atl.30368.'03 Spring Amp PDF - Atlas Van Lines

Volume 51 Spring 2003Career Stats of a Pro 10Internet Design for Agents 13Forum on Moving Preview 16The Magazine of Atlas World Groupwww.atlasworldgroup.comExpandingthe “currency of the future.”ATLAS AGENTS POSITION FOR BUSINESS ADVANTAGES

Expanding the “currency of the future.”As detailed in the last issue of the Amplifier(Fall 2002), Atlas has begun a comprehensivemarketing effort to renew the corporate imagewith a broad-branding platform. Many Atlasagents have repositioned themselves in relationto the broad Atlas umbrella, the following takesa look at just a few agents.“ Our strategy is to let people knowwho Atlas is, as opposed to whatAtlas does,” says Greg Hoover, seniorvice president, sales development, RelocationServices Group. “We’re doing this with advertisingand public relations messages that emphasizeour core strengths: integrity, qualityand solutions.”Hoover points out that the strategy is notone of claiming to be “all things to all people.”Rather, it positions Atlas as an expert with theability to service clients at any point in the relocationand logistics process. “We’re letting theindustry know that we have a total range ofservices,” says Hoover. “Atlas is a first-tier choice2 Atlas Amplifier • Spring 2003ATLAS AGENTS POSITION FOR BUSINESS ADVANTAGESfor the entire process, or any particular facet ofit. We go head-to-head with anyone across therelocation spectrum.We provide exceptionalservices across the relocation spectrum.”Expertise in transportation is implicit in theAtlas name, so the broad-branding strategystarts with the understanding that there isalready a widespread familiarity with Atlas inthat respect. “But we have grown to becomeexperts in much more, and it’s time to communicatewho we have become with thosewho may know us in many different ways,” saysHoover. “We’re putting a consistent messageout to all customer groups, so there can be nodoubt about the benefits of working with Atlas.”Agents choose Point(s) of EntryHoover explains that this broad-brandingstrategy gives Atlas agents an advantage tocompete for new business by choosing theirpoint of entry into the marketplace.“The world hates change, yet it is the only thingthat has brought progress.”Charles F. Kettering (1876-1958)American electrical engineer and inventor“WE HAVE GROWNTO BECOMEEXPERTS IN MUCHMORE, AND IT’STIME TOCOMMUNICATEWHO WE HAVEBECOME WITHTHOSE WHO MAYKNOW US INMANY DIFFERENTWAYS."Atlas Amplifier • Spring 2003 3

Many in the Atlas network are thinking in parallelwith the new corporate direction and areeither repositioning their individual brandidentities now — or they have already done so.Agents reposition to reflect evolutiona quality-influenced decision as it was a marketing-influenceddecision.”Wing’s statement is no boast; Powell haswon the Atlas Milt Hill Quality Award each ofthe last four years, and the Hauling ExcellenceAward for the past seven years. But qualitywasn’t the only factor in Powell’s brand strategy.Wing says it can become a competitive disadvantagewhen a company’s identity is tooclosely tied to one facet of business only.“We realized that our firm’s image could berefined to give it a stronger connection to corporaterelocation, our core business,” says Wing.“THE TERM ‘MOVERS’For example, Ace Relocation Systems, Inc.has been in business since 1968. It operates7 locations throughout the U.S., with headquartersin San Diego. But it hasn’t alwaysbeen known as a “relocation” firm. In 1995,the company morphed into its presentidentity— a bold move in an industry longlabeled “moving and storage.”Simply a Limiting Name?“We had been successfully doing business as Finding a name to be too limiting is a commontheme among others who choose toIS FAIRLY LIMITING.‘Ace Moving and Storage of California,’” saysIT CONJURES UP ANLarry Lammers, president. “But there were a redefine themselves. Such was the case withIMAGE THAT DOESN’Tcouple of problems inherent in that identity. Advance Movers of Baltimore who, with theCOME CLOSE TO One, it said we were a California company, ringing in of 2003, became Advance4 Atlas Amplifier • Spring 2003 APPROACHING WHATWE OFFER.”when in actuality we are nationwide. Two, itsaid we were a moving and storage company,but we have many more capabilities.”For Powell Relocation Group (formerlyPowell Moving & Storage) in Grand Rapids,Michigan, the prime concern in changing theiridentity earlier this year was the ability to leveragetheir quality systems.“We are a quality-driven agency,” says GregWing, chief operating officer. “We are constantlylooking for ways to improve our serviceto customers, ways in which we can apply ourquality. Repositioning our brand was as muchRelocation Systems.“Like many agents, we provide a great varietyof services, including corporate relocation,office and industrial, and special products,”says Jim Murphy, vice president, businessdevelopment. “The term ‘movers’ is fairly limiting.It conjures up an image that doesn’t comeclose to approaching what we offer. Just as theindustry has changed, our company haschanged, and we needed a name that wouldaccurately reflect who we had become.”As Murphy’s comments suggest, the factthat agencies can become too narrowlytruth: the industry itself has changed.Not Just About Corporate Relo.“Just as the industry as a whole has evolved,so our company has evolved,” says Pam Deem-Hergan, marketing and communicationsmanager, Alexander’s Mobility Services.For Alexander's Mobility Services, a nameevolution was necessary to encompass all theservices they provide, particularly those outsideof traditional corporate moving and relocation.“Corporate account household goods still generatesthe bulk of our business,” says Deem-Hergan. However, in the current economy,there are impressive growth segments in bothrevenue and opportunities in many markets.“We developed a broad range of mobilityservices because our existing clients insistedthey needed us as a single source,” Deem-Hergan explains. “But we found ourselves at adisadvantage with new customers when talkingabout the programs. Their perception was,‘you’re just a mover.’”The company began rethinking its corporateidentity in early January 2002 with a strategicmarketing plan. While the plan carefully consideredthe strong brand equity Alexander's“WE DEVELOPED ABROAD RANGE OFMOBILITY SERVICESBECAUSE OUR EXISTINGCLIENTS INSISTED THEYNEEDED US AS ASINGLE SOURCE.”Atlas Amplifier • Spring 2003 5

