Issue 64 English / March-April 2011 - Egyptian Chefs Association
Issue 64 English / March-April 2011 - Egyptian Chefs Association Issue 64 English / March-April 2011 - Egyptian Chefs Association
ô°üe ïjQÉàdG áYÉæ°U øa EGYPT The Art of Making History
- Page 2 and 3: {Contents} Contents Chef’s Corner
- Page 4 and 5: Publication of the Egyptian Chefs A
- Page 6 and 7: First Nermine Hanno communicated wi
- Page 8 and 9: Dr. Moez El Shohdi is a Business Ma
- Page 10 and 11: When we think of Italian food, we i
- Page 12 and 13: Tiramisu Tiramisu, which literally
- Page 14 and 15: How to Open Oysters To open an oyst
- Page 16 and 17: Genoese Cake Ingredients 300g Almon
- Page 18 and 19: How many families approximately doe
- Page 20 and 21: C H E F S' news The ECA wishes to c
- Page 22 and 23: C H E F S' news Mubarak’s regime
- Page 24 and 25: Abdel Moneim A. Kader A. Aal Execut
- Page 26 and 27: Sherif Mohamed Mahmoud Chef de Part
- Page 28 and 29: Anja van de Put Policy Officer Emba
- Page 30 and 31: Mohamed Yousry Labib Junior Sous Ch
- Page 32 and 33: August’11 The 3rd World Chef’s
ô°üe<br />
ïjQÉàdG áYÉæ°U øa<br />
EGYPT<br />
The Art of Making History
{Contents}<br />
Contents<br />
Chef’s Corner<br />
<strong>Issue</strong> <strong>64</strong><br />
<strong>March</strong> - <strong>April</strong> <strong>2011</strong><br />
Editorial<br />
Markus J. iten 3<br />
ahmed El Nahas 4<br />
World <strong>Chefs</strong> Without Borders<br />
<strong>Chefs</strong> help at Salloum Border 5<br />
Donor list humanitarian aid at Salloum 33<br />
<strong>Egyptian</strong> Food Bank, a roadmap to Fight hunger 7<br />
Features<br />
italian Cuisine… Beyond pizza & pasta 9<br />
how to Open Oysters 14<br />
recipes<br />
Mother’s Day Cake 15<br />
Easter Cake 16<br />
profile<br />
Ferran adrià…the Salvador Dalí of the Kitchen 17<br />
Training<br />
Quiz 18<br />
ECa Workshop Certifications 29<br />
Meeting point<br />
Chef’s Corner News 19<br />
Welcome ECa Members 23<br />
Calendar 31<br />
5<br />
7<br />
M a r C h - a p r i l 2 0 1 1<br />
17<br />
2
Publication of the<br />
<strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />
Registration number: 4476<br />
20 Salem Salem Street,<br />
Agouza, Giza<br />
Telephone / Fax 02 376 22 116 / 7 / 8<br />
E-mail: egyptchefs@egyptchefs.com<br />
Website: www.egyptchefs.com<br />
Executive Director<br />
Mirjam van IJssel<br />
Director of Operations<br />
Ashraf Gamal<br />
Membership Department<br />
Marwa Said<br />
Amr Abdel Salam<br />
Public Relations<br />
Anet Gunter<br />
Sarah Wael<br />
Website & Publication<br />
Samira Mahmoud<br />
Marwa Said<br />
Violeta D. Salama<br />
Production & Graphic Design<br />
Ashraf Shukri / Lunar Graphics<br />
Hany Kamal<br />
Receptionist / Secretary<br />
Maria Samir<br />
Translation<br />
Hussein Sayed<br />
Amal Bassaly<br />
Dear Colleagues and Friends of the Culinary<br />
Profession,<br />
While sitting at the airport in Cairo awaiting<br />
my flight to Luxor, where I will have to check the<br />
construction on site of the kitchens of the Culinary<br />
Training Center, I was reflecting on the events of<br />
the last few weeks. We are all going through many<br />
economical and emotional highs and lows lately.<br />
For us Culinarians it has been particularly difficult<br />
due to lay-offs, unpaid vacations, no service<br />
charge and so on, and this will unfortunately<br />
continue for several more weeks or months, if not<br />
longer. I sincerely hope not. In the meanwhile, I<br />
suggest that you take all opportunities to further<br />
educate yourselves, be determined to get certified<br />
as chef and be the next to be hired due to newly<br />
learned skills and knowledge.<br />
One event touched me especially deeply. This event or, better said “rescue effort”,<br />
happened at the Salloum border. Nermine Hanno, Chairman of the World <strong>Chefs</strong><br />
Without Borders contacted Mirjam van IJssel, Executive Director of the ECA and wanted<br />
to know if we as <strong>Association</strong> could help the people stranded at Salloum, the border<br />
post between Libya and Egypt. Soon after, there was not only food but also buses in<br />
the discussion. Forty-eight hours later, Nermine, Yehia, Hany, and I left Alexandria and<br />
Cairo respectively with 9 busses and 2 trucks.<br />
Ten hours later, we arrived at our final destination and parked the lot in front of<br />
the Red Crescent station. We immediately went to work locating as many <strong>Egyptian</strong>s<br />
as possible to evacuate to Cairo or Alexandria. On the 3rd day we sent the last bus<br />
from Salloum to Alexandria. It made us all very happy and proud to make a difference<br />
and help some fellow nationals to get home safely. On the other hand, we still found<br />
thousands of non-<strong>Egyptian</strong>s waiting to get helped by their respective governments<br />
and to be transported in one way or the other back to their home country.<br />
Unfortunately, they had no travel documents and often had to wait for days. Since this<br />
situation started several weeks ago, food and drinking water became in short supply.<br />
They waited in long lines, and many waited for nothing as supplies were finished<br />
before it was their turn. At least this was the case on our first day.<br />
On the second day, more foods and water arrived from different aid organisations.<br />
Food hampers got distributed by the Red Crescent; well, sort of, as the small pick-up<br />
was almost taken apart! I was relieved to find the driver and the pick-up leaving the<br />
scene in a burst of speed, empty to the last bread crumb. And there were still many<br />
hundreds waiting.<br />
On our third and last day on site, we delivered all the leftover food hampers and<br />
water to the Red Crescent building. Several organizations also delivered lots of water<br />
and food that day. This was the first real great day for all the thousands waiting, as all<br />
had a full meal for their wives, kids and themselves. Even a possible second meal for<br />
that day was discussed within the different aid organizations.<br />
This was no TV, it was real! Situations like this happen in our world over and over<br />
again, day in and day out. I am very humbled by the great efforts many chefs and<br />
compassionate <strong>Egyptian</strong>s, and others bestowed upon the ECA to assist the many<br />
unfortunate individuals.<br />
Thank you all!<br />
Markus J. Iten<br />
President, <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />
M a r C h - a p r i l 2 0 1 1<br />
Editorial<br />
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C h E F ' S C O r N E r
Publication of the<br />
<strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />
Registration number: 4476<br />
20 Salem Salem Street,<br />
Agouza, Giza<br />
Telephone / Fax 02 376 22 116 / 7 / 8<br />
E-mail: egyptchefs@egyptchefs.com<br />
Website: www.egyptchefs.com<br />
Executive Committee<br />
Honorary President<br />
Hussein Badran<br />
Chairman<br />
Ahmed El Nahas<br />
President<br />
Markus J. Iten<br />
Treasurer<br />
Hossam El Din Mohamed<br />
Training & Competitions<br />
Hossam El Din Mohamed<br />
Markus J. Iten<br />
Tarek Ibrahim<br />
Restaurant Relations<br />
Yuphadee Sawamiwast<br />
Public Relations Juniors<br />
Mohamed El Saadawy<br />
Representative North Coast<br />
Mohamed El Saadany<br />
Assistant Representative North Coast<br />
Mohamed El Bedwhi<br />
Representative Red Sea Coast<br />
Samir Abdel Azim<br />
Representative Upper Egypt<br />
Ibrahim Rashed<br />
Dear Hospitality Wizards,<br />
We are surely riding the waves of change in<br />
Egypt, with all the challenges and opportunities<br />
that are bound to come with that change.<br />
Although the revolution was frightening at times,<br />
its results are positive for Egypt’s future and the<br />
spirit of the young people in Tahrir has definitely reinvigorated the country. The slogan<br />
“Egypt: Where It All Begins” has acquired a new level of meaning after the revolution.<br />
Now the country symbolizes freedom and the power of peaceful demonstrations. We<br />
are beginning anew in Egypt, with peace and respect for human beings.<br />
For us, working in the hospitality sector, and for many others, the transition period is<br />
not easy, as tourism numbers are down. However, this is temporary, and I wish to urge<br />
everyone to make the best out of the extra time on hand. Invest your time in training<br />
so as to be ready, more knowledgeable and better equipped in your job when tourism<br />
returns. And the tourists are bound to come back, many predict even in stronger<br />
numbers than before. So let’s get ready to serve them even better than before.<br />
I just returned from the ITB in Berlin, one of the biggest travel fairs worldwide,<br />
where Egypt has been chosen to be the partner country for the ITB Berlin 2012. It<br />
goes without saying that H.E. Mounir Fakhry Abdel Nour, Minister of Tourism, and the<br />
<strong>Egyptian</strong> delegation were all thrilled with this nomination. The announcement is a<br />
definite proof that the Europeans are confident that Egypt is a safe country to travel to<br />
once again.<br />
The Culinary Training Centers of Egypt will be ready to start classes in professional<br />
chef’s training by mid May. There were some delays with opening the centers, due<br />
mainly to the magnitude of the project and also partly to the events in Egypt over the<br />
past few weeks. However, the center’s kitchens are being installed, the culinary trainers<br />
have completed all phases of their training, and all the student manuals are ready. We<br />
are looking forward now to welcome our first students to start their 6-month intensive<br />
chef’s training program. They will be graduated and ready to enter the industry just<br />
before the winter season starts. This is also a great opportunity for all chefs who wish to<br />
get their official international certification. Now that you have a bit more time on hand<br />
you can study and get yourselves certified as chef.<br />
Last but not least, I wish to congratulate the <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong> on their<br />
great efforts and achievements in bringing relief to the less fortunate who fled Libya<br />
and got stranded at the Salloum border post. The <strong>Association</strong>, under the umbrella<br />
of the WACS – World <strong>Chefs</strong> Without Borders, helped provide thousands of refugees<br />
with food and water, and many <strong>Egyptian</strong>s with transport to get safely home. The<br />
humanitarian aid still continues until today, and you can read more about it in this issue<br />
of Chef’s Corner. Well done, and a big thank you to all who helped!<br />
Ahmed El Nahas<br />
Chairman, <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong><br />
M a r C h - a p r i l 2 0 1 1<br />
Editorial<br />
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C h E F ' S C O r N E r
PhotograPhy: hany Kamal &<br />
marKus J. Iten<br />
M a r C h - a p r i l 2 0 1 1<br />
<strong>Chefs</strong> Without Borders<br />
<strong>Chefs</strong> Help at<br />
Salloum Border<br />
Under the umbrella of the Humanitarian Aid Program of the WACS – World<br />
<strong>Chefs</strong> Without Borders and in coordination with the <strong>Egyptian</strong> Red Crescent,<br />
the World Food Program and the <strong>Egyptian</strong> Army, the <strong>Egyptian</strong> <strong>Chefs</strong><br />
<strong>Association</strong> (ECA) took action in helping the thousands stranded at the<br />
Salloum border.<br />
It all started with a telephone call from Chef Nermine Hanno, Chairman of the World <strong>Chefs</strong> Without<br />
Borders and ECA Senior Chef Member, who asked the <strong>Association</strong> if we could do something for the<br />
