Atlas Amplifier PDF - Atlas Van Lines

Volume 55 Summer 2007

Volume 55 Summer 2007Chairman’s MessageTThe Magazine of Atlas World Groupwww.atlasworldgroup.comwAmplifiertheThis year’s Forum marks the fortieth time the Atlasagency family has come together with corporatecustomers for the benefit of transferees. Over the years,our industry has changed considerably as it continuesto serve the needs of a highly mobile society in afast-changing world. Throughout, the Forum hasconsistently charted the changes and brought vitalissues forward, to the benefit of all.The ideals expressed at our first gathering still apply,and the words of Atlas President O. H. Frisbie are asrelevant today as they were in 1968:“We cannot stand still, any more than your companiescan stand still, in this rapidly changing economyand in this rapidly shrinking world...Let us enterinto this unprecedented forum in the hopeof learning and improving. You are theinfluentials as far as the moving business1999 –Mike Shaffer atthe 32nd AnnualForum on Movingin Chicago, Illinois.is concerned. Your thinking and your requirements influenceus more than any other factor...We hope to learn from youhow we can be more efficient and serve you and yourcompanies and its members better.”I have had the pleasure of attending the Forum since1984. This year marks the last time I will address the Forumas Atlas Chairman, a privilege I have enjoyed since 1999. Itgives me great personal satisfaction to know our signatureevent is stronger than ever. I believe it is destined to endureas long as we remain committed to those we serve...to oneanother...and to building solutions through communication.Mike ShafferChairmanAtlas World Group, Inc.Cover StoryAFORUM 2007 AGENDA 92 The 40 th AnnualForum on Moving10OVERVIEWCorporateRelocationSurvey40th AnniversaryEditor Barbara Cox coxb@atlasworldgroup.comFor more information on Atlas and our services, visit atlasworldgroup.com on the Internet.Interstate & Cross-BorderMigration MapThe Ebb and Flow ofOver 100,000 ShipmentsAcceleration!Atlas’Accel Program Takes OffAtlas World Group,Inc.The third straight year of record volume...Titan Global DistributionBringing New Luster to Boston HarborAtlas Specialized Transportation GroupLights.Camera.Atlas.Atlas InternationalNew TSA RequirementsAtlas CanadaThe Future Looks BrightDoug Auld RetiresNice Guys Do Finish FirstCornerstone Relocation GroupClient OnboardingAtlas WorldNews and Information32TracksAtlas Service is AppreciatedThe Atlas Amplifier is published by Atlas World Group, Inc., 1212 St. George Rd., Evansville, IN 47711. All material for publication must be submitted to theMarketing Communications Department. Atlas is an equal opportunity company.TM & © 2007 Atlas Investment Company, Inc.16182022242627283050

Cover Story – The Forum Turns 40Light the Candles!The Atlas Forum on Moving is 40 Years YoungYou say it’syour birthdayIt’s my birthdaytoo, yeahThey say it’syour birthdayWe’re gonna havea good timeI’m glad it’syour birthdayHappy birthdayto you.– Lennon /McCartney,“Birthday,” 1968FOR PHOTOS, VIDEO ANDHIGHLIGHTS OF THE 40THFORUM VISIT THE FORUMREPORT ONLINE AT:www.atlasworldgroup.com/forumIf your memory stretches back40 years, you may recall thatmid-twentieth century U.S.society inhabited a turbulent world.A confounding cold war preoccupiedthe national consciousness. A blossomingcivil rights movementrightfully challenged the status quo.And a countercultural revolutionsang promises of peace and loveas it chipped away at taboos of sexand drugs.It was also a time when the movingindustry and its members were oftenopenly criticized–sometimes fairly,sometimes not. A tide of consumeradvocacy was welling up aroundgrass-roots activists such as the youngand brash Ralph Nader. A growingconcern for consumer rights gavebirth to The Consumer Federation ofAmerica in 1967, in Washington, D.C.and, in 1973, the Consumer ProductSafety Commission.In retrospect, it was a perfect timefor a forward-thinking companyto experiment with a new way offinding common ground among itscustomers and the public. Somemight say, half-jokingly, that the Ageof Aquarius ushered an alignmentof planetary and social forces thatrevealed the need for a totally differentchannel of communication. Whateverwas at work, this was a moment ripefor a bold idea. It would take shape asan open exchange among people ofcommon purpose who held widelydivergent views.During the 1960s, most of thecorporate sales volume at Atlas VanLines came through relationshipswith traffic managers. These werethe corporate customers, almostexclusively men, responsible forselecting and working with van linesfor moving their associates’ householdgoods. The word “relocation” wasyet to come into vogue. The industryviewed itself in terms such as “traffic,”“moving,” and “shipping.”Two decades is an importantmilestone for any company. In 1967,as Atlas Van Lines approached itstwentieth year in business, VicePresident of Marketing Jack Thorneand Public Relations Consultant FredSeidner cooked up an idea for aspecial commemorative event thefollowing year. It would be unlikeanything the industry had seen. It wasso radical, in fact, there was a goodchance it could fail. Atlas PresidentO. H. Frisbie even bet Thorne $25 thatfewer than 25 guests would show.Billed as the first “Traffic Managers’Forum on Moving,” the event followeda simple premise. Atlas wouldbring together the professionals whoshared a responsibility for householdgoods moving. They would have thefreedom to speak openly, candidly,critically about the things thatconcerned them. It was risky. Theindustry was far from perfect accordon issues of policy, claims, andstandards for service delivery.That first gathering took place ina new theater on the University ofEvansville campus. It was, essentially,a 2-1/2 hour panel discussion–and awidely acknowledged success. Thereason it succeeded was precisely thereason some thought it might fail.Those in attendance realized theywere free to speak their minds.Disagreement became instructiveand, handled professionally, quiteconstructive. The Forum was, itturned out, an idea whose time hadcome. Its axiomatic underpinnings–freedom of speech and thoughtfulThe first “TrafficManagers Forumon Moving” (200attendees inEvansville, 1968)followed a simplepremise: participantswould have thefreedom to speakopenly, candidlyand critically aboutindustry issues.2Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 3

Cover StoryRalph NaderPolitical Activist,Consumer AdvocateJim Valvano1983 NCAA ChampionBasketball CoachDick VitaleESPN Sports AnalystMaureen ReaganPolitical Activist,Radio Talk-Show HostLou HoltzNCAA Football Coach –Notre Dame, ArkansasTerry SavageFinancial Author, ColumnistHoward K. SmithABC News Anchor – 1962-1978Dr. Joyce BrothersAuthor, Columnist, TV HostFrank BormanCommander, NASA Apollo 8 Missionin the many facets of relocation that In 1969. . .• 74% of respondents said theaffect our ability to deliver a standard • 83% of companies surveyed said majority of their overseas shipmentswere forwarded by surfaceof service. But beyond that, we are their traffic department personnelwere responsible for contracting the transportation.keenly interested in how relocation ishousehold goods carrier’s services. In 1984. . .connected to the ‘big picture,’ that is,• The average expenditure per move • 45% of respondents said theirgreatest number of moves did notoccur during the summer months.• 64% said volume discounts werethe most beneficial program orservice since the Household GoodsTransportation Act of 1980.• 1% of respondents offered noreimbursement for movingexpenses.In 1994. . .• Nearly 60% of survey respondentswere employed in human resourcesdepartments. 13.2% were employedin traffic or transportationfunctions.• 70% of firms provided fullreimbursement of moving expenses.• Companies spent an averageStage settings for how we influence the vitality of the for direct van line services ofof $19,515 per relocation on realthe Forum reflectindustries we serve, and how all of us packing and transportationestate services such as homethe current statewas $985.marketing, home search, pre-moveof the industry. are affected by the social, economic,house-hunting, etc.In the period of and political currents that shape the In 1974. . .industry changebusiness climate.”• Companies moved an average of In 2004. . .and uncertainty161 employees. On average, four • 66% of companiesthat marked theyear 2000, the set Aha!were women.indicate they outsourcedinvited participants• Almost two-thirds (63%) ofrelocation services.After 40 years of annual investigation,to approach thecompanies experienced no • The three most importantForum with a blank the Corporate Relocation Survey hasdeclinations. Ten years later, that attributes when selecting a carriercanvas and take produced a mountain of data. From number had dropped to 27%. for international shipments wereaway new ideas to one year to the next, changes in the • Only 16% of companies had utilized service (91%), scheduling (73%), andpaint the futurefindings are typically subtle. But from the services of a relocation service reputation (66%).of relocation attheir companies. a long-range view, the little ticks add firm to purchase and resell • 29% of companies anticipated anresidences of transferred employees. increased relocation budget in theup to shifts that offer interestingBy 1982, 50% of companies had coming year and 18% anticipatedpoints of reflection about the vagaries enlisted outside help fora decrease.of a mobile society.this purpose.6 Atlas Amplifier • Summer 2007Who Said That?Over the years, forum audiences havebeen entertained and challenged bysome of the world’s most famous andinfluential people. See if you can identifythe following Forum speakers bytheir words. (Answers appear at right.)1. “...you are unique in the sensethat most people don’t get up inthe morning like you do and knowthey can go where theywant, vote as they want,pray as they want. Thatfreedom is precious. Eachof us has the responsibilityto see that it is expandedand there for those whofollow after us.”2. “In my view, the presentregulatory framework should be sufficientto assure all the protection theconsumer needs at this time. So letme ask you: Is there some way youcan do more to regulate yourselves?”3. “Of the recent vintage bumperstickers, the one I liked best was seenin Sarasota, Florida: ‘America, sheain’t perfect, but we ain’t done yet.’Good day!”4. “One of the most promisingdevelopments in the surface transportationarea is the experimentalsafety vehicle program launched bythe Department of Transportationunder the Auto Safety Act of 1966.”Dr. Henry Kissinger5. “I will talk to you for a bit about thecurrent state of east/west relationsand when I conclude my remarks,I will take some questions. You canask any question on any subject youwant. Of course, I reserve the rightto answer on any subject I want.”6. “I bring you greetings from RossPerot. He’s bought this hotel and we allhave to be out in twenty-five minutes.”7. “. . .the individual isdominant in this age, if hewould only act. If each ofus will begin to act, tovote, to inform ourselves,to make demands of ourpoliticians, you will seethings change.”8. “A budget compromisefor the good of the country acrossthe board is mandatory. And if it isnot reached within a reasonably shortperiod of time, our economy couldhave a serious tailspin.”9. “Freedom has got to be a growthindustry. . .we are not taught thenatural responsibilities that go withfreedom. We grow up believing thatfreedom is synonymous withappetite–it’s just there.”10. “Good self-image comes fromdoing three things: one, do what’sright; two, do the best you can; and,three, treat other people as youwould like to be treated.”11. “The hope of our nation isthe character and conscience ofour children.”“Who Said That” Key:1. Donald K. Rumsfeld,Secretary of Defense, 1981.2. Vance Hartke, U.S. Senator, 1974.3. Paul Harvey, news personality, 1985.4. Ralph Nader,consumer advocate, 1973.5. Dr. Henry A. Kissinger,geopolitician, 1987.6. Larry King, talk show host, 1993.7. Howard K. Smith,TV commentator, 1980.8. Gerald R. Ford, U.S. President, 1982.9. Walter Cronkite,news correspondent, 1983.10. Lou Holtz, football coach, 1986.11. Elizabeth Dole, public servant, 1999.Since 1968, theForum stage hasbeen sharedby politicians,statesmen, authors,TV personalities,athletes, journalistsand presidentialhopefuls.Atlas Amplifier • Summer 2007 7