lenge was to position the new firm in a wayMoving & Storage built during its 50-year history,shift. And the nature of their response might6 Atlas Amplifier • Spring 2003 “WE FOUNDOURthe thrust of the document emphasizesthat Alexander’s re-branding is not about corporaterelo. “It is about everything we do,”explains Frank Grunder, marketing director.“Asset management, international transportation,move management, facilities management,well be termed revolutionary.“The relocation industry came into prominenceIn the late 1980s,” recalls Ron Finelli.“At the same time, our van line saw its marketshare erode. Our services were becoming anafterthought to the whole relocation process.”that would allow it to reach its potential in allthe areas that Atlas provides services.“We decided on Executive RelocationCompany, because the words imply differentthings to different people,” says Ozbun. “Wedidn’t want an identity that would box us in.office relocation, household goods mov-So, taking a cue from the success of upstartThe word ‘executive’ helps us hone in on theVIEWS COINCIDE WELLing, relocation services. Everything.”competitors, the marketers at Paxton craftednational account, and the word ‘relocation’WITH THE ATLASan offshoot focused on the softer side ofallows the audience to be open-minded inCOMMITMENT TOA Seismic Competitive Shift? corporate relocation. In the fall of 1994, theytheir thinking about what we do.”INTEGRITY, QUALITY For some, the advent of third-party providers opened an office for catering solely to corporateclients that Paxton had been unable toAND SOLUTIONS.” in particular became a clarion wake-up call.Ron Finelli and his fellow managers at PaxtonVan Lines were among the first to react towhat they viewed as a seismic competitivewin. Strategic to their plan was a name targetedto their prime prospects, CorporateRelocation Services, Inc.®In the above scenario, an Atlas agentemployed an aggressive business strategy bystarting up an independent firm. More recently,the reverse occurred when an independentagent launched a new Atlas agency.In 2000, Daniel Ozbun was looking atopportunities to expand his Phoenix-basedmoving-and-storage company.“We researched all the van lines, and decidedAtlas was the best fit from an operationsand strategic-planning standpoint,” saysOzbun. “It has long been our company’s mission‘to provide the finest service with integrity.’We found our views coincide well withthe Atlas commitment to integrity, qualityand solutions.”The philosophical fit was obvious. BecauseAtlas already had a strong presence in thePhoenix market, Ozbun looked elsewhere andbecame convinced that a startup was mostviable in Little Rock, Arkansas. Now the chal-Putting Identity into Action.As Ozbun and Finelli both recognize, creatingan identity is an opportunity for agentsto lay claim to a title that can resonate withcustomers. Even beyond the words, graphicsand colors all have an impact on the way acompany is perceived.“We made a conscious effort to keepAlexander’s as part of our identity,” says PamDeem-Hergan. “Our history is important towho we are. We did not want to give theimpression we were changing the fundamentalsof what has made Alexander’s successful.”As Deem-Hergan explains, keeping the AMSinitials allows a nice association with the past.But instead of “moving & storage,” the words“mobility services” encompass the many facetsof business that Alexander’s embraces.“Our new logo stays true to Alexander’s andAtlas colors, red and blue, a nod to our firm’sheritage,” says Pam. “The globe representsAlexander’s global nature and speaks to ourabilities without borders. Regardless of where acustomer is, we bring the world within reach.And the motion of the globe signifies thatAlexander’s is always in motion to do betterand better on behalf of our customers.”Early Returns.While it may be too early to measure thelong-run advantages of repositioning, theAtlas agents generally agree that all indicatorsare favorable.In 2001, Executive Relocation Company beganoperations in a brand new, 9000 square-footoffice and climate-controlled warehouse, withfour certified units in the Atlas system. Daniel isgratified that his endeavor appears to be solidlyon its way to long-term success—the result ofan ongoing commitment to his original mission.“Our warehouse and people are very highlyrated,” says Ozbun. “We rely on our own full-“IT’S ABOUT EVERYTHINGWE DO. ASSET MANAGEMENT,INTERNATIONALTRANSPORTATION,MOVE MANAGEMENT,FACILITIES MANAGEMENT,OFFICE RELOCATION,HOUSEHOLD GOODS MOVING,RELOCATION SERVICES.EVERYTHING.”Atlas Amplifier • Spring 2003 7

“OUR NEW NAME GAVEUS OPPORTUNITIESTHAT WEREN’TIMPLIED IN OURPREVIOUS IDENTITY.”time employees, and our hiring processincludes extensive background checks.”Ozbun says his company’s goal is to achieveall the Atlas service credentials, including theMilt Hill Quality Award. Based on the commentshe’s hearing from other Atlas agents,he’s convinced Executive Relocation Companyis on the right track.“Our first commitment is to provide excellentcustomer service to the Atlas group,”says Ozbun. “The feedback we’re getting isvery positive.”For Powell Relocation Group, the advent ofa new identity coincides with the addition of anew facility now under construction inMerrillville, Indiana. “Change is a normal partof our growth process as we improve our serviceto corporate clients,” says Greg Wing. “We’llbe bringing our new identity into our Indianaoffice, and we’re excited about the prospectsthere. This has been a good business decisionfor us; results have been pretty muchall positive.”Finelli says the business contribution by CRShas been significant. In its third year of operationthe company won a contract with BoozAllen Hamilton, a global consulting firm headquarteredin McLean, Virginia. Today, CRSoperates its own home disposition office inOmaha, Nebraska, from where it handlessome 200 properties a year, according toFinelli. In 2002, the General ServicesAdministration selected CRS as its third preferredprovider for home disposition servicesand move management.“We’ve secured new clientele in major marketsaround the country, and at the same timewe have solidified relationships with customersof the van line,” says Finelli.“We didn’t lose anything, we only gained,”says Lammers. “Soon after changing to AceRelocation Systems, we began to get additionalinterest from new clients. They may nothave been sure what ‘relocation systems’meant, but they knew they didn’t want just a‘moving company.’ They needed relocationservices, and our name seemed to fit. So ournew name gave us opportunities that weren’timplied in our previous identity.”But much of the reason for the positiveresult, Lammers says, was that a different kindof attitude emerged within the company. “Wenow began to see ourselves as solutionproviders. Which means we work with ourcore customers to fully understand theirneeds, and then we find the answers for them.”While Lammers, like other forward-thinkingbrand strategists, may be entitled to bragabout his marketing foresight, he modestlyadmits the decision to reposition contained anelement of luck.