people at the Salloum border crossing between Libya and Egypt. Two days and a whole lot more<br />
telephone calls later, a convoy of busses for evacuation and trucks with foods left for Salloum!<br />
How did the big humanitarian aid action come about within such short notice and with very little<br />
financial help needed from the <strong>Association</strong>?<br />
5<br />
C h E F ' S C O r N E r
First Nermine Hanno communicated with the <strong>Egyptian</strong> army<br />
officials to see what was actually needed at the Salloum border.<br />
Once we received the information that they needed buses for<br />
evacuation and food and drink for the thousands stranded, we<br />
came immediately into action. Knowing that, due to the present<br />
situation in Egypt tourism numbers (and business in general)<br />
were very low, we called upon the travel agents and hotels to<br />
put their buses and cooling trucks to use to help the people at<br />
Salloum. We composed an electronic newsflash asking all of<br />
the <strong>Association</strong>’s contacts for assistance in providing buses and<br />
trucks. We also asked our sponsor companies and others for<br />
donations of high energy foods, water and juices.<br />
Then we started calling and, as always, had pleasant and less<br />
pleasant surprises. Although the buses and cooling trucks are parked<br />
and not used at present and even though the <strong>Association</strong> offered to<br />
pay for drivers and petrol, the travel agents and hotels were not very<br />
willing to assist. Main reasons stated were that Salloum was too far<br />
away, or they could not find the drivers willing to go there, or they<br />
were afraid that the refugees would make their busses dirty and<br />
so on. In the end, Nermine Hanno received the confirmation of the<br />
Sawiris Foundation who offered to pay for the rent of nine busses for<br />
three days to evacuate <strong>Egyptian</strong>s. The ECA sponsor companies, also<br />
suffering from the bad economic situation, were more forthcoming<br />
and trucks and food supplies soon started to arrive at the ECA<br />
office. Some staff members of hotels and catering companies, many<br />
already on lower salaries due to the present situation, decided to<br />
pay out of their own pockets to help. This was heartwarming, to<br />
see how they cared and tried to help. Although the <strong>Association</strong><br />
does not know who they are, as they wished their names not to be<br />
mentioned, we are very grateful to them.<br />
Staff members of the <strong>Association</strong>, along with the culinary<br />
trainers and the marketing executive of the Culinary Training<br />
Centers managed by the <strong>Egyptian</strong> Tourism Federation and other<br />
volunteers packed 3,000 food bags and loaded three trucks in<br />
approximately eight hours. Although the campaign only started<br />
on Wednesday morning, by Thursday evening the first truck was<br />
ready to leave, followed by another two trucks on Friday.<br />
A team of nine drivers, and Nermine Hanno herself; Markus Iten,<br />
ECA President; Hany Kamal, ECA Graphic Designer; and Yehia El<br />
Mallah, Chief Steward of the Maritim Jolie Ville Alexandria, left on<br />
Friday at 6.00 AM to Salloum to assist with the organization on site.<br />
Over four days they traveled many kilometers and went through<br />
long hours of emotional hard work before they returned back<br />
home Monday afternoon. Their heartbreaking stories of what they<br />
witnessed at the border are many to tell and will live with them for<br />
a long time to come. But they were glad, knowing that with the<br />
support of the sponsors and friends of the <strong>Association</strong>, they were<br />
able to make a difference in many people’s lives.<br />
M a r C h - a p r i l 2 0 1 1<br />
<strong>Chefs</strong> Without Borders<br />
The <strong>Association</strong> will continue its efforts to raise food donations<br />
to help the stranded refugees at the Salloum border as long as the<br />
need is there. If you wish to help by donating foods, money, or by<br />
providing transport; or if you wish to volunteer in packing foods,<br />
please call the <strong>Association</strong> on 02 376 22 116 / 7 / 8.<br />
Together we have made and will continue to make a<br />
difference for the people at the Salloum border.<br />
THANK YOU ALL!<br />
For a listing of organization who donated please see page 33<br />
6<br />
C h E F ' S C O r N E r
PhotograPhy: marKus J. Iten<br />
<strong>Egyptian</strong> Food Bank,<br />
a Roadmap to Fight<br />
Hunger<br />
M a r C h - a p r i l 2 0 1 1<br />
Community Development<br />
The purpose of the <strong>Egyptian</strong> Food Bank (EFB) can be described in one short sentence;<br />
to eradicate hunger in Egypt. The way they go about it, however, cannot be described<br />
in just one sentence. In a relatively short six years, the organization has managed to<br />
establish many programs all serving this one mission to fight hunger. Mirjam van<br />
IJssel spoke to Dr. Moez El Shohdi, Chairman of the EFB, to find out how they work<br />
toward reaching their noble goal.<br />
7<br />
C h E F ' S C O r N E r
Dr. Moez El Shohdi is a Business Management<br />
graduate from Cornell University, New York and<br />
holds a Ph.D. in Management from the same<br />
Ivy League university. For over 30 years he has<br />
been in the hotel trade in Egypt, running a<br />
chain of top hotels. Now he devotes his prime<br />
hours to the EFB, whilst still maintaining his<br />
position as President of Style Hotel International.<br />
In Egypt, over 16 million people are believed to live under the<br />
poverty line, which means living on less than 1,000 <strong>Egyptian</strong> pounds<br />
a month for a family of four. Since its inauguration as a charitable NGO<br />
in 2005, the <strong>Egyptian</strong> Food Bank, founded and managed by a group<br />
of prominent businessmen, has developed many projects to make a<br />
change in the lives of these people. It is not only about giving food or<br />
feeding the hungry. The board, consisting of 15 businessmen, decided<br />
to use their acumen and management skills to change the poverty<br />
map of the country by developing projects towards self-sustainability<br />
of the food bank itself and the people they help. Their belief is that to<br />
fight hunger you should not only provide food, but also provide ways<br />
for people to develop and become self-sustainable.<br />
Presently the EFB employs 162 staff members, all paid by<br />
the board members, and this dedicated team together with the<br />
board members works with 7,000 volunteers throughout Egypt.<br />
There is a department that identifies local NGOs already engaged<br />
in the alleviation of poverty and trains them in programs<br />
designed for effective food distribution, including marketing,<br />
strategic planning and fund-raising. “We currently work with<br />
1,600 credible and efficient domestic NGOs, whose members<br />
do the work on the ground for us, such as identifying the needy<br />
families and distributing the food,” Shohdi explains. The food<br />
bank provides food to 150,000 families per month to date.<br />
Internationally, many food banks are known to collect leftover<br />
foods from factories, hotels and restaurants to distribute to the<br />
needy; however, in Egypt this is only one of the many projects of<br />
the EFB. The needy belong to two different categories, according<br />
to the food bank. The people incapable of working and sustaining<br />
their families, such as the elderly, disabled, orphaned and widowed<br />
mothers with young children, are given direct food supplies.<br />
“The other needy are the ones who are capable of working, but<br />
lack the necessary skills; for those we also offer direct assistance,<br />
but with the condition that one member of the family joins our<br />
skills training program”, states Shohdi. By providing skills training,<br />
the EFB is not only alleviating hunger by granting food, but also<br />
building a skills base within family members to make them selfsufficient.<br />
“In our first year of running this program, we helped train<br />
2,800 people; last year, we reached 37,800 who benefited from<br />
this program and are now able to make a living for their families,”<br />
states El Shohdi with well-deserved pride. They trained electricians,<br />
carpenters, gardeners, housekeepers and plumbers, among many<br />
others; and maybe even professional chefs in the near future,<br />
as Shohdi showed interest in the skills training program of the<br />
<strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong>.<br />
One other successful project of the EFB, in line with its aim<br />
to maintain continuity in daily food supplies, is the distribution<br />
of Udhiyya, or fresh meat sacrificed during Eid Al Adha. To avoid<br />
that a surplus of meat, always available during the Eid Al Adha,<br />
would go to waste, they decided to can cooked meat to provide<br />
for the needy throughout the whole year. “In 2006,” Shohdi<br />
recalls, “we provided fresh meat to 36,000 families and gave<br />
out 60,000 cans. The next year, this rose to 100,000 families and<br />
750,000 cans; and last year, we supplied 1 million families and<br />
distributed 8.5 million cans.” Such a dramatic rise in numbers<br />
reflects the professionalism and organizational skills brought by<br />
Shohdi and his team, but it doesn’t end there.<br />
M a r C h - a p r i l 2 0 1 1<br />
Community Development<br />
Also, in line with their aim towards self-sustainability and<br />
a constant daily food supply, the EFB invested in building a<br />
food-packaging factory. “The factory serves two purposes,” says<br />
Shohdi. “First of all, to pack the dry foods we purchase in bulk at<br />
very low prices into one kilo bags for distribution. Those bags<br />
are all branded “Hideya” (Gift), which identifies them as coming<br />
from the <strong>Egyptian</strong> Food Bank, so that they are easily identified as<br />
items not for sale. However, it takes us only one week to pack the<br />
foods we need for the EFB to supply the needy for one month;<br />
during the other three weeks the factory is used to pack for other<br />
companies against a fee. This generates large revenues into the<br />
EFB, which we can put to use to help more needy people and<br />
further develop our programs to fight hunger,” concludes Shohdi.<br />
The fund-raising programs of the EFB are very successful, and<br />
the reasons might be that they are simply creating more awareness<br />
among people not to waste food, and are based on a personal<br />
approach between the one who gives and the one who receives.<br />
By donating 300 <strong>Egyptian</strong> pounds monthly on annual basis to the<br />
EFB, individuals can sustain a family of five for a year. Companies<br />
can sustain a whole village through the “Village Free from Hunger”<br />
program. By donating 20,000 <strong>Egyptian</strong> pounds per month or<br />
more depending on the size of the village in need, a company<br />
can support a village by providing food, education opportunities,<br />
better infrastructure or anything that is needed for better living<br />
conditions in general. The company can brand their boxes and visit<br />
the village, which creates once again this personal relationship<br />
between the giver and the receiver. The program already helps 160<br />
villages in Egypt to more agreeable living conditions.<br />
Last but not least, the EFB has been very successful, in<br />
coordination with the <strong>Egyptian</strong> Hotel <strong>Association</strong>, to collect<br />
leftover foods from the hotel catering industry. “The rise of ‹all<br />
