1980's - Andreas Weigend

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Data is the New OilAndreas WeigendTelecom NZAuckland, 31 July 2013aweigend@stanford.edu11980’s1980’sConnecting ComputersSlides at weigend.com/files/speaking Handout page 1

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/131990’s1990’sConnecting Pages2000’s2000’sConnecting PeopleSlides at weigend.com/files/speaking Handout page 2

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/132010’s2010’sConnecting SensorsThis morning…6Slides at weigend.com/files/speaking Handout page 3

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13BerkeleySF HomeFacebookStanfordGoogle7SoLoMo• Social• Local• Mobile• Proxy for person• Easy interactions9Slides at weigend.com/files/speaking Handout page 4

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13London, 185410London185411Slides at weigend.com/files/speaking Handout page 5

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13DataInsightKnowledgeWisdom12DataAction13Slides at weigend.com/files/speaking Handout page 6

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Data Strategies1. Amazon• US$ 130 bn2. Google• USD 290 bn3. Facebook• USD 60 bn14Goal: Help customers make better decisionsData strategy: Make it trivially easy to• Contribute• Connect• Collaborate1. Amazon15Slides at weigend.com/files/speaking Handout page 7

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Amazon: Discover through Data1. Manual (Experts)2. Implicit (Clicks, Searches)3. Explicit (Reviews, Lists)4. Situation (Local, Mobile)5. Social graph (Connections)16Social CommerceAmazon’s Share the LoveSlides at weigend.com/files/speaking Handout page 8

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13The 4 C’s of Commerce• Content• Context• Connection• Conversation18Where are the Conversations?CompanyConsumersSlides at weigend.com/files/speaking Handout page 9

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Case: Data sources for marketinga new phone productSegmentation(Demographics, Loyalty)Social Graph(Who called whom?)Adoptionrate4.8x1.35%0.28%SegmentationSocial GraphSlides at weigend.com/files/speaking Handout page 10

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Non‐Social: AudienceMarketingSocial: Connected Individual221. Digitize: E‐commerce• Focus on company and products2. Share: Me‐commerce• Focus on consumer and attributes3. Connect: We‐c0mmerceRecap: E, me, we!• Focus on connection between consumers23Slides at weigend.com/files/speaking Handout page 11

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/132. Google GLΛSS24google.com/history15,317searches25Slides at weigend.com/files/speaking Handout page 12

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13...you had all the data in the world…Imagine…… what would you doto delight your customers?26Mindset: Give data to get data• Do your customers understand thevalue they get when they give you data?• Does your product or service getbetter over time, with data, or worse?27Slides at weigend.com/files/speaking Handout page 13

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Is the purpose of communicationto transmit information?3. Facebookor... Is information just an excuse forcommunication?• Your insurance?• Your newspaper?• Your government?• Your financial advisor?• Your friends?Who do you trust?29Slides at weigend.com/files/speaking Handout page 14

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Why? The ABC of Social Data• Approval• Belonging• Connection30Shift in Communication PatternsOne‐way Two‐wayPlanning InteractingList FlowPrivate Public31Slides at weigend.com/files/speaking Handout page 15

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/131993“On the Internet, nobody knows you’re a dog”2013“On the Internet, everybody knows you’re a dog”Slides at weigend.com/files/speaking Handout page 16

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Non‐Social: CraigslistBusiness ModelsSocial: Airbnb34• Content• Context• Connection• ConversationRecap: The 4 C’s of Commerce35Slides at weigend.com/files/speaking Handout page 17

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13• Content• Context• Connection• ConversationConstraints?• Is your systemoptimized aroundconstraints of the past?362000Markets are Conversations2013Conversations are Markets37Slides at weigend.com/files/speaking Handout page 18

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/134 Rules1. Start with a question, not with the data2. Focus on metrics that matter to your customers3. Focus on actions and feedback,not on analytics and reports4. Let people do what people are good at, andcomputers do what they are good at38Global Culture Shift• Amazon has changed the way a billion peoplethink about purchases• Google has changed the way a billion peoplethink about information• Facebook has changed the way a billion peoplethink about identity39Slides at weigend.com/files/speaking Handout page 19

Andreas Weigend: Data is the New OilTelecom NZ | Auckland, NZ | 31 July 1308/02/13Our Data… Beyond Commerce:• Future of Learning• Future of Work• Future of Health• …40Andreas Weigend@aweigendweigend.com+1 650 906‐5906aweigend@stanford.edu42Slides at weigend.com/files/speaking Handout page 20