Cover StoryAccording toevent records, onlyfour people haveattended everyForum:John R.Westerberg,Chairman & CEO,Nelson Westerbergof Illinois, Inc.John W. Steiner,Chairman ofAce World-WideMoving & StorageCo., Inc.Tom Shetler Sr.,Chairman andCEO, ShetlerMoving & StorageBob Shetler,President, ShetlerMoving & StorageTrue Blue Forum Fans Recall Memorable MomentsAccording to unofficial records, only a select fewpeople – four Atlas agent owners – have been toevery Forum. The Amplifier caught up with these “trueblue Forum fans” and asked about their recollections.“No one in the industry had ever done anything like itbefore,” says John R. Westerberg, Chairman & CEO, NelsonWesterberg of Illinois, Inc. (1505). “We invited our selectclients to go with us, and we were nervous, hoping theywould enjoy it. It was the nervousness and concern youexperience when doing something the first time.”“A lot of people thought it was a screwball idea,” saysJohn W. Steiner, Chairman of Ace World-Wide Moving &Storage Co., Inc. (24). “But it turned out to be a great idea.Guests were impressed with how professionally it was run.Our customers had a good time, and it was a learningexperience. They learned from each other, and we learnedfrom them.”“At that first Forum, only two women were inattendance,” recalls Tom Shetler Sr., Chairman and CEOof Shetler Moving & Storage, Inc. (1830). “Back then,household goods fell under rates, tariffs, and trucking,and moves were handled by traffic managers, rather thanpeople in human resources. That’s all changed...today60 to 70 percent of people attending are women.”High-powered speakers are a hallmark of the Forum,and an important highlight for these veterans.“To be in the same room with some of the Forumspeakers has been in itself a rewarding experience,” saysBob Shetler, President of Shetler Moving & Storage, Inc.(1830). “I especially enjoyed meeting Henry Kissinger andGerald Ford – I was impressed with them both. And I stillhave the autographed comment card from Oliver North,in which he complemented Atlas.”“The keynote speakers, the people who haveaccomplished a great deal in their lifetimes, make theForum stand out for me,” says Tom. “I remember when LeeSherman Dreyfus, former governor of Wisconsin, spoke onthe global economy and America as a huge melting pot. Itwas powerful and inspiring. I also remember President Fordand President Reagan…both were outstanding.”“Ronald Reagan spoke to us while he was between jobs,”says John Westerberg (The former governor and futurePresident appeared at Forum 8 in 1975.) “Walter Cronkiteand Sam Donaldson gave interesting insight as press people.George Will had laryngitis, and he could barely get throughhis talk.”“Lou Holtz was one of the best,” recalls John Steiner. “Veryentertaining...he told a story about having a reservation atthe O’Hare Hilton Hotel. When he arrived, the front deskadvised him that in fact he did have a reservation but therewere no rooms left. Lou then asked to see the generalmanager. The general manager also confirmed that he didhave a reservation but there were no rooms left, and evenif there were, he controlled the keys–not Lou. Lou madeup his mind at that time that whenever he had theopportunity to address a group of people, he wouldknock the O’Hare Hilton.”The men also recall off-the-record events that colorthe historical tapestry...like marathon cocktail parties ...an elephant relieving itself on stage...and a famouspolitician showing an “eye for the ladies” (in particular,an agent’s wife).And while every Forum has had value, some standout as especially worthwhile.“I’ve enjoyed them all, but the first one in Chicago at theHyatt was probably my favorite,” says John Westerberg.“That was when the event really came of age. I think we had800 or 900 people there...It seems that most things like thisdie out after a few years, but people are as excited aboutthe Forum today as they were about the first one.”“It seems like every time we take a client to theForum, we have a close relationship with them for yearsafterward,” says Bob. “It is by far the very best event ofits kind in the moving industry. The Atlas staff is to becommended–every year seems to top the one before,with superb speakers and presenters. I look forward toanother forty years of attendance.”“Over the years it has been a super program forAtlas agents and customers,” says Tom. “There mightbe something out there that can top it, but I don’tknow what it is.”Thursday, April 19, 200710:00 a.m. – 10:30 a.m. OPENING GENERAL SESSIONCall to Order, Welcome &Discussion of New Tariff: Remarks:MIKE SHAFFERGREG HOOVERChairmanSr. Vice President,Atlas World Group, Inc.Chief Marketing OfficerAtlas World Group, Inc.10:45 a.m. – 12:00 p.m. WORKSHOPS I, II and IIIWORKSHOP I –“LIFE BEFORE 40”Many smaller companies–or companies with smaller volumes of relocation–face muchdifferent issues than their larger brethren. Hear this panel of your peers, whose companieshandle less than 40 moves per year, discuss the issues that they face and how theyapproach the demands and challenges of lower volume programs.Moderator:Presenters:RYAN McCONNELL AMANDA RHOADS TOM SIERGEYSenior Director, Benefits Planning Analyst Physician RecruiterSales Development Midwest ISO The Vancouver ClinicAtlasKAYLA SOLEGLADHR ConsultantTektronix, Inc.WORKSHOP II –“PERFORMANCE ESSENTIALS IN THE WORKPLACE”With the current business climate and associated demands, each of us is tasked withhigher performance in the workplace. Steve Gilliland offers techniques and methodsfor inspiring action and improving results including the five essentials necessary to highperformance: Attitude, Customer Service, Motivation, Organization, and Teamwork.Guest Speaker:STEVE GILLILAND, CSPProfessional Speaker & AuthorWORKSHOP III –“THERE IS MORE TO TRUCKING THAN JUST TRUCKS”A Specialized Transportation group panel discussion of the unique shipping needsof Fine Arts, Store Fixtures, Electronics, and Tradeshows. This panel consists oftransportation professionals from each of these industries.Moderator:BILL TRAVELSTEADVice President, OperationsSpecialized Transportation GroupAtlasAgenda – The 40th Annual Forum on MovingApril 19 & 20, Chicago Marriott Downtown, Chicago, IllinoisPresenters:LAURIE LULUCKITransportation DirectorExhibit Works, Inc.LISA MONTGOMERYManager, SpecializedTransportation & Air FreightGAP, Inc.ALAN RAIFFSenior Materials ManagerSiemens Molecular ImagingROBERT SIMONPresident, Transport ConsultantsInternational, Inc.2:15 p.m. – 3:30 p.m. WORKSHOPS IV and VWORKSHOP IV –“LIFE AFTER 40”We all know that life changes after 40, and relocation is no different. This session focuseson the high volume relocation programs; ostensibly over 40 moves, but in reality atmega levels. Multi-tiered policies, added expense, and vendor management all changesignificantly as volumes go up. Hear relocation professionals discuss how they meetthese kinds of challenges.Moderator:KATHY THOMPSONDirector,Contract AdministrationAtlasPresenters:AL BLUMENBERGManager, Global RelocationsAnheuser-BuschLAURI JAMESRelocation Program SpecialistW.W. Grainger, Inc.DENISE NICCODirector, RelocationPG&E CorporationWORKSHOP V –“PERFORMANCE ESSENTIALS IN THE WORKPLACE”(Repeat of STEVE GILLILAND'S Workshop II)Guest Speaker:STEVE GILLILAND, CSPProfessional Speaker & Author3:45 p.m. – 5:00 p.m. WORKSHOP VIWORKSHOP VI –“U.S. DEPARTMENT OF HOMELAND SECURITY”The past five years have seen many changes in our paradigms for travel and relocation,based on the demands for high security. This workshop features David C. Dickinson,Protective Security Advisor (PSA) for the Chicago, Illinois District. He will be discussingtheir organizational goals and strategies, business applications, and suggestions to makeenhanced security work to your advantage.Presenter:DAVID C. DICKINSONProtective Security Advisor (PSA)Chicago, Illinois DistrictU.S. Department of Homeland Security6:30 p.m. – 7:30 p.m. RECEPTION7:30 p.m. – BANQUET & ENTERTAINMENTPresiding:Special Entertainment:GREG HOOVERHOWIE MANDELSr. Vice President,Chief Marketing OfficerAtlas World Group, Inc.Friday, April 20, 20078:30 a.m. – 10:30 a.m. BREAKFAST & CLOSING GENERAL SESSION(Breakfast served until 9:15 a.m.)12:15 p.m. – 2:00 p.m. SECOND GENERAL SESSION Presiding: Keynote Address:Presiding:Principal Address:GLEN DUNKERSON JULIET FUNTPresident and COOProfessional Speaker and AuthorJIM STAMMPAT HEAD SUMMITTAtlas Van Lines, Inc.Vice Chairman and CEOHead Coach,Atlas World Group, Inc.University of TennesseeLady Volunteers Basketball TeamForum Adjournment8 Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 9

40th Annual Corporate Relocation SurveyCorporate Relocation40th AnnualSurveyOVERVIEWIn 1968, Atlas introduced a groundbreaking poll of industry professionals. What issues affectedthe relocation of their employees? What guidelines did they use to steer their decision-making?What were their service expectations?The Corporate Relocation Survey told Atlas much about how relocation professionals perceiveand evaluate transportation services. Just as important, it established an ongoing means to assessthe pulse of the industry and respond proactively to its needs.Over the last four decades, findings from the Atlas Survey have helped relocation professionalsbetter understand the forces that shape their industry and how relocation policies are used bycompanies across all industries to maintain the well being and productivity of employees.Atlas is pleased to present highlights of findings from the 40th Corporate Relocation Survey.For complete survey results, visit www.atlasworldgroup.com/surveyWho Responded?To qualify for the survey, a respondent must haverelocation responsibility and work for a companythat has either relocated employees within the pasttwo years or plans to relocate employees this year.Atlas sent invitations to participate via e-mail, and390 respondents completed online questionnairesbetween January 9 and February 28.• Most respondents (71%) work in humanresources or personnel departments for– service (43%)– manufacturing/processing (40%)– financial (8%)– government and military (3%)– and other sectors (7%)• Based on the number of employees,responding firms are categorized bysize for analysis:– 44% have less than 500salaried employees (small firms)– 27% have 500-4,999 salariedemployees (mid-size firms)– 29% have 5,000+ salariedemployees (large firms)• Half (50%) of the companies surveyedthis year are international firms.Less Than500 SalariedEmployeesDecrease500 - 4999SalariedEmployeesTotalStay About The SameIncrease( ) Indicates Results From Previous YearTotals greater than/less than 100 are due to rounding.5000 +SalariedEmployeesQuestion 12: Relocation VolumeCompared to 2006, do you anticipate thatthe number of employees your companywill relocate during 2007 will…Less Than500 SalariedEmployees500 - 4999SalariedEmployeesDecreaseTotalStay About The SameIncrease( ) Indicates Results From Previous YearTotals greater than/less than 100 are due to rounding.5000 +SalariedEmployeesQuestion 13: Relocation BudgetCompared to 2006, do you anticipatethat your relocation budget in 2007 will…Results HighlightsRelocation Volume and Budgets –Overall Expectations Nearly Identical to 2006Over a fourth (29%) of responding firms expect theirrelocation volumes to increase in 2007 and 32% expecttheir relocation budgets to increase, nearly identical toexpectations for 2006 (similar to 2004 – 2005, andsignificantly above the respective 13% and 15% levelsreported in 2003). Around half of all firms, regardless ofsize, expect relocation volumes and budgets to stay thesame, similar to the past three years. As in the previoustwo years, roughly a fourth or more of all size firmsexpect increases and more large than mid-size or smallfirms expect increases.External Factors –Lack of Qualified People Locally,Economic ConditionsSeventy-four percent of firms indicate at least oneexternal factor affected their number of relocations in2006, with “lack of qualified people locally” cited themost often, regardless of company size, for the secondyear in a row. The impact of this factor continued togrow for large firms, with the gap widening between10 Atlas Amplifier • Summer 2007 Atlas Amplifier • Summer 2007 11

40th Annual Corporate Relocation SurveyQuestion 15: External FactorsWhat external factors had the most significant impact on thenumber of your employee relocations in 2006?Question 16: Internal FactorsWhat internal factors had the most significant impact on thenumber of your employee relocations in 2006?External Conditions Had No ImpactLack Of Qualified People LocallyEconomic ConditionsGrowth Of Domestic CompetitionGrowth Of International CompetitionNatural Disasters – Domestic(i.e. Hurricanes, Wildfires, Floods, etc.)Destination Country RegulationsNatural Disasters – International(i.e. Earthquakes,Tsunamis,Typhoons, etc.)War in Iraq/AfghanistanTerrorismOtherInternal Conditions Had No ImpactGrowth Of CompanyPromotions/ResignationsKnowledge/Skills TransfersExpansion Into New TerritoriesCorporate ReorganizationExpansion Of FacilityAcquisitions/MergersIncreased ProductionClosing Of FacilityInternational ExpansionBudget ConstraintsDecreased ProductionExpansion Of TelecommutingSecurity IssuesOther( ) Indicates Results From Previous Year( ) Indicates Results From Previous Yearthis factor and “economic conditions” (57% vs. 35%in 2006, 51% vs. 42% in 2005). Interestingly, while stillthe top factor for both mid-size and large firms, thepercentage indicating “lack of qualified people locally”decreased for mid-size and small firms, falling close tolevels reported for 2004.Internal Factors –Company Growth Continues, DecreasingImpact of Corporate Reorganization,Budget Constraint Impact Stays LowAs in the past two years, “growth of company” is citedas the top internal factor affecting relocations in 2006,significantly above levels reported for 2002 and 2003(59% vs. 40% and 46%). Roughly a third or more ofcompanies indicate “promotions/resignations” and“knowledge/skills transfers” as factors in 2006, butonly about one-fifth of companies cite “corporatereorganization,” down significantly from close to athird of companies the past four years. The percentageof firms indicating “budget constraints” in 2006dropped to only 9%, similar to levels reported for2005 and over three times lower than 2003 and2002 (31% and 28%).The factors impacting transfers reveal growingcompanies struggled to find qualified people to fillroles, while corporate structure instability lessenedslightly and budget constraints stayed low in 2006.Additionally, the majority of companies (75%) reporttheir company’s overall performance was better thanin 2005. Responding firms carry this optimism into2007, as the majority (74%) predicts the financialperformance of their companies will continue toimprove over last year.Outsourcing –Plateaus at 2005 Levels,Differences by Company SizeFifty-eight percent of companies outsourced relocationservices during 2006, similar to levels reported for 2005(55%) and still down slightly from 2003-2004 (66% and63%, respectively). The slight up-tick in outsourcingappears to be driven by slightly more small firmsoutsourcing some aspects of relocation (38% vs. 30%),as slightly fewer mid-size and large firms indicated doingso in 2006 than in the previous year (67% vs. 74% and81% vs. 88%).Relocation Reimbursement/Payment –Transferees and New Hires: ReimbursementPlan Changes in Previous Year RemainThe percentages of firms offering full reimbursementof relocation expenses to transferees and new hiresremains significantly lower than in 2003-2005 but similarto last year. Percentages of firms offering lump sumpayments or partial reimbursement are similar to 2006and 2003 and greater than 2004-2005. The majority offirms responding still offers full reimbursement ofmoving expenses as an option for transferees.However, remaining true to the policy shift reportedin 2006, slightly more firms indicate they offerpartial reimbursement to new hires rather than fullreimbursement, and the percentage of firms indicatingthey offer full reimbursement to new hires issignificantly lower than in 2003–2005.Policy Tiers/Levels –Majority of Firms Differentiate byJob Title or Grade LevelMost firms (76%) have different tiers (or levels) withintheir relocation policies. However, mid-size and largefirms are more likely than small firms to have thesein place. Overall, most tier-level policies are basedon position/job title or job/grade level (i.e. staff,management, etc.), and most are based on morethan one factor.International Relocation Volume –Majority Expect Volumes/AssignmentDurations to Remain UnchangedForty-two percent of responding companies transferemployees between countries. Twenty-nine percent offirms indicate they expect increases in the number ofemployees relocating internationally in 2007. However,over half of companies, regardless of size, indicate theyexpect 2007 relocation volume to remain unchangedfrom last year.Over half of responding firms, regardless of companysize, indicate the duration of a typical internationalrelocation assignment is greater than 12 months butless than three years. Close to a third indicate theseassignments last three years or more. Only 12% of 2006international assignments were temporary (less than12 months). Close to two-thirds or more of all firms(regardless of size) expect temporary internationalassignment volumes to remain unchanged from 2006.12 Atlas Amplifier • Summer 2007 Atlas Amplifier • Summer 2007 13

40th Annual Corporate Relocation SurveyQuestion 47b: International Relocation VolumeCompared to 2006, do you anticipate that the number of employees yourcompany will relocate internationally during 2007 will…Less Than500 SalariedEmployeesDecreaseTotalIncrease500 - 4999SalariedEmployeesStay About The Same5000 +SalariedEmployees( ) Indicates Results From Previous YearTotals greater than/less than 100 are due to rounding.14Atlas Amplifier • Summer 2007International Outsourcing –An Increasing TrendIn 2006, a similar percentage of firms overall indicateoutsourcing international relocation services as in thepast two years (66% vs. 62% and 58%), continuing totrend upward from 2004. However, while slightly moresmall firms indicate outsourcing (similar to the overalltrend), slightly fewer mid-size firms indicate outsourcinginternational services in 2006 than 2005 (64% vs. 75%).Similar to the past two years, 82% of large firmsoutsourced international relocation services, androughly half or more outsourced destinationservices/orientation tours and securing rental property.Among companies that outsourced relocationservices domestically, the percentage that did sointernationally remained similar to 2005 (80% vs. 79%)maintaining increases over 2004 (70%). Mid-size andlarge firms remain much more likely than small firmsto outsource international relocation services.Questions 26a & 27a:Transferee and New Hire Expense ReimbursementTo what extent does your company reimburse relocationexpenses of (Transferees/New Hires)?Full Reimbursement ofRelocation ExpensesLump Sum PaymentPartial Reimbursement Basedon Salary, Position,Tenure, Policy Tier, etc.No Reimbursement ofRelocation ExpensesTRANSFEREESNEW HIRES( ) Indicates Results From Previous YearFor more information regarding reservations and the complete agenda,contact Sue Chandler at Atlas Headquarters.