“We found it earlier,” says Lammers. “Part ofit was on purpose, part of it was an unexpectedbenefit.”MC-79658MC-79658The currency of the future.They don’t call it a“gold standard” for nothing.At Atlas, we believe themost valuable assets in businessare the integrity and quality found inproviding customer solutions.And now, the assets that madeus a world leader in our industrynow serve as a foundationfor a full range of business solutions.Markets rise and fall.Trends come and go.But the values of integrity, qualityand solutions arethe currency of the future.1-800-847-6683global relocation • benefits • recruiting • logistics • travel©Atlas 1212 St. George Road, Evansville, Indiana 47711-2364Who do you trust?In a world where thingschange quickly, there has tobe someone youcan always count on.For over 50 years, people havecounted on Atlas for integrity and qualityin providing customer solutions.And the heart of what madeus a world leader in our industrynow serves as a foundationfor a full range of business solutions.Trust is earned through consistency andvalues. And values based on integrity,quality and solutions arethe currency of the future.1-800-847-6683global relocation • benefits • recruiting • logistics • travel©Atlas 1212 St. George Road, Evansville, Indiana 47711-2364MC-79658AD here.What’s it worth?In today’s business climate,what has value is less clear than everbefore…all the more reason for values totake on even greater importance.At Atlas, we built our company on thevalues of integrity and quality in providingcustomer solutions.The core of what made us a world leader inour industry now serves as a foundationfor a full range of business solutions.What is the value of values? A lot.Because values based onintegrity, quality and solutions arethe currency of the future.1-800-847-6683global relocation • benefits • recruiting • logistics • travel©Atlas 1212 St. George Road, Evansville, Indiana 47711-2364“currency of the future”hits the streets.Atlas unveiled its new brand identity, including a printadvertising campaign, began in late 2002. The messagesare appearing in both industry and business publications,including periodicals such as Business Week, Fortune,Money, Inc., and the webzine Fast Company.An excerpt from the ad, above left:They don’t call it a“gold standard” for nothing.At Atlas, we believe themost valuable assets in businessare the integrity and quality found inproviding customer solutions.And now, the assets that madeus a world leader in our industrynow serve as a foundationfor a full range of business solutions.Markets rise and fall.Trends come and go.But the values of integrity, qualityand solutions arethe currency of the future.8Atlas Amplifier • Spring 2003Atlas Amplifier • Spring 2003 9

10Atlas Amplifier • Spring 2003Career Stats of a ProWhether talking relocation or baseball, Karl Rau knows his stuffKarl Rau, assistant vice president of contractadministration, retired from Atlas in Januaryafter almost 24 years with the company.Recently, Karl shared with us some memories ofhis life and work, and what he sees in store forthe future.Karl Rau was raised in Melrose Park, a meltingpot on Chicago’s west side. “Growing up ina diverse environment with different cultures,customs, and languages was a great experience,”says Karl.One of the most profound events in Karl’sboyhood was exposure to America’s greatnational past time. “I’m a huge baseball fan,” hesays. Karl freely admits a loyalty to the ChicagoCubs, an allegiance that has brought him morethan a little ribbing over the years.“At my retirement party, I took a roasting,”says Karl. “Greg Hoover (Karl’s supervisor atAtlas) flashed a poster that read: Any team canhave a bad millennium.”In the spirit of friendly rivalry that Karl hascome to expect, Greg adds that “it’s geneticallyimpossible for a St. Louis supporter to be aCubs fan.”Such razzing, however, doesn’t faze thediehard Chicago devotee. “Once you becomea true Cubs fan, you commit for better orworse,” says Karl.Over the years, as friends and colleagueshave learned of his passion for baseball, Karlhas been the beneficiary ofmany gifts. His collection ofautographed baseballs, whichnumbers “between 80 and90,” includes one signed byYankee slugger MickeyMantle. Karl also has a ballsigned at a reunion of players from the legendary1951 National League playoff gamebetween the Brooklyn Dodgers and New YorkGiants—when Bobby Thomson delivered the“shot heard ’round the world,” a three-runhomer in the bottom of the ninth thatcinched the pennant for the Giants.After high school, Karl attended Missouri ValleyCollege, where he met fellow student Lydia Basye, anative of St. Louis, whom he would later marry.Following a stint with American Motors Corporation,Karl joined Bekins in Hillside, Illinois on December 22nd,1959. He would work with Bekins for 20 years. There, hesays, he learned the moving industry “inside and out.”He also acquired skills with IBM automation and unitrecord equipment, leading the company’s changeover toits first computer system in the 1960s.By 1979, Karl felt his career needed a change of location,and he liked what he saw happening at Atlas VanLines. The people at Atlas liked what they saw in Karl,and on April 16 he entered the organization as directorof information systems.“Atlas had been growing so rapidlythat it needed to improve efficiencies,”says Karl. “So it was my primary responsibilityto work with the various operatingdepartments and oversee thedesign of a computer-assistedoperating system.”He was promoted in 1982 to assistant to the vicepresident of information systems. A bigger challengecame his way two years later when he was put inthe newly created position of director of contractadministration.“My position was a byproduct of the 1980Transportation Act which deregulated the industry,” saysKarl. “It gave Atlas the ability to negotiate contracts withnational account customers, not simply on price, but ona myriad of services. It was a huge move in my career.”The new position was a natural fit for Karl, a way forhim to put his all-round knowledge of the industry tosuperb use. In 1989, Karl was promoted to assistant vicepresident of contract administration, a position he helduntil his retirement on January 2 this year.IT’S GENETICALLYIMPOSSIBLE FOR AST. LOUIS SUPPORTERTO BE A CUBS FAN.“The Success of Atlas Is Gratifying”“The most gratifying aspect of my career with Atlashas to be the company’s growth, especially the directionwe took after the repurchase by agents in 1989,” saysKarl. “Their wisdom continues to benefit the companyand its customers today. Our national account businessexploded, and Atlas has gone from a company with relativelylittle recognition to much prominence today.”Karl says the challenge has not been easy. “Not havingthe kind of ad budget that bigger van lines possessedput Atlas at a disadvantage, especially in the COD marketplace,”says Karl. “But I take pride in being part of ateam that helped Atlas step out of the shadows tobecome a major player in the industry.”Looking back at his personal accomplishments overthe past four-and-a-half decades, Karl says he is proudestof the relationships he developed with the agency families,relationships that furthered a spirit of cooperation.Karl says he will miss all the people he has worked with.And they already miss him.“Karl understood that thingsin this area of businessare not alwaysblack and white,”says KathyThompson, Karl’sprotege and successor.“He wasvery good to workfor... he taught me a lot.”Mary Mooney, administrativeservices supervisor with StateFarm Insurance, says she willmiss working with Karl. “When Ihad questions, he was a goodresource for me, not justregarding Atlas, but aboutthe industry.”“Karl’s position was a difficult one,” says Donnie Hill,president, Alexander’s Mobility Services. “But therecouldn’t have been a better person for it. He was, and is,professional, ethical, and loyal... he sets the standard forcontract people.”What does the future hold for Karl? He says he’s lookingforward to more time with his wife, two daughters,and three grandchildren. Also in the works are plans forclasses on cooking and computers, and greater involvementwith his church.Oh, and one more thing. Karl just may find time toenjoy some baseball.Atlas Amplifier • Spring 2003 11

