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INTERNATIONAL TRADE JOURNAL<br />

FOR THE HOTEL, RESTAURANT<br />

AND CATERING INDUSTRY<br />

D 58008<br />

EDITION 4/2009<br />

www.food-service-europe.com<br />

www.cafe-future.net<br />

Special Features: <strong>Food</strong>service Markets France, Sweden, Morocco and Singapore


4 Editorial<br />

6 Statistics<br />

<strong>Europe</strong> by Numbers<br />

8 Pan-<strong>Europe</strong>an Survey<br />

Music Festivals: Supplying Thousands<br />

with Low-priced yet Good <strong>Food</strong> –<br />

Logistics a Major Challenge (Part 1)<br />

18 Concepts to Watch<br />

Interesting New Formulas on the <strong>Food</strong>service<br />

Scene – at a Glance: Examples<br />

from Four Countries<br />

Market Analyses<br />

22 France: Top 50 Restaurant Chains/<br />

Companies with a 7.8% Sales Increase<br />

in 2008<br />

26 Sweden: The Largest Players on the<br />

Swedish Quickservice Market – Top 25<br />

Ranking, Comments and Trends<br />

30 Interview<br />

Kim Rahbek Hansen, Co-Founder and<br />

CEO of Sticks ‘N’ Sushi, Copenhagen/<br />

Denmark, one of Scandinavia’s Largest<br />

Casual Dining Brands<br />

38 Operations<br />

Sustainable Training: How to Fight the<br />

Endemic Waste and Cost Inefficiencies<br />

of <strong>Food</strong>service Training Programmes<br />

Middle East Section<br />

39 Morocco<br />

Portrait of the Country’s <strong>Food</strong>service<br />

Market: Still Heavily Dominated by<br />

Independent Operators<br />

44 Singapore<br />

A Place Where Many Asian Culinary<br />

Cultures Meet: Characteristics, Brands,<br />

Trends and Treats<br />

50 Design<br />

Fashion <strong>Food</strong>: About a Book that<br />

Presents a New Dimension of Culinary Art<br />

– the Natural Beauty of <strong>Food</strong> on the<br />

Human Body<br />

52 Quickservice<br />

John Chidsey, CEO Burger King, on Current<br />

Strategic Issues and Global Trends<br />

54 Event<br />

<strong>Food</strong> Magicians: Offshore-Catering at its<br />

Best, Provided by Marché International<br />

at Last Year’s EFSS Boat Trip on Lake<br />

Zurich<br />

56 Inspiration<br />

Creative Approaches towards the Ex -<br />

perience of Eating: Dutch Eating De -<br />

signer Marije Vogelzang<br />

60 Suppliers<br />

Coffee Machines: Operative Quests and<br />

Responding Product Solutions – a Trend<br />

Report<br />

64 Contributing Authors<br />

66 Show Dates<br />

Major Trade Fairs and Events<br />

FOODSERVICE EUROPE & MIDDLE EAST 4/09<br />

page 39 ■ ■ ■<br />

Both a major tourist attraction and an<br />

emerging manufacturing hub, Morocco<br />

has developed into an important regional<br />

foodservice market, with 27,500 outlets<br />

ringing up €2.4 bn in sales in 2008.<br />

page 44 ■ ■ ■<br />

Singapore: the tiny super-clean state in<br />

the southern-most tip of Malaysia offers<br />

a whirlwind of aromas and styles of<br />

cooking – colourful, bursting with<br />

flavour, eclectic and exciting.<br />

■ ■ ■ page 56<br />

<strong>Food</strong> is her medium: Dutch ‘eating designer’<br />

Marije Vogelzang takes a decisively unconventional<br />

approach towards the culture of food and eating.<br />

<strong>Food</strong>service professionals can learn more about<br />

her experimental and inspiring thoughts and projects<br />

at the upcoming 10th <strong>Europe</strong>an <strong>Food</strong>service<br />

