Untitled - Kyina & Talisker Cats Breeders of Russian Blues in ...
Untitled - Kyina & Talisker Cats Breeders of Russian Blues in ...
Untitled - Kyina & Talisker Cats Breeders of Russian Blues in ...
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Send rn today for your copy ot "'fhe Care <strong>of</strong>the Eyes <strong>of</strong> Your Pets ".--the new 24-pageOptrex book, pr<strong>in</strong>ted for your guidance <strong>in</strong>tak<strong>in</strong>g care <strong>of</strong> your dog's eyes. Many <strong>in</strong>stancesare quoted by lead<strong>in</strong>g authorities <strong>of</strong>treatments which have brought relief totlreir pets. ln a great many cases the simpleuse <strong>of</strong> Optrex is found complctely effective.This beautifully illustrated book is onewhich every animal-lover will wish to have.both for its valuable <strong>in</strong>struction <strong>in</strong> the attention<strong>of</strong> eye ailments, and for its general<strong>in</strong>formation <strong>in</strong>cluded <strong>in</strong> the section .. SomeH<strong>in</strong>ts on Dog Management."WRITE TOTHE VETERINARY BUREAU, DEPT.DOptrex Ltd., 17 Wadsworth Road.Perivale. Middlesex0plrexTHE EVE [OI'ON216-111+.rOl-AS VALUABLE IN THE CARE OFYOUR PETS' EYES AS IN THECARE OF YOUR OWNt4the first essential must be bigger andbetter publicity. It is almost an axiomthat you can sell practically anyth<strong>in</strong>g il'.vou rnake enough noise about it. Withthe righi sort <strong>of</strong> publicity, well timed, farbetter results should be achieved. Advertis<strong>in</strong>gcosts money, but. if there is n<strong>of</strong><strong>in</strong>anqial risk. there is little hope <strong>of</strong>f<strong>in</strong>ancial ga<strong>in</strong>. -\nd let me add herethat it is m1' personal op<strong>in</strong>ion that publicityshould be <strong>in</strong> the hands <strong>of</strong> someonewho knows a lot about publicity even ifhc hardly knows one end <strong>of</strong> a cat fromthe other and has never even heard olsome <strong>of</strong> our pedigree brccds.It has aiways struck me that therc issuch a sarneness about cat shows that*'hen you have seen one you have seenthe lot. A row <strong>of</strong> <strong>Blues</strong>, Ch<strong>in</strong>chillas orSiamese look much alike to the <strong>in</strong>expericnced,and by the time the public areadmitted most <strong>of</strong> these cats are welltucked down for their afternoon n p ; ^number <strong>of</strong> them satisfactorily hiddenbeneath thcir blankets.Give Value for MoneyCan wc not <strong>in</strong>dulgc <strong>in</strong> more showmanshipwithout depart<strong>in</strong>g lrom rhat real<strong>in</strong>tegrit,v rvhich is such a characteristicol' English juclg<strong>in</strong>g ? I could not clo itmysell. but there are shorv managers whocould th<strong>in</strong>k up metherds <strong>of</strong>judg<strong>in</strong>g whichrvould rcccive <strong>of</strong>ficial sanction but whichrvould allou,the public not only to seeI'ur also lo knou what was go<strong>in</strong>g on.Obviously we cannot imitate dog showsIbr the simple reason thar the cat is notsuited to such methods, but I do knowliom personal experience that the publicu'hich attends rabbit shows gets morevalue for its entrance fee.Attempts have been made s<strong>in</strong>ce the warto <strong>in</strong>tioduce <strong>in</strong>terest at shows beyond thatprovided by the actual cats themselves.and such ideas are worth develop<strong>in</strong>g evenfurther. What a wealth ol'cat photos hasappeared <strong>in</strong> the press s<strong>in</strong>ce the end <strong>of</strong> thewar ! It ought to be possible to collectenough photograplis from such sourcesalone to draw a gate as large as thatachieved by any cat show' s<strong>in</strong>ce 1945.