TARIFF400-N Gets aGood-Sized TweakInequities in metro areas addressed, correctedWithin the next few months, origin and destinationbase rates under Tariff 400-N will be adjusted formajor U.S. metro areas. The new rates will correctinequities in the tariff that affect 20 cities.The biggest change will be seen in New York City;increases in other cities are less dramatic.“This change will generate higher rates in those areaswhere the tariff falls significantly short of the revenueneed,” says Gene Wagner, assistant vice president, pricing.“This is a good change for everyone. It provides fair compensationin those areas where cost factors are higher.At the same time, it benefits shippers by providing asufficient margin to ensure the quality of servicethey expect.”The amendment was voted on and approved January22 by the Rates and Tariffs Subcommittee of theHousehold Goods Carriers' Bureau Committee. Themeeting was held in Chicago. Implementation of thenew rates is expected as soon as the revised data havebeen incorporated into the electronic format, which islikely before the end of April.In other business, the committee clarified issuessurrounding the use of the 3-digit zip codes that providethe geographic basis for determining origin and destinationcharges.Gene Wagner of Atlas World Groupcan answer questions regarding Tariff 400-N.Gene WagnerAssistant Vice PresidentPricingAtlas World GroupMetro Areas Affected by theAmendmentLos Angeles, CASan Diego, CASan Francisco, CADenver, COWashington, D.C.Miami, FLOrlando, FLTampa, FLAtlanta, GAChicago, ILNew Orleans, LABaltimore, MDBoston, MADetroit, MIMinneapolis, MNNew York, NYPhiladelphia, PADallas, TXHouston, TXSeattle, WAIntroducing Internet Design for AgentsHaving a professional web site has never been easierPerhaps you’re just now feeling comfortablewith the idea of marketing yourservices via the Internet. Maybe you’veliked the idea, but just didn't have thebudget to pursue it. Or maybe you simplywant to entertain an alternative toyour current Internet marketing program.Whatever your situation, you maywant to check out atlasagent.com.“We’ve designed this program to helpour agents get an attractive, welldesignedweb site at an economicalprice,” says Vince Stone, creative designmanager. “For example, an agent can geta fully functional site for about $200.”The program consists of templatepages that the agent can personalize tofit individual needs.The basic package includes fivepages of content:IntroductionAbout UsServicesResources, andContact.“The resources page features links topopular pages on the Atlas public site,”says Vince. “When the user clicks on alink to Atlas, the content comes up in aseparate window, so the user is notpulled from the agent’s site.”Four design options are available:corporate (similar to the Atlas publicsite); outline (featuring boxed content);pinstripe (named for the look of themasthead); and big blue (featuringcopious amounts of your favoritecolor). Vince says the addition of designchoices will be ongoing. And for thosewho would like a tailor-made site,agents can add pages and content asneeded to any of the standard choices.Or, they can opt for a unique, fully customizeddesign.“Atlas will provide hosting service onits servers,” says Vince. “Or an agent maywork with a host of their own choice.“This is another way we’re supportingthe Atlas broad-branding effort,” saysJim Huth, director of marketingcommunications. “By offering ouragents viable Internet tools, consistentwith the look and feel of the corporateflagship, we make it easier for them torealize a valuable synergy in theirmarketing programs.”Atlas agents now have aneasy and affordable webdesign option to enhancetheir marketing efforts.For information, go toatlasagent.com.12Atlas Amplifier • Spring 2003Atlas Amplifier • Spring 2003 13

“Meet me in the morning…”Regional MeetingsPacked with InformationDriver MeetingsFeature Full AgendaFebruary – happening now.How will you leverage Atlas new broad-brandingstrategy to build your business?The answer to that and many other timely businessquestions is in store for attendees at the 2003 regionalmeetings, taking place in four major cities duringFebruary. Atlas managers are presenting the meetings toagents in Baltimore on February 10; Chicago onFebruary 12; Atlanta on February 14; and Las Vegason February 17.The meetings get underway at 8:30 a.m. with a welcomeand review by Atlas World Group Chairman andCEO, Mike Shaffer. Greg Hoover, senior vice president,sales development, Relocation Services Group, followswith a discussion of how agents can gain new businesswith Atlas' broad-branding strategy.Pete Helgeson, vice president and general manager forAtlas International, discusses trends and strategies forinternational business. Monica Weiss, vice president,revenue accounting, closes out the morning session withthe latest information on distribution and a look at theefficient new systems being developed to help agents.Following lunch, Bruce Bruchman, new vice presidentof risk management, gives an overview of the requirements,costs, coverage and deductibles of the Atlasinsurance program. He also discusses the state of theinsurance market and what he sees coming.Closing out the day are presentations by GlenDunkerson, senior vice president of transportation,Specialized Transportation Group, and Jeff Schimmel,director, Region II, Relocation Services Group, whowill talk about the new Atlas web dispatch program.Sessions end at 3:00 p.m.March – plan to attend.This year's drivers' meetings will cover a number of“meat and potatoes” issues and provide information thatcan greatly benefit drivers and operations personnel.Three meetings are scheduled: March 8, AceRelocation Systems, San Diego, California; March 29, AceWorldwide, Milwaukee, Wisconsin; April 12, Nelson-Westerberg, Somerville, New Jersey. Meetings begin at 8a.m. with a continental breakfast and adjourn at 2 p.m. Alunch will be catered.The meetings will feature a discussion of operatingprocedures, including important information regardingCanadian customs changes, presented by John Taylor,vice president, operations. Claims issues will be examinedby Wayne Wilderman, director, household goods claims(Alan Jobe, director, special assignments, will handle thissession of the April meeting). Also on the agenda is alook at safety issues by Rick Kirby, newly appointed safetydirector. Greg Hoover, senior vice president, salesdevelopment, Relocation Services Group, will discusshow Atlas' new broad-branding strategy can opendoors for drivers (Dennie Lynn, senior vice president,transportation, will handle this segment of the meetingin San Diego).All drivers, packers, helpers, riders, and operationspeople are encouraged to attend one of the meetings.“These meetings are an important means of communicationwith drivers and operations people,” saysDennie Lynn. “The content relates directly to their safety,productivity, and profitability. Attendance can be a wiseinvestment of time.”March 8Ace Relocation Systems(62)San Diego, CARegional MeetingsDriver Meetings“THESE MEETINGS ARE AN IMPORTANTMEANS OF COMMUNICATION WITHDRIVERS AND OPERATIONS PEOPLE,”SAYS DENNIE LYNN. “THE CONTENTRELATES DIRECTLY TOTHEIRSAFETY,PRODUCTIVITY, AND PROFITABILITY.ATTENDANCE CAN BE A WISEINVESTMENT OF TIME.”February 17Hard Rock Hotel & CasinoLas Vegas, NVMarch 29Ace World-Wide(24)Milwaukee, WIFebruary 14Hilton Atlanta AirportAtlanta, GAMore information on these important meetings will be published in the next issue ofMovin', which goes to all Atlas drivers and operations personnel. In addition,about three weeks before each meeting, Atlas HQ staff will contact agentswithin 300 miles of the locations to encourage their attendance.February 12Sofitel Chicago O’HareRosemont, ILApril 12Nelson-Westerberg(1523)Somerville, NJFebruary 10BWI Airport MarriottBaltimore, MD14Atlas Amplifier • Spring 2003Atlas Amplifier • Spring 2003 15