Summit in Zurich (from 23 till 25 September).<br />

eMail address: <strong>Food</strong>service@dfv.de<br />

Verlagsgruppe Deutscher Fachverlag ● Mainzer Landstraße 251<br />

D-60326 Frankfurt/Main ● Phone +49.69.7595-1512 ● Fax +49.69.7595-1510<br />

C ONTENTS<br />

front cover ■ ■ ■<br />

<strong>Food</strong> fittings: Our cover image is taken from the<br />

spectacular illustrated book, Fashion <strong>Food</strong>, published<br />

in the Collection Rolf Heyne (ISBN 978-3-<br />

89910-417-2). Read more about the joint project by<br />

Helge Kirchberger and Roland Trettl on page 50.<br />

3


S UPPLIERS<br />

Keeping the Coffee<br />

By filling a social rather than a simple susten -<br />

ance need, speciality coffee bars are holding<br />

up against the recession. But tighter financial<br />

conditions require operators to give greater<br />

attention to machine investment and life<br />

costs, including the servicing implications<br />

of increasingly high-tech brewing and dis -<br />

pensing systems. Bruce Whitehall reports.<br />

Latest data from the UK, <strong>Europe</strong>’s largest<br />

branded coffee bar market, indicates that<br />

operators in the sector are continuing to<br />

defy the severe recessionary conditions.<br />

Estimates in May 2009 by consultancy<br />

Allegra Strategies forecast over 4,000<br />

branded coffee outlets trading by yearend,<br />

representing growth of more than<br />

5%. Competition is not, however, slackening.<br />

Coffee Republic, one of the sector’s<br />

pioneers, was forced into administration<br />

in July, closing about half of its<br />

company-owned units.<br />

La San Marco<br />

WMF Melitta<br />

Boom on Track<br />

Availability of suitable coffee bar sites<br />

has improved in some areas, but the UK’s<br />

four largest chains – Starbucks, Costa,<br />

Caffè Nero and Pret A Manger – currently<br />

remain under pressure to keep costs and<br />

expansion in check. A report in July from<br />

research agency Key Note, based on over<br />

1,000 UK and Irish users of branded coffee<br />

and sandwich shops, highlighted reduced<br />

average spend at coffee shops and<br />

fewer visits.<br />

The essential social appeal of the ‘affordable<br />

treat’, which created the gourmet<br />

beverage niche in the first place, has not<br />

gone away but operators are having to<br />

pay more attention to underlying issues.<br />

These range from machine servicing and<br />

usage to drink pricing and variety, both<br />

of which also have implications on<br />

equipment investment.<br />

A distinctively designed<br />

and stylish coffee machine<br />

can have an important<br />

marketing role<br />

to play on a cafe bar<br />

counter, even becoming<br />

an iconic part of a<br />

chain’s brand image –<br />

which is true for semiautomatic<br />

models<br />

(above: La San Marco’s<br />

100E DTC 2 Group) as<br />

well as for fully automatic<br />

bean-to-cup systems.<br />

Operators are also beginning to tackle<br />

overhead costs. “During the good times,<br />

people did not pay as much attention<br />

to programmed preventative main -<br />

tenance,” comments Louie Salvoni,<br />

managing director of Espresso <strong>Service</strong>,<br />

which epitomises a new type of supply<br />

business dedicated to maintaining coffee<br />

machines of all makes and avoiding the<br />

costly disruption associated with<br />

breakdowns. “But with the recession<br />

people are realising that machines are<br />

expensive and the consequent import -<br />

ance of achieving maximum efficiency<br />

through the life of the machine. They<br />

are also seeking more transparency on<br />

the costs of spare parts and energy usage<br />

so that they can plan their business<br />

better.” Michael Pluszek, operations<br />

manager at Baresso Coffee, which with<br />

60 FOODSERVICE EUROPE & MIDDLE EAST 4/09


37 branches is Denmark’s leading<br />

speciality coffee bar chain, says<br />

that he budgets for the use of professional<br />