inclusive› tourist packages has meant that a huge amount of<br />
food remains uneaten every mealtime. Likewise with <strong>Egyptian</strong><br />
weddings, which have lavish quantities of food, much of which<br />
remains untouched,” states Shohdi. The hotels have been<br />
persuaded to pack the remaining foods into sealed containers<br />
supplied by EFB, who then arranges the distribution to the needy.<br />
Food safety rules apply such as: the food should be untouched and<br />
the date, time of production and validity has to be written clearly<br />
on the containers. The EFB started this project by giving bonuses<br />
to hotel staff who had to stay longer to pack the remaining foods.<br />
“However, soon thereafter, the hotels informed us that they<br />
themselves would take care of any additional expenses related<br />
to the redistribution of the leftover foods,” said Shohdi. The EFB<br />
used to collect approximate 17.2 million meals per months from<br />
the hotels. With the present downturn in tourism this figure might<br />
be much lower now; however, as the food bank has been so<br />
successful in creating sustainability, they are still able to feed the<br />
needy and tourism is bound to return soon.<br />
Continuity and sustainability are the key elements of the<br />
resounding success of the <strong>Egyptian</strong> Food Bank, so much so that<br />
they are now approached by the United Nations to help with<br />
establishing food banks in other countries such as Jordan, Saudi<br />
Arabia and Syria, among others. They are also asked to assist<br />
in making existing food banks more self-sustainable as per the<br />
<strong>Egyptian</strong> model.<br />
The success of this wonderful humanitarian organization<br />
speaks for itself. All that remains is to say a Big Bravo to the<br />
<strong>Egyptian</strong> Food Bank!<br />
For more information on the <strong>Egyptian</strong> Food Bank and how to<br />
help or make a donation, call their call center on 16060 or visit their<br />
website www.egyptianfoodbank.com<br />
8<br />
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M a r C h - a p r i l 2 0 1 1<br />
Feature<br />
Italian Cuisine…<br />
Beyond Pizza and Pasta!<br />
9<br />
C h E F ' S C O r N E r
When we think of Italian food, we<br />
imagine a tempting slice of pizza or<br />
a heaping plate of pasta, and while<br />
those two dishes are indomitably<br />
a main part of Italian food, there is<br />
still so much more to the world of<br />
Italian cuisine! After all, the cradle of<br />
the gastronomic world as we know<br />
it today was Italy and not France.<br />
Written by: Violeta D. Salama<br />
Italian cuisine dates as far back as the Roman Empire when,<br />
during lavish banquets, diverse foods catered from the<br />
four corners of the earth were being served. The Romans<br />
of that era not only conquered the people but they also<br />
cultivated their culinary traditions and brought back<br />
to Rome myriad of spices and herbs. In addition, a little<br />
known fact is that Rome was the birthplace of the very<br />
first cook book and, amazingly, of the world-famous foie gras!<br />
Later on during the Middle Ages, Italian cuisine continued<br />
to develop, especially in the powerful central cities of Venice,<br />
Rome and Florence. Venice was a prosperous merchant hub,<br />
with ships bringing in exotic spices and products from the Far<br />
East and Africa. It was most often in the kitchens of the wealthy<br />
nobles, with personal cooking staff and access to such an array of<br />
products that sophisticated new dishes were created and recipes<br />
collected. Until the 16th century, when Catherine de Medici of<br />
Florence arrived in France to become its future queen, it was Italy<br />
and not France that was better known for its food and wine. As<br />
was the custom at that time, Catherine brought all her domestic<br />
staff, including her chefs, with her. The banquets held by the<br />
Queen in the French courts were far superior to what the French<br />
were used to and her chefs were highly admired.<br />
Unfortunately Italy’s gastronomic development experienced<br />
a lull for a number of decades in the early eighteenth century as<br />
French cuisine swept the continent. Only after French cooking<br />
practices became fully integrated, through the Piedmont region<br />
in northwest Italy on the border with France, did Italian cuisine<br />
experience a revival in the second half of the eighteenth century.<br />
After the Italian unification in the middle of the nineteenth<br />
century, various regions of the Italian peninsula made distinct<br />
contributions to the total gastronomic picture of Italy. Each<br />
region now displays its own unique way of cooking, right down<br />
to the formation of a meatball, or the characteristic cheeses and<br />
desserts produced in each locale.<br />
M a r C h - a p r i l 2 0 1 1<br />
Feature<br />
The north of Italy has a cuisine which warmly embraces<br />
polenta (cornmeal) as their main staple food since the arrival of<br />
corn during the 16th century. Polenta makes its appearance in<br />
innumerable variations: stirred, baked, served with sausage, with<br />
cheese or with succulent tangy shrimps for a more refined taste.<br />
Once considered a dish for the poor, polenta has long left that<br />
stereotype and is now a welcomed addition to Italian cuisine.<br />
10<br />
C h E F ' S C O r N E r
The city of Venice and the Veneto pride themselves with<br />
marvelous risottos, some with fish and seafood, others with<br />
pumpkin, asparagus and frog legs. Beans and legumes feature in<br />
both areas, with dishes such as “Pasta e Fagioli” (pasta and beans)<br />
and Risi e Bisi (rice with tender young peas) having gained a<br />
place on menus both within and beyond the region. Pandoro is<br />
a Venitian specialty reminiscent of glamorous days gone by. It is<br />
a cone shaped Christmas cake which, at the height of the city’s<br />
splendor, was served by rich patricians finely dusted with real,<br />
powdered gold! Today, vanilla sugar has replaced the golden<br />
dust, an alteration which has impeded the cake’s glamour but<br />
perhaps enhanced its taste!<br />
Another city with a food identity of its own is Milan, which<br />
gave the world the fabulous saffron risotto as well as lending its<br />
name to the term “alla Millanese”, a culinary expression which<br />
refers to any piece of meat, chicken, turkey or even vegetables<br />
which have been breaded then fried. To this day, Austria and<br />
Milan are disputing who created the Schnitzel but as it has<br />
since become a valuable part of many international tables, it is<br />
doubtable they will ever come to an agreement over who is to<br />
take credit! Pannetone, the world-famous coffee cake with citrus<br />
peels, raisins and candied fruits was also born in Milan during<br />
the 15th century but has since travelled far across borders, all the<br />
way onto the shelves of supermarkets in Egypt!<br />
Following the example of Milan, the city of Genoa has also<br />
adopted its own descriptive culinary term “alla Genovese”! It<br />
refers to a spicy green paste of basil, olive oil, garlic, pine nuts<br />
and cheese! Pasta Genovese, Minestrone alla Genovese, Fish alla<br />
Genovese are just a few of the many uses of this tangy “Pesto”<br />
which can also be spread on top of crunchy bread or drizzled on<br />
crispy green arugula leaves!<br />
Minestrone soup, perhaps the most unifying of all foods<br />
Italian, first appeared in the capital city. There is no set recipe for<br />
Minestrone, since it is usually made out of whatever vegetables<br />
are in season; and since they grow aplenty in Italy, there are many<br />
options for the ingredients. Some recipes call for either rice or<br />
pasta to be added to give it a fuller feel. Napoleon’s armies are<br />
rumored to have marched on Minestrone soup and Risi e Bisi<br />
and, given their success, one can not doubt the nutritional value<br />
of Minestrone.<br />
Apart from vegetables, Italy is blessed with fish and seafood.<br />
Each region has its own specialty. Sardines are cooked with<br />
tomatoes, or oregano; anchovies are marinated in olive oil and<br />
served as appetizer or placed on top of pizzas or inside rich pasta<br />
sauces such as “alla Puttanesca”. Mussels, clams and shrimps<br />
find their way in various soups and stews or are placed on top<br />
of polenta or risotto dishes. Sea bream, eel, mullet and monk<br />
fish are cooked in wine sauces while rock lobster is grilled to<br />
perfection.<br />
In addition a variety of meat dishes and specialties are also<br />
present on Italian tables. Parma ham, Prosciutto and Bresaola<br />
are delicacies sold all over the world. Slices of Bresaola (cured<br />
and air dried beef) with Ruccola and shaved Parmesan is a much<br />
appreciated appetizer in Italian restaurants, while Beef Carpaccio<br />
in sauce of mayonnaise, lemon juice, Worcester sauce, cream<br />
and white pepper is undoubtedly one of the most famous<br />
M a r C h - a p r i l 2 0 1 1<br />
Feature<br />
creations of Italian cuisine. Scaloppine al Limone (veal cutlets<br />
in lemon sauce) and Ossobuco (braised knuckle of veal) from<br />
Northern Italy; Saltimbocca alla Romana (meat flavored with<br />
sage, wrapped in Prosciutto, rolled-up and cooked in Marsala and<br />
butter) from central Italy; succulent lamb stews and roasts from<br />
the East; each area has something to offer.<br />
And that statement transcends to cheese too! Cheese is<br />
everywhere in Italy! And Italian cheese is everywhere else around<br />
the world. Every time you order pizza, moist Mozzarella cheese is<br />
placed on top of a dough base; every time a pasta dish is being<br />
served, grated Parmesan is offered! Grana Padano is found in<br />
Pesto, and Gorgonzola inside a stuffing for tortellini and ravioli;<br />
creamy Mascarpone is made into mouth-watering desserts, while<br />
gentle Ricotta is baked into pies and whipped into ice creams!<br />
Italy has done wonders for the dessert world. Apart from the<br />
Pandoro of Venice and the Pannetone of Milan, Italy also boasts<br />
a delightfully light and creamy dessert known as Panna Cotta or<br />
Baked Cream. Together with Zuppa Inglese, (ladyfingers dipped<br />
in milk and sugar) and the Mascarpone-rich Tiramisu, Panna<br />
Cotta is forever present in Italian menus both in and out of the<br />
country. In addition to them, the various parts of the country<br />
are busy baking cookies, frying crispy doughnuts, and making<br />
delicious fruit tarts and pies! Everywhere throughout, there are<br />
also the fabulous Gellato (ice cream) stands! Italian ice cream<br />
with its many flavors and creamy, rich consistency is considered<br />
the best in the world!<br />
Italy has become synonymous with pizza and pasta but the<br />
richness of its culinary traditions far transcends the stereotype,<br />
making Italian cuisine one of the most diverse and well-loved<br />
European cuisines.<br />
11<br />
C h E F ' S C O r N E r
Tiramisu<br />
Tiramisu, which literally translated means “pick me up”<br />
enjoys cult status as a dessert throughout Italy, and many<br />
regions claim to have invented it.<br />
How to Make Tiramisu<br />
Ingredients<br />
200 g cooking cream<br />
5 tbsp sugar<br />
4 egg yolks<br />
500 g mascarpone<br />
24 ladyfingers<br />
4 tbsp strong espresso coffee<br />
4 tbsp Amaretto (or Amaretto flavored syrup)<br />
cocoa powder<br />
Preparation<br />
Beat the cream with 1 tablespoon sugar until stiff. Whisk<br />
the egg yolks with the remaining sugar until creamy,<br />
using a hand-held whisk on maximum speed. Stir in the<br />
mascarpone one spoonful at a time, and then, at a slower<br />
speed, stir in the cream.<br />