Interstate MigrationInterstate and Cross-BorderMigration 2006Where is everybody going?What determines the paths that people takeas they follow their dreams and ambitions? Thelure of economic opportunity inspires someto pack their bags. Occasionally, forces of calamity,like those that befell the Gulf Coast in 2005, pushpeople to unexpected places. Sometimes, it seems,people move in step with an uncertain wind that isforever changing direction.During 2006, Atlas handled nearly 100,000 shipments ofhousehold goods across North America. The numbersshow few migratory swings and no surprises, with thepossible exception that no state moved to outboundstatus. Louisiana experienced the largest percentage ofpeople moving out. Several others lost momentum–Montana, New Hampshire and Vermont all went frominbound to balanced status. Among areas gaining ground,Washington, D.C. experienced the highest percentage ofinbound moves. Alabama, Georgia and Kentucky eachmoved from balanced to inbound status.West Virginia, which over the last several years has seesawedbetween outbound and balanced, also moved frombalanced to inbound. In the northeast, Maine went fromoutbound to balanced. The three most active states, basedon total inbound and outbound shipments, wereCalifornia (17,892), Texas (16,526) and Florida (14,710).The states with the three lowest totals were NorthDakota (289), Alaska (330) and Vermont (384).Regional DevelopmentsIn terms of regional movement, the survey datasuggested the following patterns of interest.Deep-South DepartureSouthern states recorded some of the highest outboundpercentages. In Louisiana 66 percent (1,966 moves)were outbound; in Mississippi 60 percent (1,078 moves)departed. Not surprisingly, the surrounding statesexperienced an influx. Texas received more than 30percent of Louisiana’s outbound traffic and 12 percentof Mississippi’s. Georgia, an inbound state, recorded morethan 4,000 relocations for the third straight year and sawits lowest number of outbound shipments since 1996.Northeastern ExodusNew York continued its 12-year outbound trend with thesecond-largest percentage of outbound traffic in thenation. Most of these departures headed south and west:California and Florida received 633 and 632 shipmentsfrom New York, respectively. Massachusetts, New Jerseyand Ontario also saw more people leaving than entering.Westward ExpansionOregon remains a magnetic destination, with 63 percentof its traffic inbound–the second-highest percentage inthe country. Most shipments came from neighboringstates California and Washington. Farther north, Alaskamaintained a healthy percentage of inbound moves.New Mexico, Colorado and North Dakota also continuedto attract residents.Commotion in CanadaIn Canada, Alberta and Nova Scotia moved fromoutbound to balanced status while Newfoundlandwent from balanced to inbound. The most active of theprovinces was Ontario, with 2,133 inbound and outboundrelocations. British Columbia came in a distant second with619 total relocations. Least active were the Yukon Territory(1 move out) and New Brunswick (30 total relocations).Inbound, Outbound, Balanced?Atlas classifies states as inbound, outbound or balancedaccording to a threshold value, determined by this formula:Total Shipments x .55 = Threshold Value• If the number of outbound shipments exceeds thethreshold, the state is classified as outbound.• If the number of inbound shipments exceeds thethreshold, the state is considered inbound.• If neither inbound nor outbound shipments exceedsthe threshold, the state is termed balanced.16 Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 17

Acceleration!Acceleration!Atlas’ Premium Delivery Option Takes Off“If you had something this fast, you’d paint it like this, too.”The Accel SmartVault is designed for safe, secure andefficient transit and storage.You might call it an idea whose time has come...or,as Frank Webers aptly terms it, “the solution for thesmall shipment.”Frank, President of Collins Brothers Moving & Storage(547) in Larchmont, New York, is referring to Atlas Accel,a new premium, expedited delivery option. In just a fewshort weeks of using Accel, he sees the potential for smallshipments has suddenly grown much bigger.“There have always been challenges with shipmentsunder 5,000 pounds,” says Frank. “With Accel, I can givecustomers a much shorter spread for delivery. Althoughthe transportation cost is more, they find the savings inexpenses for food and hotels–not to mention lostproductivity–is huge.”“We’ve shown this to about ten clients, and everyone of them has seen applications for their business,” saysDon Hill, President and COO of Alexander’s MobilityServices (207). “They see the value of employees beingable to select the dates, and they are extremely intriguedby the per diem cost savings.”But Atlas agents aren’t the only ones singing praises.“Customers like Accel because it lets them designtheir own move,” says Steve Hermann, Atlas AssistantVice President, Logistics. “For instance, a customer whorelocates frequently just completed a move with Acceland wrote to tell us this is exactly the service he has beenlooking for. He says he will never move any other way.”A New Idea for the Industry“Accel represents a new idea for the industry, a differentway of thinking,” says Atlas Sr. Vice President and ChiefMarketing Officer Greg Hoover, who led the Acceldevelopment team. “We started out in early 2005 bysimply looking at how we might add value and improveservice quality for customers with smaller shipments.”The idea for containerized transit evolved and, aftersecuring agreements with prime service partners, Atlastested Accel in the field. Following an introduction in 16major metro areas in mid 2006, the planned expansionto 41 markets was achieved by the start of 2007.Because Accel is new for Atlas, not to mention theindustry, product education has been critical to itslaunch. During December and early January, Atlas trainerstraveled the country to orient agents. Fifty-two agenciesparticipated in live training events and many took part inweb-based education programs. They became familiarwith how to submit an online contract request, usethe web-based pricing application to get an instantcost estimate, and how to actually place an order.“Our goal was to roll the program out on January 1,2007,” says Greg. The effort came close, with the firstshipments taking place in mid-January. “We’re buildingmomentum,” says Greg. “In just a little over three weekswe’ve booked 40 shipments, with an average size of twovaults per shipment. One account is now registering threeor four shipments a day.”Yet Another Claim to FameAs agents and customers are finding out, Accel saves timethat equates to significant expense reductions. But it bringsanother cost advantage: fewer claims.“The industry average for claims is about one in fourshipments,” says Greg. “As our customers know, Atlas VanLines outperforms the industry, with a ratio of about one inseven. For Accel, the ratio is approximately one in thirteen.That’s phenomenal.”The claims performance in large part reflects the uniquedesign of the Accel container, a tough, lockable polymerSmartVault that includes GPS tracking for added security."It’s unbelievably strong,” says Frank, “and it’s easy to stack inthe warehouse and move around.”“When you put it all together,” says Greg, “Accel offers avalue proposition with applications for practically anyone.”Don Hill agrees. “The value is so great, it’s worth it topay a little extra and have the truck there within a one-daywindow. This concept may even someday affect the waybig shipments are handled.”“I believe Accel will continue to gain momentum,” saysFrank. “Especially when clients see the happier faces on theiremployees and the cost savings. It’s a win-win for everyone.”Atlas agents learn how they can put Accel expedited deliveryto work for their customers. Atlas conducted the trainingsessions across the country during December and January.18Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 19

Atlas World Group – Another Record YearIn 2006 at Atlas World Group,INTEGRITY,QUALITY,SOLUTIONSequaled...FRESH,INNOVATIVE,EFFICIENCY.Atlas World Group, Inc.reports the third straightyear of record volumewith 2006 revenuetotaling $985,636,000.In a year where the industryoffered relatively few growthopportunities, the companyoptimized its performance byemphasizing efficiency to addvalue and control costs.This strategic focus madeimportant contributions to thecompany’s performance in severalareas, across all business units.• Atlas’ boldest innovation of theyear became the biggest idea to hitthe industry in a generation. Duringthe fourth quarter, Atlas introducedAccel, a unique premium expeditedservice for smaller shipments,which received an immediateand overwhelming endorsementby customers.• Investment in an ExecutiveInformation System (EIS) is providingthe agency network a more effectivemeans for disseminating information.• In a testament to Atlas’ quality,global mobility giant Cartus namedAvail Resource Management arecipient of its first-ever “DeliveringMore” Award for going aboveand beyond the call of duty toserve customers.• In May 2006, Atlas became the firstcarrier in the industry to requestbackground checks for casuallaborers. Atlas was also the first tomandate background checks forfulltime laborers employed on orafter May 1, 2005. Several van lineshave followed suit; it appears theindustry itself may, too.• Atlas completed the progressiveinstallation of tracking equipmentin over 3000 Atlas trailers, providinga means for customers to monitortheir goods in transit as well as atool for utilizing resources tomaximize capacity.• Atlas’ Seattle-based internationaloperations made major stridestoward the implementation ofa new traffic system that willBOARD OF DIRECTORSinterface with a new rate quotingsystem and make the purchase oftransportation services much easierand more efficient.“In some cases, our ideas representdramatic departures from theindustry status quo,” says ChairmanMike Shaffer. “But being satisfied withthe way things are, even when thingsare good, has never been part of ourculture. As we have in 2006, we willcontinue to seek and discover waysto better serve our customers andadd value for them, for our agents,and for our stockholders.”4%5% ElectronicsStore Fixtures6%Trade Shows13%Government& MilitaryRelocationServicesFront Row Top Inset Bottom InsetReginald T. Lammers Ted AlgerThomas L. Hoover Gary L. Weleski David M. Davenport Frederick D. Paxton, IIChief Executive Officer Chairman andChairman andPresidentAttorney at Law Chairman andAce Relocation Systems, Inc. Chief Executive Officer Chief Executive Officer Weleski Transfer, Inc. Washington, D.C. Chief Executive OfficerSan Diego, CAAtlantic Relocation Systems ABC Moving & Storage, Inc. Tarentum, PAPaxton Van Lines, Inc.Atlanta, GAChesterfield, MOSpringfield, VAMiddle RowJames A. Stamm, Ex-OfficioVice Chairman &Chief Executive OfficerAtlas World Group, Inc.Evansville, INBack RowFrank E. WebersPresidentCollins BrothersMoving Corp.Larchmont, NYMichael L. ShafferChairmanAtlas World Group, Inc.Evansville, INDonald C. HillPresident andChief Operating OfficerAlexander’s Mobility ServicesTustin, CAJohn W. SteinerChairmanAce World Wide Moving& Storage, Inc.Milwaukee, WIDavid W. BuekerPresident and ChiefExecutive OfficerMcCormack-Payton Storageand Moving Company, Inc.Kansas City, MOJoseph McNamaraPresidentCertified Van Service, Inc.Islandia, NYJohn R. WesterbergChairman andChief Executive OfficerNelson Westerberg, Inc.Elk Grove Village, ILHoward E. ParkerFormer ChiefFinancial OfficerAtlas World Group, Inc.Laramie, WYTodd V. WinterPresident andChief Executive OfficerGolden Van Lines, Inc.Longmont, CO2006 Revenue MixThomas J. Shetler, Sr.Chairman andChief Executive OfficerShetler Moving andStorage, Inc.Evansville, INRich BertPresidentKilpatrick Moving& StorageNorthvale, NJ24%CODRelocationServices2%Fine Arts& Other46%CorporateRelocationServices20 Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 21

Titan Global DistributionBringing New Lusterto Boston HarborThere’s a new jewel on the Boston waterfront,a luxury development with two Manager James Gibson oversaw the work toking and double rooms and 26 suites. Project22-story towers gemmed in mirrored glass. ensure each room’s appointments would beBesides 130 posh condominiums, it houses the perfectly placed.elegant InterContinental Boston Hotel–424 “We installed artwork, mirrors, entry consoles,guest rooms and all the upscale amenities you and headboards that incorporated pre-installedwould expect from the flagship brand of hospitalitygiant InterContinental Hotels Group. contents of 75 trailers and 25 straight trucks.”artwork,” says James. “All told, we placed theIn making the hotel ready for occupancy, Personal Movers, located in Billerica,InterContinental engaged Titan GlobalMassachusetts (780), provided theDistribution for a key logistics solution.warehousing and transportation services thatDrawing on the resources of the Atlas agent kept the materials moving in a steady streamnetwork, plus local carpenters and laborers to the job.unions, Titan orchestrated a plan to efficiently “We received materials from vendors all overfurnish guest rooms.the country and from Canada,” says SharonTitan installation experts started last April, Pellerin, Customer Service Coordinator withemploying day and night shifts to furnish 398 Personal Movers. Storing the more than 650,000pounds required 30,000 square feet of warehousespace. Due to the high-end quality of furniture,special care was needed while handling andstoring the product.Warehouse Manager Mike Burnett workedwith James to ensure shipments were organizedfor the most efficient off-loading at the job.Shifting deadlines and occasional surprises keptthe Personal Movers team on its toes.“Mike and his team were amazingly flexible,”says James. “There were a few unexpectedchallenges along the way, but they camethrough every time.”“This was a great experience for us,” saysSharon. “It was especially enjoyable to work withTitan...they really know what they’re doing.”“We had not worked with Personal Moversbefore, but their capabilities were a good fit,”says Titan Director of Installations Bill Dickerson.“They did an outstanding job.”Titan Global Distribution supplied a logisticssolution for furnishing guest rooms in the newInterContinental Boston.The hotel sits on what isbelieved to be the site of the famous Boston TeaParty. Construction, which began in May 2004,represented an engineering feat: building aroundthe vents of Boston’s “Big Dig,” a major subterraneantraffic artery.Titan Hosts Open HouseWelcomes Guests to New OfficesCapping a recent transformation to a new identity andrelocation to a new facility, Titan Global Distributionwelcomed guests to a housewarming at its new officeson Sunday, February 25. Titan’s cordial staff greetedcustomers, vendors, and members of Atlas seniormanagement with hors d’oeuvres, refreshments, andtours of the new facility. The smartly appointed newsuite is located at 1100 Corporate Square, in an upscaleoffice park in the West County area of St. Louis.“Our new workspace, like our new identity, aligns ourcompany’s image more closely with Atlas and our sistercompanies,” says Titan President and COO Dan Kelly.“Our location, too, projects the kind of corporatepresence consistent with our customers’ expectations.”The event also marked an important milestone for theAtlas subsidiary. “We became an Atlas company onFebruary 26, 2004,” says Dan. “This was an ideal occasionto celebrate our mutual success over the last three years.”Titan’s new facility brings several advantages. Thebuilding’s updated systems are supported on site toensure they stay at peak efficiency. Attractive landscapingfeatures areas for employees to lunch outdoors and walkthe grounds. Perhaps best of all, the company developeda completely new interior plan. The Reach System, anadvanced ergonomic furnishings concept, better servesthe way that the Titan staff works.“This system gives us the space we require and helpseveryone stay alert and refreshed throughout the day,” says Dan.Each workstation is equipped with a 19" flat-screen monitoron an adjustable arm to maximize work surface space.Negative-tilt keyboard trays minimize wrist tension andare height-adjustable to offer optimum vertical movement.Factory-adjusted Human Scale chairs provide seatingcustomized to each individual’s height and weight. Computercaddies store the tower inconspicuously beneath the worksurface but allow easy access for maintenance.“Our overall layout is not only better for us, it’s muchmore comfortable for guests,” says Dan. “We look forwardto welcoming our clients, and we invite you to drop in whenyou are in the St. Louis area.”Employees, clientsand friends of TitanGlobal Distributioncelebrate thecompany’s relocationto new offices withan open house.Above:Atlas President andCOO Glen Dunkerson.Titan President andCOO Dan Kelly, andAtlas Sr.Vice Presidentand Chief MarketingOfficer Greg Hooverenjoy the occasion.22 Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 23