maintenance people all<br />

year round to ensure coffee machines<br />

operate reliably. The company<br />

also strives to educate its<br />

own staff and shop managers in<br />

basic machine care, backed by an<br />

in-house ‘macchinesta’ who gives<br />

scheduled services up to four<br />

times per year to each of the<br />

chain’s espresso machines. Result:<br />

generally smooth running.<br />

“And the few times we have breakdowns,<br />

we try to learn from them,”<br />

Pluszek comments.<br />

Salvoni of Espresso <strong>Service</strong> estimates<br />

that a traditional espresso<br />

machine costing £3,000-4,000<br />

needs to be budgeted for servicing<br />

costs averaging around £500-700<br />

per year, including the mandatory<br />

legal requirement of boiler inspection<br />

plus water filter change. On<br />

fully automatic machines – increasingly<br />

installed to reduce staff<br />

training costs by reproducing the<br />

work sequences of a skilled barista<br />

– costs go up to at least £1,000-<br />

1,200 per machine, he suggests.<br />

Equipment for making filter coffee<br />

typically entails less onerous servicing<br />

because of fewer moving<br />

parts and unpressurised water<br />

boiling. Leading manufacturer<br />

Bunn estimates average annual<br />

cost of repairs on its filter coffee<br />

equipment at around £150/ €175<br />

per annual service.<br />

Breakdown protection<br />

What about machine malfunction<br />

in use, which can severely damage<br />

customer service? According to<br />

Salvoni, typical problems tend to<br />

involve components such as a<br />

dripping tap or a leaking solenoid<br />

rather than catastrophic ‘dead<br />

machine’ scenarios. But loss of,<br />

say, one of the groups on a three<br />

group espresso machine can significantly<br />

impair service speed in a<br />

busy coffee bar.<br />

One of the most common causes<br />

of problems is scaling up of boilers<br />

■ ■ ■ Coffee Machines: Top Trends ■ ■ ■ ■ ■ ■<br />

● Growing sales of dairy-heavy beverages – hot and cold – plus<br />

tighter safety controls demand efficient and hygienic systems of<br />

milk handling.<br />

● As chains grow, consistent machine performance and drink<br />

taste become critical, irrespective of local variations in water<br />

quality.<br />

● Rising costs of staff training benefit from on-board inter-active<br />

control panels with multi-lingual capabilities and more compelling<br />

display technology.<br />

● Chains look to machines with on-board computer facilities for<br />

multi-outlet monitoring, recipe downloading, promotions and<br />

auditing.<br />

● As outlets for speciality coffee widen, self-service capability<br />

grows in importance, especially on bean-to-cup machines,<br />

along with compact dimensions for limited counter space.<br />

● Safe operation demands cool-to-touch casings with no sharp<br />

edges.<br />

● All kinds of site, from speciality coffee shops to designer bars<br />

and cruise liners, increasingly see machines with distinctive<br />

finish and colour as an important contributor to outlet brand<br />

image.<br />

● With provenance and fresh-to-cup becoming prime customer<br />

expectations, bean grinders need to be matched to the different<br />

needs of espresso and filter coffee.<br />

● Modular design makes it easier to customise machines to speci -<br />

fic coffee shop needs.<br />

● Attention to the ergonomics of production – such as foot operated<br />

steam wands – can help speed up service.<br />

FOODSERVICE EUROPE & MIDDLE EAST 4/09<br />

61


■ ■ ■ Coffee Machines Suppliers ■ ■<br />

– a selection of international coffee machine<br />

companies –<br />

● Bunn-O-Matic<br />

Founded 1957<br />

Headquarters Springfield (Illinois)/USA<br />

Sales n.a.<br />

Sales focus in <strong>Europe</strong> filter drip brewers; grinders<br />

Top <strong>Europe</strong>an sales territories UK, Netherlands,<br />

Scandinavia, Germany, Spain, France<br />

