TThe 2012-2013 edition of the <strong>Far</strong> <strong>West</strong> <strong>Ski</strong>er’sGuide is our 25th Anniversary issue. It hardly seemspossible that we have been producing this publicationfor a quarter of a century!It all began one day back in 1988, when Iwalked into Leigh Gieringer’s office in Los Angeles,and we began to discuss the necessity for the newlyrestructured <strong>Far</strong> <strong>West</strong> <strong>Ski</strong> <strong>Association</strong> to have itsown annual magazine publication. Leigh Gieringerwas a graphic artist and owner of Leigh GieringerGraphic Services and I was a Past President ofFWSA, and FWSA <strong>Ski</strong> Industry Liaison / ConventionSilent Auction Chairman.The <strong>Far</strong> <strong>West</strong> <strong>Ski</strong> <strong>Association</strong> had been a divisionof the United States <strong>Ski</strong> <strong>Association</strong> until Mayof 1985 when the FWSA was reactivated into an independentall volunteer entity. The <strong>Far</strong> <strong>West</strong> Division,USSA had a full paid staff to conduct programsincluding publications, such as the <strong>Ski</strong>ers’ Almanac,by Jane WyckoffLEFT: LeighGieringer, Publisher;Editor andAdvertisingManager.RIGHT:Jane Wyckoff,Assistant Editorand AdvertisingSales, <strong>Far</strong> <strong>West</strong><strong>Ski</strong>er’s Guide.an annual publication featuring stories from prominentwestern ski journalists, information aboutmajor destination resorts, and ski club listings. It alsohad a newspaper, the <strong>Far</strong> <strong>West</strong> <strong>Ski</strong> News. The newlyformed United States Recreational <strong>Ski</strong> <strong>Association</strong>began a publication called The Recreational <strong>Ski</strong>er, withfeatures similar to the <strong>Ski</strong>ers’ Almanac.Leigh and I had a number of meetings to discussthe project – our goals and budget. Our intentwas to market the <strong>Association</strong>’s programs, provideclub information to skiers and be a ski industry newssource in the western states. Leigh would be thePublisher and handle all the production, graphic design,printing and distribution, and I would be theFWSA Editor and Advertising Director for this issue.Mike Favia, President, supported the project for thenew “Official Publication of the <strong>Far</strong> <strong>West</strong> <strong>Ski</strong> <strong>Association</strong>,”and the FWSA Board of Directors approved it.Thus began our new venture, the <strong>Far</strong> <strong>West</strong> <strong>Ski</strong>er’sGuide, and we have worked together on the publicationfor the past 25 years in varying roles.The first issue was our 1988-1989 edition, with40 pages and 25 display ads, plus a Resort LodgingDirectory. We originally had a section called <strong>Ski</strong> ResortInformation, a complex chart of important skiresort statistics and a <strong>Ski</strong>er’s Calendar listing FWSAThe first issue of the <strong>Far</strong> <strong>West</strong> <strong>Ski</strong>er’s Guidewas produced for the 1988-1989 ski season.It’s the first one pictured above. The others areplaced in order over these two pagesincluding #25 - the current issue - located onthe bottom right. Twenty-five years: it bringsback many wonderful memories of all thosewho made it possible. We thank everyone whocontributed and supported us for the last 25years; and look forward to many more!14 <strong>Far</strong> <strong>West</strong> <strong>Ski</strong>er’s Guide 2O12 - 2O13 / See the Digital Edition of the <strong>Far</strong> <strong>West</strong> <strong>Ski</strong>er’s Guide at www.fwsa.org.