Specialized Transportation GroupLights.Camera.Atlas.Bringing Big Service to the “Greatest Shows on Earth”As public showcases for theworld’s biggest durablegoods industry, auto showsdiffer immensely from trade shows.Deadlines are unforgiving. The scale ofevents requires a total commitmentin people and resources. And a do-ordiefocus on phenomenal impressionsmeans finely detailed plans must beenacted with flawless precision.Over the recent years, Atlas STGhas charted extraordinary growth inservice to auto shows. From 2002through 2006, the number of annualshipments grew by nearly 16 percent.The average size of shipments grew aswell, with line haul increasing by 25percent during that same period.Why?Atlas STG and its agents bring apersonalized approach to servingcustomers. But they also possessfundamental advantages that enablethem to excel in this highlycompetitive arena.Atlas agent J. W. Cole & Sons (1772)has been serving the auto industryexclusively since the 1970s.According to Michael Escobar, VicePresident of Operations and Sales,price competition has created anenvironment where only the efficientand savvy can survive. That givesJ.W. Cole & Sons an advantage.“Our reputation for quality bringsus business as long as our bids arecompetitive,” says Michael."Customers know us for on-timedelivery, care in handling, around-theclockresponsiveness and living up tocommitments. . .We try never to say‘we can’t.’ At the same time, we arehonest about what it will take to getsomething done.”Dave Bjerk, COO of Imlach Movers,Inc. (1130) says that a dedicationto this business requires dedicatedpeople–at the agency and within thevan line–who understand the ins andouts and stay on top of everything.“The show in New York, forinstance, requires people on the jobwho understand the difficult logisticsin Manhattan due to the fact thatthere is no marshalling yard andvery limited parking,” says Dave.“We provide supervision at all themajor shows. Our service commitmentis 24-7.”Extensive resources are essential,especially when exhibits encompass100,000 sq. ft. or more. “Our work atthe Detroit show requires 60 trailerloads, in and out,” says Dave. “That’sjust for displays–not to mentionthe autos.”The Atlas system comprises nearly4500 pieces of equipment, includinga corporate fleet of 426 trailersequipped with tracking systems,an important benefit for auto showsolutions. “In some cases, exhibitmaterials will stay loaded betweenshows, and the trailer will be parkedfor an extended period,” says PhilWahl, Director, CTD Operations,Specialized Transportation Group.“Our tracking system lets us knowexactly where the trailer is, and helpsto make sure it moves only when itis supposed to.”“Atlas’ flat-floor trailers are a keystrength in this market,” says JoeSamperi, Account Executive withComtrans (644). “These are essentialfor handling large exhibits with bigcomponents, such as 30-foot crates.”Joe says that well-planned placementon the trailers ensures efficiencywhen unloading. “Clients count onus on-site to oversee the sequence ofevents, including how the trucks andcomponents come into the showroom. It’s critical.”Jim Chretien with Specialty MovingSystems (1814) knows that Atlas hasthe people, capacity, and tailoredservices needed for success. “Othercarriers may have strength in pricing,but not in service,” says Jim. “Atlashas both.”Ken Smith, Specialty MovingSystems, knows that service is anotherword for people. He says experiencedvan operators help create the trustthat builds relationships. “We usemany of the same van operatorsyear after year,” says Ken. “The exhibithouses get to know them and arecomfortable with them.”Although the October-to-Aprilshow season is the proving ground,the rest of the year provides anopportunity to find newefficiencies and hone theservice edge. “We use theoff season to review ourperformance and forecastwhat we might need in thecoming months,” says Phil.“We want to make surewe are ahead of anycapacity issues, thatevery market iscovered. With thearrival of Miami’sbig show in earlyOctober, we areready to roll.”Atlas STG Excelswith Gap Inc.It’s been said, “nobody is perfect.”But Atlas STG is as close to perfect asyou can get in its service to Gap Inc.Atlas STG earned a Gold ServiceExcellence Award from Gap in eachof 11 months during 2006 for a nearperfecton-time delivery rating of 99percent and above. A Silver Awardduring January recognizes a ratingof at least 98 percent.The retailer operates four distinctivestore brands–GAP, Old Navy, BananaRepublic, and Fourth & Towne–thatdepend on timely deliveries for storeopenings and product rollouts.“This award represents an efficientpartnership between Atlas STG andthe Atlas agency network,” says PhilWahl, Director, CTD Operations,Specialized Transportation Group.“Our Agency network helpstremendously with hauling, andtimely loading and unloading.”Typical truckload shipments requirea crew of six to eight people toload and unload, includinghandling pad wrapping andsetting fixtures in the store.However, rollouts mayinvolve 30 to 40 stops for one trailer.“Earning this award takes aunited effort,” says Phil. “It’s atribute to everyone involved.”24 Atlas Amplifier • Summer 2007 Atlas Amplifier • Summer 2007 25

Atlas InternationalAtlas Canada26 Atlas Amplifier • Summer 2007TSA Enacts New Requirementsfor Air Cargo What You Need to KnowFollowing the attacks on 9/11/2001, the U.S.Transportation Security Administration (TSA) issuedemergency security requirements for shipments via air.Since then, the TSA has been working on regulations thatare more comprehensive. The new rules went into effectMarch 12 for all air shipments that originate in the U.S.“If you ship by air, you need to know your part in thesecurity process,” says Mike Jackson, Atlas InternationalTransportation Services Manager. “Security is nowmuch stricter.”Mike explains that the van operator must record the I.D.of the agent’s representative when taking possession offreight and present an I.D. when delivering freight to theairline. The I.D. must be government-issued with a photo,such as a driver’s license or passport.If a loaded carton weighs 150 lbs. or more, it must bebanded with a heavy-duty metal band or break-resistantplastic banding. “A good rule of thumb is that any freightshipped in an “E” box (42" x 29" x 26") or larger requiresbanding,” says Mike.Airlines now scrutinize documents much more closely,so it’s more important than ever that inventories are clearand legible. “Without ‘clean’ documentation, airlinesmay reject freight or hold it until the documentationis corrected,” says Mike.Because the requirements to become a “knownshipper”–one who can ship goods by passenger plane–are now more stringent, Mike says a lot of freight that usedto travel on passenger planes will get pushed to freighters.This is already putting shippers in a squeeze. “We are seeingsome cargo delays due to a lack of space on air freighters,”says Mike. “It is possible these delays could increase withthe growing demand for freighter service.”Questions? Contact Mike Jackson by e-mail:mjackson@atlasintl.com.The Future Looks BrightWhen Atlas Canada opened a tiny office (abovea restaurant) in 1963 with just three employees,no one could have predicted the fledglingcompany would grow to become an industry leader.Today, Atlas Canada is widely recognized as the largestvan line in the country, with a client roster that reads likethe “Who’s Who” of Canadian business. More important,the company enjoys a stellar reputation for high qualityservice and customer loyalty.Remaining in business for over 40 years is no easy feat.Many companies who were household names (within andoutside the moving industry) have long since vanished. Nodoubt, there are many reasons one company grows andprospers while another falters. “In my opinion,” says Presidentand COO Doug Auld, “success is a combination of keepingyour focus and changing when the times demand it.”“I honestly believe that Atlas Canada has been true toa basic business philosophy of honesty, integrity andpartnership. Unlike some of our competitors, Atlas Canadaviews its agents as business partners. That’s why we callourselves, ‘the Agent’s Van Line.’ It’s a title that makesus proud.”To this end, Atlas works in close partnership with itsagents, eliciting their participation and input into thedevelopment of new programs. The company holdsstrategic sessions with them approximately every two years.“By engaging our agents as strategic co-thinkers, it gives us achance to examine what we are doing right and where weneed to improve or change,” says Doug. “Working togetherguarantees a level of commitment that wouldn’t exist if thevan line simply issued an edict.”Outcomes from these initiatives and programs,particularly in the area of training, have resulted in higherquality service to customers. At the same time, Atlasfocuses on ways to help agents operate more efficientlyand profitably, such as incorporating new technology.Partnering with corporate clients is another Atlas Canadahallmark. “We’ve made an effort to find out what ourcustomers want and need and then worked with them tocreate customized solutions,” says Doug. “The number ofclients who renew contracts with Atlas is evidence that thisapproach works.”Atlas Canada is also proud that many of its agents havebeen with the van line from the early days. Second- orthird-generation family members now manage some ofthese companies. “Continuity, loyalty, and a progressiveapproach to business may be why Atlas Canada is here forthe long-term,” says Doug. “The future looks bright.”Atlas Amplifier • Summer 2007 27

Doug Auld RetirementPresident and COODoug Auld, AtlasVan Lines Canada,is retiring at theend of 2007.Nice Guys Do Finish FirstDoug Auld, President and COO of Atlas Van LinesCanada, will retire in December. After 26 years withthe company, Doug has become well known for hisopen, friendly style and for leading an effort that has madeAtlas the largest and most respected carrier in Canada.But he is quick to point out the credit is not his alone.“What we have accomplished is the result of many peopleworking together,” says Doug. “The agents and staff, withthe support of the Board, are all very important factorsthat have helped Atlas Canada get to where we are today.”“Doug has proven to be a very innovative thinker in theindustry,” says Dr. Peter Richardson, Queens University.Peter says that Doug realized early the importance ofgetting agents involved. The two developed a processthat engaged the agents in strategic planning sessions andthey have continued to repeat the exercise every two tothree years. The sessions have produced a unified senseof vision, mission, strategies and action plans.“To me, Doug was always very strategic,” says Peter. “Hehad a clear vision for the van line and was committed toimplementation, which is why Atlas went from number 5to number 1 in Canada in a relatively short time.” Dougwas also a guest speaker at the Queen’s University BusinessSchool for six years. Atlas’ strategic undertakings werepresented as a case study for over 1,250 participants inthe business school program over that period.Doug believes the strategic meetings were essential forcreating agent buy-in and building trust. “We are in arelationship business and trust is critical,” says Doug.“Our growth has been–and will continue to be–built ona foundation of strong relationships and mutual trust.”“Two words describe Doug well,” says Bruce Bowser,President & CEO of AMJ Campbell Van Lines. “He ishonest and fair.”Bruce met Doug 15 years ago when he joined AMJCampbell Van Lines. “Doug is well respected among theAtlas family in Canada,” says Bruce. “When he makes adecision, you know he has thought it through. Doug staysthe course and does not fold under pressure if he feelsthat he is right.”“Doug is a consensus builder,” says Doug Kellough,President and General Manager of Salmon’s Transfer. “Froma business perspective, he’s always managed to keep thingson an even keel despite the ups and downs over the years.Even though you may disagree at times, you come awayfrom a meeting or discussion on the same page, ready tomove forward.”Kellough also knows Doug’s lighter side. “Doug is allbusiness on the surface,” says Kellough. “But if you gethim out of that mode, he has a pretty darn good senseof humor…He has done a great job. We are going tomiss him.”Those who have worked closely with Doug at theOakville office voice regards for his skillful management.Vice President of Finance and Administration, ShirleySveda, recalls that Doug hired her as Accounting Managerin the early 1980s.“In business, and especially in an environment whereopen communication is encouraged, it is likely that you willnever agree all of the time,” says Shirley. “No person standsalone; it takes a collaborative effort and this has added toour success under Doug’s leadership. The results speakfor themselves.”“Doug is a people person and he has been a real asset toAtlas Van Lines,” says Paul Leader, Senior Vice President,Operations and Government Liaison. “I have enjoyedworking with him.”Paul says that he and Doug share a penchant forpunctuality. “We open airports,” jokes Paul. “Doug has agood sense of humor as well. I like to remind him thatWinnipeg, Manitoba (Doug’s home town) is a good placeto be from. He takes it well.”People outside of the Atlas family know Doug as aperson who has a true sense of community.“Doug is the real deal,” says Ken Mayhew, National VicePresident with the MS Society of Canada. “He is a mix offocused business acumen with a real heart and a sincerebelief in the importance of community involvement.”Ken says Doug’s volunteerism and advocacy, includingAtlas Canada’s enduring partnership in the nationwide MSBike Tour, has helped the society raise tens of millions ofdollars in the search for a cure for multiple sclerosis.“He doesn’t just ‘talk the talk,’ he ‘walks the walk,’” saysKen. “He’s out there flipping burgers, cutting oranges, orhanding drinks to thirsty cyclists.”“Working with Doug has been a tremendous learningexperience and partnership,” says Bruce Ireland, CEO of theYMCA in Oakville. “I have known him since 1997, when Irecruited him to our board for a major capital campaign.”Bruce recalls that on one of Doug’s first calls he scored asignificant financial pledge. “He wasn’t fond of soliciting,but Doug ‘made the ask’ and the Y received a $25,000commitment that eventually amounted to $100,000.”Bruce says Doug brought valuable experience to thebuilding committee and more recently as Board Chairmanof the YMCA. “Doug has played a major role in bringingthe YMCA of Oakville into the 21st century.”“It is very important to me that the transition, in termsof my role at Atlas Van Lines, goes as smoothly as ispossible,” says Doug.Doug doesn’t retire until the end of the year, but hedoes know that he plans on spending a lot more timewith Donna, with whom he will celebrate 40 years ofmarriage in 2008.“Donna has always been there for me, for our familyand for our many friends,” says Doug. “She has been verysupportive of my role at Atlas over the years.” Doug goeson to say that they have worked very hard to get to thisstage of their life when they can enjoy more time togetherto travel, volunteer, and play golf.In the same breath, Doug describes the pride that heand Donna have in their son, Fraser, who serves in theCanadian military, and their daughter-in-law, Patricia, asocial worker, working with the military as well.“Concerning to us, but necessary work in this day and age,”says Doug.“There have been a lot of people who have providedsupport and guidance over the years – both personallyand professionally,” says Doug. “To each of them, I want tosay ‘thank you’ with all sincerity.”“Doug has done a tremendous job and he deserves togo out on top,” says Atlas Chairman Mike Shaffer. “Onbehalf of the entire Atlas family, I wish him all the best.”Doug andDonna Auld.28Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 29

