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<strong>Transparency</strong> <strong>Market</strong><br />
<strong>Research</strong><br />
Mobile Applications <strong>Market</strong> - Global Industry Analysis, Size,<br />
Share, Growth, Trends and Forecast 2014 - 2020<br />
Published Date<br />
17-Feb-2015<br />
78 Page Report<br />
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<strong>Transparency</strong> <strong>Market</strong> <strong>Research</strong><br />
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Albany, NY 12207<br />
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Mobile Applications <strong>Market</strong><br />
REPORT DESCRIPTION<br />
Mobile Applications <strong>Market</strong> - Global Industry Analysis, Size, Share, Growth, Trends and<br />
Forecast 2014 - 2020<br />
Mobile application (or mobile apps) is the user friendly software designed for operation on mobile devices<br />
such as smartphones, tablet computers and other handheld devices. Due to rising popularity of mobile<br />
applications, there have been continual developments in different categories of mobile apps in recent<br />
years. Some of the common categories of mobile apps include games and entertainment, productivity,<br />
social and personalization, music and lifestyle, travel and navigation, and others. With the rising demand<br />
for smartphones and tablet PCs globally, the mobile applications market is expected to grow exponentially<br />
during the forecast period. In addition, the demand for mobile application is also driven by the rising<br />
penetration of Internet based services across the globe.<br />
Browse Mobile Applications <strong>Market</strong> Report with Full TOC at<br />
http://www.transparencymarketresearch.com/mobile-applications-market.html<br />
This report studies the current scenario as well as the future market potential for mobile applications,<br />
globally. The market for mobile applications has been segmented into six major application categories,<br />
namely, games and entertainment, productivity, social and personalization, music and lifestyle, travel and<br />
navigation, and others. The others segment comprises business, finance and utilities applications. The<br />
market for mobile applications has been extensively analyzed on the basis of store type, geographic<br />
presence and application categories. In terms of store type, the market has been segmented into native<br />
(on-deck) and third-party (off-deck) applications.<br />
The market size and forecast in terms of revenue (US$ Bn) for each of these segments have been provided<br />
for the period 2012 to 2020, considering 2012 and 2013 as base year. The report also provides the<br />
compounded annual growth rate (CAGR) for each segment of the market for the forecast period from 2014<br />
to 2020.<br />
Geographically, the market for mobile applications has been segmented into four regions, namely, North<br />
America, Europe, Asia-Pacific, and Rest of the World (RoW). The market size and forecast for each region<br />
has been provided for the period 2012 to 2020 along with the CAGR (%) for the forecast period 2014 to<br />
2020. The study also includes qualitative analysis of the competitive scenario in these regions. The<br />
overview section of the report provides a qualitative analysis of the overall market highlighting the factors<br />
determining market dynamics such as drivers, restraints and opportunities, along with high level analysis<br />
including Porter’s five force analysis and market attractiveness analysis.<br />
The report concludes with the profiles of major players in the mobile applications market such as Apple,<br />
Inc., Blackberry Ltd., QBurst, Sourcebits,Inc., Softeq Development Corporation, WillowTree Apps, Inc.,<br />
Microsoft Corporation, Handmark Inc., OpenXcell Tehnolabs Pvt. Ltd., Y Media Labs, Inc. and Google, Inc.<br />
Mobile Applications <strong>Market</strong> Segmentation:<br />
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Mobile Applications <strong>Market</strong><br />
Mobile Applications <strong>Market</strong>, by Store Type<br />
• Native (On-deck)<br />
• Third-party (Off-deck)<br />
Mobile Applications <strong>Market</strong>, by Category<br />
• Games and Entertainment<br />
• Productivity<br />
• Social and Personalization<br />
• Music Audio and Lifestyle<br />
• Travel and Navigation<br />
• Others (Business, Finance and Utilities)<br />
Mobile Applications <strong>Market</strong>, by Geography<br />
• North America<br />
• Europe<br />
• Asia Pacific<br />