Featured SpeakersLuncheon SpeakerSenatorFred ThompsonTennesseeRecently retired Senator fromTennessee, acclaimed author,former US attorney, andactor in 18 motion pictures–Thompson is currentlyappearing in NBC’sLaw & Order. As formerchairman and member ofmajor Senate committees,Senator Thompson brings aninsider’s view of Washingtonand foreign affairs.MAKE YOUR PLANS NOW TO ATTENDThe 36th Annual Forum on Moving:Baltimore,Maryland – Inner Harbor:Marriott Waterfront Hotel:April 10 & 11Breakfast and ClosingGeneral Session SpeakerRoger J.DowSenior Vice President,Global Sales and Customer AdvocateMarriott InternationalA 30-year Marriott executive,consultant, lecturer andVietnam veteran, Dow is thedeveloper of Marriott Rewards,the world’s leading frequenttraveler program. A verypopular lecturer, Mr. Dowspeaks often regardingmarketing approaches andMarriott’s customer-focusedapproach to business.Break-Out Sessions”The CurrentEconomy”Often called the “Will Rogersof economics,” Dr. GeneStanaland will discuss theeconomic impact of politicalactivity taking place inWashington, economic policiesand events, and the forecastfor the remainder of the yearand beyond.”Successful Policy–A Moving Target?”There is no question thatrelocation policies havechanged with the economy.Are there new points ofemphasis or things that havebeen discontinued? Hear yourrelocation peers discuss theircompanys’ relocation practicesand current trends–as well aswhat the future may hold.”And TheSurvey Says...”With all apologies to FamilyFeud, this session opens withan overview of the 36th annualAtlas Survey of CorporateRelocation Policies and itshighlights; and then shifts toa discussion of post-movesurveys and informationgathering. How are youevaluating your employeerelocations, and what newmethodologies are available?”International101”What differences are therein packing or preparationfor an international move?What variances are there intransit times or practices?Are containers or paperworksimilar? If these are questionsyou might ask, join us at thissession to learn the basics ofinternational moving.It’s been said that “sales is the lifeblood of business.”Thanks to a system managed by Atlas STG sales andmarketing staff, agents who wish to keep their salesefforts “in the pink” have access to quality leads.“Our job is to prepare the sales people in the field asbest we can, and furnish them as many leads as we can,”says David Coulter, vice president, sales. “Our leadgeneration efforts are designed to help our agentsbuild business.”Cold Calls vs.Hot ProspectsMULTIFACETED PROGRAMGENERATES QUALITY SALES LEADS.Leads are generated in a variety of ways. One of themost valuable sources, the Internet, offers a virtual goldmine of corporate information.“Online research makes it possible to get good informationon companies by SIC codes, even pinpoint thenames of decision-makers,” says Gary Yates, director,sales support.During January, Gary says, the departmentassembled and distributed more than 1000 leadsas a result of searching the databases on such sites asthomasregister.com, tsea.org, and museumsusa.org.“We also send leads that come in from the Atlasweb site and from trade publications,” says Gary.Trade publications typically offer readers an interestsurvey card that allows them to request more informationon specific areas. When Atlas receives the leads,it forwards them to agents.“Another lead generation tactic makes use ofintelligence gathered by drivers who deliver to shows,”says Gary. A quarterly contest awards a cash prize tothe driver who sends in the most leads. Leads are culledfrom the drivers’ information and forwarded to agents.Participation in trade shows provides a source of valuableprospect information. The STG division will exhibitat six shows in 2003, and each is a prime opportunity togather valuable sales leads. At the shows, HQ personnelare assisted by agency salespeople who work with themin the booth to greet visitors and provide informationabout Atlas. A promotion, such as a scratch-off gamefor a chance to win cash, brings visitors in.“Our role at the show is to make the initial contactthat paves the way for a successful follow-up,” says Gary.“Generally, we have ample time with visitors toqualify them.” After theshow, sales leads are validatedat headquarters. “Wetake all the leads together,then refer them individuallyto the people who workedthe booth,” says Gary.“We know that the leads are having a positiveimpact on business,” says David. “We’reworking on a means to track and measureresults so the process can become evenmore productive. Until then, suffice it to saythat the best leads are those that receive atimely, thoughtful follow-through.”STG 2003 Trade Show CalendarGlobalshop (Store Fixtures)March 16 - 18 Chicago, IllinoisExhibitor ShowMarch 23-27Las Vegas, NevadaAAM Museum ExpoMay 19-21Portland, OregonHCEA HealthcareJune 7-10Palm Springs, CaliforniaTS2 Trade Show for Trade ShowsJuly 21-24Washington, D.C.NITL TransCompNovember 16-19 Ft. Lauderdale, Floridaphoto courtesy of TSEAThe Atlas booth isshown above inthe distance at the2002 TS2 Show.Atlas agents arewelcome andencouraged to jointhe Headquarter’sstaff at tradeshow appearances.16 Atlas Amplifier • Spring 2003 Atlas Amplifier • Spring 2003 17

As the international relocation market matures, corporateclients, savvy individuals and moving companiesincreasingly look for some mark of assurancewhen choosing a partner to service an international relocation.One way for international relocation experts toposition themselves as quality service providers isthrough the Registered International Mover Program(RIM®) of the American Moving & Storage Association.Registered International Mover ®POSITION YOURSELF FOR MORE INT’L BUSINESSBy Pamela Jackson, Atlas InternationalSherry Koepke Williams, American Moving & Storage Association18Atlas Amplifier • Spring 2003RIM was established in 1996 as a training and certificationprogram for movers worldwide, and AtlasInternational has participated in RIM since the program’sinception. Currently, Atlas has seven RIM-certifiedemployees and plans to certify an additional 16 employeesthis year.Types of CertificationThe vision of RIM is to certify quality under fair andimpartial standards that give customers confidence inRIM-certified companies. Three types of certification areavailable. Two are designed for moving and storage companies:Corporate Registered International MoverCertification and Individual/Packer & Crew RegisteredInternational Mover Certification. The third category —Certified Individual Member, Registered Mover Program— applies to qualified employees of non-moving andstorage companies or of organizations that are involvedin the international household goods relocation business.AMSA offers multimedia training opportunities forRIM certification. Packing and moving