Atlas Amplifier PDF - Atlas Van Lines

More documents

Recommendations

Info

Volume 55 Summer 2007Chairman’s MessageTThe Magazine of Atlas World Groupwww.atlasworldgroup.comwAmplifiertheThis year’s Forum marks the fortieth time the Atlasagency family has come together with corporatecustomers for the benefit of transferees. Over the years,our industry has changed considerably as it continuesto serve the needs of a highly mobile society in afast-changing world. Throughout, the Forum hasconsistently charted the changes and brought vitalissues forward, to the benefit of all.The ideals expressed at our first gathering still apply,and the words of Atlas President O. H. Frisbie are asrelevant today as they were in 1968:“We cannot stand still, any more than your companiescan stand still, in this rapidly changing economyand in this rapidly shrinking world...Let us enterinto this unprecedented forum in the hopeof learning and improving. You are theinfluentials as far as the moving business1999 –Mike Shaffer atthe 32nd AnnualForum on Movingin Chicago, Illinois.is concerned. Your thinking and your requirements influenceus more than any other factor...We hope to learn from youhow we can be more efficient and serve you and yourcompanies and its members better.”I have had the pleasure of attending the Forum since1984. This year marks the last time I will address the Forumas Atlas Chairman, a privilege I have enjoyed since 1999. Itgives me great personal satisfaction to know our signatureevent is stronger than ever. I believe it is destined to endureas long as we remain committed to those we serve...to oneanother...and to building solutions through communication.Mike ShafferChairmanAtlas World Group, Inc.Cover StoryAFORUM 2007 AGENDA 92 The 40 th AnnualForum on Moving10OVERVIEWCorporateRelocationSurvey40th AnniversaryEditor Barbara Cox coxb@atlasworldgroup.comFor more information on Atlas and our services, visit atlasworldgroup.com on the Internet.Interstate & Cross-BorderMigration MapThe Ebb and Flow ofOver 100,000 ShipmentsAcceleration!Atlas’Accel Program Takes OffAtlas World Group,Inc.The third straight year of record volume...Titan Global DistributionBringing New Luster to Boston HarborAtlas Specialized Transportation GroupLights.Camera.Atlas.Atlas InternationalNew TSA RequirementsAtlas CanadaThe Future Looks BrightDoug Auld RetiresNice Guys Do Finish FirstCornerstone Relocation GroupClient OnboardingAtlas WorldNews and Information32TracksAtlas Service is AppreciatedThe Atlas Amplifier is published by Atlas World Group, Inc., 1212 St. George Rd., Evansville, IN 47711. All material for publication must be submitted to theMarketing Communications Department. Atlas is an equal opportunity company.TM & © 2007 Atlas Investment Company, Inc.16182022242627283050
Cover Story – The Forum Turns 40Light the Candles!The Atlas Forum on Moving is 40 Years YoungYou say it’syour birthdayIt’s my birthdaytoo, yeahThey say it’syour birthdayWe’re gonna havea good timeI’m glad it’syour birthdayHappy birthdayto you.– Lennon /McCartney,“Birthday,” 1968FOR PHOTOS, VIDEO ANDHIGHLIGHTS OF THE 40THFORUM VISIT THE FORUMREPORT ONLINE AT:www.atlasworldgroup.com/forumIf your memory stretches back40 years, you may recall thatmid-twentieth century U.S.society inhabited a turbulent world.A confounding cold war preoccupiedthe national consciousness. A blossomingcivil rights movementrightfully challenged the status quo.And a countercultural revolutionsang promises of peace and loveas it chipped away at taboos of sexand drugs.It was also a time when the movingindustry and its members were oftenopenly criticized–sometimes fairly,sometimes not. A tide of consumeradvocacy was welling up aroundgrass-roots activists such as the youngand brash Ralph Nader. A growingconcern for consumer rights gavebirth to The Consumer Federation ofAmerica in 1967, in Washington, D.C.and, in 1973, the Consumer ProductSafety Commission.In retrospect, it was a perfect timefor a forward-thinking companyto experiment with a new way offinding common ground among itscustomers and the public. Somemight say, half-jokingly, that the Ageof Aquarius ushered an alignmentof planetary and social forces thatrevealed the need for a totally differentchannel of communication. Whateverwas at work, this was a moment ripefor a bold idea. It would take shape asan open exchange among people ofcommon purpose who held widelydivergent views.During the 1960s, most of thecorporate sales volume at Atlas VanLines came through relationshipswith traffic managers. These werethe corporate customers, almostexclusively men, responsible forselecting and working with van linesfor moving their associates’ householdgoods. The word “relocation” wasyet to come into vogue. The industryviewed itself in terms such as “traffic,”“moving,” and “shipping.”Two decades is an importantmilestone for any company. In 1967,as Atlas Van Lines approached itstwentieth year in business, VicePresident of Marketing Jack Thorneand Public Relations Consultant FredSeidner cooked up an idea for aspecial commemorative event thefollowing year. It would be unlikeanything the industry had seen. It wasso radical, in fact, there was a goodchance it could fail. Atlas PresidentO. H. Frisbie even bet Thorne $25 thatfewer than 25 guests would show.Billed as the first “Traffic Managers’Forum on Moving,” the event followeda simple premise. Atlas wouldbring together the professionals whoshared a responsibility for householdgoods moving. They would have thefreedom to speak openly, candidly,critically about the things thatconcerned them. It was risky. Theindustry was far from perfect accordon issues of policy, claims, andstandards for service delivery.That first gathering took place ina new theater on the University ofEvansville campus. It was, essentially,a 2-1/2 hour panel discussion–and awidely acknowledged success. Thereason it succeeded was precisely thereason some thought it might fail.Those in attendance realized theywere free to speak their minds.Disagreement became instructiveand, handled professionally, quiteconstructive. The Forum was, itturned out, an idea whose time hadcome. Its axiomatic underpinnings–freedom of speech and thoughtfulThe first “TrafficManagers Forumon Moving” (200attendees inEvansville, 1968)followed a simplepremise: participantswould have thefreedom to speakopenly, candidlyand critically aboutindustry issues.2Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 3
Page 1: Volume 55 Summer 2007
Page 8 and 9: Cover StoryAccording toevent record
Page 10 and 11: 40th Annual Corporate Relocation Su
Page 12 and 13: Interstate MigrationInterstate and
Page 14 and 15: Atlas World Group - Another Record
Page 16 and 17: Specialized Transportation GroupLig
Page 18 and 19: Doug Auld RetirementPresident and C
Page 20 and 21: Atlas WorldNews and InformationBob
Page 23 and 24: Atlas WorldNews and InformationArmy
Page 25 and 26: News and InformationEveryone knows
Page 27 and 28: Atlas WorldNews and InformationPers
Page 29 and 30: TracksAtlas Service is AppreciatedT
Page 31 and 32: TracksAtlas Service is AppreciatedC

Atlas Amplifier PDF - Atlas Van Lines

Create successful ePaper yourself

Delete template?

Save as template?