• Rest of the World (RoW)<br />
Browse Mobile Applications <strong>Market</strong> Report with Full TOC at<br />
http://www.transparencymarketresearch.com/mobile-applications-market.html<br />
TABLE OF CONTENT<br />
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Mobile Applications <strong>Market</strong><br />
Chapter 1 Preface<br />
1.1 Report Description<br />
1.2 <strong>Market</strong> Segmentation: Global Mobile Applications <strong>Market</strong><br />
1.3 <strong>Research</strong> Methodology<br />
1.3.1 Sources<br />
1.3.1.1 Secondary <strong>Research</strong><br />
1.3.1.2 Primary <strong>Research</strong><br />
Chapter 2 Executive Summary<br />
2.1 <strong>Market</strong> Snapshot: Global Mobile Applications <strong>Market</strong> (2013 & 2020)<br />
2.2 Global Mobile Applications <strong>Market</strong>, 2012 – 2020, Revenue (USD Billion) and Y-o-Y Growth (%)<br />
2.3 Global Mobile Applications <strong>Market</strong>, by Store Type (Mode of Development), 2013 (USD Billion)<br />
2.4 Global Mobile Applications <strong>Market</strong>, by Application Category, 2013 (USD Billion)<br />
2.5 Global Mobile Applications <strong>Market</strong>, by Geography, 2013 (USD Billion)<br />
Chapter 3 Mobile Applications <strong>Market</strong> Overview<br />
3.1 Introduction<br />
3.1 <strong>Market</strong> Dynamics<br />
3.1.1 Drivers<br />
3.1.1.1 Growing adoption of smartphones and increasing penetration of mobile internet to support<br />
the growth of mobile application market<br />
3.1.1.2 Advancements in mobile internet networks<br />
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3.1.1.3 High demand for mobile apps in gaming<br />
3.1.2 Restraints<br />
3.1.2.1 Advantages offered by mobile websites may hamper the growth of mobile apps<br />
3.1.2.2 Impact Analysis of Restraints<br />
3.1.3 Opportunities<br />
3.1.3.1 Untapped market potential of the enterprise mobile apps<br />
3.2 Value Chain Analysis: Global Mobile Applications <strong>Market</strong><br />
3.3 Porter’s Five Forces Analysis: Global Mobile Applications <strong>Market</strong><br />
3.3.1 Bargaining Power of Suppliers<br />
3.3.2 Bargaining Power of Buyers<br />
3.3.3 Threat of New Entrants<br />
3.3.4 Threat from Substitutes<br />
3.3.5 Degree of Competition<br />
3.4 <strong>Market</strong> Attractiveness Analysis: Global Mobile Applications <strong>Market</strong>, by Application Category<br />
Chapter 4 Global Mobile Applications <strong>Market</strong> Revenue, by Store Type<br />
4.1 Overview<br />
4.1.1 Global Mobile Applications <strong>Market</strong> Revenue, by Store Type, 2012 – 2020 (USD Billion)<br />
4.1.2 Comparative Analysis: Global Mobile Applications <strong>Market</strong> Shares, by Store Type, 2013 & 2020<br />
(Value %)<br />
4.2 Native (On-deck)<br />
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Mobile Applications <strong>Market</strong><br />
Billion)<br />
4.2.1 Global Native (On-deck) Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020 (USD<br />
4.3 Third-party (Off-deck)<br />
4.3.1 Global Third-party (Off-deck) Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020<br />
(USD Billion)<br />
Chapter 5 Global Mobile Applications <strong>Market</strong> Revenue, by Application Category<br />
5.1 Overview<br />
5.1.1 Global Mobile Applications <strong>Market</strong> Revenue and Forecast, by Application Category, 2012 – 2020<br />
(USD Billion)<br />
5.1.2 Comparative Analysis: Global Mobile Applications <strong>Market</strong> Shares, by Application Category, 2013 &<br />
2020 (Value %)<br />
5.2 Games and Entertainment<br />
5.2.1 Global Games and Entertainment Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020<br />
(USD Billion)<br />
5.3 Productivity<br />
5.3.1 Global Productivity Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020 (USD Billion)<br />
5.4 Social and Personalization<br />
5.4.1 Global Social and Personalization Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020<br />
(USD Billion)<br />
5.5 Music and Lifestyle<br />
Billion)<br />
5.5.1 Global Music and Lifestyle Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020 (USD<br />
5.6 Travel and Navigation<br />
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Mobile Applications <strong>Market</strong><br />
5.6.1 Global Travel and Navigation Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020<br />
(USD Billion)<br />
5.7 Others (Business, Finance and Utilities)<br />
5.7.1 Global Others (Business, Finance and Utilities) Mobile Applications <strong>Market</strong> Revenue and Forecast,<br />