and major ski resort events, but disbanded both anumber of years ago. With modern technology, allthis information is easily available online and is constantlyupdated by the resorts. We even had a columnfor Recipes for the Slopes and a Glossary ofSnow and Weather Terms. Leigh and I did most ofthe writing, with a feature article on “The Value of<strong>Ski</strong> Lessons” by Mary F. Wendt, a freelance writer, pastpresident of the Southern California <strong>Ski</strong> Writers <strong>Association</strong>and recipient of the 1988 FWSA Bill BerryMedia Award.The <strong>Far</strong> <strong>West</strong> <strong>Ski</strong>er’s Guide was well receivedby the ski industry, ski community and <strong>Far</strong> <strong>West</strong>members. We continued to expand the publication,as advertising sales increased. The council coveragehas expanded over the years, as well. The first issueincluded only 2/3rds of a page summary about theseven existing councils (in 1988) - Bay Area Council,Central Council, Inland Council, Los Angeles Council,Orange Council, San Diego Council and SierraCouncil. All the ski clubs were listed in the back ofthe publication, in order by council. Beginning withthe 1996-1997 issue, we began to devote a section toeach of our councils. And, we added new councils,with the addition of the Arizona <strong>Ski</strong> Council in the1991-1992 issue, Northwest <strong>Ski</strong> Club Council in the1992-1993 issue, New Mexico <strong>Ski</strong> Club Council inthe 2001-2002 issue and Intermountain <strong>Ski</strong> Councilin the 2008-2009 issue. Each council section nowincludes an article by the council president, picturesand their club list.Also included in the first edition was a oneindustry updates. We still highlight all our FWSAprograms in the publication, with the Vice Presidentsor Chairperson of each program submitting an article.News coverage of our industry partners has grownover the years, in recognition of their high-level ofparticipation in the FWSA industry programs, suchas the annual Silent Auction/Travel Expo, Conventionsponsorships and advertising support.The millennium brought new and expandedFWSA programs, and with it a challenge to fit coverageof everything into the publication. The 2005-2006 issue was the largest ever, with 100 pages. The<strong>Far</strong> <strong>West</strong> <strong>Ski</strong> <strong>Association</strong> celebrated a milestone anniversaryin 2005.The National <strong>Ski</strong> Council Federation wasfounded as we entered the new millennium, bringinga dynamic dimension to council programs. The AthleticScholarship Fund was established in 2004 forthe purpose of providing financial assistance to junioralpine ski racers and the program has expandedto be one of the <strong>Far</strong> <strong>West</strong> <strong>Ski</strong> <strong>Association</strong>’s most notableefforts. The Annual FWSA Convention had arelatively brief coverage in each issue of the <strong>Far</strong> <strong>West</strong><strong>Ski</strong>er’s Guide until the 2004-2005 issue, celebratingFWSA’s 75th Anniversary of its founding in 1930.This issue featured an eight-page center fold with“The History of <strong>Ski</strong>ing in the <strong>Far</strong> <strong>West</strong>” by CatherineOhl. Modern FWSA Conventions have multiplesnowsports personalities and additional programs,such as the Snowsports Leadership Academy, themulti-media presentation, Snowsports Builder Awardand an expanded list of Convention sponsors. Travelpage summary article highlighting the major programsof the FWSA: Public Affairs, <strong>Ski</strong> Sense &Safety, Community Service, Support of Regional andNational <strong>Ski</strong>sport Museums, Athletic Programs,Travel Programs, Publications, Awards Programs,Annual Convention and Membership. Selected programsalso had additional coverage in the publication.A Resort and Travel News section featured skicoverage increased due to the addition of adventuretrips such as the annual Dive Trip, and beginning lastyear, the mini-FWSA <strong>Ski</strong> Week to Big White / SilverStar and summer adventure to Mammoth Mountain.FWSA affiliated with additional industry organizations,and expanded its public affairs programs, especiallyin the ski safety and history recognitionArticle continues on page 65.Find us on Twitter @Holidaze<strong>Ski</strong>TourFind us on Facebook@HolidazeToursandTravel<strong>Far</strong> <strong>West</strong> <strong>Ski</strong>er’s Guide 2O12 - 2O13 15