Cornerstone Relocation GroupFive Steps to SuccessfulClient OnboardingCornerstone Relocation Groupprovides comprehensiverelocation services tocorporations, employees and theirfamilies. Known for excellent customerservice and high quality services,Cornerstone ensures success with newclients by conducting a thoroughimplementation as part of theonboarding process. As anyoneworking in relocation will tell you,a skillful implementation is thedifference between calamity anddelight. Here are five simplequestions you shouldask to ensure asuccessful start-up.1. What are the project scope and objectives? Definethese clearly, taking into account the critical customerrequirements. Secure agreement from all parties aboutlong- and short-term objectives.2. Who are the stakeholders? Identify stakeholders andestablish their roles. Look for stakeholders who possess theexpertise to lead within your team and your client’s team,and empower them to make decisions. This will aidefficiency, avoiding time lost seeking buy-in from smallerinternal groups. Communicate expectations to allstakeholders to avoid confusion and keep everyonecommitted to the project’s objectives.3. What is the work plan? Develop a detailed outline ofthe phases, resources, deliverables and deadlines. Followinga detailed work plan ensures that all team members arecognizant of their roles and supportive of the effort toconduct an organized and efficient implementation.4. How do we communicate? Establish a weekly tacticalmeeting for the team to review the work plan and theprogress toward deliverables. Develop a communicationstrategy that sets a timetable for advising internalcustomers, functional teams, employees and vendors ofthe change in providers and if necessary, policy. Clear andconsistent communication ensures that all parties are wellinformed and will empower team members to proactivelymanage issues and expectations.5. What about the transitional employees? Reviewtransitional files/employees to ensure that currentrelocations are not disrupted. It is important during thisphase to assess the current population of employees tobe included, as well as the data that should be transmittedto the new provider. Companies who outsource for thefirst time often struggle to define their population.However, doing so will help you avoid being caught offguard by “stealth” employees, as well as enable you toleverage vendor discounts and more accurately forecastprogram costs.While each client may have individual needs, you canensure the success of your relocation program and set thestage for seamless service delivery by incorporating theseguidelines into your onboarding process.Questions? Contact Jennifer O’Brien by e-mail:jobrien@crgglobal.com.Story by Jennifer O'Brien, GMSDirector, Client IntegrationsCornerstone Relocation GroupJim Zimmitti, Director,Client Services, providesstart-up services alongwith Jennifer O'Brien30 Atlas Amplifier • Summer 2007 Atlas Amplifier • Summer 2007 31

Atlas WorldNews and InformationBob Pound, OwnerOperator withAlexander's MobilityServices, has earnedthe AMSA Super VanOperator of the YearAward in the LifetimeAchievement category.“No Problem Bob”Wins LifetimeAchievement HonorsHis customers and associates have known for manyyears. Now the world knows as well.Bob Pound is “super.”The owner-operator with Alexander’s Mobility Servicesis the winner of the 2007 Super Van Operator Awardfor Lifetime Achievement. The American Moving andStorage Association sponsors the annual SVO Awardsto recognize the industry’s top household goodstransportation professionals.Nominees in the Lifetime category have at least 20years of operator experience. A panel of experts judgedBob best based on safety, customer service, businessacumen, awards and achievements, community serviceand personal interests.Bob says he is honored by the award, but remainshumble. “I can think of a hundred others who aremore deserving.”Bob joined Alexander’s Mobility Services in 1970 andearned his commercial license in 1972. He worked closelywith the late Milt Hill, namesake of the Atlas Milt HillQuality Award. In 2003, Bob won the Alexander’s SpiritAward–an annual honor voted on by the entire companyto recognize one individual who best personifies Milt Hill’scommitment to customers.Alexander’s President Don Hill knows Bob as a goodfriend and mentor. He describes Bob as a dedicated familyman and ethical to a fault. “Some of our customers referto him as ‘No Problem Bob,’” says Don. “Alexander’smotto is ‘whatever it takes,’ and Bob could have coinedthe phrase.”“I enjoy helping people,” says Bob. “It gives me a goodfeeling to know I have done what I can to make themhappy during what can be a stressful time...after all,we’re not selling mufflers. We’re selling service. Andwithout the customer, none of us has a job.”The AMSA will present the Super Van OperatorAwards at its 2007 Convention & Trade Show inLaQuinta, California, April 23-26.Atlas AgainWins FamilyFriendly AwardFor the second consecutive year–and the third timein five years–business leaders in the greater Evansvillecommunity have recognized Atlas Van Lines for thefamily-friendliness of its workplace.“We spend more waking hours at work thananywhere else during the week,” says Nancy Priebe,Vice President Human Resources. “Our employeesare important to us and it is important to Atlas thatour environment and benefit plans support theemployee and their family.”On October 26, Atlas received the Family FriendlyHealth and Benefits Award at the 2006 Diversity &Family Friendly Conference and Awards Ceremony.The Evansville-Area Human Resource Associationsponsors the annual event in conjunction with theWorkforce Investment Board and the MetropolitanEvansville Chamber of Commerce.With 453 employees, Atlas earned the awardamong medium-sized companies for the quality ofits health and benefit programs.“We are honored to have been recognized withthe Family Friendly award again this year,” says Nancy.“It is validation that our plans are competitive withinthe Evansville area and are providing value to ouremployees. Our benefit programs are a large part ofthe employee’s overall compensation package.”The Family Friendly Workplace Award logo testifies tothe excellence of Atlas health and benefit programs.This is the...kitty?Recently the Amplifier received an anonymous tip thatSniffer, the Atlas puppy, had become a little “hot underthe collar” about cats gaining celebrity with the aid of hiscorporate sponsor.Supposedly, fur started to fly last year when a couple ofhouse cats hitched rides in Atlas vans and endedup in the media spotlight. You may recallOscar, whose amazing odyssey wascovered in the Summer 2006 Amplifier.Now, a longhair calico named Neo hascreated a similar stir.According to published reports innewspapers from Texas and Colorado, it wascuriosity that moved Neo...with the help ofGolden Van Lines (991). The inquisitive feline snuckonto a Golden truck while it was parked at a neighbor’shouse. Five days–and a couple of lives later–he foundhimself at the Atlas agent’s warehouse in LongmontColorado, 930 miles from his home in Crowley, Texas.“The episode ended happily, with Neo landing on hisfeet,” says Golden Vice President Mike McCarthy.As it turns out, the kitty’s neighborhoodhas a well-oiled grapevine and the people atGolden soon located the worried family. After alittle pampering to make sure he was well and in goodspirits, the Golden staff put Neo on a plane home.When contacted for comment about Sniffer’s allegedirritation by the events, the puppy’s publicist said that suchStill Going StrongThey don’t build them like this anymore. This 1937Chevrolet van has been in the fleet at Macy Movers Inc.(1364) since Jack Macy’s father purchased it new for $1800.There were only six of these manufactured, designed especiallyfor household goods transport. Jack reports that itstill runs well and the original maple floor has “hardly ascratch on it.” You can see it for yourself–it will be onexhibit at the AMSA Convention in LaQuinta, California,April 23-26.reports are “groundlesstabloid nonsense.”Mike says it all shows thatpeople sometimes make toomuch of differences. “True, dogs giveso much,” says Mike. “You can stepoutside to pick up the newspaperand, when you come back inside,they act like they haven’t seen you formonths. But cats have feelings, too...theyjust express them differently. As Snifferhas inferred, all creatures arespecial.” As this story wentto press, the Amplifierreceived another tip. We hearSniffer is keeping watch...shouldany other felines even think aboutundermining his celebrity they willface some stiff competition.Woof!32Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 33

News and Informationquality reflected his commitment to do whatever itAlexander’s Mobilitytakes to please his customers.”Services is a 54-year-old, secondgenerationwoman-Quality Control Manager Zeke Oaks. “We expect every“There are some ‘givens’ at work in our culture,” saysowned familyAlexander’s operation to earn the Milt Hill Award everybusiness comprising8 moving andyear. We expect every office to surpass the auditstorage companiesrequirements for ISO recertification.”and a worldwide“The more demanding ISO 9001:2000 certificationinternationalnot only requires us to document and execute bestforwarder.Thecompany’s culturepractices,” Dick adds. “It demands that Alexander’s mustof quality tookcontinually work to improve on those best practices.root under theThat means that our people–top to bottom–areleadership of thealways looking for new ways to make our services better.”late Milton M. Hill.Marketing Communications Manager Pam Deem-Hergen says a forward-looking perspective is essential.“Quality defines our culture.”When the quality movement inundated corporateAmerica during the 1990s, most companies foundthemselves swept along in an inevitable wave of change.However, a few companies were at the crest, showingthe way to their associates, their customers, even theirindustries. Within the Atlas network, Alexander’s MobilityServices was among those who first saw the potential andtook it to heart. It was a decision born of the belief thatcustomers deserve the best.“Quality defines our culture,” says Dick May, CorporateVice President Sales & Marketing. “We believe that if wedo what’s right for the customer, we improve ourselvesand everything we do. The revenue and growth side willdefinitely follow.”That may be an understatement. The connectionbetween quality and business performance is clearly seen inthe company’s extraordinary sales success. Alexander’s wasamong the first in the industry to attain ISO certificationin the mid 1990s.“It’s no accident,” Dick relates with a smile, “that our11-year run as Atlas’ top hauling and revenue-producingmulti-agent began the same year we earned our ISOcertification. Quality has earned us a reputation forexcellence in the marketplace and helped us achievecustomer retention of about 97 percent. Stated another34 Atlas Amplifier • Summer 2007 Atlas Worldway, quality fuels our growth and results in greaterprofessional opportunities for people in our companies.”“Alexander’s was out in front on quality, and they had agreat advocate in their president, Milton M. Hill,” says AtlasChairman Mike Shaffer. “He brought his zeal for quality toAtlas when his agency group joined us. Milt was on ourfirst quality committee. I used to tell him my goal, as a ‘vanline guy,’ was to make Alexander’s an average agent. Theprogram that Milt helped design, the Atlas World ClassCommitment, raised the level of quality at Atlas. Andwe’re still raising the bar.”Mike recalls that when Mr. Hill died unexpectedly in1996, the Atlas family grieved the loss of a friend andcolleague whose devotion to quality would be sorelymissed. “We decided the best way to honor Milt wouldbe to use his example to inspire others,” says Mike. “So themanagement team and board members established theAtlas Milton M. Hill Quality Award to recognize excellenceamong Atlas agents.”“My father was outgoing, charismatic, a true salesprofessional,” says Alexander’s President and COO Don Hill.“He would have applauded Atlas for instituting an awardsuch as this. But at the same time, I think he would havebeen humbled to know it was named after him. He wasn’tsomeone who sought the spotlight...his passion for“We are always looking for ways that can make it easierfor customers to get the information they want,” says Pam.“This includes making greater use of new tools such as barcoding systems and hand-held scanners. We are takingsteps now to integrate this technology into our operations.”“We welcome advances in technology to help us elevateservice levels for our customers,” says Dick. “Quality is neverfully achieved...we can never say ‘we’ve done it and nowwe’re finished.’ We have to earn the Milt Hill Awardevery single day.”Alexander's managers receive the 2006 Milton M. Hill QualityAward. Left to Right: Atlas Vice Chairman and CEO Jim Stamm;Alexander’s General Manager Bruce Slater; Karl James, Sales;Corporate Vice President of Operations Dave Cook; GeneralManager Dick Honza; General Manager Mike Mattingly;Corporate Vice President of Human Resources Judy Yee; GeneralManager Tom Volle; General Manager Mike Shaughnessy; andAtlas Chairman Mike Shaffer.THEMilton M.HillQUALITY AWARDOne Atlas agency has earnedit every year.The Milton M. Hill Quality Award honors the legacyof Milton Maxwell Hill (1938–1996), President ofAlexander’s Mobility Services and Atlas Board Member.The annual award is the ultimate designation of serviceexcellence among Atlas agents. To earn it, an agentmust achieve a superior warehouse rating and attainboth the Atlas World Class Commitment and theHauling Excellence Award during the same award year(July through June).Atlas first presented the Milton M. Hill QualityAward in 1996 to four agents. In the ten years since, 76Atlas agents have earned the award at least once; morethan three-fourths of these have received it multipletimes. The eight locations of Alexander’s MobilityServices have earned the award a total of 60 times; thefirm’s Tustin office is the only Atlas agency to haveearned the award every year.Atlas Amplifier • Summer 2007 35

