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Mobile Applications <strong>Market</strong><br />

REPORT DESCRIPTION<br />

Mobile Applications <strong>Market</strong> - Global Industry Analysis, Size, Share, Growth, Trends and<br />

Forecast 2014 - 2020<br />

Mobile application (or mobile apps) is the user friendly software designed for operation on mobile devices<br />

such as smartphones, tablet computers and other handheld devices. Due to rising popularity of mobile<br />

applications, there have been continual developments in different categories of mobile apps in recent<br />

years. Some of the common categories of mobile apps include games and entertainment, productivity,<br />

social and personalization, music and lifestyle, travel and navigation, and others. With the rising demand<br />

for smartphones and tablet PCs globally, the mobile applications market is expected to grow exponentially<br />

during the forecast period. In addition, the demand for mobile application is also driven by the rising<br />

penetration of Internet based services across the globe.<br />

Browse Mobile Applications <strong>Market</strong> Report with Full TOC at<br />

http://www.transparencymarketresearch.com/mobile-applications-market.html<br />

This report studies the current scenario as well as the future market potential for mobile applications,<br />

globally. The market for mobile applications has been segmented into six major application categories,<br />

namely, games and entertainment, productivity, social and personalization, music and lifestyle, travel and<br />

navigation, and others. The others segment comprises business, finance and utilities applications. The<br />

market for mobile applications has been extensively analyzed on the basis of store type, geographic<br />

presence and application categories. In terms of store type, the market has been segmented into native<br />

(on-deck) and third-party (off-deck) applications.<br />

The market size and forecast in terms of revenue (US$ Bn) for each of these segments have been provided<br />

for the period 2012 to 2020, considering 2012 and 2013 as base year. The report also provides the<br />

compounded annual growth rate (CAGR) for each segment of the market for the forecast period from 2014<br />

to 2020.<br />

Geographically, the market for mobile applications has been segmented into four regions, namely, North<br />

America, Europe, Asia-Pacific, and Rest of the World (RoW). The market size and forecast for each region<br />

has been provided for the period 2012 to 2020 along with the CAGR (%) for the forecast period 2014 to<br />

2020. The study also includes qualitative analysis of the competitive scenario in these regions. The<br />

overview section of the report provides a qualitative analysis of the overall market highlighting the factors<br />

determining market dynamics such as drivers, restraints and opportunities, along with high level analysis<br />

including Porter’s five force analysis and market attractiveness analysis.<br />

The report concludes with the profiles of major players in the mobile applications market such as Apple,<br />

Inc., Blackberry Ltd., QBurst, Sourcebits,Inc., Softeq Development Corporation, WillowTree Apps, Inc.,<br />

Microsoft Corporation, Handmark Inc., OpenXcell Tehnolabs Pvt. Ltd., Y Media Labs, Inc. and Google, Inc.<br />

Mobile Applications <strong>Market</strong> Segmentation:<br />

<strong>Transparency</strong> <strong>Market</strong> <strong>Research</strong><br />

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