Untitled - Kyina & Talisker Cats Breeders of Russian Blues in ...

Send rn today for your copy ot "'fhe Care ofthe Eyes of Your Pets ".--the new 24-pageOptrex book, printed for your guidance intaking care of your dog's eyes. Many instancesare quoted by leading authorities oftreatments which have brought relief totlreir pets. ln a great many cases the simpleuse of Optrex is found complctely effective.This beautifully illustrated book is onewhich every animal-lover will wish to have.both for its valuable instruction in the attentionof eye ailments, and for its generalinformation included in the section .. SomeHints on Dog Management."WRITE TOTHE VETERINARY BUREAU, DEPT.DOptrex Ltd., 17 Wadsworth Road.Perivale. Middlesex0plrexTHE EVE [OI'ON216-111+.rOl-AS VALUABLE IN THE CARE OFYOUR PETS' EYES AS IN THECARE OF YOUR OWNt4the first essential must be bigger andbetter publicity. It is almost an axiomthat you can sell practically anything il'.vou rnake enough noise about it. Withthe righi sort of publicity, well timed, farbetter results should be achieved. Advertisingcosts money, but. if there is nofinanqial risk. there is little hope offinancial gain. -\nd let me add herethat it is m1' personal opinion that publicityshould be in the hands of someonewho knows a lot about publicity even ifhc hardly knows one end of a cat fromthe other and has never even heard olsome of our pedigree brccds.It has aiways struck me that therc issuch a sarneness about cat shows that*'hen you have seen one you have seenthe lot. A row of Blues, Chinchillas orSiamese look much alike to the inexpericnced,and by the time the public areadmitted most of these cats are welltucked down for their afternoon n p ; ^number of them satisfactorily hiddenbeneath thcir blankets.Give Value for MoneyCan wc not indulgc in more showmanshipwithout departing lrom rhat realintegrit,v rvhich is such a characteristicol' English juclging ? I could not clo itmysell. but there are shorv managers whocould think up metherds ofjudging whichrvould rcccive official sanction but whichrvould allou,the public not only to seeI'ur also lo knou what was going on.Obviously we cannot imitate dog showsIbr the simple reason thar the cat is notsuited to such methods, but I do knowliom personal experience that the publicu'hich attends rabbit shows gets morevalue for its entrance fee.Attempts have been made since the warto intioduce interest at shows beyond thatprovided by the actual cats themselves.and such ideas are worth developing evenfurther. What a wealth ol'cat photos hasappeared in the press since the end of thewar ! It ought to be possible to collectenough photograplis from such sourcesalone to draw a gate as large as thatachieved by any cat show' since 1945.