Atlas WorldNews and InformationArmy Shoots GreenArrows at Atlas AgentsThe U.S. Army has recognized four Atlas agents with GreenArrow Awards for superior performance during 2006. Toqualify for the award, the agents participated in the NTS(Non-Temporary Storage) Program for the entire year andmaintained at least 75,000 pounds in storage as ofSeptember 30. The judging also considered customers’evaluations of service outside the NTS Program.The Army’s Southeast Regional Storage ManagementOffice honored Reads Moving Systems of Florida(1724) and Southern Choice Moving Service (1893) foroutstanding service. The Atlas agents were among onlyten providers named in the eight-state southeast region.Reads serves transportation managers at the NavalAir Station in Jacksonville. “We are quite honored to berecognized for our quality among approximately 300other eligible companies in our area,” says Greg Taylor,Operations. “Our military customers are significant to ourbusiness, and their feedback is important. This shows weare doing things right.”“We’re a relatively new agency with Atlas, and this awardindicates we’re on the right track,” says Brooks Wilkins,Operations Manager with Southern Choice. The Augusta,Georgia-based business serves customers in nearby FortGordon. “Our goal is to make sure all our customers getthe best possible service available in the industry.”The Army’s Western Regional Storage ManagementOffice in Oakland, California presented Green ArrowAwards to Atlas agents Ridgecrest Moving and StorageCo., Inc. (1729) in Ridgecrest, California, and CampstoneTransfer, Inc. (625) in Huachuca City, Arizona. Theagents were among ten providers recognized in ninewestern states.Ridgecrest serves the Naval Air Weapons Station atChina Lake, California. “The award came as a surprise to us,”says President Ken Armstrong. “But it’s a very good surprise.”Ridgecrest has served the military since 1958, whenKen’s parents started the business. The company has beenan Atlas agent since 2002.Campstone Transfer Sales Marketing & Quality ControlManager Wes Smith says the Atlas agency has been servingFort Hauchuca for several years. They had not anticipatedthe award, which made getting it even more gratifying. “Itmakes us happy to be recognized,” says Wes, “especially forthe continuous hard work of our staff.”Atlanta RSMO Director James Whitmire presents the GreenArrow Award Certificate to Warehouseman Terrance Scott,Southern Choice Moving Service, as Henry Hicks looks on.Principal and CEO Robin Sturm, Sr. and Greg Taylor,operations, are pleased to represent Green ArrowAward Winner Reads Moving Systems.Ace Relocation Systems Honoredas Outstanding Family BusinessAt Ace Relocation Systems, family has a veryspecial meaning. Yes, it describes the company’sownership structure. But it also refers to a wayof doing business that embraces employees,customers and suppliers as if they were family.On December 14, 2006, The San DiegoBusiness Journal, in partnership with theUniversity of San Diego’s Family BusinessForum, celebrated six of the region’s outstandingfamily-owned businesses. The ceremony washeld at the San Diego Marriott Hotel andMarina. Approximately 350 community leadersand business people attended. The judgesassessed community involvement, success atlinking family and extended family to theorganization, and number of years in business.Their decision: among large companies (250employees or more), Ace Relocation Systemsdeserved honors as the “2006 Family-OwnedBusiness of the Year.”Nearly 40 Years of Serviceto CustomersAce Relocation Systems in San Diego begandoing business in 1968. Reg Lammers purchasedthe company in 1985. Today, in addition to theSouthern California headquarters, the companymaintains office and warehouse operations inLong Beach and San Jose, California; Seattle,Washington; Austin, Texas; Chicago, Illinois;Orlando, Florida; and Baltimore, Maryland. Regserves as Chairman. He also serves as a memberof the Atlas World Group Board of Directors.Son Larry is President & CEO, and younger sonDan serves as Vice President of Operations.“Being in the relocation business for wellover 40 years, first as a van operator then inoperations and sales, I have been blessed to havegood people around me from the beginning,”says Reg. “They are like family. Many have beenhere 10, 20, or 30 years and longer.”“In a family business, there’s an obligation toevery employee that goes beyond work,” saysLarry. “Ultimately, the employees, contractors,and customers are our extended family.”Perhaps the best part of working in a familybusiness is simply being with the people youcare about most.“I think ‘how lucky am I’ to work with myfather, my brother, and lots of friends,” says Larry.It’s a sentiment shared by his father. “To be luckyenough to have my sons work alongside mesince high school and college has been an extrablessing,” says Reg. “My daughter worked herway through school here before going on toother things. Many cousins have worked theirway through college here, and some are stillhere in various capacities.”It’s no surprise that Ace Relocation Systemshas distinguished itself as one of the top-performingagencies of Atlas Van Lines. Thecompany is the fifth largest agent in the Atlassystem and has earned a sterling reputationfor quality. In 2006, six of the company’s eightlocations earned the coveted Atlas Milt HillQuality Award.“Quality is an expectation shared by everymember of our organization,” says Larry. “Wewant to be good at what we do. We wantto be among the best at delivering on whatwe promise.”An ever-sharpening quality focus andcommitment to family ideals give Regconfidence that the company’s future isdestined to remain bright.“It has been extremely gratifying to watchthe many people who have matured andbecome successful here, as it has been towork with wonderful clients–some for over30 years. Now, to see the next generation takethe company to higher levels of service,expectations and controlled, solid growth isextremely rewarding.”Accepting the award is LarryLammers, President & CEO of AceRelocation Systems. Also attendingfrom Ace Relocation Systems were:Debbie Dunn,Vice President,Sales & Marketing; Mike Emming,Operations Manager; Sandy Allen,Marketing; Pete Heldreth,Residential Sales; Dana Kehler,Quality Control; Angela Hedges,Customer Service, International.38 Atlas Amplifier • Summer 2007 Atlas Amplifier • Summer 2007 39

News and InformationKeep our service men and women in your heart.The entire Atlas family wishes to express gratitude and appreciation to the courageous men and women who serve our country in the armedforces. In particular, we ask you to keep the following employees and members of our agent families in your thoughts and prayers.Atlas WorldAtlas Associate Service MemberDoug AuldFraser AuldRoger Babbitt Kevin LacySteve BaileyWilliam B. BaileyEd BeanWill BeanSue Chandler-Beck Christopher BeckRick BrimleyDon AllredJennifer BrittJohn FoxDawn Brittingham Jeffrey A. BrittinghamFrank BuddSteve BuddRoss BuischAndrew BuischBrenda BuischWesley L. Buisch Andrew BuischBrenda BuischWillie Borden, Jr. Actively servingRon Bowman Ronny Bowman NephewRich BowmanNephewDoris CashCharles WestSonMary Chapman Larry HoustonBrotherJoel CohenAaron PierceNephewJoAnn CurlSteven JamesNephewJoseph CurlNephewBuddy Dawson Joe DawsonSonAdam DinetAdam Dinet, Jr.SonRichard Elerick, Sr. Richard Elerick, Jr. SonFrances Farthing Charles Farthing HusbandZane GreenRussell GreenSonSusan Gurganus Bryce GurganusSonHazel Powell Hill J. Keith PowellGrandsonThomas W. Hoffa Keith W. HoffaSonElizabeth Iddings Thomas Iddings SonIn highly visible and publicsupport of citizens whoserve–or have served–inthe military, Atlas dedicatestwo billboards to honorthese brave men andwomen for their sacrifice.The billboards are locatedon U.S. Highway 41 outsidethe Atlas corporateheadquarters inEvansville, Indiana.RelationshipSonBrother-in-lawSonSonStepsonSon-in-lawBrother-in-lawStepsonNephewBrotherSister-in-lawSonDaughter-in-lawAtlas Associate PositionPresident and COO, Atlas Van Lines (Canada) Ltd.President, NMS Moving Systems, Inc. (1533)National Account Sales Manager, Nelson Westerberg of Georgia, Inc. (1517)Van Operator, Ace Transfer & Storage (1406)Director, Corporate Meetings, HeadquartersVice President & General Manager, Mountain States Moving & Storage (1451)Lead Coordinator & Roster Editor, HeadquartersCorporate Account Sales, Ace Relocation Systems. Inc. (8)President, Myers Transfer & Storage Systems, Inc. (1450)Atlas Van Operator, Crofutt & Smith Moving & Storage (646)Atlas Van Operator, Crofutt & Smith Moving & Storage (646)Atlas Van Operator, Ace Relocation Systems, Inc. (15)General Manager, Lee Moving & Storage (1317)Administrative Assistant, Bluff City Transfer & Storage Co. (440)Team 2 Billing/Entry Clerk, HeadquartersAtlas Van Operator, Thomas Transfer & Storage Co.,Inc. (2006)Van Operator Qualification Coordinator, HeadquartersVice President & Sales Manager, Coastal Van Lines, Inc. (614)Atlas Van Operator, Lee Moving & Storage, Inc. (1317)Atlas Van Operator, Ace Relocation Systems, Inc. (25)O/A & Dispatch, Reads Moving Systems of Norfolk (1725)Operations Manager, Ace Relocation Systems, Inc. (8)On Site Coordinator at Americorp Relocation, Ace Relocation Systems, Inc. (66)Sales Representative, Ace Transfer & Storage Co. (1406)Warehouseman, Collins Brothers Moving Corp. (547)President, Capital Moving & Storage (562)Atlas AssociateMary JohannesBrad KellerCecil “Buzz” KelleySossity LalemanTheresa LillicoGreg MartensChrista McCrawJack MierRobert (Bob) MoffettLarry NeidlingerMike QuigleyBeverly RockholdTheresa RussellBonnie SaboJoe SingletonRonnette SynovecMike TownsendCassandra TwistMike WathenChristie A. WilletDebbie WrightRobert WrightService MemberKirk LinderJames Hobby IIIBradford KellerDavid Michael KelleyJustice StevensBob LillicoMichael MartensTom E. EvansJack A. MierKeith MoffettKevin MoffettRobert MoffettRodney MoffettAlex NeidlingerRobert Lee WarrenJared MountJoshua MountJustin MayerSteven WashechekMichael HannahJay HillRick HillDon GalloRichard SynovecActively ServingVigil LeonardScott WathenJoseph E. WilletLacie BarelaLacie BarelaRelationshipNephewStepsonSonSonBrotherHusbandSonFiancéSonSonSonSonSonSonCousinSonSonStep-brotherBrotherNephewNephewNephewBrother-in-lawHusbandCousinSonSonDaughterDaughterAtlas Associate PositionSales, Reads Moving Systems of Florida, Inc. (1724)Residential Sales, Ace Relocation Systems, Inc. (75)Atlas Van Operator, Poplar Bluff Transfer Co., Inc. (1624)Senior Internal Auditor, HeadquartersSales Coordinator, Ace Relocation Systems, Inc. (43)Relocation Coordinator, Ace Relocation Systems, Inc. (64)Credit and Collections, HeadquartersVan Operator, Imlach Movers, Inc. (1130)Dispatcher, Commercial Storage & Distribution Company, Inc. (572)Director, Planning & Projects, Relocation Services Group, HeadquartersAce Relocation Systems, Inc. (75)Corporate Counselor, Home Moving & Storage (1111)Bookkeeper, Roush Moving & Storage, Inc. (1773)Web Programmer, HeadquartersPresident, Able Moving & Storage, Inc. (285)Supervisor of Accounts Receivable, Ace Relocation Systems, Inc. (99)Mechanic, Atlas TerminalRevenue Accounting, Ace Relocation Systems, Inc. (75)IT, Mainframe Development, HeadquartersMaintenance, HeadquartersSales Coordinator, Atlantic Relocation Systems (1427)Sales, Atlantic Relocation Systems (1427)These names arethe individuals whohave been brought toour attention. Pleasee-mail any additionsto Sara DeWitt atdewitts@atlasworldgroup.com.The Amplifier publishesthis show of appreciationin every issue.Atlas Amplifier • Summer 2007 41

News and InformationEveryone knows the military has a language all its own.Undaunted by acronyms and abbreviations, Atlas agentslearned to “talk the talk” at special training events heldduring February and March in Evansville, Indiana.“Our agents told us they want opportunities to becomemore proficient in their service to the military, and weanswered,” says Rick Phillips, Atlas Assistant Vice Presidentof Government Business. “We plan to provide morelearning opportunities like this in the future to help Atlasagents increase military business and to prepare themfor Families First.”JPPSO...CPPSO...PPSO...PPO...TMO?Workshop Translates Military LingoAtlas hosted the Certified Military Mover (CMM) courseat the Holiday Inn Conference Center on February 20-22and March 20-22. Attendees learned much more thanterminology. They gained perspective on how the militaryoperates, including up-to-date information on the newFamilies First program...rules and regulations governingtraffic management...an overview of the Tender of Service.The events featured an added benefit: they wereled by Ron Conardy, President of TransportationManagement Training.“Ron has a long history with the military and workingwith relocating personnel,” says Rick. “He was ableto provide great insights from the military’s point of view.”Agents found their participation to be a goodinvestment. “I gained a lot of confidence,” says MikeJohnson, Spirit Movers, Inc. (1818). “I’ve heard all the42 Atlas Amplifier • Summer 2007 Atlas Worldmilitary terms and now feel confident to go to thebases and get the business.”“Very informative,” says Rob Shetler, Shetler Moving& Storage of Ohio, Inc. (1831). “Every military approvedagent should go through this training.”According to Laurie Fellwock, Director of GovernmentBusiness, the training is part of an ongoing effort to helpagents improve customer service and enhance theirbusiness potential in the military sector.“We are committed to providing the help our agentsneed to succeed in the military arena,” says Laurie. “Wepublished the Atlas Military Handbook last year andnow we are providing this training opportunity. . .we willlook for more opportunities in the future.”Ron Conardy is recognized as an expert in thetransportation of personal property for the military. His 22years of experience in the Marine Corps include positionsof Traffic Management Officer and Master TrainingSpecialist. In 1993, he earned the distinction of “Instructorof the Year.” Ron participated in personal property reengineeringefforts in 1995, while working in the Office of theAssistant Secretary of Defense, Transportation Policy. In1996, he left the military and started TransportationManagement Training to serve clients in both the publicand private sectors. He is a member of the NationalDefense Transportation Association.Atlas agents take part in training to gain proficiency in serving military customers.The training sessions took place during Februaryand March in Evansville, Indiana.Atlas Honored for “Delivering More”Earns Prestigious Inaugural AwardThe people at Atlas subsidiary Avail ResourceManagement and Atlas Agent Alexander’s MobilityServices work hard to give customers more. Now, one highprofileclient has expressed appreciation in a very public way.Cartus (formerly Cendant Mobility) presented Atlas andAlexander’s with its first-ever Global Network “DeliveringMore” Award at the company’s 2006 Global NetworkConference, October 8 and 9 in Dallas, Texas. The awardrecognized service “above and beyond the call of duty.” Theconference brought together service providers fromapproximately 170 companies and 38 different countries.“We rely heavily on the support of our Global Networkproviders to help minimize the tension that our clients andtheir employees deal with when faced with such animportant life decision as relocating,” says Traci Morris,Cartus Senior Vice President of Supply Chain Management.“Atlas has truly demonstrated their willingness to ‘delivermore’ for Cartus clients and customers.”“Taking into account the program’s tough selectioncriteria and performance standards, being a part of Cartus’global network is an honor in and of itself,” says GregHoover, Senior Vice President and Chief Marketing Officerof Atlas World Group, parent company of Atlas Van Lines.“We embody the company’s dedication to providinghigh-quality service and are grateful to have received thisprestigious designation as it only further enhances ourcommitment to world-class service.”Gold and SilverFive Atlas agents won Gold Awards for consistentlyattaining high-level performance results by exceedingestablished metrics and performance standards.Earning Gold Awards:Ace Relocation SystemsAMJ Campbell Van LinesImlach and Collins BrothersImlach Movers, Inc.King’s Transfer Van LinesEarning Silver Awards:Nelson WesterbergOcean City Express Co.All told, Atlas and its affiliate companies took homeeight awards–more than any other transportation servicesprovider. Atlas was the only van line to receive an awarddirectly in addition to its agents.Cartus created the Delivering More Award in 2006 to recognizevendor partners who provide service “above and beyond thecall of duty.” Atlas Subsidiary Avail Resource Managementand Atlas Agent Alexander’s Mobility Services received theinaugural award at the Global Network Conference in Dallas,Texas on October 8 and 9.In testament to the service quality of Avail’s staff amid rapidgrowth, the company earned the Cartus Global Network“Delivering More” Award in October.Atlas Amplifier • Summer 2007 43