personnel can gettraining via videotape, CD-ROM, or printed study guide(Packing, Loading and Moving Techniques for anInternational Move) for individual certification. Thevideo is available on loan through Atlas International, orit can be purchased directly from AMSA. TheInternational Packers Manual is also available in Spanishfrom AMSA; a downloadable version will be online soonat www.promover.org..Training Improves Service QualityIn today’s competitive global relocation market, customersare demanding service and value for their money.Providers can best assure high levels of service throughtraining, certification and ongoing training. A recognizedand respected standard in the industry, RIM certificationprovides valuable support for a provider’s marketing andsales efforts. Above all, it enables members to betterserve their international customers.Purpose of RIM®TO PROVIDE customers of InternationalHousehold Goods relocation services with astandardized, independent means of differentiatingand selecting qualified companies operatinganywhere in the world.TO ESTABLISH universal industry standards whileraising the overall level of professionalism andperformance of international moving companiesand personnel.TO IDENTIFY a core body of knowledge,procedures, documents and skills embodied intraining and measured in certification programs,which reduce the number of service failures,improve customer satisfaction and elevate theconsistency of quality service of certified companiesand individuals.For more information on RIM, contact Sherry KoepkeWilliams, vice president of International Affairs, AmericanMoving & Storage Association, at (703) 706-4986.Or contact Pamela Jackson, Atlas International,at (888) 669-6031.Pam JacksonMarketing DirectorAtlas Internationaltlas Van Lines has a responsibility to help it’s“Aagents grow their business. This is one reason whyAtlas (Canada) continues to focus on finding new waysto use our core competencies and assist our agents inexpanding into new markets and new ventures. This isreally what our partnership is all about,” says Doug Auld,president of Atlas Van Lines (Canada) Ltd.It is certainly no secret that the domestic householdmoving business (especially in the corporate employeerelocation sector) is a very mature market. Basically,there are fewer moves to go around so growth in recentAgents Are RepositioningTHEY ALREADY HAVE THE INFRASTRUCTUREBy Doug Auld, CMAPresident, Atlas Van Lines (Canada) Ltd.years has been at the expense of our competitors.However, we still have to accept the fact that, at somepoint, business will level off. We need other sources ofrevenue if we want to continue to grow. Therefore,diversification and making expanded use of our competenciesmakes a lot of sense.At our fall 2002 Strategic Planning session, a large percentageof the agents told us they are interested in repositioningtheir companies to be more than domestichousehold goods carriers. They want to explore opportunitiesin the special products, cross border and internationalsectors. Our agents understand that the vanline has the infrastructure in place that will make it lessrisky for them to expand in this manner.Up until about three years ago, only a handful of Atlasagents participated in special products and freight, inCanada. In many cases, those agents were really just actingas brokers. Our research told us that the specialproducts market had real potential, but our agents saidthey were spending a disproportionate amount of timegetting quotes, handling administration and collectingreceivables. This made the business less attractive fromtheir point of view. From the van line perspective, thiswas business that third-party carriers were handlingwithout our involvement. The situation was tailor madefor a partnership. Atlas (Canada) set up a separate divisionthat gets involved in the pricing, dispatch and coordinationof shipments through dedicated personnel.Atlas has established a scheduled run service and wehave assigned (and trained) personnel in the revenueaccounting department to handle the paperwork andinvoicing. Now that we have a system in place, moreagents are starting to seek out this business and weexperienced a 26% increase in revenue in 2002.Atlas applied the same logicwhen we helped one of ouragents bid on the CanadianGovernment International contract.The agent would have hada hard time winning the bid andadministering the contract on hisown. However, by partnering with Atlas, the agent wasable to put a service package together and won a fiveyearexclusive contract.These success stories are part of the reason why ouragents have asked us to explore other ways of using theexisting van line systems to help them break into newmarkets. The infrastructure is already there. It doesn’ttake a lot of work to modify the processes involved tofit the requirements of other types of business. With thevan line taking over most of the administrative responsibilities,it leaves the agents free to devote their time todeveloping new business opportunities. So far, thisapproach has served Atlas (Canada) very well.Doug Auld, CMAPresidentAtlas Van Lines (Canada) Ltd.Atlas Amplifier • Spring 2003 19

Atlas WorldNews and InformationNorm RiffelOwner,A-1 Metro Movers,Omaha, NebraskaNorm Riffel is2002 honoreein NebraskaRyan Golden Deeds Award.Norm Riffel, owner of A-1 MetroMovers in Omaha, Nebraska wasawarded the James E. Ryan GoldenDeeds Award at the annualNebraska TruckingAssociation ConventionBanquet held in Lincoln,Nebraska on the night ofSeptember 19th.The speaker for theevening referred to thataward as the “HeismanTrophy” for Nebraskatrucking; the recipienthas to be the best atwhat he does. The TruckingAssociation recognized Norm foralways putting commitment andquality first.Norm served as the Chairman ofthe Board for the Nebraska TruckingAssociation from 1991 to 1992 andcontinues to serve on the Board.Don Alverson –full-time driver,part-time firefighter“By the time I was able to safelystop, I had to run two blocks back tothe trooper's vehicle," said DonAlverson, driver for Specialty MovingSystems, "and by that time, the flameswere about two or three feet widearound the back of the vehicle."The smoke and flames Don hadseen billowing up from the wheelwellsas he approached a Florida StateTrooper's cruiser on I-10 had nowcaught fire with the dry grass in themedian around the vehicle. Thetrooper couldn't get to his fire extinguisherbecause it was in his trunkand surrounded by flames, butDon had grabbed his fire extinguisherbefore jumping out of his tractor.And quickly, Don extinguishedthe fire.Later, it was found that dry grasshad collected around the exhaustsystem, and became ignited by heatfrom the exhaust – all of whichoccurred dangerously close to thefuel line and tank.The trooper was very appreciative,and Don was later recognized for hisheroic response.Special Productsdriver helpsCAT Scale with adThe truck of Morry Wallace, driverfor Atlas Specialized Transportation, isfeatured in an advertisementfor CATScale. Chuck VanderHart, principal ofAtlas Agent HawkeyeMovers Inc. ofDavenport, Iowa putCAT Scale in touchwith Charley Beck at Atlas headquarters.Charley and Atlas STG Dispatchassisted CAT in locating a driver andtruck for the assignment.Dakota Sorenson (daughter of driverDarryl Sorenson of Collins BrothersMoving