 / 2619160 or email info@hace.com.eg For more<br />

information on the culinary shows and competitions contact the<br />

ECA on 0020 2 37622116 / 7 / 8 or email<br />

egyptchefs@egyptchefs.com<br />

The 11th IHF, International Hospitality Forum, the annual<br />

trade show for the hospitality and foodservice sector of Jordan<br />

and the region will be held from 17 till 19 October at Amman<br />

Exhibition Park, Jordan. It promises to be an excellent event that<br />

M a r C h - a p r i l 2 0 1 1<br />

Calendar<br />

offers great business opportunities in a country where tourism<br />

and hospitality services contribute to over 13% of GDP. Last year<br />

more than 60 exhibitors received around 30,000 trade visitors<br />

from a number of countries including Lebanon, Syria, Jordan,<br />

Egypt, Iraq, Kuwait and the United Arab Emirates. For more<br />

information contact the organizers Events Unlimited on mobile<br />

00962 795742492 or fax 00962 65656550 or email<br />

samar@eventsunlimited.com.jo or visit<br />

www.eventsunlimited.com.jo<br />

November’11<br />

World Travel Market (WTM) will take place from 7 till 10<br />

November at the Excel in London. Staged annually, the WTM,<br />

organized by Reed Travel Exhibitions, is the leading global<br />

event for the travel industry and a vibrant must attend fourday<br />

business-to-business event presenting a diverse range of<br />

destinations and industry sectors to UK and International travel<br />

professionals. It is a unique opportunity for the whole global<br />

travel trade to meet, network, negotiate and conduct business.<br />

By attending World Travel Market, participants efficiently,<br />

effectively and productively gain immediate competitive<br />

advantage for their business and stay abreast with the latest<br />

developments in the travel industry. For more information visit<br />

www.wtm.london.com<br />

Sia Guest 61, the International Hospitality Exhibition SIA<br />

Guest will be held from 26 till 29 November at Rimini Expo<br />

Center Italy. Sia Guest means total hospitality, with its unique<br />

mix of innovation, trends, atmosphere, and conferences for the<br />

hotel and hospitality sector for the last 61 years. The exhibition<br />

will feature the latest in cooking equipment, furnishing, supplies,<br />

technology, bathroom and wellness equipment, lighting,<br />

surfaces and general hospitality services. Sia Guest is a not-to-be<br />

missed opportunity to select products and services, network with<br />

a continuously evolving market, and see where the industry is<br />

going. For more information contact Giula Pantane on<br />

0039 0541744612 or email g.patane@riminifiera.it or visit<br />

www.siarimini.com for request for free VIP cards email<br />

mrkgestero@riminifiera.it or call 0039 0541744632<br />

32<br />

C h E F ' S C O r N E r


Special Thanks<br />

Contributors to the<br />

Salloum Relief Campaign<br />

M a r C h - a p r i l 2 0 1 1<br />

33<br />

C h E F ' S C O r N E r

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