Atlas WorldNews and InformationKomen Awards Pink Ribbon toAdvance Relocation SystemsHappy Birthday,Paxton Van LinesAtlas Agent Marks MilestoneIt’s a special year for The Paxton Companies. Sixty CMO represent the thirdyears ago, Albert Lee Paxton started Paxton VanAdvance Relocation Systems (59) in Baltimore is working hard to help theLines in Washington, D.C. To commemorate thatvictims of breast cancer. As a Presenting Sponsor for Susan G. Komen for thebeginning, the people at Paxton are celebratingCure Maryland, the Atlas agent provides underwriting and services to ensuretheir history and success with customers andthe success of fund-raising programs.friends throughout 2007. The festivitiesNow, the Maryland affiliate has recognized Advance with a Pink Ribbonculminate with an open house in October.Award, one of two given to sponsors who “display extraordinaryIn a “blast from the past,” the company hascommitment to the organization’s mission, either throughpainted trucks in a retro scheme featuringsignificant contributions during the current year or consistentAlbert Lee Paxton’s handwritten signature.support for a number of years.”A special 60th anniversary logo gracesCurrently, Advance is in the third of five years as an exclusivecorrespondence and promotional items,provider of logistics solutions. This includes warehousing andsuch as a mini crated paper cube. One specialtransportation services for apparel and related goods that aresouvenir recalls the company’s first and mostannually distributed to the more than 30,000 people who participatevisible public presence.in the race and related events.“We’ve commissioned an anniversary casting“They were like a gift dropped down from heaven to us,” says Raceof a Paxton miniature truck,” says ChiefManager Elaine Foard. “No matter what we ask, they never fail to comeMarketing Officer Fred “Freddy” Paxton III. “Wethrough. They’re terrific to work with–it’s our great pleasure to recognizewill be sharing these replicas with our customersthem with this award.”and friends in appreciation for their essential“We feel it’s important for us to take part in the fight against this disease,”part in our history.”says Nick Travelstead, Vice President of Sales & Marketing. “So we’re bringingPaxton Van Lines became an Atlas agent inthe quality of Atlas and our resources to help our community and those1953. In 2002, the company changed its name towho are afflicted.”The Paxton Companies to reflect the diversifiedBy its sponsorship, Advance furthers the Komen organization’s efforts tonature of its business in international forwarding,eradicate breast cancer through research, education, screening and treatment.records management and office relocation.Last year, the Maryland race raised over two million dollars. Of funds raised,The company maintains operations in Virginia75 percent goes to help people in Maryland and 25 percent goes to selected(Springfield, Richmond, Alexandria, andnational research. The next race is scheduled for Sunday, October 14.Manassas) and Charlotte, North Carolina. ItNick says the exposure Advance and Atlas gain through a sponsorship isoperates foreign offices in London, England;nice, but the focus is really about helping people. “Breast cancer is a killer, andKabul, Afghanistan; and Baghdad, Iraq.it affects everyone in some way, sooner or later,” says Nick. “We want to do ourThe company’s quality credentials are rockAdvance Relocation Systems receives a Pink Ribbon Award part to stop it. I encourage other agents and associates throughout the Atlassolid; it is certified in ISO 9001 (Managementfrom Susan G. Komen for the Cure Maryland. Approximately family to get involved in this worthy cause.”250 people attended the awards reception on March 22 atSystem) and 14001 (Environmental System)The Komen Foundation estimates that 178,480 new cases of invasive breastthe Tremont Grand in Baltimore.international quality standards. As you mightcancer will occur among women in the United States during 2007, and anFrom Left to Right: Robin Prothro, Executive Director ofexpect, its outstanding customer service hasestimated 40,460 women will die from breast cancer. Women are not the onlyKomen Maryland, Nick Travelstead,VP of Sales andearned top awards from Atlas, the industry,Marketing for Advance Relocation Systems, Elaine Foard, ones at risk. It is expected that 2,030 men will be diagnosed and 450 men willand the State of Virginia.Race Manager for Komen Maryland, Charlene Conklin, die of breast cancer this year. To find out more and learn how you can help,Chairman and CEO Fred Paxton II heads theSenior VP for Advance Relocation Systemsvisit: komen.org.management team. Sons Bill, COO and Freddy,44 Atlas Amplifier • Summer 2007generation of family leadership.As a family-owned andoperated enterprise, Paxton hasmade it a priority to invest inpeople. Not surprisingly, manyemployees stay and build theircareers. “We have entire familygenerations working here,” says Freddy.The company’s family warmth extends to itscommunity relationships. Recently, it providedpacking services and transportation to deliver600 school backpacks to the Salvation Army forschool children displaced by Hurricane Katrina.In a local outreach, the company donatedmaterials so Girl Scouts could make decorationsfor their father-daughter dance.These may seem like little things, but as arecent feature in Mobility magazine pointedout, it’s a focus on little things that have madethe company successful.“In a family business, it’s the entire staff familythat makes customers happy so they come backtime and time again,” says Freddy. “We alwaysmake sure the little things are done correctly,because you live and prosper only by listeningto your customers’ needs. We look forward tocontinuing to grow as a company foranother 60 years.”John Connolly,Vice President of PaxtonInternational (left). Bill, COO (right) andFreddy, CMO (center) represent the thirdgeneration of family leadership.Celebrating sixty years of success,Paxton Van Lines has painted trucks ina retro style to commemorate a historyof excellent service to customers.Atlas Amplifier • Summer 2007 45

Atlas WorldNews and InformationPersonnel Changes at AtlasAtlas Van Lines is pleased to announce the promotions ofKyle Puckett has been namedMonica Weiss and Mark Spiehler. The appointments areDirector of Administration for46 Atlas Amplifier • Summer 2007 part of a restructuring of thefinancial department in line with along-range plan to continue gainsin administrative efficiency.In her new role as VicePresident of Finance, Monica isAvail Resource Management. Inhis new position, Kyle will beresponsible for improvingprocesses and expanding servicesto better serve existing clients andattract new clients. He brings anLess than a week after Punxsutawney Phil made hisannual appearance and declared the imminence ofan early spring, Atlas managers packed their bags fora cross-country tour. In six daylong meetings withagents over a span of eight days, the headquartersteam presented information to keep the wheels ofproductivity well oiled throughout the Atlas network.responsible for the company'sextensive background in theEach of three two-day events included a generalaccounting and financial matters.Kyle Puckettmoving industry including tenure“regional” meeting on one day and an IT conferenceMonica WeissShe has been with Atlas for17 years, serving most recently asas General Manager at the agency level and operationsexperience both at Atlas and at competing van lines. Prioron the other. The tour started in Las Vegas, Nevadaon February 8 and 9; convened in Dallas, Texas onIndiana, Monica earned a bachelor's degree in accountingfrom Indiana State University and a master's degree inbusiness administration from University of SouthernVice President of Financial Services. A native of Haubstadt,Recruitment since March 2004. He is a graduate of CentralMichigan University with bachelor degrees in journalismand political science.to his new role, Kyle served Atlas as Director of Agencyon the 14 and 15.“We communicate with agents in a variety of ways,”says Atlas President and COO Glen Dunkerson. “Butthe 12 and 13; and finished in Newark, New JerseyIndiana. She holds a CPA and a CMA. Monica is a memberAtlas World Group has namedthese meetings afford us the chance to talk directlyof the American Institute of Certified Public AccountantsNancy Priebe to Vice Presidentwith agents about the issues we believe will have the(AICPA), the Indiana CPA Society and the Institute ofof Human Resources, withgreatest impact in the coming months, especiallyManagement Accountants.responsibilities for all Atlas Worldduring the peak season. This approach is invaluableAs the company's new ViceGroup companies. She bringsin giving agents practical information they can usePresident of Financial Services,25 years of experience in humanto operate more effectively.”Mark brings more than 25 years ofresources to her new position.Atlas presenters brought a depth of practicalexperience in the relocationPrior to joining Atlas Van Lines asexpertise. In addition to Glen, the team included:industry with expertise inHuman Resources Director inVice Chairman and CEO Jim Stamm; Sr. Vice Presidentmanagement and reorganization. Nancy Priebe2005, Nancy worked for six yearsand Chief Marketing Officer Greg Hoover; ViceIn his new position, he will play awith American General Financial Services. Nancy holds aPresident of Information Technology and Chiefkey part in enhancingTechnology Officer Dick Arneson; Senior ViceMark Spiehlerdegree in business administration from Indiana Wesleyanadministrative efficiencies withinand has earned credentials as a Certified CompensationPresident of Transportation Dennie Lynn; Senior Vicethe financial department. An Evansville native, Mark hasProfessional and a Senior Professional in Human Resources.President of Agency Development Mike Scavuzzo;been with Atlas for more than 15 years, most recentlyShe serves on the board of Tri-State Business Group onVice President of Customer Service John Taylor;serving as Vice President of Customer Service.Health and maintains memberships in the Society ofAssistant Vice President of Government BusinessHuman Resource Managers (SHRM) and Evansville HumanResource Association.Ryan McConnell has been promoted to Senior Director of Sales Development at Atlas Van Lines.In this position Ryan will seek improvements in efficiency, including the integration of newtechnologies, to support the sales development efforts of Atlas Van Lines and its sistercompanies. Ryan, an Evansville native, holds a bachelor's degree in sociology from WesternKentucky University. He participates in the Trade Show Exhibitors Association (TSEA), the ExhibitDesigners and Producers Association (EDPA) and the American Association of Museums (AAM).He also is a member of the Employee Relocation Council (ERC).Ryan McConnellJohn TaylorAtlas Management Team Hits the RoadTravels Country to Meet with AgentsRick Phillips; Directorof Special AssignmentsAlan Jobe; Trainer Amanda Hoesli;and Director of Corporate MeetingsSue Chandler. Also joining the team was JoeBippen from Asset Controls, Inc., an asset managementsolutions company.The agenda covered topics ranging from a reviewof 2006; operations and quality standards; tariff andlabor certification; government and military sales,including the new Families First program; Accel, Atlas’new premium expedited service; and a new systemand standards for claims.“We encourage open dialogue throughout,” saysGlen. “We also dedicate a good portion of time at theend of each meeting to revisit topics in greater depth,or address other areas of interest to the agents.”The meetings were well attended, with peoplefrom Atlas agencies all over the country taking part.In an ironic twist, Mother Nature blew a torrent ofsnow and ice across the country as if to reasserther authority over the groundhog’s much-hypedprediction. It walloped the east coast on the last dayof the meetings and delayed a few members of thepresentation team on their return home. But theweather could not dampen the tour’s success.“We’re pleased with the participation and the warmreception we received in every city,” says Glen. “It was agood investment of time for everyone involved...andwe can use what we heard to make the meetings evenmore meaningful for our agents in the future.”Atlas Van Lines is pleased to announce the promotion of John Taylor to VicePresident of Customer Service. Formerly Vice President with the company'sRelocation Services Group, John has worked at Atlas since 1979. He bringsextensive experience in operations and a broad-based knowledge of thecompany and its customers to his new management role. John attendedIndiana State University at Evansville (now the University of Southern Indiana)and Indiana University.Atlas Amplifier • Summer 2007 47

Atlas WorldNews and InformationThe Atlas VanOperator andOperationsManagementMeetings provideattendees with thelatest informationfor their success inthe year ahead.Atlas Convenes Meetingsfor Van Operators andOperations ManagementMuch is happening at Atlas and in the industry that willaffect business in the months ahead. Which is why expertsfrom Atlas headquarters are holding a series of specialmeetings around the country during March and April.“We take the success of our van operators andoperations people seriously,” says Dennie Lynn, SeniorVice President of Operations, Atlas Relocation ServicesGroup. “We want them be the best equipped personnelin the industry.”Nearly 100 attended the first meeting, held March 10at the offices of Alexander’s Mobility Services in Tustin,California. “We had good discussion and lots ofquestions, including on the hand-held inventory device,”says Dennie. “It was rather new to many so the meetingprovided an opportunity to get them thinking.”Itwasalsoan opportunity tolearnaboutanimportantpolicy change under consideration.“We’re planning to take compliance with casual laborcertification to the next level,” says Dennie. “We explainedthe proposed revisions and what it means to theiroperations.” Dennie says the change would stiffen thepenalty for non-compliance and it is intended to takeeffect before the summer season, pending approval bythe Atlas board in April.An Opportunity for ImprovementThe agenda also covered issues related to the fuelsurcharge, Tariff 600, cross-border hauling, militarytraffic, insurance requirements, safety and claimsprevention. Attendance by Atlas executive managementunderscores the importance of the information.“The folks who attend are interested in their businessand in Atlas,” says Chairman Mike Shaffer. “They investtheir most important asset, their personal time, to get thelatest information from Atlas and about the industry. As Ialways do, I came away very impressed by our professionalvan operators. They are the hardest working people inour business.”“All the information is of value,” says Safety Director RickKirby. “My goal is for the van operators to realize that AtlasSafety is here to help them with any regulatory issues orproblems they may have. I want them to come away withpractical information that can help them every day.”The meetings also point to a unique Atlas strength:the willingness of agents to volunteer their resources.“I can’t say enough about the Atlas agency hosts whooffered their resources to make these meetings a success,”says Mike. “We couldn’t do it without their support.”A special thanks to our host agents: Alexander’s–207 (Tustin, CA);Guardian Relocation, Inc.–1032 (Indianapolis, IN); Ace Relocation Systems,Inc.–15 (Jessup, MD); Nelson Westerberg of Georgia–1517 (Mableton, GA).2007: Another Subway Series?New York baseball fans remember 2000 fondly as the year of the last Subway Series.That was when the Mets and Yankees vied for the world championship, and fans could travel by subway toShea Stadium in Queens and Yankee Stadium in The Bronx.Now, two Atlas agents are doing what they can to make 2007 another “Subway Series” year.“We’d love to see the Mets with another winningseason,” says Darin Laby, Interstate Operations Directorwith A-1 First Class-Viking Moving & Storage, Inc. (2123)“Moving them during the playoffs is always fun.”A-1 First Class has provided relocation services forthe Mets since 1986 when President Michael Labywooed and won the account.For each of the last 21 years, Van Operator ThomasBankhead has hauled the team’s gear to and fromFlorida for annual spring training. During the regularseason, Jesus Feliciano makes sure the team’s goods getfrom Shea Stadium to the airport for away games. . .andthat the truck is ready and waiting when the team’splane returns.The relationship extends to serving club members forpersonal relocations. As an added perk, the A-1 FirstClass crew sometimes gets to park its truck in thebullpen in right field, where all the fans can see it.“We’re Mets fans here at A-1 First Class,” says Darin.“They are the home team as far as we’re concerned.”The team at A-1 First Class makes sure the Mets get all theadvantages of friendly and efficient relocation service whenthe team travels.The folks at County Van Lines (1689) are also bigfans of New York baseball. But their hometown teamis the Yankees.“At one time we worked for both the Yankees andthe Mets clubs,” says Denis DiDonato, Long DistanceOperations Manager. “But since 1987, we’ve workedexclusively with the Yankees.”Most recently, County transported the storiedfranchise from Yankee Stadium to Tampa for springtraining and back in time for the home opener onApril 2. The team’s gear was in the capable handsof Van Operator Alston Glenn.“Alston is the first operator who transported theYankees for us,” says Denis. Operator Richard Hicks isanother mainstay at County, bringing never-fail serviceto the Yankees over the last ten years.The people at County pride themselves on givingexcellent service. With a little luck, they believe it justmight help the Bronx Bombers make it to thepost season.“We like the Yankees, that’s for sure,” says CountyCEO Mia Mercado. “We’re extremely proud to bemoving the world’s greatest baseball team.”Go Yankees! The moving experts at County Van Linesare doing their best to help their favorite team makeit to the post season.48Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 49