Line a flat dish with ladyfingers. Mix the espresso and<br />
amaretto and sprinkle over the ladyfingers, but do not<br />
soak. Spread a layer of cream on top and cover this with<br />
a layer of ladyfingers, sprinkle with the espresso and<br />
amaretto mixture, and spread the remaining cream on top.<br />
Sprinkle with cocoa powder and chill for at least 1 hour in<br />
the refrigerator.<br />
M a r C h - a p r i l 2 0 1 1<br />
Recipes<br />
The success of a good<br />
tiramisu depends<br />
on the quality of the<br />
ingredients. Beat<br />
the cream with one<br />
tablespoon sugar.<br />
Mix the egg yolks<br />
with sugar until they<br />
are creamy, then stir<br />
in the mascarpone<br />
and the cream, one<br />
spoonful at a time.<br />
Line a rectangular<br />
dish with ladyfingers<br />
and sprinkle these<br />
with the amaretto<br />
mixture.<br />
Fill the dish with<br />
alternate layers of<br />
ladyfingers and<br />
mascarpone cream<br />
finishing with a<br />
mascarpone layer.<br />
12<br />
C h E F ' S C O r N E r
Stuffed pumpkin or Zucchini Flowers<br />
Ingredients<br />
2 eggs<br />
50 g flour<br />
12 zucchini flowers<br />
275 g ricotta<br />
a pinch of freshly grated nutmeg<br />
1 bunch of chives, snipped<br />
1 egg, lightly beaten<br />
4 tbsp freshly grated parmesan<br />
salt and freshly milled pepper<br />
olive oil<br />
Preparation<br />
To make the batter, lightly beat the two eggs in a bowl. Add<br />
the flour a bit at a time and mix in. Stir in 4 tablespoons cold<br />
water to make an even batter. Set aside. Carefully clean the<br />
zucchini flowers, rinsing the outside under running water<br />
and removing any insects from the inside of the flower.<br />
Carefully pat dry. To make the filling, combine the ricotta,<br />
nutmeg, chives, eggs, parmesan, salt, and freshly milled<br />
pepper and spoon this mixture into the flowers. Carefully<br />
twist the tips of the flowers closed to prevent the mixture<br />
falling out. Heat a generous amount of oil in a large pan. Dip<br />
the flowers in the batter and fry one at a time in the hot oil<br />
until golden brown in color, turning occasionally. Drain off<br />
excess oil on paper towel and serve.<br />
M a r C h - a p r i l 2 0 1 1<br />
Recipes<br />
Orange Fennel Salad<br />
Sicily abounds in oranges and almost as many ways of<br />
preparing them.<br />
Ingredients<br />
2 small or 1 large fennel bulb<br />
4 juicy oranges<br />
16 pitted black olives<br />
(kalamata or Niçoise)<br />
½ sprig rosemary or 3 sprigs parsley<br />
1 tbsp red wine vinegar<br />
salt, freshly ground black pepper<br />
3 tbsp extra virgin olive oil<br />
Preparation<br />
Remove tough outer layer from fennel and trim off root<br />
end. Remove fennel greens; rinse, chop coarsely and<br />
set aside. Rinse remaining bulb, halve lengthwise, then<br />
quarter. Slice fennel quarters crosswise, thinly into strips.<br />
Remove a slice from the top and bottom of each orange.<br />
Stand on end, then cut off the peel in strips from top to<br />
bottom, taking care to remove all the white membrane.<br />
Then slice oranges thinly into rounds, reserving any juice<br />
that escapes.<br />
First arrange the oranges on four plates, then the fennel.<br />
Distribute olives over the top. Rinse rosemary; use only<br />
needles and chop them very finely. Sprinkle on top along<br />
with fennel greens.<br />
Add vinegar, salt, pepper and oil to reserved orange juice<br />
and whisk thoroughly. Pour over the salad.<br />
13<br />
C h E F ' S C O r N E r
How to Open<br />
Oysters<br />
To open an oyster, you will need to wear protective<br />
gloves. Place the oysters in the palm of your<br />
hand, with the concave shell facing downward to<br />
avoid spilling the tasty natural juices contained<br />
in the shell together with the much-sought after<br />
mollusk. Then run a suitable sharp knife between<br />
the shells, and lever them open. When the<br />
sphincter muscle has been severed, the oyster can be opened.<br />
If it not going to be eaten immediately, it should be stored<br />
temporarily on a bed of ice. It is easy to loosen the creature from<br />
its shell using an oyster fork, which has a sharp blade on one side.<br />
To avoid spilling the<br />
precious juice, place the<br />
oyster in the palm with the<br />
more concave shell facing<br />
downward.<br />
Holding the knife<br />
horizontally, insert it between<br />
the two halves of the shell,<br />
and then lever the oyster<br />
open.<br />
Broiled Oysters<br />
M a r C h - a p r i l 2 0 1 1<br />
Recipes<br />
6 oysters per person<br />
chopped parsley<br />
2 cloves of garlic per person, chopped<br />
breadcrumbs<br />
oregano<br />
lemon juice<br />
olive oil<br />
salt and pepper<br />
Lift off the top shell.<br />
The oyster flesh is in the<br />
lower shell, but is still firmly<br />
attached.<br />
With a single cut, sever<br />
the muscle, so that the oyster<br />
and its juice can be easily<br />
consumed straight from the<br />
shell.<br />
Preparation<br />
Open the oysters, remove the upper shells, and place the<br />
lower halves containing the oyster flesh on a wire rack.<br />
Sprinkle the parsley and garlic evenly over the oysters,<br />
followed by the breadcrumbs and oregano, and then<br />
drizzle with 2 to 3 drops of lemon juice and a little olive oil.<br />
Season with salt and pepper, and broil for 15 minutes.<br />
14<br />
C h E F ' S C O r N E r
Genoese Cake<br />
Ingredients<br />
300g Almond paste (Carma) 250g Caster sugar<br />
160g Egg yolks 750g Whole eggs<br />
500g Flour 175g Melted butter<br />
M a r C h - a p r i l 2 0 1 1<br />
Recipes<br />
Preparation<br />
Combine the almond paste and the sugar in the mixer on low speed. Add the egg yolks progressively, then<br />
the whole eggs and beat for 15 minutes. Pour a small amount of this preparation into the butter and mix,<br />
add the flour to the remaining dough mixture, and to this preparation add the butter mixture while stirring<br />
gently. Pour into 6 cm high rings and bake at 180ºC for 35 minutes.<br />
Banana Mix<br />
Ingredients<br />
500g Banana sliced 40g Sugar<br />
50g Butter 50g Lemon juice<br />
Preparation<br />
Mix all ingredients and put on silicon paper. Place in oven for 15 minutes at 170ºC and then cool.<br />
Banana Syrup<br />
Ingredients<br />
200g Sugar 200g Water<br />
80g Banana purée (La Fruitière) 20g Lemon juice<br />
Preparation<br />
Mix all ingredients and boil and cool before use.<br />
Banana Mousse<br />
Ingredients<br />
250g Tortina natural (Carma)<br />
250g Water<br />
250g Banana purée (La Fruitière)<br />
50g Lemon juice<br />
250g Whipped cream (Elle&Vire)<br />
Preparation<br />
Beat Tortina natural and water at high speed for approximately 5<br />
minutes. Then fold in the remaining ingredients.<br />
Finishing and Presentation<br />
Take a stainless steel ring of 24 cm diameter and place almond<br />
biscuit around the ring (see recipe previous issues of Chef’s Corner)<br />
and at the bottom a layer of Genoese cake. Add some banana syrup<br />
by brush, then add a layer of banana mix, and a layer of banana<br />
mousse of about 1 cm thick. Then add another layer of Genoese<br />
cake, and fill the ring with banana mousse. Cover top with transfer<br />
sheet and freeze. Decorate with brilliant gel and top with chocolate<br />
decoration.<br />
Mother’s Day Cake<br />
15<br />
C h E F ' S C O r N E r
Genoese Cake<br />
Ingredients<br />
300g Almond paste (Carma) 250g Caster sugar<br />
160g Egg yolks 750g Whole eggs<br />
500g Flour 175g Melted butter<br />
M a r C h - a p r i l 2 0 1 1<br />
Recipes<br />
Preparation<br />
Combine the almond paste and the sugar in the mixer on low speed. Add the egg yolks progressively, then<br />
the whole eggs and beat for 15 minutes. Pour a small amount of this preparation into the butter and mix.<br />
Add the flour to the remaining dough mixture, and to this preparation add the butter mixture while stirring<br />
gently. Pour into 6 cm high rings and bake at 180ºC for 35 minutes.<br />
Mango Mousse<br />
Ingredients<br />
200g Tortina neutral (Carma) 200g Cold water<br />
200g Mango purée (La Fruitière) 150g Cream 35% fat (Elle&Vire)<br />
Preparation<br />
Whip up Tortina neutral and water for approximately 5 minutes on high speed. Add mango purée and fold<br />
in the whipped cream.<br />
Coconut Crème<br />
Ingredients<br />
200g Tortina neutral (Carma) 200g Cold water<br />
200g Coconut purée (La Fruitière) 150g Cream 35% fat (Elle&Vire)<br />
Preparation<br />
Whip up Tortina neutral and water for approximately 5 minutes on high speed. Add the coconut purée and<br />
fold in the whipped cream. Pour this into a ring of approximately 16 cm up to a height of about 1 cm and<br />
freeze.<br />
Finishing and Presentation<br />
Take a stainless steel ring of 24 cm diameter and place almond biscuit around the ring (for recipe see<br />
previous Chef’s Corner issues) and a bottom layer Genoese cake.<br />
Put a layer of mango mousse, about 1 cm thick, then add coconut<br />
crème. Fill the ring with mango mousse, cover top with transfer<br />
sheet and freeze. Decorate with brilliant gel and chocolate<br />
decorations on top.<br />
These pages are kindly sponsored by:<br />
Telephone: 2794 1378 / 2796 1027<br />
Recipes by: Chef Mokhtar Abdel Aziz<br />
Easter Cake<br />
16<br />
C h E F ' S C O r N E r
M a r C h - a p r i l 2 0 1 1<br />
Profile<br />
Ferran Adrià …<br />
the Salvador Dalí of the Kitchen<br />
Ferran Adrià is the dean of molecular<br />
gastronomy. The Catalonian Spanish chef<br />
uses his kitchen laboratory to come up with<br />
marvelous new creations such as liquid ravioli;<br />
caviar made from olive oil; an elliptical olive<br />
that is pure liquid; pine cone mousse; ravioli<br />
of cuttlefish wrapped around coconut milk; or<br />
even warm gelatin and Parmesan snow. They<br />
are astonishing and often baffling technical<br />
accomplishments that will set trends in<br />
restaurant kitchens worldwide.<br />
Born in 1962, Adrià started from the simplest post of<br />
dishwasher. The chef de cuisine at the Hotel Playafels<br />
where he worked taught him how to cook authentic<br />
Spanish food. He joined the military service at the<br />
age of 19 and served as a cook in the camp. In 1984,<br />
he joined the El Bulli Restaurant in Costa Brava,<br />
Catalonia, Spain. In less than 2 years of being a line cook, at the<br />
young age of 24, he became head chef.<br />
Compiled by: Amal Bassaly<br />
He began cooking in the classic French manner, but, curious as<br />
to why food was cooked the way it was cooked, he slowly started<br />
to create his own cuisine, giving El Bulli’s cuisine surprising new<br />
twists with a dazzling creative flair. During the off season, he<br />
would visit France, often with Juli Soler, the restaurant’s manager,<br />
to check out the best restaurants. He says his career really began<br />
in Nice in 1986 at a cooking demonstration given by Jacques<br />
Maximin, an influential chef known for defying boundaries. Chef<br />
Adrià recalled that someone in the audience asked, “What is<br />
creativity?” and Chef Maximin answered: “Don’t copy!”<br />
Chef Adrià’s idea was simply to “do new things with old<br />
concepts”. He figured he would create something different with<br />
chicken curry, so he developed a now-famous dish, with a solid<br />
sauce and a liquid chicken. Among the many experiments Adrià<br />
conducted, one of the most impressive and well received was his<br />
use of foams. This technique, consisting of aerating ingredients<br />
with a siphon, introduces minute bubbles which alter the texture<br />
of food. Adrià began applying this culinary method to both sweet<br />
and savory dishes, always respecting his philosophy of combining<br />
“unexpected contrasts of flavor, temperature and texture.”<br />