Main applications (in descending order) coffee<br />

bars, QSRs, hotels, banqueting, casual dining,<br />

bars/pubs<br />

Claims to fame the first flat-bottom paper coffee<br />

filter for commercial use and the first pourover<br />

coffee brewer. www.bunn.com<br />

● Franke<br />

Founded 1909<br />

Headquarters Aarburg/Switzerland. Subsidiaries in<br />

Germany, USA, Netherlands, Japan<br />

Employees 12,000<br />

Group sales (worldwide) CHF2,936 m<br />

– Franke Coffee Systems CHF200 m<br />

Brands include Franke, Bremer, Viva<br />

Coffee machine production 2,000 sq m plus the<br />

Coffeerama Coffee Competence Centre, which is<br />

being rolled out to Franke subsidiaries; over 550<br />

employees<br />

Claims world leadership in ‘intelligent coffee systems’.<br />

www.franke-cs.com<br />

● La San Marco<br />

Founded 1920<br />

Headquarters Gradisca d’Isonzo/Italy<br />

Total sales (worldwide) €24 m<br />

Countries where La San Marco products sold<br />

approx. 80 (all 5 continents plus the McMurdo<br />

research station in Antarctica)<br />

Top 3 <strong>Europe</strong>an markets Italy, France, Greece<br />

Sales focus traditional espresso machines, from<br />

semi to fully automatic<br />

Factory area 7,000 sq m<br />

Claim to fame ‘designed in Italy, made in Italy, sold<br />

everywhere’. www.lasanmarco.com<br />

● Melitta System<strong>Service</strong><br />

Founded 1908<br />

Headquarters Minden/Germany<br />

Part of the Melitta Group, MSS makes and distributes<br />

commercial filter coffee machines and fully<br />

automatic espresso machines made at Minden and<br />

by Swiss subsidiary Cafina<br />

Sales approx. €123 m (MSS)<br />

Employees about 600 (MSS)<br />

Distribution subsidiaries in Switzerland, Austria,<br />

France, Netherlands, Belgium, Japan, USA<br />

Sales partners in over 50 countries<br />

www.melitta.de<br />

● WMF<br />

Founded 1853<br />

Headquarters Geislingen/Steige, Germany<br />

Group sales (flatware, gifts, kitchen and serving<br />

devices, cookware, coffee machines) €795.8 m<br />

– WMF and Schaerer brands €240 m<br />

Employees 5,951<br />

Coffee machine focus fully automatic machines for<br />

coffee specialities, filter, espresso and combination<br />

models. www.wmf.de<br />

Franke, Spectra (with Flavour Station)<br />

and pipework in areas where water is<br />

hard or inconsistent. “In other words, the<br />

machine is receiving water which has<br />

not been treated with a scale preventer,”<br />

Salvoni points out. “That can stop a machine<br />

working as well as lower the qual -<br />

ity of the drinks.” Best answer is a carbon<br />

or resin-based water filter, which typically<br />

needs changing on an annual basis,<br />

depending on the size of the filter and the<br />

amount of water throughput.<br />

Machine choices<br />

Scale problems tend to affect all types of<br />

machine, whether traditional espresso<br />

machines, fully automatic bean-to-cup<br />

systems or filter brewer-dispensers. Preferences<br />

for such machines still vary<br />

geographically across <strong>Europe</strong>. “In North<br />

Euro pean countries, coffee out of home<br />

means cappuccino and latte, with only a<br />

little percentage for espresso,” comments<br />

Paolo Fenu, director of communications<br />

at La San Marco. The greater emphasis<br />

on serving milk-based drinks demands<br />

greater staff productivity and<br />

speed of service and therefore creates a<br />

much greater bias in the region to fully<br />

automatic espresso machines.<br />

By contrast, coffee out of home in Southern<br />

<strong>Europe</strong> means espresso, with cappuccino<br />

taken only till mid-morning and<br />

latte not very popular except in Spain.<br />

“So the coffee machines used in South<br />

<strong>Europe</strong> are mainly traditional, semiautomatic<br />

models focused on making<br />

the perfect espresso,” Fenu comments.<br />

Fleshing out the situation in Northern<br />

<strong>Europe</strong>, a 2008 report from Allegra<br />