Corporation [547] in Larchmont,New York) was 18 months old when shepaused from reading her AmplifierMagazine. Dakota is 4 years old now.Atlas agent exec excelsin Chicago MarathonJack Carson, controller with PowellRelocation Group in Grand Rapids, Michigan,finished third in the 2002 Chicago Marathonamong runners ages 65 to 69. Jack, who is 66,completed the race in 3 hours, 38 minutes,and 35 seconds. It was his fifth top-ten finishin the event. He plans to run the New YorkMarathon in November.Deducting Moving Expenses on 2002 Tax ReturnsThose who moved to a new home during 2002and meet IRS requirements may be able todeduct some or all of their moving expenses. If themove qualifies, basic moving costs are deductibleas long as the taxpayer has not been reimbursedby an employer or other party.Qualified deductions include:• the actual cost of transporting household goodsfrom the old residence to the new one;• the cost of packing, crating, and unpackingwhen a professional mover is used; and• valuation costs during transit and storage-intransit (limited to 30 consecutive days).Taxpayers may also deduct mileage expenses undercertain conditions, as well as expenses for family traveland lodging. Meals are not deductible.Other deductible expenses include:• shipping an automobile;• transporting certain kinds of pets; and• moving personal belongings from a place otherthan the old residence, as long as the cost doesnot exceed what it would have cost to move theitems from the old residence.For relocation expenses to qualify as tax deductions, amove must satisfy four conditions:• the new job location must be at least 50 milesfarther from the former residence than the oldjob location;• the move must be to a new principal residenceto work as an employee or as a self-employedindividual at a new principal place of work;• the taxpayer must be employed full-time in thegeneral vicinity of the new job location for 39weeks during the 12-month period following themove; and• self-employed people must continue to work inthe new location for at least 76 weeks during the24 months following the move, of which at least39 weeks must be in the first 12 months.Those who have not satisfied the working requirementsshown at left since the relocation, but expect toin the succeeding tax year, may deduct moving expensesfor the year that the move occurred. Those who fail tosatisfy the working requirements in the succeeding yearmust either make an adjustment to that year’s return—adding back the amount of the previous year’s deduction—or amend the prior year’s return.Even if a move qualifies, expenses “in excess of a reasonableamount” may not be deducted. Foreign moves,military moves, people who work for more than oneemployer, and a few other situations are subject to specialdeduction guidelines.Planning Is ImportantThose who anticipate a move should plan as farahead as possible for the relocation. It’s a good idea tosave receipts and other documents that substantiateexpenses. For items donated to charity, receipts can helpqualify for additional deductions. Keep in mind thatmoving deductions can be significant when a professionalmove is used.For more information about deducting movingexpenses, contact a tax advisor or call the IRS at 1-800-829-1040 and request a guide on moving expenses. TheAtlas brochure: “How to Deduct Moving From YourTaxes,” is also helpful.20Atlas Amplifier • Spring 2003Atlas Amplifier • Spring 2003 21

TracksAtlas Service is AppreciatedI have nocomplaints andnothing but praisefor these fine folks.RE: Harry PopeAce Relocation Services (35)Cudahy,WisconsinI just wanted to drop you a noteto tell you how impressed I was withyour driver, Harry Pope. I cannotbegin to tell you howhappy I was with hisconcern and caring formy household goods.He was always asking ifI was happy with theway things were going and wantedto know if there was anything hecould do to make my move better.He was on time at both ends andincredibly respectful. He relievedmuch of the stress I was feeling.If all of your driversand crews are as great asthe ones I had the pleasureof being associatedwith, then you have apretty fine company. Ihave no complaints andnothing but praise for these finefolks. A fantastic job indeed! Theyall deserve an “atta-boy,” especiallyHarry.Best regards,Bob LeathersThe price for themove was morethan fair and theservice wasexcellent.RE: James Turner and NicoleMartinBisson Moving & Storage Co.(271)West Bath, MaineJames Turner moved my homefrom Maine to California and did asplendid job. He and his crew wereprofessional and hardworking.Your office staff wasprompt and courteous.Nicole Martin did agreat job keeping meinformed of any and allissues and I appreciateher honesty. The pricefor the move was more than fair andthe service was excellent.I will use Atlas thenext time I move,which may be withinthe year.Congratulations onyour outstanding staff. Please passalong to them my regards.Sincerely,David B. GoldenRE: John PutnamMabey's Moving & Storage, Inc.(1415)Albany, New YorkI am writing to commend thestaff of Mabey's for their excellentwork in carrying out my move acrosscountry. Mine was a complicatedmove, with two extrastops, and it wentflawlessly from the firstto last contact.I particularly appreciatethe professionalismof John Putnam,who is very knowledgeable,efficient, andeffective, as well as personable—arare combination. He is a very helpfulmover in a practical way, andtruly a problem solver turned intothe special needs of customers. Johntakes pride in his work for Mabey'sand Atlas, and is certainly a credit toyour company.It is unusual today to experiencea job so well done. I strongly recommendMabey's and Atlas to anyonecontemplating a move anywhere.John takes pride inhis work forMabey's and Atlas,and is certainly acredit to yourcompany.Sincerely,Dorothy CrandellRE: Patrick Meehan and RoqueEspinosaSouthwest Transfer andStorage, Inc. (1214)Phoenix, ArizonaI am writing to tell you about thewonderful experience I had whilemoving my household to Mainefrom Arizona.My situation was difficult. I hadbeen out of work for many monthsand came here for a new job. I wasalready living here when I contactedyour company for a quote. I knew Iwould have a very small window oftime in which to return to Arizonato pack up my belongings and closethe house.From the very first phone call, Iwas treated with the utmost careand felt I was in capable hands. Mymoving consultant, Patrick Meehan,was great, patiently explaining themoving process, how I should goabout packing, and even providingused packing boxes so my daughtercould begin packing me early.All phases of the move went asexpected and on schedule. No itemswere damaged or lost. My stresslevel was minimized by the professionalism,competency and goodhumor of Patrick, driver RoqueEspinosa and his crew, and all thoseFrom the very firstphone call, I wastreated with theutmost care andfelt I was incapable hands.in the officewho spokewith me duringtheprocess. I amtruly gratefuland relieved.Pleaseshare my thanks with all those whowere involved and be assured,should I have another long distancemove, I will call upon you again.Thank you for a job well done.Sincerely,Deidre M. WaltersRE: Terry and Jeanette HollisDMS Moving Systems (870)Canton, MichiganI’ve always had mixed emotionswhenever I’ve had to move fromstate to