Adrià’s reputation stems from his experimental tendencies,<br />
skewing ingredients into unexpected textures and serving them<br />
at unconventional temperatures. In his Hot Gin Fizz, he combines<br />
temperature extremes with frozen lemon juice and hot lemon<br />
foam. People travel from around the world to dine at El Bulli,<br />
where they experience the new and exciting food that is at the<br />
forefront of the industry.<br />
Ferran Adrià’s expertise in cooking is usually associated with<br />
the new food science named “Molecular Gastronomy”, which<br />
deals with the scientific explanation behind traditional cooking<br />
methods. He denies this, however, as he thinks of his techniques as<br />
falling more under “deconstructivism”. He feels this fits his concept<br />
better, as he says he “aims to surprise and delight the diner, since<br />
after all, the customers come to El Bulli for the experience.”<br />
In line with Adrià’s experimental philosophy, he dutifully<br />
closes El Bulli for six months every year in order to travel abroad,<br />
in search of new inspiration and ideas with which to astonish<br />
his diners. Adrià, who has been called “the Salvador Dalí of the<br />
kitchen,” has won global acclaim as one of the most creative and<br />
inventive culinary geniuses in the world.<br />
“The most important thing,” Ferran says, “is taste! ” The dishes that<br />
emerge from his wizard’s kitchen almost always taste as astonishing<br />
as they look. Some regard him as the best chef in the world. In 1997,<br />
the Michelin Guide gave El Bulli restaurant three stars. In 1999, the<br />
famous chef Joël Robuchon declared him the world’s greatest chef. El<br />
Bulli was recognized as the best restaurant 5 times during the years<br />
2002, 2006, 2007, 2008, and 2009 by “Restaurant,” a British magazine<br />
that writes about chefs, owners and professionals in the fine-dining<br />
business. According to Juan Mari Arzak, who is considered the father<br />
of modern Spanish cuisine, “Ferrán Adrià is the most innovative man in<br />
the history of cooking.” One thing is certain, Adrià has managed to fly<br />
the country’s flag to new heights, as Spanish cuisine has become more<br />
popular worldwide because of him.<br />
17<br />
C h E F ' S C O r N E r
How many families approximately does the<br />
<strong>Egyptian</strong> Food Bank feed on a monthly basis?<br />
❏ 15,000<br />
❏ 150,000<br />
❏ 250,000<br />
Ferran Adrià’s famous restaurant El Bulli is<br />
closed for 6 months every year due to:<br />
❏ Financial troubles<br />
❏ Time needed for renovations<br />
❏ Time needed for research & inspiration<br />
Which Chef was known to oppose the molecular<br />
cuisine trend?<br />
❏ Santi Santamaria<br />
❏ Ferran Adrià<br />
❏ Juan Mari Arzak<br />
Alla Millanese is a culinary term which refers to<br />
any dish:<br />
❏ Originating from Milan<br />
❏ Breaded and then fried<br />
❏ Stewed in its own juice<br />
Ossobuco is made from:<br />
❏ Beef<br />
❏ Veal<br />
❏ Lamb<br />
How many medals did Egypt score at the Culinary World<br />
Cup’10?<br />
✔ 7<br />
In which category did Egypt score the 2nd Best Overall Score?<br />
✔ Tapas & Show Platter<br />
Which hotel won the Chef’s Grand Prix Team competition at<br />
Hace’10?<br />
✔ Conrad International Cairo<br />
Nasi Goreng and Mie Goreng are:<br />
✔ Fried rice and fried noodles<br />
Which of the following ingredients is used very frequently in<br />
Indonesian cuisine?<br />
✔ Peanuts<br />
Which of the following popular Indonesian dishes is<br />
vegetarian?<br />
✔ Gado Gado<br />
✁<br />
Here's your chance to win LE 250! All ECA members are eligible to win an ECA voucher<br />
worth LE 250 towards the purchase of any ECA merchandise, and all non-members have<br />
a chance to win a one-year ECA Membership. Simply send in the correct answers to the<br />
questions in the Culinary Quiz. Also, with 7 or more correct answers, you gain 5 ECA<br />
Member Mileage Points, your way to a free membership renewal. Fax your answers before<br />
Sunday, 24 <strong>April</strong>, <strong>2011</strong> to the ECA Office at 02 37622116 / 7 / 8, or fill out the quiz online<br />
by visiting the ECA website at www.egyptchefs.com<br />
Name:<br />
Company:<br />
Tel/Fax:<br />
Circle the correct answer<br />
Alla Genovese is a culinary term which refers to<br />
any dish containing:<br />
❏ Pesto of basil, olive oil, garlic, pine nuts and cheese<br />
❏ Vegetables in season<br />
❏ Italian cheese and Parma ham<br />
Which flowers are stuffed and served in Italian<br />
cuisine as an appetizer?<br />
❏ Roses<br />
❏ Orange blossom<br />
❏ Zucchini & pumpkin flowers<br />
What do you learn as manager by working in the<br />
Middle East according to the GM of the Four<br />
Seasons Alexandria, Massimiliano Musto<br />
❏ Managerial skills<br />
❏ Aesthetic finesse<br />
❏ Technical craft<br />
The cradle of the gastronomic world originated in:<br />
❏ France<br />
❏ Italy<br />
❏ Switzerland<br />
Polenta is made from:<br />
❏ Potatoes<br />
❏ Rice<br />
❏ Corn<br />
The right answers to the Chef’s Corner quiz of issue No. 63 are:<br />
M a r C h - a p r i l 2 0 1 1<br />
Quiz<br />
Thanks to the efforts of WACS president Gissur Gudmunsson,<br />
among others, WACS recently inaugurated:<br />
✔ <strong>Chefs</strong> Without Borders Program<br />
According to Michael Koth, General Manager of the Semiramis<br />
InterContinental, <strong>Egyptian</strong>s have a natural advantage in service<br />
because of their:<br />
✔ Tradition of service with dignity<br />
Who of the following famous chefs is Spanish?<br />
✔ Adria Bulli<br />
Auguste Escoffier was very well-known for his:<br />
✔ Kitchen organization, education & charity work<br />
Congratulations to the lucky winner of issue 63 quiz:<br />
Gouda Ahmed Gouda<br />
Pastry Chef<br />
<strong>Egyptian</strong> Company for Food Industries<br />
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Appointments & Promotions<br />
ECA chef member, Abdallah Mohamed<br />
Abdallah, working as 1st Commis at Teatro<br />
Restaurant in Cairo, has recently been promoted<br />
to Demi Chef de Partie The ECA wishes to<br />
congratulate him on his promotion Keep up the<br />
good work!<br />
ECA chef member, Abdallah Mohamed<br />
Ghoush, previously working at Sonesta Club<br />
Resort Sharm El Sheikh as Chef Baker, has<br />
moved and started working in the same position<br />
at Sunrise Diamond Resort Sharm The ECA<br />
wishes him all the best in his new workplace<br />
ECA chef member, Abdouh Gilany Bekir,<br />
previously working as Chef de Cuisine at<br />
Steigenberger Nile Palace Luxor, has moved<br />
and started working as Executive Sous Chef at<br />
Iberotel Saraya Makadi Resort Hurghada The<br />
ECA congratulates him on his promotion and<br />
wishes him all the best in his new job<br />
ECA chef member, Adel Mohamed Abdel<br />
Latif, previously working as Chef de Partie at<br />
Three Corners St George Sharm El Sheikh, has<br />
moved and started working as Sous Chef at<br />
Paradise Golden 5 Hotel Hurghada The ECA<br />
congratulates him and wishes him all the best in<br />
his new work location<br />
ECA chef member, Ahmed Mohamed Kida,<br />
previously working as Junior Sous Chef at<br />
Millennium Oyoun Resort Sharm El Sheikh, has<br />
moved and started working as Sous Chef at Le<br />
Meridien Dahab Resort The ECA congratulates<br />
him and whishes him good luck in his new<br />
work location<br />
ECA senior chef member, Ahmed Nabil<br />
Abdel Aal, previously working at Arabian<br />
Academy for Navel Transport Alexandria as<br />
Senior Sous Chef, has moved and started<br />
working in the same position at Engineering<br />
Academy in Cairo The ECA wishes him all the<br />
best in his new work location<br />
ECA chef member, Bakry Shaaban Bakry,<br />
previously working as Demi Chef de Partie at Azur<br />
Resort El Quseir, has moved and started working as<br />
Chef de Partie at Bay View Resort Sharm El Sheikh<br />
The ECA congratulates him on his promotion and<br />
wishes him good luck in his new job<br />
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ECA senior chef member, Gehad El Din<br />
Mohamed Ahmed, previously working at Sol<br />
Serena Hotel Sharm as Executive Chef, has<br />
moved and started working in the same position<br />
at Ramada Plaza Sharm El Sheikh The ECA<br />
wishes him all the best in his new workplace<br />
ECA senior chef member, Khaled Abdel<br />
Salam Ibrahim, previously working at Mina El<br />
Don Village Ain Sokhna as Executive Chef, has<br />
moved and started working in the same position<br />
at Nile Holding Misr Company in Cairo The<br />
ECA wishes him all the best in his new work<br />
environment<br />
ECA junior chef member, Maged Samir<br />
Abdel Aziz, previously working as Commis at<br />
Four Seasons First Residence Cairo Hotel, has<br />
traveled to Qatar where he started working as<br />
Demi Chef de Partie at Al Liwan Suites Hotel<br />
The ECA congratulates him on his promotion<br />
and wishes him all the best in his new<br />
workplace<br />
ECA chef member, Mahmoud Abbas<br />
Mohamed, previously working at Mansour<br />
Chevrolet Company as Baker Chef, has moved<br />
to Family Company for Food Industries to work<br />
as Baker Chef The ECA wishes him all the best<br />
in the new workplace<br />
ECA chef member, Mohamed Gamal Fawzy,<br />
previously working at Al Hana Restaurant Kafr<br />
El Sheikh Egypt as Head Chef, has traveled<br />
overseas to Nefertiti Restaurant Tokyo Japan to<br />
hold the same position The ECA congratulates<br />
him and wishes him all the best in his new work<br />
environment in Japan<br />
ECA chef member, Mohamed Hussein<br />
Zankour, working as Commis at Binlahaj Int’l<br />
for Restaurants in the United Arab Emirates,<br />
recently got promoted to Kitchen Supervisor<br />
The ECA congratulates him on his promotion<br />
Keep up the good work!<br />
ECA chef member, Samir Abdel Alim Abdel<br />
Mawgoud, working as 1st Commis at Four<br />
Seasons Nile Plaza Cairo Hotel, recently got<br />
promoted to Demi Chef de Partie The ECA<br />
congratulates him on his promotion<br />
ECA chef member, Wagih Ragab Abdel<br />
Kader, previously working at Croquant<br />
Company for Food Industries Cairo as Sous<br />
Chef Ice Cream, has traveled to the United<br />
Arab Emirates and started working in the same<br />
position at Unikaiy Kiebara Company for Ice<br />
Cream The ECA wishes him all the best in his<br />
new work location<br />
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The ECA wishes to congratulate its senior<br />
chef member, Tarek Hassan, Culinary Trainer of<br />
the <strong>Egyptian</strong> Tourism Federation, upon the birth<br />
of his daughter Nour Wishing the family health<br />
and happiness!<br />
Massimiliano Musto New General Manager at<br />
Four Seasons Hotel Alexandria<br />
A native of Naples, Italy, Musto has been<br />
a part of the Four Seasons’ family since 1998<br />
when he was appointed Restaurant Manager of<br />
Biscotti restaurant at the Regent Bangkok, a Four<br />
Seasons Hotel, where he was later promoted<br />
to Director of Restaurants in 1999 His career<br />
in the world of food and beverage has since<br />
taken him to Four Seasons properties around<br />
the globe In 2008, Musto was appointed Resort<br />
Manager of the exotic Four Seasons Resort<br />
Mauritius at Anahita before moving to Egypt to<br />
take on the position of Hotel Manager of Four<br />
Seasons Hotel Alexandria at San Stefano in<br />
2009 His promotion as General Manager of the<br />
prestigious Alexandria property at the beginning<br />
of <strong>2011</strong> marks an exciting new year for Musto<br />
and the team at Alexandria<br />
“This is an exciting time to be taking the<br />
helm at Four Seasons Hotel Alexandria at<br />