Strategies found just over half of all UK<br />

coffee bar customers preferring to drink<br />

latte (a rise of 13% over a 38% estimate in<br />

2000) and 44% choosing cappuccino (a<br />

slight decline on the 50% registered in<br />

2000). By comparison, 21% chose the<br />

Americano or long black style of coffee<br />

and just 12% opted for a simple espresso.<br />

The now very significant demand for<br />

milky styles of drink is something of a<br />

two-edged sword. While it gives a major<br />

marketing opportunity, it also presents<br />

operational challenges. As a live, bac -<br />

terially sensitive product, milk clings to<br />

surfaces when heated and can clog<br />

pipework. The self-cleaning systems typically<br />

offered on machines only do so<br />

much – usually a blast of steam through<br />

areas where the milk passes – so typically<br />

need to be supplemented with application<br />

of sanitising solution at the end of<br />

daily trading.<br />

For maximum flexibility in applications<br />

where skilled baristas are employed,<br />

steam wands – constantly wiped with a<br />

sanitising cloth during the day – are generally<br />

the preferred option, enabling various<br />

quantities of milk to be heated and<br />

frothed quickly to order. On systems<br />

such as the Franke Autosteam Pro, both<br />

the steaming temperature and the air<br />

supply can be programmed individually<br />

for each drink, and for other products<br />

such as soups and scrambled eggs.<br />

Sufficient space provision in the frontof-house<br />

for reliable holding of milk at<br />

stable temperatures is also an issue, especially<br />

if it is required to offer two or<br />

FOODSERVICE EUROPE & MIDDLE EAST 4/09


more types of milk (full fat,<br />

skimmed, soya, etc). Franke recently<br />

introduced a base refriger -<br />

ation unit for siting directly under<br />

its Evolution and Spectra machines<br />

and able to take up to 5 l of<br />

a single milk or 2 x 2.5 l of different<br />

milk types. An option called Chill<br />

& Cup combines chilled milk storage<br />

with the ability to keep up to<br />

120 cups warm in minimum<br />

space.<br />

An on-board Plug & Clean rinsing<br />

system is fitted as standard to the<br />

WMF Prestolino, a compact (325<br />

mm wide x 555 mm deep) automatic<br />

machine able to output<br />

espresso, cafe creme, cappuccino,<br />

latte macchiato, espresso macchiato<br />

and also hybrid concoctions<br />

like chociatto. The machine’s<br />

frother rinse means that staff<br />

simply connect the milk tube to<br />

the adapter and press the cleaning<br />

button. All the parts that carry<br />

milk are then cleaned and it<br />

should, the company says, only be<br />

necessary to submerge the milkcarrying<br />

parts in cleaning fluid<br />

once a week.<br />

Alternatively, it is possible to<br />

rinse the milk frother automat -<br />

ically for a period of from one and<br />

ten mi nutes. This cleans the milk<br />

frother with cold and hot water,<br />

plus steam after the last drink<br />

containing milk has been poured.<br />

Add itionally, an extra cooler<br />

holding up to 6.5 l of milk can be<br />

specified.<br />

Versatility in providing a range of<br />

milked drinks is also a feature of<br />

the Bar-Cube fully automatic coffee<br />

machine developed by Germany-based<br />

Melitta System<strong>Service</strong><br />

(MSS). It can be fitted with an<br />

optional refrigerated unit holding<br />

up to 3 l of milk and users can<br />

specify an integrated system for<br />

push-button heating, frothing and<br />

dispensing milk into drinks or a<br />

steam outlet where barista-style<br />

service is preferred. Machines are<br />

HACCP-certified and milk hand ling<br />

systems are designed for simple<br />

dismantling.<br />

MSS says it has paid particular attention<br />

to features which help staff<br />

use machines as efficiently as possible,<br />

such as a twin serving system<br />

enabling two drinks to be<br />