2012 – 2020 (USD Billion)<br />
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Chapter 6 Global Mobile Applications <strong>Market</strong> Revenue, by Geography<br />
6.1 Overview<br />
6.1.1 Comparative Analysis: Global Mobile Applications <strong>Market</strong> Shares, by Region, 2013 and 2020 (%<br />
Revenue)<br />
6.2 North America<br />
6.2.1 North America Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020 (USD Billion)<br />
6.2.2 North America Mobile Applications <strong>Market</strong> Revenue and Forecast, by Store Type, 2012 – 2020<br />
(USD Billion)<br />
6.2.3 North America Mobile Applications <strong>Market</strong> Revenue and Forecast, by Application Category, 2012 –<br />
2020 (USD Billion)<br />
6.3 Europe<br />
6.3.1 Europe Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020 (USD Billion)<br />
6.3.2 Europe Mobile Applications <strong>Market</strong> Revenue and Forecast, by Store Type, 2012 – 2020 (USD<br />
Billion)<br />
6.3.3 Europe Mobile Applications <strong>Market</strong> Revenue and Forecast, by Application Category, 2012 – 2020<br />
(USD Billion)<br />
6.4 Asia-Pacific<br />
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Mobile Applications <strong>Market</strong><br />
6.4.1 Asia Pacific Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020 (USD Billion)<br />
6.4.2 Asia Pacific Mobile Applications <strong>Market</strong> Revenue and Forecast, by Store Type, 2012 – 2020 (USD<br />
Billion)<br />
6.4.3 Asia Pacific Mobile Applications <strong>Market</strong> Revenue and Forecast, by Application Category, 2012 –<br />
2020 (USD Billion)<br />
6.5 Rest of the World (RoW)<br />
6.5.1 Rest of the World (RoW) Mobile Applications <strong>Market</strong> Revenue and Forecast, 2012 – 2020 (USD<br />
Billion)<br />
6.5.2 Rest of the World (RoW) Mobile Applications <strong>Market</strong> Revenue and Forecast, by Store Type, 2012 –<br />
2020 (USD Billion)<br />
6.5.3 Rest of the World (RoW) Mobile Applications <strong>Market</strong> Revenue and Forecast, by Application<br />
Category, 2012 – 2020 (USD Billion)<br />
Chapter 7 Company Profiles<br />
7.1 Apple, Inc.<br />
7.1.1 Company Overview<br />
7.1.2 Financial Overview<br />
7.1.3 Business Strategies<br />
7.1.4 Recent Developments<br />
7.2 BlackBerry Limited<br />
7.2.1 Company Overview<br />
7.2.2 Financial Overview<br />
7.2.3 Business Strategies<br />
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7.2.4 Recent Developments<br />
7.3 QBurst<br />
7.3.1 Company Overview<br />
7.3.2 Financial Overview<br />
7.3.3 Business Strategies<br />
7.3.4 Recent Developments<br />
7.4 Sourcebits, Inc.<br />
7.4.1 Company Overview<br />
7.4.2 Financial Overview<br />
7.4.3 Business Strategies<br />
7.4.4 Recent Developments<br />
7.5 Softeq Development Corporation<br />
7.5.1 Company Overview<br />
7.5.2 Financial Overview<br />
7.5.3 Business Strategies<br />
7.5.4 Recent Developments<br />
7.6 WillowTree Apps, Inc.<br />
7.6.1 Company Overview<br />
7.6.2 Financial Overview<br />
7.6.3 Business Strategies<br />
7.6.4 Recent Developments<br />
7.7 Microsoft Corporation<br />
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Mobile Applications <strong>Market</strong><br />
7.7.1 Company Overview<br />
7.7.2 Financial Overview<br />
7.7.3 Business Strategies<br />
7.7.4 Recent Developments<br />
7.8 Handmark Inc.<br />
7.8.1 Company Overview<br />
7.8.2 Financial Overview<br />
7.8.3 Business Strategies<br />
7.8.4 Recent Developments<br />
7.9 OpenXcell Tehnolabs Pvt. Ltd.<br />
7.9.1 Company Overview<br />
7.9.2 Financial Overview<br />
7.9.3 Business Strategies<br />
7.9.4 Recent Developments<br />
7.10 Y Media Labs, Inc.<br />
7.10.1 Company Overview<br />
7.10.2 Financial Overview<br />
7.10.3 Business Strategies<br />
7.10.4 Recent Developments<br />
7.11 Google, Inc.<br />
7.11.1 Company Overview<br />
7.11.2 Financial Overview<br />
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Mobile Applications <strong>Market</strong><br />
7.11.3 Business Strategies<br />
7.11.4 Recent Developments<br />
Browse Mobile Applications <strong>Market</strong> Report with Full TOC at<br />
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reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking<br />
insight for thousands of decision makers.<br />
We are privileged with highly experienced team of Analysts, <strong>Research</strong>ers and Consultants, who use<br />
proprietary data sources and various tools and techniques to gather, and analyze information. Our<br />
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