San Stefano and I look forward to both the<br />
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challenges and the rewards this new role<br />
is bound to bring my way,” says Musto<br />
Musto adds that the time he has spent in the<br />
Middle East has helped him gain a deeper<br />
understanding of the world of luxury hospitality<br />
“In Europe you learn the technical craft, in<br />
Asia the passion for service, and in America<br />
managerial skills But in the Middle East, you<br />
develop aesthetic finesse ”<br />
The ECA wishes to congratulate Massimiliano<br />
Musto on his appointment<br />
Paul Schenk Appointed EAM at<br />
InterContinental Citystars<br />
Paul Schenk has been appointed as the<br />
Executive Assistant Manager (EAM) in charge<br />
of Food & Beverage at the InterContinental<br />
Citystars Schenk has a passion and innovation<br />
with food which started when he was young He<br />
brings with him 20 years of experience in the<br />
F&B world where he literally spent most of his<br />
time in the kitchen coming up with new recipes<br />
and fabulous ways to present food<br />
Throughout his career, he won several<br />
awards due to his drive and enthusiasm These<br />
include 1st place Team leader in “World Team<br />
MLA Black Box Cooking Challenge Dubai”<br />
with the Seoul Grand Intercontinental Hotel<br />
team He also won the highest possible HACCP<br />
score of 100% granted by an International Audit<br />
team and 1st place in NCSI National Customer<br />
Satisfaction award for Intercontinental Hotels<br />
Seoul in the hotel category<br />
His charisma and friendly personality<br />
helped him land his own show in Korea “Korea<br />
Confidential with Paul Schenk” He sliced and<br />
diced 24 new recipes in his kitchen while giving<br />
the viewers useful cooking tips The 12 episodes<br />
aired on Korean television were a huge success,<br />
and a few episodes were uploaded on Youtube<br />
[http://www youtube com/watch?v=MClLO9Xx<br />
GK0&feature=channel]<br />
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His main goal has always been guest<br />
satisfaction and what better way to reach that<br />
than by interacting with guests on regular basis<br />
This is when the “Paul’s Kitchen” newsletter idea<br />
was born The letter focused on new recipes and<br />
outlet promotions, sent to his personal data base<br />
which exceeded 3,000 people<br />
Paul’s Korean food experience is available<br />
on Flickr website which has over 20,000 hits<br />
[http://www flickr com/photos/paulskitchen/<br />
sets/»]<br />
In his current position, Paul will focus mainly<br />
on new concepts for F&B outlets, in addition<br />
to being involved in the daily operation of the<br />
hotel The InterContinental Cairo Citystars team<br />
is thrilled to have Paul Schenk on board and<br />
looks forward to bringing his world class F&B<br />
knowledge to the heart of the hotel’s operations<br />
The ECA welcomes Paul Schenk to Cairo and<br />
wishes him all the best in his new appointment<br />
Awards<br />
ECA chef member, Wael Mohamed Mustafa,<br />
working as Demi Chef de Partie at Sofitel Taba<br />
Heights, has received “The Best Practice Award<br />
Certificate” for his good work in December<br />
2010<br />
Alitalia Awarded Best Airline Cuisine by Global<br />
Traveler<br />
Alitalia, Italy’s largest airline, has taken<br />
Italian cuisine to new heights and has been<br />
awarded “Best Airline Cuisine” by the readers<br />
of Global Traveler magazine Alitalia introduced<br />
regional Italian cuisine in Magnifica Class as<br />
part of a larger initiative to offer customers an<br />
authentic Italian experience In addition to<br />
menus that rotate every three months, Alitalia is<br />
incorporating many products that are certified<br />
as authentic to the region in the dishes served<br />
on board Passengers can enjoy authentic<br />
Italian cuisine at 35,000 feet! Global Traveler’s<br />
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seventh annual GT Tested Reader Survey Awards<br />
program surveyed more than 25,000 business<br />
and luxury travelers to determine the best in<br />
business and luxury travel for 2010<br />
ECA senior chef member, Adel Shalaby,<br />
working as Executive Chef at Shams Safaga<br />
Hotel, has won the best chef award among the<br />
Shams Hotels and Resorts for his great buffets<br />
during the Christmas and New Year festive<br />
season<br />
Rational Receives Manufacturing Excellence<br />
Award<br />
Rational AG, the manufacturer of<br />
the SelfCooking Center® received the<br />
Manufacturing Excellence Award for the<br />
second time since 2006 The jury awarded<br />
the prize because the company had clearly<br />
and convincingly specialized in meeting the<br />
customer’s needs The comprehensive training<br />
courses and workshops and the excellent sales<br />
process implemented solely by trained chefs<br />
both bear witness to Rational AG’s outstanding<br />
understanding of its customers The primary<br />
aim of the company is to offer its customers<br />
the maximum benefits at all times This focus<br />
on the customer’s needs is not limited to sales,<br />
however It also runs through the company’s<br />
development, production, logistics and finance<br />
and accounting processes – and so applies to<br />
every employee<br />
This is the 6th time the Manufacturing<br />
Excellence Award has been given The emphasis<br />
of the competition is placed on analysis and<br />
assessment of the contestants by an independent<br />
panel of scientific and industry experts<br />
General News<br />
Tahrir Square to Become Tourist Destination<br />
Tourism experts have called for making Tahrir<br />
Square in Egypt a tourist destination as a memorial<br />
to the 18-day revolution staged in the square which<br />
resulted in the toppling of former President Hosni<br />
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Mubarak’s regime According to eTurbo News,<br />
Hisham Zaazou, assistant to the tourism minister,<br />
said squares worldwide, especially in European<br />
countries, have become tourist destinations due<br />
to their significance in history Tahrir Square has<br />
become a symbol of a popular revolution Zaazou<br />
said there should be a memorial or an obelisk with<br />
photos of the 25 January revolution and a list of<br />
martyrs’ names in the square Tourism expert Amr<br />
Badr suggested creating a mural in Tahrir Square<br />
about the revolution, and making the square part of<br />
tour programs Abdel Rahman Samir, member of<br />
the 25 January coalition, said artists, the ministries<br />
of culture and tourism, and governorate officials<br />
should coordinate efforts<br />
“Egypt in our hearts” Italian delegation at IHG<br />
Citystars<br />
InterContinental Cairo Citystars and Holiday<br />
Inn Cairo Citystars hosted all the participants of<br />
“Egitto Nel Cuore” (Egypt in our Hearts) campaign<br />
The group comprised 50 politicians, tour operators<br />
and journalists from Italy The visit was organized<br />
by Egypt Tourist Authority in collaboration with<br />
Egypt Air and Misr Travel to encourage Italian<br />
tourists to resume their visits to Egypt<br />
The visits’ portfolio included a press<br />
conference that was attended by Mounir Fakhry<br />
Abd El Nour, the <strong>Egyptian</strong> Minister of Tourism<br />
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The group also visited the <strong>Egyptian</strong> Museum and<br />
Tahrir Square where they held a 40-meter long<br />
<strong>Egyptian</strong> flag to express their support for Egypt<br />
InterContinental Cairo Citystars is Making<br />
Cairo a Little Greener<br />
InterContinental Cairo Citystars focuses<br />
mainly on making guests feel at home while<br />
giving them a taste of Cairo’s authentic flavor<br />
While creating the ultimate Guest Experience is<br />
the hotel’s main concern, the environment and<br />
the well being of Cairo’s inhabitants is one of<br />
the hotel’s biggest concerns as well Recycling<br />
paper is the way to go!<br />
In collaboration with Resala Charity<br />
Organization, one of the largest charity<br />
organizations existing since the year 2000 with<br />
40 registered branches and about 16 charitable<br />
activities practiced by 60,000 volunteers all<br />
over Egypt, the hotel is recycling all paper<br />
used by employees on a weekly basis All the<br />
offices are shredding their clean waste paper,<br />
bundling it up and delivering to Resala, who<br />
uses the proceeds from recycling paper to help<br />
underprivileged children in Cairo That way,<br />
we all help save the environment and the lives<br />
of future generations to reach a greater goal of<br />
“Great City Guests Love”<br />
Condolences<br />
Michelin-starred Chef Santi Santamaria Dies<br />
Santi Santamaria, aged 53, the first Spanish<br />
chef to ever win three Michelin stars, passed<br />
away in Singapore He is believed to have<br />
suffered a heart attack while in his kitchen at<br />
Santi, the restaurant run by his daughter in the<br />
Marina Bay Sands resort The chef, who died<br />
on February 16, was recognized as a legend in<br />
the world of traditional Catalan cuisine He was<br />
known also for his public attacks on molecular<br />
gastronomy and fellow Spanish chef Ferran<br />
Adria, whose famous El Bulli restaurant led this<br />
movement in Spain<br />
The ECA wishes to express its sincere<br />
condolences to the family and staff members of<br />
Chef Santi Santamaria<br />
The ECA wishes to express its sincere<br />
condolences to its junior chef member, Islam El<br />
Sayed El Metwally, for the loss of his beloved<br />
father Chef Islam is working as 3rd Commis at<br />
InterContinental Taba<br />
The ECA also wishes to express its sincere<br />
condolences to its associated member Anja van<br />
de Put, Policy Officer at the Dutch Embassy in<br />
Cairo for the sudden loss of her beloved mother<br />
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ECA New Members<br />
Welcome<br />
on board to all our new<br />
members<br />
Ahmed Ibrahim Ahmed<br />
Executive Chef<br />
Kiro’s Group Company<br />
Amgad Ali A. Dayem<br />
Executive Sous Chef<br />
Sheraton Miramar Hotel El Gouna<br />
Hassan Mustafa Gad El Mawla<br />
Executive Chef<br />
Balcona Café & Restaurant<br />
Mustafa Mohamed Ewida<br />
Executive Sous Chef<br />
Hilton Hurghada Resort<br />
ددلجا انئاضعأب ًابحرم<br />
Senior Chef Members<br />
تافيشلا ىمادق نم ءاضعأ<br />
دمحأ� ميه�ربإ� دمحأ�<br />
ىذيفنت فيش�<br />
بورج س�وريك ةكرش�<br />
مي�دل� دبع ىلع دجمأ�<br />
ىذيفنت فيش� وش�<br />
ةنوجلا راماريم نوتاريش� قدنف<br />
ىلومل� داج ىفطس�م نس�ح<br />
ىذيفنت فيش�<br />
ةنوكلب هيفاك و معطم<br />
ةس�يوع دمحم ىفطس�م<br />
ىذيفنت فيش� وش�<br />
ةقدرغلا نوتليه عجتنم<br />
Alaa Abdel Atty Mohamed<br />
Executive Chef<br />
La Fourchette Catering Purges Hleias Greece<br />
دمحم ىطاعل� دبع ءلاع<br />
ىذيفنت فيش�<br />
نانويلا ةيئاذغلا تادادمإلل زيجروب هيتيش�روفلا<br />
Hassan Abdel Aal Mohamed<br />
Executive Pastry Chef<br />
Jasper›s Pastry Productions<br />
دمحم لاعل� دبع نس�ح<br />
ىناولح ىذيفنت فيش�<br />
تايولحلل ربش�اج ةكرش�<br />
Medhat Hamdy Abdel Rahman<br />
Sous Chef<br />
Alaa El Din Touristic Village Hurghada<br />
Youssef Ali Fayed<br />
Head Chef Oriental Pastry<br />
El Gamal Company Damietta<br />
نمحرل� دبع ىدمح تحدم<br />
فيش� وش�<br />
ةقدرغلا ةيحايش�لا نيدلا ءلع ةيرق<br />
دياف ىلع فس�وي<br />
ةيقرش�لا تايولحلا مش�ق س�يئر<br />
طايمد لمجلا ةكرش�<br />
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Abdel Moneim A. Kader A. Aal<br />
Executive Sous Chef<br />
Golden 5 Hotel Hurghada<br />
لاعل� دبع رداقل� دبع معنمل� دبع<br />
ىذيفنت فيش� وش�<br />
ةقدرغلا 5 ندلوج قدنف<br />
Ahmed Gaber A. Naby<br />
Demi Chef de Partie<br />