FOODSERVICE EUROPE & MIDDLE EAST 4/09<br />

dispensed simultaneously and a<br />

large graphic display using 3D animation<br />

to up to 18 possible products<br />

and access information such<br />

as the level of coffee grounds and<br />

the start time of the automatic<br />

self-cleaning programme.<br />

As for maintenance overhauls,<br />

machines should, the company<br />

says, be able to achieve 30,000<br />

product servings (of milk-mix beverages)<br />

before the first major<br />

maintenance on machines such as<br />

Bar-Cube and Cup, and up to<br />

60,000 on the Alpha automatic<br />

espresso machine made by its<br />

Switzerland-based Cafina subsidiary.<br />

Widening drink<br />

choice<br />

One issue arising from the widening<br />

choice of milked beverages is<br />

the growing demand for both hot<br />

and cold drinks. The Swiss-developed<br />

Black & White Cool bean-tocup<br />

brewer-dispenser is built to<br />

make a wide range of drinks with<br />

milk portions drawn, heated and<br />

foamed within the machine at the<br />

press of a button. It can also dispense<br />

cold milk and so can also<br />

dispense various chilled summer<br />

drinks suitable for flavouring with<br />

syrup. It does this from a single<br />

machine which has compact dimensions<br />

(350 mm wide) and is<br />

built to a modular design to simp -<br />

lify servicing.<br />

The potential of widening and customising<br />

menus with added-syrup<br />

beverages has recently been taken<br />

on board by Franke with an addon<br />

unit called the Flavour Station.<br />

The 20 cm wide unit holds three<br />

syrup bottles for connection to the<br />

company’s Spectra S machine;<br />

there is also a 32 cm, six bottle version<br />

for the larger Evolution Plus<br />

system.<br />

Customising<br />

Fully automatic machines are essentially<br />

designed so that staff<br />

simply place a cup under a spout<br />

and press a button or keypad. But<br />

an element of customising is possible<br />

on the WMF Prestolino with a<br />

63


S UPPLIERS<br />

■ ■ ■ More Coffee Machines ■ ■ ■ ■ ■ ■ ■ ■<br />

– other international brands –<br />

Animo, Netherlands (A, F) www.animo.nl<br />

Bezzera, Italy (E) www.bezzera.it<br />

Brasilia, Italy (E) www.brasilia.it<br />

Bravilor Bonamat, NL (A, F) www.bravilor.com<br />

La Cimbali, Italy (E, B) www.cimbali.com<br />

Egro, Switzerland (A, B, F) www.egro-coffee.com<br />

Faema, Italy (E, B) www.faema.it<br />

Fetco, USA (A, F) www.fetco.com<br />

Fracino, UK (E, B) www.fracino.co.uk<br />

Gaggia, Italy (E, B) www.gaggia.it<br />

Grindmaster, USA (A,E,F) www.grindmaster.com<br />

La Marzocco, Italy (E) www.lamarzocco.it<br />

La Pavoni, Italy (E, B) www.lapavoni.it<br />

Rancilio, Italy (E) www.rancilio.it<br />

Rex Royal/HGZ, CH (A,B,E) www.rex-royal.com<br />

La Spaziale, Italy (E) www.laspaziale.it<br />

Thermoplan/Black & White, CH (B, E) www.thermoplan.ch<br />

Wega, Italy (E) www.wega.it<br />

Abbreviations: A = automatic brewer/dispensers and beverage centres;<br />

B = bean-to-cup push button espresso makers; E = espresso coffee machines;<br />

F = filter/drip coffee makers<br />

INTERNATIONAL TRADE JOURNAL FOR THE HOTEL, RESTAURANT &<br />

CATERING INDUSTRY 4/09<br />

Published by: Deutscher Fachverlag GmbH<br />

Address: Mainzer Landstrasse 251,<br />

60326 Frankfurt am Main, Germany<br />

Mail address: 60264 Frankfurt am Main,<br />

Germany<br />

Supervisory Board: Klaus Kottmeier, Andreas<br />

Lorch, Catrin Lorch, Peter Russ<br />

Executive Management Board: Dr. Rolf<br />

Grisebach, Peter Kley, Michael Schellenberger,<br />

Holger Knapp<br />

Divisional Managing Directors: Peter Esser,<br />

Florian Fischer, Markus Gotta<br />

Phone: +49.69.7595-01, fax: -1510<br />

eMail: info@food-service-europe.com<br />

Editor-in-chief: Gretel Weiss (-1511). Editor<br />

in charge according to German press law.<br />

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Printed in Germany by: SocietätsDruck,<br />