state. Because of the type ofbusiness my husband is in, we movefrequently. We’ve always used thesame moving company over theyears — it was one of your competitors.However, for our most recentmove we selected Atlas Van Lineswith DMS Moving Systems. Theytook such great care of our belongingsthat one wouldhave thought theywere packing forthemselves. I’venever been soblessed at the waythey took care ofEVERYTHING, indetail, from start tofinish. After 19 yearsof movers, we have never been sosatisfied. The service of Terry andJeanett was impeccable.Sincerely,Brigitte MyersThey took suchgreat care of ourbelongings thatone would havethought they werepacking forthemselves.RE: Dave Larson and Joe LynchPhilpot Relocation Systems(2611)Tucker, GeorgiaWe would like to extend a bigthank you to our wonderful movingteam at Philpot. We moved fromGeorgia to Virginia and have movednumerous times, both domestic andglobal. This move was by far thebest one we have everendured. We haveemployed many movingcompanies in thepast, but none haverated as highly asPhilpot.We received excellentservice from everyone. DaveLarson was our first contact. Hewent out of his way to ensure thatall our needs were met. Our packersand loaders were genuinely concernedabout our belongings.And, our driver, JoeLynch, was absolutely thevery best. We were soimpressed with his attentionto detail and concern,not only for our belongings,but for us as well.He definitely rates A+ inour book.Another important aspect of ourmove was that this was the firsttime we have paid for a move sincethis move was personal, not corporaterelated. Dave and Joe were veryconcerned for us and made surethat we were comfortable with allthe costs associated with movingour belongings.We have employedmany movingcompanies in thepast, but nonehave rated ashighly as Philpot.22Atlas Amplifier • Spring 2003Atlas Amplifier • Spring 2003 23

24He listened tomy priorities andpacked thingsperfectly.Atlas Amplifier • Spring 2003We were so impressed with thecare we received from everyone atPhilpot. We will definitely use yourservices again, if the need shouldarise. We have and will again recommendyou to our friends. Our sincerethanks to Philpot for makingthis nearly stress free.Sincerely,George and Sue DudaRE: Buddy Dawson, Butch GriffinRoyal Moving & Storage Inc.(8952)Ottawa, OntarioI used Atlas for my move fromFlorida to Ontario and couldn'tbelieve how easy it was and howwell everyone worked together.Buddy Dawson arrived ontime, all of my questionswere answered. And,more importantly, ourdriver, Butch Griffin, madethe move a very goodexperience.I have moved many times, mainlyoverseas where moving is seldomeasy, breakage is high, and the localhelp is poor. With this is mind, I wasn'tsure what to expect and was preparedfor the worst.How pleasantly surprised I waswith Butch and his crew. They werefriendly, courteous and willing workers.Things happened quickly andsmoothly. I was given all the informationI asked for and more. He listenedto my priorities and packedthings perfectly. He arrived when hesaid he would, gave me excellentinstructions for meetinghim, and was helpfulwith customs. Themove went smoothly.Thank you for makingthe move seem effortless, especiallyto Butch. I would recommendhim to any of my friends. Pleaseensure he is commended for hismoving experience and that his crewis not forgotten either.Sincerely,JoAnne Carter…we were verypleased with thesuperior service wereceived from yourcompany.RE: Joe Fisher and Mark NillMerchant's Moving & Storage,Inc. (1401)Boise, IdahoOur family would like to expresshow grateful we are that our movingcompany of choice was Atlas! Fromthe initial quote estimate on ourhouse, to the professional manner inwhich our belongings were handledwhile loading and unloading the van,to the way in which we workedthrough our special moving circumstances,we were very pleased withthe superior service we receivedfrom your company.Our moving coordinator, JoeFisher, made us feel like we were histop priority in every aspect of themove. He was very accessible whenany questions arose, and was alwayspleasant when delivering his expertadvice. When we were unable tomove into our new house, as scheduled,he coordinated a new plan thataccommodated our needs, with afriendly voice over the phone. He is avery valuable part of your companyand a large part of why we will recommendAtlas to anyone moving.Our driver, Mark Nill, was veryprofessional and courteous duringthe whole movingprocess. We wereamazed at how organizedhis inventory ofour belongings was.His final delivery was prompt andefficient. Mark instructed his crewswith respect and demonstrated howskilled he is at his job.We thank you for your company'sexcellent service and willabsolutely recommend to anyonemoving that the only choice is Atlas!Sincerely,Marti K. HexumRE: Jon MarshallAce Transfer & Storage Co.(1406)Oklahoma City, OklahomaIt is very special to be able towrite a letter to express our sincereappreciation for a job well done.Mr. Jon Marshall, along with hiscrew, handled our recent move fromOklahoma to Virginia. The crew waswaiting when we arrived at ourcondo, approximately 15 minutesearlier than their scheduled arrival,and immediately began their orientationof our circumstances andwhat need to be done. This wasimpressive.I had major knee replacementsurgery and was in my recuperativeperiod. Realizing this and the burdenit placed on my husband, they triedin every way possible to lessen hisburden. They made suggestions andplaced items wherever they could toleave our new home in a stable,workable condition.In addition to their considerationof both of us, they were pleasant,efficient, hard working, kind andcooperative. We are deeply appreciativeof Jon and his crew and wantedto say thank you.Sincerely,Bob and Marlene SchneiderMC-79658The currency of the future.They don’t call it a“gold standard” for nothing.At Atlas, we believe themost valuable assets in businessare the integrity and quality found inproviding customer solutions.And now, the assets that madeus a world leader in our industrynow serve as a foundationfor a full range of business solutions.Markets rise and fall.Trends come and go.But the values of integrity, qualityand solutions arethe currency of the future.1-800-847-6683global relocation • benefits • recruiting • logistics • travel©Atlas 1212 St. George Road, Evansville, Indiana 47711-2364 • www.atlasworldgroup.com

CalendarMay April March8th16th–18th24th–26th25th29th31st- April 25th–8th9th10th–11th12th6th-8th8th–10th11th–17th14th–17th18th–22ndDriver Meeting – Ace (62) – San Diego, CAGlobalShop 2003 – The Store Fixturing Show – Chicago, ILExhibitor Show 2003 Exhibition – Las Vegas, NVAtlas Canada Spring Board MeetingDriver Meeting – Ace (24 ) – Milwaukee, WI26th Annual SHRM Global Forum – Los Angeles, CAAMSA Annual Convention Trade Show – La Quinta, CAAWG Board of Directors Meeting36th Annual Forum on Moving – Baltimore Marriott Waterfront – Baltimore, MDDriver Meeting – Nelson Westerberg (1523) – Somerville, NJGSA Expo 2003 – San Antonio, TX85th Annual CMSA Convention – Rancho Mirage, CANational Transportation WeekERC National Relocation Conference – Dallas, TXAAM Museum Expo – Portland, ORwww.atlasworldgroup.comAtlas World GroupP.O. Box 509Evansville, IN 47703PRSRT STDU.S. PostagePAIDEvansville, INPermit No. 1352