Sheraton Miramar Hotel El Gouna<br />
Ahmed Mohamed Sobhy<br />
Senior Chef de Partie<br />
Regency Plaza Sharm El Sheikh<br />
Alaa Mohamed Ahmed<br />
Chef de Partie<br />
Dunes Lounge Restaurant Cairo<br />
Ashraf Attia Abul Wafa<br />
Chef Baker<br />
Movenpick Royal Lily Hotel Luxor<br />
ىبنل� دبع رباج دمحأ�<br />
ىتراب ىد فيش� ىميد<br />
ةنوجلا راماريم نوتاريش� قدنف<br />
ىحبس� دمحم دمحأ�<br />
ىتراب ىد فيش� روينش�<br />
خيش�لا مرش� ازلب ىش�نيجير<br />
دمحأ� دمحم ءلاع<br />
ىتراب ىد فيش�<br />
ةرهاقلا جنول س�ينود معطم<br />
افول� وبأ� ةيطع فرس�أ�<br />
زابخ فيش�<br />
رش�قألاا يليل لايور كيبنيفوم قدنف<br />
Ayman Mohamed Hassan<br />
Chef de Partie<br />
Aramco Petroleum Company Saudi Arabia<br />
Essam Said A. Salam<br />
Chef Oriental Cuisine<br />
Medina Restaurant Cairo<br />
Chef Members<br />
تافيشلا نم ءاضعأ<br />
نس�ح دمحم نمبأ�<br />
ىتراب ىد فيش�<br />
ةيدوعش�لا ةيلورتبلا وكمارأا ةكرش�<br />
ملاس�ل� دبع ديعس� ماس�ع<br />
ىقرش� خبطم فيش�<br />
ةرهاقلا ةنيدملا معطم<br />
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ECA New Members<br />
Adel Saad El Din Masaud<br />
Senior Chef de Partie<br />
Sun Rise Le Jardin Resort Hurghada<br />
دوعس�م نيدل� دعس� لداع<br />
ىتراب ىد فيش� روينش�<br />
ةقدرغلا ندراجول زيار نش� عجتنم<br />
Ahmed Mohamed Ahmed Zakzouk<br />
Demi Chef de Partie<br />
El Salamlek San Giovanni Hotel Alexandria<br />
قوزقز دمحأ� دمحم دمحأ�<br />
ىتراب ىد فيش� ىميد<br />
ةيردنكش�إلاا ىنافويج ناش� كلملش�لا قدنف<br />
Ahmed Rashad Ahmed<br />
Demi Chef de Partie Garde Manger<br />
Sonesta St George Hotel Luxor<br />
Ali Mahmoud Gamea<br />
Sous Chef<br />
Blue Sky Nile Cruises Cairo<br />
Ayman Ibrahim Youssef<br />
Chef de Partie<br />
Radisson Blu Hotel Cairo<br />
Bassam Mohamed Ibrahim<br />
Chef<br />
NordSee Restaurant Cairo<br />
دمحأ� داس�ر دمحأ�<br />
هيجنام دراج ىتراب ىد فيش� ىميد<br />
رش�قألاا جروج ناش� اتش�نوش� قدنف<br />
عماج دومحم ىلع<br />
فيش� وش�<br />
ةرهاقلا ةيلينلا ةحايش�لل ىاكش� ولب<br />
فس�وي ميه�ربإ� نميأ�<br />
ىتراب ىد فيش�<br />
ةرهاقلا ولب نوش�يدار قدنف<br />
Hamdy Ahmed Mohamed<br />
Chef de Partie<br />
Grand Holiday Green Sedr - Ras Sedr<br />
ميه�ربإ� دمحم ماس�ب<br />
فيش�<br />
ةرهاقلا ىش� درون معطم<br />
دمحم دمحأ� ىدمح<br />
ىتراب ىد فيش�<br />
ردش� س�أار ردش� نيرج ىاديلوه دنارج<br />
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Hany Abdel Fattah A. Kader<br />
Chef de Partie<br />
InterContinental Soma Bay<br />
رداقل� دبع حاتفل� دبع ىناه<br />
ىتراب ىد فيش�<br />
ىاب اموش� لاتننيتوكرتنا<br />
Hosny Badawy Mohamed<br />
Demi Chef de Partie<br />
AberCrombie & Kent Company Luxor<br />
Ibrahim Moawad Ibrahim<br />
Demi Chef de Partie<br />
Sofitel Taba Heights<br />
Moatassem Mustafa Mohamed<br />
Demi Chef de Partie<br />
Melia Sharm Resort<br />
دمحم ىودب ىنس�ح<br />
ىتراب ىد فيش� ىميد<br />
رش�قألاا تنك دنا ىبمورك ربأا ةكرش�<br />
Mohamed Ahmed Boghdady<br />
Chef de Partie Garde Manager<br />
Movenpick Royal Lily Hotel Luxor<br />
ميه�ربإ� ض�وعم ميه�ربإ�<br />
ىتراب ىد فيش� ىميد<br />
س�تياه اباط لتيفوش�<br />
دمحم ىفطس�م مس�تعم<br />
ىتراب ىد فيش� ىميد<br />
مرش� ايليم عجتنم<br />
ىد�دغب دمحأ� دمحم<br />
هيجنام دراج ىتراب ىد فيش�<br />
رش�قألاا يليل لايور كيبنيفوم قدنف<br />
Mohamed Mahmoud Shokry<br />
Chef de Partie<br />
El Salamlek San Giovanni Hotel Alexandria<br />
ىركس� دومحم دمحم<br />
ىتراب ىد فيش�<br />
ةيردنكش�إلاا ىنافويج ناش� كلملش�لا قدنف<br />
Mustafa Mahmoud Mohamed<br />
Pastry Chef<br />
<strong>Egyptian</strong> Co for Food Industries<br />
دمحم دومحم ىفطس�م<br />
ىناولح فيش�<br />
ةيئاذغلا تاعانش�لل ةيرش�ملا ةكرش�لا<br />
Salah Mohamed Ahmed<br />
Sous Chef<br />
Movenpick Royal Lily Hotel Luxor<br />
دمحأ� دمحم حلاس�<br />
فيش� وش�<br />
رش�قألاا يليل لايور كيبنيفوم قدنف<br />
M a r C h - a p r i l 2 0 1 1<br />
ECA New Members<br />
Hatem Ezzat Sabra<br />
Chef de Partie<br />
Movenpick El Gouna<br />
هربس� تزع متاح<br />
ىتراب ىد فيش�<br />
ةنوجلا كيبنفوم<br />
Ibrahim Hosny Sayed<br />
Sous Chef<br />
Tempo Restaurant & Lounge at The Allegria Golf Club<br />
ديس� ىنس�ح ميه�ربإ�<br />
فيش� وش�<br />
بولك فلوج ايرجيلأا وبميت جنولا و معطم<br />
Mahmoud Shafik Mahmoud<br />
Baking Technical Trainer<br />
Holding Co For Food Industries Cairo<br />
دومحم قيفس� دومحم<br />
زابخ ىنف بردم<br />
ةرهاقلا ةيئاذغلا تاعانش�لل ةش�باقلا ةكرش�لا<br />
Mohamed Abdel Baky Mohamed<br />
Chef de Partie<br />
Movenpick Royal Lily Hotel Luxor<br />
دمحم ىقابل� دبع دمحم<br />
ىتراب ىد فيش�<br />
رش�قألاا يليل لايور كيبنيفوم قدنف<br />
Mohamed Ahmed El Sayed<br />
Chef de Partie Pastry<br />
Tempo Restaurant & Lounge at The Allegria Golf Club<br />
Mohamed Saleh Hussein<br />
Demi Chef de Partie<br />
First Arabian Hotels Co<br />
ديس�ل� دمحأ� دمحم<br />
ىناولح ىتراب ىد فيش�<br />
بولك فلوج ايرجيلأا وبميت جنولا و معطم<br />
نيس�ح حلاس� دمحم<br />
ىتراب ىد فيش� ىميد<br />
قدانفلل ةيبرعلا تش�رف ةكرش�<br />
Mustafa Saleh Mustafa<br />
Head Chef<br />
Badr El Din Co for Importing & Exporting Cairo<br />
ىفطس�م حلاس� ىفطس�م<br />
ىذيفنت فيش�<br />
ةرهاقلا ريدش�تلا و داريتش�إلل نيدلا ردب ةكرش�<br />
Shady Magdy Mohamed<br />
Chef de Partie<br />
Safaga Palace Resort<br />
دمحم ىدجم ىداس�<br />
ىتراب ىد فيش�<br />
س�لااب اجافش� عجتنم<br />
25<br />
C h E F ' S C O r N E r
Sherif Mohamed Mahmoud<br />
Chef de Partie<br />
InterContinental Soma Bay<br />
Tawhid Rashad A. Wahed<br />
Demi Chef de Partie<br />
Pensee Azur El Quseir<br />
Ahmed El Mekawy Salem<br />
2nd Commis Pastry<br />
Ahmed Mahmoud Morsy<br />
1st Commis<br />
Kiro’s Group Company<br />
Ahmed Taha Mohamed<br />
3rd Commis<br />
Cellar Dor Bistro Restaurant Cairo<br />
Ayman Mahmoud Mohamed<br />
2nd Commis Pastry<br />
Sentido Hotel Marsa Alam<br />
El Sayed Mohamed Seif El Nasr<br />
1st Commis<br />
Hilton Hurghada Resort<br />
دومحم دمحم فيرس�<br />
ىتراب ىد فيش�<br />
ىاب اموش� لاتننيتنوكرتنا<br />
دح�ول� دبع داس�ر ديحوت<br />
ىتراب ىد فيش� ىميد<br />
ريش�قلا روزأا هيش�ناب<br />
Junior Chef Members<br />
تافيشلا بابش نم ءاضعأ<br />
ملاس� ىواكمل� دمحأ�<br />
ىناولح ىناث خابط<br />
ىس�رم دومحم دمحأ�<br />
لوأا خابط<br />
بورج س�وريك ةكرش�<br />
دمحم هط دمحأ�<br />
ثلاث خابط<br />
ةرهاقلا ورتش�ب رودرلش� معطم<br />
دمحم دومحم نميأ�<br />
ىناولح ىناث خابط<br />
ملع ىش�رم وديتنش� قدنف<br />
رس�نل� فيس� دمحم ديس�ل�<br />
لوأا خابط<br />
ةقدرغلا نوتليه عجتنم<br />
M a r C h - a p r i l 2 0 1 1<br />
ECA New Members<br />
Tamer Mohamed Abbas<br />
Chef de Partie<br />
Melia Sharm Resort<br />
Wael Mohamed Mustafa<br />
Demi Chef de Partie<br />
Sofitel Taba Heights<br />
ض�ابع دمحم رمات<br />
ىتراب ىد فيش�<br />
مرش� ايليم عجتنم<br />
ىفطس�م دمحم لئ�و<br />
ىتراب ىد فيش� ىميد<br />
س�تياه اباط ليتفوش�<br />
Ahmed Maher Fouad<br />
Student<br />
Faculty of Tourism & Hotels Alexandria<br />
د�ؤوف رهام دمحأ�<br />
بلاط<br />
ةيردنكش�إلاا قدانفلا و ةحايش�لا ةيلك<br />
Ahmed Mohamed Rezk<br />
Graduated<br />
High Institute for Tourism & Hotels 6th of October City<br />
قزر دمحم دمحأ�<br />
جيرخ<br />
ربوتكأا 6 قدانفلاو ةحايش�لل ىلاعلا دهعملا<br />
Ali Abu Bakr Mohamed<br />
3rd Commis<br />
AberCrombie & Kent Company Luxor<br />
دمحم ركب وبأ� ىلع<br />
ثلاث خابط<br />
رش�قألاا تنك دنا ىبموركربأا ةكرش�<br />
Dina Mohamed Kamal<br />
Student<br />
High Institute for Qualitative Studies<br />
لامك دمحم انيد<br />
ةبلاط<br />
ةيعونلا تاش�اردلل ىلاعلا دهعملا<br />
Ibrahim Falham Abul Hassan<br />
1st Commis Hot Kitchen<br />
AberCrombie & Kent Company Luxor<br />
نس�حل� وبأ� مهلف ميه�ربإ�<br />
نخاش� خبطم لوأا خابط<br />
رش�قألاا تنك دنا ىبموركربأا ةكرش�<br />
26<br />
C h E F ' S C O r N E r
Islam Kamel El Sayed<br />
1st Commis<br />
Tempo Restaurant & Lounge at The Allegria Golf Club<br />
ديس�ل� لماك ملاس�إ�<br />
لوأا خابط<br />
بولك فلوج ايرجيلأا وبميت جنولا و معطم<br />
Mahmoud Adel Ahmed Eid<br />
1st Commis<br />
Dusit Thani LakeView Hotel Cairo<br />
Mahmoud Ragab Mahmoud<br />
1st Commis<br />
Medhat Ezz El Din Mohamed<br />
1st Commis<br />
Café Olé Español Alexandria<br />
ديع دمحأ� لداع دومحم<br />
لوأا خابط<br />
ةرهاقلا ويف كيل ىناث تش�ود قدنف<br />
دومحم بجر دومحم<br />
لوأا خابط<br />
دمحم نيدل� زع تحدم<br />
لوأا خابط<br />
ةيردنكش�إلاا لوينابش�إا هيلوأا هيفاك<br />
Mohamed Fouad Mohamed<br />
Graduated<br />
Alsun High Institute for Tourism & Hotels Cairo<br />
دمحم د�ؤوف دمحم<br />
جيرخ<br />
ةرهاقلا قدانفلا و ةحايش�لل ىلاعلا نش�لألاا دهعم<br />
Mohamed Mahmoud A. Aziz<br />
Commis<br />
Int’l Co for Tourist Facilities Management – Time Out<br />
زيزعل� دبع دومحم دمحم<br />
خابط<br />
توأا ميات – ةيحايش�لا تأاش�نملا ةرادإلا ةيلودلا ةش�ش�ؤوملا<br />
Sayed Ibrahim A. Rahman<br />
1st Commis<br />
Dido›s Al Dente Restaurant Cairo<br />
نمحرل� دبع ميه�ربإ� ديس�<br />
لوأا خابط<br />
ةرهاقلا يتند لاأا س�وديد معطم<br />
M a r C h - a p r i l 2 0 1 1<br />
ECA New Members<br />
Mahmoud Abdel Salam El Sayed<br />
Commis Hot Kitchen<br />
El Salamlek San Giovanni Hotel Alexandria<br />
ديس�ل� ملاس�ل� دبع دومحم<br />
نخاش� خبطم خابط<br />
ةيردنكش�إلاا ىنافويج ناش� كلملش�لا قدنف<br />
Mahmoud Gamal Mahgoub<br />
1st Commis<br />
Fairmont Heliopolis Hotel Cairo<br />
بوجحم لامج دومحم<br />
لوأا خابط<br />
ةرهاقلا س�يلبويله تنومريف قدنف<br />
Marawan Beshir Hassan<br />
3rd Commis<br />
Golden Tulip Flamenco Hotel Cairo<br />
نس�ح ريس�ب ن�ورم<br />
ثلاث خابط<br />
ةرهاقلا وكنملف بيلوت ندلوج قدنف<br />
Mohamed Atta Shokry Hussein<br />
3rd Commis<br />
Golden Tulip Flamenco Hotel Cairo<br />
Mohamed Hamed A. Aziz<br />
1st Commis Pastry<br />
Sedra Co for Pastry Cairo<br />
Mohamed Roushdy Zaki Tawfik<br />
Commis<br />
Fort Arabesque Village Hurghada<br />
نيس�ح ىركس� اطع دمحم<br />
ثلاث خابط<br />
ةرهاقلا وكنملف بيلوت ندلوج قدنف<br />
زيزعل� دبع دماح دمحم<br />
ىناولح لوأا خابط<br />
ةرهاقلا تايولحلل ةردش� ةكرش�<br />
قيفوت ىكز ىدس�ر دمحم<br />
خابط<br />
ةقدرغلا كش�يبارأا تروف ةيرق<br />
27<br />
C h E F ' S C O r N E r
Anja van de Put<br />
Policy Officer<br />
Embassy of the Kingdom of the Netherlands<br />
توب ىد ناف اينأ�<br />
تاش�ايش�لا لوئش�م<br />
ةيدنلوهلا ةرافش�لا<br />
M a r C h - a p r i l 2 0 1 1<br />
ECA New Members<br />
Asmaa Hassan Kodous<br />
Doaa Abdel Mawgoud Mohamed Hassan Hussein Shafik<br />
Owner<br />
911 for Desserts Tanta<br />
Heba Mohamed El Azab Kamal Amin Kamal<br />
Head Waiter<br />
Seasons Resort & Country Club Cairo<br />
Maha Mahgoub Mohamed<br />
بزعل� دمحم ةبه<br />
Rivin Amin Mohamed Sarah Abdel Hady Arram<br />
Shams El Din Mohamed El Sayed<br />
Deputy Manager<br />
Amoun Hotel Alexandria<br />
Associated Members<br />
نيمهاسم ءاضعأ<br />
دمحم دوجومل� دبع ءاعد<br />
دمحم بوجحم اهم<br />
دمحم نيمأ� نيفير<br />
ديس�ل� دمحم نيدل� ض�مس�<br />
ةرادإلاا س�لجم س�يئر بئان<br />
ةيردنكش�إلاا نومأا قدنف<br />
Raed El Shafei<br />
Senior Sales Manager<br />
Etisalat Misr<br />
ض�ودق نس�ح ءامس�أ�<br />
قيفس� نيس�ح نس�ح<br />
كلام<br />
اطنط 911 ىناولح<br />
لامك نيمأ� لامك<br />
رتيو ديه<br />
ةرهاقلا بولك ىرتنك دنأا ترزوير زنوزيش�<br />
ىعفاس�ل� دئ�ر<br />
تاعيبم ريدم روينش�<br />
رش�م تلااش�تإا<br />
م�رع ىداهل� دبع ةراس�<br />
28<br />
C h E F ' S C O r N E r
Workshops Certification<br />
Certified Participants of the "Professional Culinary Arts Exhibits" Training Workshop held<br />
from 28 till 30 January’11, conducted by Executive Chef Essam Sayed Mohamed, and kindly<br />
hosted by Hurghada Marriott Beach Resort. Congratulations!<br />
Abdallah Mahmoud Ibrahim Sous Chef Hilton Hurghada Plaza<br />
Adel Adly Mahmoud Executive Chef Hilton Hurghada Plaza<br />
Ahmed Mohamed Ahmed Ali 1st Commis Hurghada Marriott Beach Resort<br />
Ahmed Sayed Gaber Sous Chef Iberotel Aqua Marine Resort<br />
Akram Mokhtar Hassan 1st Commis Iberotel Aqua Marine Resort<br />
Alaa Mohamed Hamdy Assistant Pastry Chef Sheraton Soma Bay<br />
Amgad Ali A. Dayem Executive Sous Chef Sheraton Miramar El Gouna<br />
Atef Youssef Said Sous Chef Iberotel Oasis Resort<br />
Ayman Nabil Ahmed Pastry Chef Lahami Bay Marsa Alam<br />
El Sayed Abdel Rahman El Assal Sous Chef<br />
El Sayed Mohamed Seif 1st Commis Hilton Resort Hurghada<br />