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in the material contained herein, regardless of<br />

whether such errors result from negligence,<br />

accident or any other cause whatsoever.<br />

<strong>Food</strong><strong>Service</strong> <strong>Europe</strong> & Middle East<br />

Copyright by Deutscher Fachverlag GmbH<br />

All rights reserved. ISSN 1436-4379<br />

Other hotel & restaurant publications by<br />

Verlagsgruppe Deutscher Fachverlag:<br />

Germany: food-service, gv-praxis.<br />

In our affiliate Matthaes Verlag:<br />

AHGZ with supplement Der Hotelier.<br />

Austria: Österreichische Hotel & GV Praxis,<br />

Verlagsbüro Salzburg, Schrannengasse 2,<br />

A-5020 Salzburg, phone: +43.662.877108,<br />

fax: +43.662.877108-3, office@hgvpraxis.at<br />

Poland: food service polska; Polnischer<br />

Fachverlag GmbH, ul. Jadzwingwo 14,<br />

Pl-02-692, Warsaw, phone/fax:<br />

+48.(0)22.6442180, pwf@pwf.com.pl<br />

‘barista’ button which enables operators to make drinks<br />

stronger or weaker to suit individual customers.<br />

Modular construction at the WMF factory also means that<br />

operators can specify specific features relevant to their outlets,<br />

such as the choice of mains water connection or onboard<br />

tank and one or two bean grinders, or one mill plus a<br />

chocolate or topping container. Any external colour can be<br />

chosen from a mixture of blue, red and yellow.<br />

The need to make espresso machines simpler, both for baristas<br />

and in servicing terms, is recognised as a priority by Rancilio,<br />

the Italian coffee machine specialist which last year<br />

merged with the equally long-established Swiss coffee machine<br />

manufacturer Egro. Load & Show software uses a USB<br />

flash drive connection to enable technicians to easily set and<br />

check the working parameters of the company’s Classe 10<br />

espresso machines before machines have even been installed,<br />

enabling counters and error reports to be checked remotely<br />

from the office or workshop. Settings can be copied<br />

and transferred between Classe 10 machines, making it easy<br />

to standardise menus and operational profiles across a chain<br />

of outlets.<br />

Filter fights back<br />

Filter or filter drip machines generally lack the flamboyance<br />

of espresso machines. Clements Coffee, with ten branches in<br />

Northern Ireland, set out to convert its customers to a more<br />

Czech Republic and Slovakia: <strong>Food</strong> <strong>Service</strong><br />

CR/SR, Tschechischer und Slowakischer Fach -<br />

verlag, Drtinova 10, 15000 Prague 5,<br />

phone: +42.(0)2.27018418-420,<br />

fax: -2701401, e-mail: food@con-praha.cz<br />

Russia: Mojo Delo Restaurant.<strong>Food</strong> <strong>Service</strong>,<br />

Russ. Fach verlag, 2-nd Zvenigorodskaya 2/1,<br />

123100 Moscow, phone/fax: +7.095.748-0103,<br />

lud@moyo-delo.ru<br />

When an article presented by an author is accepted<br />

by the Publishing Company, the Publishing<br />

Company is granted the exclusive publication<br />

rights for the duration of the statutory<br />

copyright period. This transfer of copyright<br />

particularly covers the rights of the Publishing<br />

Company to reproduce (per microfilm, photocopy,<br />

CD-ROM or other processes) the article<br />

for business purposes and/or to feed it into<br />

either electronic or non-electronic data bases.<br />

Contributing Authors<br />

Jan Börjesson, Delfi Marknadspartner, Upplands<br />

Väsby/Sweden<br />

Mario Cañizal Villarino, Business on <strong>Food</strong> <strong>Service</strong>,<br />

