MGMT 530 Week 2 Case Analysis (Conference Decision)

MGMT 530 Week 2 Case Analysis (Conference Decision)
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Week 2 Case Analysis: Conference Decision Case
Date: September 2, 2005
In less than two weeks, an accounting system user’s conference is
scheduled to be held in New Orleans, Louisiana on September 13–16,
2005. Unfortunately, Hurricane Katrina has struck the city leaving a
wake of destruction. Based on what you see on television, the hotel and
the city cannot possibly accommodate this or any conference for the
foreseeable future.
Approximately 200 attendees are scheduled to attend, flying in from all
over the country. All attendees pre-paid their registration fee for the
conference.
With a lot of competition in the marketplace, getting the users to
participate in the annual user’s conference is critical to retain current
customers. During the conference, several product enhancement ideas
are developed by the users, and this input is often used in future releases
of the product.
Potential new customers are invited to the event and their involvement
often leads to securing new contracts for the accounting system as they
gain confidence in the system seeing others use it.

As head of the group that puts on the conference, you are faced with
making a determination of what to do with this year’s conference. You
are getting calls from the registered attendees asking what to do.
Senior management feels that the conference is critical to ensure
continued customer engagement and fears that cancelling the conference
altogether, the company will lose the momentum it has developed over
the past few years.
Other considerations:
• Keeping the original dates and moving to a different city may
drastically increase costs due to the short advanced notice. Will
people cancel because of the higher hotel costs?
• If the date is changed, will the speakers and attendees still be able
to attend?
• Having worked with the local Convention & Visitor’s Bureau and
the hotel, you worry about how their businesses will survive with
all of this destruction and wonder what you can do to help.
Using the same information from last week’s Case Analysis, build on
the work you did last week by identifying the following.
1. Define the objectives for the Conference Decision Case. The
objectives should be separated into fundamental and means
objectives.
2. Identify the alternatives for the case.
For additional resources pertaining to this assignment, please review the
Decision Making Drag and Drop Interactive found under the Week 2
Lecture tab. Additionally, an Overview of Decision Making Objectives
can be found here. An example utilizing fundamental and means
objectives can be found here. These documents can also be found in the
Doc Sharing tab.
Submit your definition of the problem in a MS Word document to the
Week 2 Case Analysis Dropbox. Input your responses in the template
found here. This document is also posted in the Doc Sharing tab.