Gamal Abdo Ibrahim Chef Garde Manger Movenpick Resort Aswan<br />
Hamdy Mohamed Abdel Aziz Executive Sous Chef Beach Albatros Hotel<br />
Hany Abdel Fattah Chef de Partie InterCotinental Soma Bay<br />
Hassan Abdel Moneim Ragab Sous Chef Hurghada Marriott Beach Resort<br />
Hassan Gamal Hassan 1st Commis Albatros Palace Resort<br />
Hatem Ezzat Sabra Chef de Partie Movenpick El Gouna<br />
Islam Saleh Hassan Demi Chef de Partie Hurghada Marriott Beach Resort<br />
Kadry A. Razek A. Fattah Pastry Chef Hurghada Marriott Beach Resort<br />
Khaled Abdel Fattah Mohamed Sous Chef Beach Albatros Hotel<br />
Magdy Shawky Habib Pastry Chef Hilton Hurghada Plaza<br />
Mahmoud Ibrahim Saad Demi Chef de Partie Iberotel Aqua Marine Resort<br />
Medhat Hamdy Abdel Rahman Sous Chef Baker Alaa El Din Touristic Village<br />
Mohamed Kamel Ahmed Senior Chef de Partie Sheraton Soma Bay<br />
Mohamed Mokhtar Ibrahim Chef de Partie Beach Albatros Hotel<br />
M a r C h - a p r i l 2 0 1 1<br />
29<br />
C h E F ' S C O r N E r
Mohamed Yousry Labib Junior Sous Chef Albatros Palace Resort<br />
Mustafa Bayoumi Mahmoud Executive Sous Chef Iberotel Club Resort<br />
Mustafa Mohamed Ewida Executive Sous Chef Hilton Resort Hurghada<br />
Osama Selim A. Aziz Pastry Chef Iberotel Saraya Resort<br />
Rafik Ali Mohamed Senior Chef de Partie Sheraton Soma Bay<br />
Sameh Youssef Pastry Chef Iberotel Club Resort<br />
Shaaban Mohamed Abdel Aziz Assistant Pastry Chef Sheraton Miramar El Gouna<br />
Sherif Mohamed Mahmoud Chef de Partie InterCotinental Soma Bay<br />
Sobhy Mohamed A. Azim Executive Sous chef Iberotel Makadi Beach Resort<br />
Tawfik Abdel Wahab Tawfik Chef Garde Manager Iberotel Club Resort<br />
Yasser Abdel Moez Mohamed Executive Chef Iberotel Star Resort<br />
Youssef Basiouny Kotb Junior Sous Chef Hiton Hurghada Plaza<br />
M a r C h - a p r i l 2 0 1 1<br />
Workshops Certification<br />
Certified Participants of the ECA On Premises Training “Essentials of Food Costing” held<br />
from 19 till 20 December at Semiramis InterContinental. Congratulations!<br />
Abdel Halim Abdel Nabi<br />
Abdel Khalek Amin Mohamed Demi Chef de Partie<br />
Ashraf Hussein Medany Restaurant Manager<br />
Aziz Kamal Malikah Chef de Partie<br />
Gamal Amin Salem Senior Sous Chef<br />
Hassan El Sayed Hassan Ballroom Supervisor<br />
Mohamed Mahmoud Saber Bar Supervisor<br />
Nehal Mohamed<br />
Roger Raef Fahmy Assistant Catering Sales Manager<br />
Tarek El Gendy<br />
Walid Abbas Restaurant Manager<br />
30<br />
C h E F ' S C O r N E r
Mark Your<br />
Calendar<br />
Egypt to be Partner<br />
Country at ITB Berlin<br />
2012<br />
Egypt has been selected as the partner<br />
country at ITB Berlin 2012. According<br />
to a press release, an agreement was<br />
signed between Mounir Fakhry Abdel<br />
Nour, Minister of Tourism, Egypt and<br />
Raimund Hosch, CEO, Messe Berlin at ITB<br />
Berlin, which concluded recently. Nour,<br />
having taken up his post two weeks<br />
ago expressed his delight to be at ITB<br />
Berlin <strong>2011</strong>. Nour said, “This is extremely<br />
important for us. We stand by our<br />
business partners and will be honoring<br />
all our agreements. The livelihood of one<br />
in seven <strong>Egyptian</strong>s depends directly or<br />
indirectly on tourism.”<br />
The ITB Berlin will take place from 7 till<br />
11 <strong>March</strong> in 2012<br />
<strong>March</strong>'11<br />
HORECA <strong>2011</strong>, featuring the Levant Trade Show for the<br />
Hospitality and Foodservice Industries, and the International<br />
Food & Drink Exhibition, will be held from 29 <strong>March</strong> till 1 <strong>April</strong> in<br />
Lebanon. New pavilions this year will include the Wine and Drinks<br />
Pavilion, which will showcase wine, alcoholic and non alcoholic<br />
beverages and the Coffee and Tea Pavilion, which will display<br />
coffee and tea producers and importers. Further the hospitality<br />
show will stage the Hospitality Salon Culinaire, Lebanese<br />
Bartenders Contest, Table Setting Contest and Hospitality Annual<br />
Forum. For more information contact Joumana Dammous-Salamé,<br />
managing director Hospitality Services on 00961 1480081, fax<br />
00961 1482876 or email info@hospitalityservices.com.lb or visit<br />
www.hospitalityservices.com.lb<br />
May’11<br />
M a r C h - a p r i l 2 0 1 1<br />
Calendar<br />
The Hong Kong International Culinary Classic 11 will take<br />
place in conjunction with Hofex <strong>2011</strong> from 11 till 14 May at the<br />
Hong Kong Convention and Exhibition Center. Many live cooking<br />
challenges and cold display competitions will be held under the<br />
judging and ruling of the World <strong>Association</strong> of <strong>Chefs</strong> Societies<br />
(WACS). The Asia final to select the best chef to represent the<br />
Asian region at the WACS Global Chef’s Competition World Final<br />
in Korea 2012 will also take place. For information contact the<br />
event secretariat Ultra Future Ltd on 00 85231068017 or fax<br />
00 852 31065166 or email hkicc<strong>2011</strong>@ultrafuture.com.hk or visit<br />
www.hongkong-chefs.com for the competition categories and<br />
regulations.<br />
The Hotel Show <strong>2011</strong> will be held from 17 till 19 May at the<br />
Dubai World Trade Center. The Hotel Show is a showcase for<br />
the latest products and a forum for industry thought leaders.<br />
The trade fair is the “must attend” event for the world’s top<br />
hoteliers. Meet suppliers, asset managers, architects, designers,<br />
technologists, innovators and fellow professionals at the heart<br />
of one of the world’s fastest growing markets. More than 500<br />
international and regional companies representing more than<br />
78 countries will be exhibiting and more than 10,500 visitors are<br />
expected to attend the fair. For more information visit<br />
www.thehotelshow.com<br />
June’11<br />
The 14th National Salon Culinaire, organized by the <strong>Egyptian</strong><br />
<strong>Chefs</strong> <strong>Association</strong> (ECA), is scheduled to take place in June (date<br />
and location will be disclosed by ECA as soon as finalized). More<br />
than one hundred <strong>Chefs</strong> representing catering and hospitality<br />
establishments throughout Egypt will compete in 14 different<br />
culinary categories for the honor of bronze, silver and gold<br />
medals. Various teams of different hotels will compete for the<br />
ECA Culinary Trophy <strong>2011</strong>. Further special awards will be given<br />
to the highest individual scores as well as chefs under the age of<br />
25 with the highest score. For more information on competition<br />
categories and rules visit www.egyptchefs.com<br />
31<br />
C h E F ' S C O r N E r
August’11<br />
The 3rd World Chef’s Tour for Hunger will take place from<br />
21 till 30 August in South Africa. The tour is open to all member<br />
countries of WACS and participants will be accepted on a<br />
first come basis to a maximum of 250 international chefs. The<br />
objective of this tour is twofold. Firstly, to collect as much money<br />
as possible to provide food to feed the many underprivileged<br />
children within South Africa, and secondly, to promote global<br />
awareness of the dire need to help alleviate poverty and hunger<br />
and the difference <strong>Chefs</strong> can make. For more information on how<br />
to participate from Egypt call the ECA on 02 376 22116 / 7 / 8<br />
September’11<br />
The International Kremlin Culinary Cup will take place from<br />
27 till 30 September at the Crocus Expo in Moscow, Russia. The<br />
organizers, the Academia Culinary Arts Exclusive, the Restaurants<br />
& Hoteliers Federation Russia and the National <strong>Chefs</strong> Guild of<br />
Russia, are inviting national and international individual chefs<br />
and teams to participate in this exciting contest. The judging is<br />
in accordance with WACS rules and regulations. The deadline for<br />
registration for teams is 30 may and for individuals 20 June’11.<br />
For more information call the organizing committee on<br />
+7 4956379440 or visit www.cookchamp.ru<br />
October’11<br />
HACE'11, the 31st International Hotel Supplies & Catering<br />
Equipment exhibition, will take place from 2 till 5 October at<br />
the Cairo International Convention Center. In addition to the<br />
annual live cooking competitions such as fruit and vegetable<br />
carving, Asian cuisine, pasta dishes and mystery baskets contests<br />
the <strong>Egyptian</strong> <strong>Chefs</strong> <strong>Association</strong> will once again organize a<br />
Female Chef of the Year contest. For more information on the<br />
exhibition, contact the <strong>Egyptian</strong> Group for Marketing (EGM) on<br />
0020 2 2635215 / 2619160 or email info@hace.com.eg For more<br />
information on the culinary shows and competitions contact the<br />
ECA on 0020 2 37622116 / 7 / 8 or email<br />
egyptchefs@egyptchefs.com<br />
The 11th IHF, International Hospitality Forum, the annual<br />
trade show for the hospitality and foodservice sector of Jordan<br />
and the region will be held from 17 till 19 October at Amman<br />
Exhibition Park, Jordan. It promises to be an excellent event that<br />
M a r C h - a p r i l 2 0 1 1<br />
Calendar<br />
offers great business opportunities in a country where tourism<br />
and hospitality services contribute to over 13% of GDP. Last year<br />
more than 60 exhibitors received around 30,000 trade visitors<br />
from a number of countries including Lebanon, Syria, Jordan,<br />
Egypt, Iraq, Kuwait and the United Arab Emirates. For more<br />
information contact the organizers Events Unlimited on mobile<br />
00962 795742492 or fax 00962 65656550 or email<br />
samar@eventsunlimited.com.jo or visit<br />
www.eventsunlimited.com.jo<br />
November’11<br />
World Travel Market (WTM) will take place from 7 till 10<br />
November at the Excel in London. Staged annually, the WTM,<br />
organized by Reed Travel Exhibitions, is the leading global<br />
event for the travel industry and a vibrant must attend fourday<br />
business-to-business event presenting a diverse range of<br />
destinations and industry sectors to UK and International travel<br />
professionals. It is a unique opportunity for the whole global<br />
travel trade to meet, network, negotiate and conduct business.<br />
By attending World Travel Market, participants efficiently,<br />
effectively and productively gain immediate competitive<br />
advantage for their business and stay abreast with the latest<br />
developments in the travel industry. For more information visit<br />
www.wtm.london.com<br />
Sia Guest 61, the International Hospitality Exhibition SIA<br />
Guest will be held from 26 till 29 November at Rimini Expo<br />
Center Italy. Sia Guest means total hospitality, with its unique<br />
mix of innovation, trends, atmosphere, and conferences for the<br />
hotel and hospitality sector for the last 61 years. The exhibition<br />
will feature the latest in cooking equipment, furnishing, supplies,<br />
technology, bathroom and wellness equipment, lighting,<br />
surfaces and general hospitality services. Sia Guest is a not-to-be<br />
missed opportunity to select products and services, network with<br />
a continuously evolving market, and see where the industry is<br />
going. For more information contact Giula Pantane on<br />
0039 0541744612 or email g.patane@riminifiera.it or visit<br />
www.siarimini.com for request for free VIP cards email<br />
mrkgestero@riminifiera.it or call 0039 0541744632<br />
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Special Thanks<br />
Contributors to the<br />
Salloum Relief Campaign<br />
M a r C h - a p r i l 2 0 1 1<br />
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C h E F ' S C O r N E r