Barcelona/Spain<br />

Flavia Fresia, HoReCa Magazine, Milan/Italy<br />

Puck Kerkhoven/Karel de Vos Hilversum/<br />

The Netherlands<br />

Vytautas Mickevicius, Restoranu Verslas, Vilnius/Lithuania<br />

Michael Schaefer, Euromonitor International,<br />

Chicago (IL)/USA<br />

Sofia Selberg, Conceptuelle, Stockholm/Sweden<br />

Jim Sullivan, Sullivision, Appleton (WS)/USA<br />

Bruce Whitehall, Wallington/UK<br />

Translation Richard Hockaday, Frankfurt (M)/<br />

Germany<br />

64 FOODSERVICE EUROPE & MIDDLE EAST 4/09


Italian offer. “We pride ourselves on<br />

training staff to be proper baristas,”<br />

points out Managing Director John Elliott.<br />

“But while a lot of customers like the ambience<br />

of our units, they still just want a<br />

‘normal’ coffee. So filter coffee is still very<br />

popular and represents about 35-40% of<br />

all coffee sales. The process of educating<br />

people here about espresso – moving them<br />

along the food chain, so to speak – is still<br />

at an early stage.” Alongside La Marzocca<br />

espresso machines, Clements uses Bunn<br />

filter drip machines, recently upgraded to<br />

latest models with upgraded electronics<br />

and improved boiler technology.<br />

Lina Chiodo, director of sales and marketing,<br />

Bunn <strong>Europe</strong>-Middle East-Africa<br />

(EMEA) believes that, if in-home consumption<br />

is also factored in, filter machines<br />

still outnumber espresso machines<br />

across <strong>Europe</strong>. At the same time,<br />

growing choices in quality coffees and<br />

increased awareness of ethicallysourced<br />

alternatives is taking filter coffee<br />

beyond being simply a lower cost option.<br />

The Speciality Coffee Association of<br />

<strong>Europe</strong> (SCAE), which applies Gold Cup<br />

FOODSERVICE EUROPE & MIDDLE EAST 4/09<br />

Bunn, Titan Single<br />

certification to quality coffees, cites research<br />

which shows that <strong>Europe</strong>an consumers<br />

will pay 15% more for Fair Trade<br />

and organic coffee.<br />

Various small but significant refinements<br />

to minimise operating glitches are<br />

visible on filter brewing systems. For example<br />

on the recently launched Bunn Titan,<br />

designed to brew one or two 12-lbatches<br />

of coffee in under six minutes,<br />

the brew funnels are equipped with filter<br />

paper retainer rings to keep the filter<br />

paper from folding in when water is<br />

added on smaller batches. Electronic<br />

funnel locks come standard to prevent<br />

removal of the funnel while brewing. Machines<br />

use Bunn’s BrewWizard technol -<br />

ogy for step-by-step programming of<br />

brew level, cold brew lock-out and tank<br />

temperature.<br />

Bunn is also attempting to help oper -<br />

ators respond more effectively to tighter<br />

financial conditions by forecasting machine<br />

operating costs more accurately,<br />

especially at larger venues operating a<br />

variety of different beverage service<br />

points. With the company’s interactive<br />

profit calculator, aimed mainly at hotels<br />

venues with beverage service in breakfast<br />

buffets, meeting rooms, cafeterias,<br />

banquet rooms, restaurants and employee<br />

canteens, operators input variables<br />

such as coffee cost, serving size, beans<br />

used per batch and other variables to assess<br />

equipment investment criteria. The<br />

system works in euro, pound, dollar and<br />

yen currencies and in metric or English<br />

measurements. ■<br />

S UPPLIERS<br />

65

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