TracksAtlas Service is AppreciatedThey madethe move verypainless andcontinue to showgood service.RE: A-1 Movingand Storage (87)Jupiter, FloridaI just wanted to drop a note andtell you how amazing we thoughtA-1 Moving and Storage in Jupiter,Florida was. We moved from Floridato South Carolina. They packed andmoved about 13,000 pounds intoa storage unit. We wereextremely surprised whenseveral weeks after themove we received a refundcheck for the weightdifference. We are now readyto move our belongingsinto a house and called the agent inSouth Carolina who had been ourdestination agent. With one phonecall to Florida, we were able to getthe weight of the original shipmentand have had nothing but courteouspeople and prompt responses fromA-1. They made the move verypainless and continue to showgood service. We will definitelyspread the word.Sincerely,Jennifer CourvilleRE: Marshall McBride,Daniel Wigley,Terri Stuartand Vicki Pratt,ABC Moving andStorage Company (20)Chesterfield, MissouriI justwanted youto know howpleased wewere with themove to ournew home. Inparticular, weThese menwere gracious,sociable, affable,accommodating,polite and attentiveto detail…want to commend Mr. Marshall K.McBride and Mr. Daniel N. Wigleywho moved our treasuredpossessions with the greatest care.These men were gracious,sociable, affable, accommodating,polite and attentive to detail and allwith a good sense of humor. Theymoved with swiftness, eagernessand enthusiasm for the job whichwas very refreshing to witness.I also want to commendMs. Terri L. Stuart and Vicki Prattfor their very pleasant attitude andhelp in handling paper work andour telephone inquiries to facilitatea successful move.Sincerely,Michael A. CarrollRE: Kasimu (Kosmo) ItepBisson Moving &Storage Co. (271)West Bath, MaineIn February Kasimu “Kosmo” Itepdelivered my household goods fromMaine. Kosmo called me the daybefore he was to arrive and gave mean early afternoon time for arrival.He was at our doorstep promptlyand had two local Houston helperswith him to unload. All items werechecked off from a master list madesix years ago when I put my goodsin storage!This letter is to tell you that Kosmois a terrific young man. He wasvery organized, efficient, warmand friendly. All my goods werehandled with care by Kosmoand his helpers.I would be happy to recommendKosmo to anyone moving theirhousehold goods. He was drivingthe biggest moving van I have everseen, andhe did an All my goodseffortless job. were handled withI have begun care by Kosmounpacking my and his helpers.goods andhave found, to date, everything tobe in excellent order. This move isa final step for me leaving Mainepermanently. It has been an emotionalexperience for me, made so mucheasier by Kosmo’s presence.It has been a pleasure doingbusiness with Kosmo and Bisson!Sincerely yours,Jean F. (Bass) JohnsonRE: John Dulin, Jr., Alexander’sMobility Services (207)Tustin, California and MarcyDante, Apex & Robert E. LeeMoving & Storage (278),Antioch,TennesseeI wanted to send you a shortnote to thankyou for the …truly Firstoutstanding Class Service…service I havereceived. Between John Dulin, Jr., andMarcy Dante and their staff I am wellserved. The van operators and theircrews consistently deliver truly FirstClass Service. The families we moveare almost always full of praise forthe way their goods were handled.With many thanks for everythingAtlas does for me and our familiesI thank you.Sincerely,MarvinRobinsonRE: Kenny Costa andNancy GobeeCrofutt and Smith Moving& Storage (646)Landing, New JerseyI am writing this letter inreference to our recent relocationfor my husband’s employment.We had such a positive experiencethat we did not want to miss thisopportunity to commend youremployees on an excellent job.Kenny Costa and his crewmembers were exceptional. Theywere friendly, polite and extremelyhard working. They were greataround our children and patientas well. We have relocated severaltimes andthis was byfar our mostpositiveexperience.NancyGobee wasalso a bighelp duringthis process.Kenny Costa andhis crew memberswere exceptional.They werefriendly, politeand extremelyhard working.We could not be happier withour move. The service providedwas excellent. Our hats off to yourteam for a job well done!Our sincere thanks to Nancy,Kenny and this crew!Sincerely,Jackie Spinner and Paul TebbeyRE: Patricia TuckGentle Giant MovingCompany, Inc. (961)Hawthorne, CaliforniaWell, I would again like tocongratulate you on a job well-done.Patricia, with Gentle Giant, was onmedical leave, but she still got towork on this project. On each move,we have had courteous workersand they have handled our son’spossessionswith great Because of Patriciacare. I guess and Gentle Giant,if we moved we will always usefrom here Atlas as our movers.to Florida,we would still call Gentle Giantin California to set the moveup for us.I appreciate Mark and hiseasy going manner when hewas one of several companyrepresentatives we had. Adrianhelped when Patricia was busy.Even Charlie did a super job ofpacking and crating our delicatebelongings. But, most of all, I haveto say Patricia Tuck treated us likewe were her only customers. Whilethere, we observed her talking toanother customer with the samecare. If you ever have an Employeeof the Year, I recommend Patricia.Because of Patricia and GentleGiant, we will always use Atlas asour movers. All the vanoperators were kind, politeand business-like.Sincerely,Jody TinkleRE: Frank Gray, Bonnie Burleyand Larry IcIveenWood Brothers Moving& Storage (2201)Portsmouth, New HampshireRecently my husband RonaldGehrmann and I moved fromNew Hampshire to New York.We wanted to write and tell youhow pleasant and professionalyour crew was to work with. Thefour who loaded and the twowho unloaded us were prompt,courteous and made our moveso much easier.Thank you so much for yourattention to detail and please letthe crew know how much weappreciated their help and tirelesswork on our behalf.In my haze, I have forgottensome of the crew member’s names,but the ones I remember are Frank,Bonnie and Larry. They all did agreat job!Thanks again,Elizabeth JamesRonald GehrmannRE: Mother Lode Van & Storage,Inc. (1462)Rancho Cordova, CaliforniaThis note is a thank youfor all you have done. I amunpacked and settling in nicely.Everything arrived whole andin great condition. You shouldgive Willie, your wonderfulmascot, a raise!Thanks to you, I am now near myfamily where they can “snoopervise”me and keep me safe!My sincere thanks,Joan MunnThank you so muchfor your attentionto detail……thank you for allyou have done…50Atlas Amplifier • Summer 2007Atlas Amplifier • Summer 2007 51

TracksRE: Mark BowserImlach Movers, Inc. (1130)Trenton, MichiganEven though it has been sometime since Imlach moved us intoour new home, we would be remissif we did not make you aware ofthe excellent job MarkThey treated our Bowser and his teamhome as if it were did handling this move.their own… This is the second timeMark and his crew havemoved our family; and once again,they have not just met ourexpectations, but have greatlyexceeded them. Sometimesmoving your entire household canbe related to a similar experienceof a trip to your local dentist. Notwith Mark and “the Boys.” They notonly took the fear out of the move,but actually had the talent to makeit an enjoyable experience.As usual, Mark’s mentoringof his crew was most evidentfrom the minute they greeted useach morning to their goodbyehandshake each evening. Theywere all polite, hard working andenjoyable to be around. Theytreated our home as if it weretheir own and protected notonly our household goods, butthe flooring and interior of ournew home as well.I would highly recommendMark Bowser and Imlach Moversto anyone who needs excellent,conscientious service. One thingwe strive for at Pulte Homes isa level of customer service thatburies our competitors andcreates a “Homeowner for Life.”52 Atlas Amplifier • Summer 2007Atlas Service is AppreciatedCongratulations to Mark and histeam for he has accomplished thisin the moving business, renderingus a delighted “Customer for Life.”Imlach Movers will be the onlycompany our family will use forany future moves.Sincerely,Bob and Anne BenningerRE: Gonzalo Marquez, PedroMedina, Pat Leathermanand Linda Schrader,McCormak-Payton Storage& Moving Co. (1370)Wichita, KansasRecently, we moved fromKansas to Texas and wantedto commend four employeesfor their outstanding service.Gonzalo Marquez often ranbetween the house and thetruck to keep us on track, andhis helper, Pedro Medina, wasexcellent as well. They were agreat help and kept us goingwhen necessary.Pat Leatherman was a pleasureto work with. She had very goodsolutions to all our problems andwas very…very professional professionalin every aspect. in everyaspect.If Pat was unavailable, LindaSchrader was always there to helpus. She was always pleasant andvery courteous.Thank you and yourexceptional employees formaking our move much easier.Sincerely,Tom and Ann BolesRE: Paxton Van Lines, Inc. (1610)Springfield,VirginiaThank you so very much forgiving our family the Paxton prideof service. My parents at 85 yearsof age and 60 years in one homehad decided to leave Oklahomaand move to Virginia. The movewas emotional for them but yourcrew and associates made theactual moving painless. You caredfor their treasures and they areso pleased that everythingarrived as we told them it would.They are confident that thismove will give them the chanceto live longer and healthierwith familyThank you sovery much forgiving our familythe Paxton prideof service.to care forthem. Ourfamilythanksyou andeveryoneelse involved with the process.You are the best!Many Thanks,Nita Sue Hoernig & FamilyRE: Nelson Westerbergof Illinois, Inc. (1505)Elk Grove Village, IllinoisI hope things are going wellfor you as you gear up for anothergreat year at Nelson Westerberg.I wanted to let you know that wehave just completed our annualreview for the Domestic side ofZurich’s business and things aregreat! Tom Philbin and his teamdid a stellar job again, meetingboth the customers’ needs andZurich’s needs. With NelsonWesterberg, we never have toworry if it will be done – weknow it will be done and done…we know it willbe done anddone right!right!Thanksagain forthe greatserviceand the relationship. Yourcompany and employees nevercease to amaze and impress me.They always deliver!Take care,Susan Kubiesa, Vice President,HR Operations,Zurich North AmericanRE: Tom Valentine,Travis(Latravis) Artis and Sam WadeKilpatrick Moving& Storage (1250)Northvale, New JerseyThank you for your recent notewishing us luck in our new home.To me, it typified the outstandingservice and attention to detailyou and your company providedduring our recent move fromNew Jersey to Florida.Our experience with yourcompany began with Tomcoming to our hometo provide an estimate.Not only was heamazingly accurate,but it was the mostfun estimate I haveever experienced.Next, the packersarrived on time, wereincredibly helpful, and did a terrificjob. And, although we have alot of glassware, not a singleThat was the nicestthing anybody couldhave said to me.I just relaxed andlet the professionalsdo their jobs!piece was broken, including my chinaand crystal.By the time we met Travis, our vanoperator, and the loading crew, weknew we were in the hands of realprofessionals! As you are well aware,moving can be very stressful. At onepoint I was getting a little nervous asan item had not been packed (at nofault to the packers) but Sam, one ofthe packers, overheard me and said,“Don’t worry. We’ll take care ofeverything. That’s what we do.” Thatwas the nicest thing anybody couldhave said to me. I just relaxed andlet the professionals do their jobs! Icannot say enough nice things aboutTravis, our van operator. He managesto be calm, professional and verymuch in control of the situation. Atthe same time, his concern for ourwell-being came across constantly.He’s a treasure!I know our move came at thebusiest and possibly the hottest timeof the year, but everyone connectedwith your company, including officestaff, was unfailingly polite, on timeand gave that extra effort to provideexceptional service.Over the years, I have experienced14 corporate moves, soI know the differencebetween movers who justdo their jobs and thosewho really care. Manythanks to all of you atKilpatrick for really caring.I would recommend yourcompany to anyone!Sincerely,Sondra S. GibbonsRE: Sherman Anderson, SusanLorch and Jennifer HeflebowerRichmond,VirginiaHeflebower Transfer &Storage Co., Inc. (1085)We wanted to bring your personalattention to the superb service wereceived on a recent move that yourcompany handled forus. My wife and I havemoved 13 timespreviously, either ontransfers by heremployer or mine. So,we have more experience than mostby which to judge the performanceof a moving company. But this movewas very special for us, since it wasour retirement move and the firstone we personally paid for.Our van operator was ShermanAnderson. He and his crew handledour belongings with the utmost ofcare, including a full pack, transport,and full unpack. He was attentive toevery need or request we had, tookobvious pride in his work, and heexecuted flawlessly. Not one item waslost or damaged. And, when Shermanleft our new home, we were furtheralong in getting things sorted out andin place than on any prior move wehave made. In short, he is the best vanoperator we have ever had, and we’vebeen lucky enough to have had a fewreally good ones so that is saying a lot.It may interest you to learn thatSherman also speaks very highly ofAtlas and Heflebower. He is proudof his long association with yourcompany. You could not buybetter advertising than his testimony.And, should we move again,He was attentiveto every need orrequest we had…Atlas Amplifier • Summer 2007 53

TracksAtlas Service is AppreciatedChris Woodson and his crew weretruly incredible! I can not tell youhow much I appreciate the care theytook with our new home–not ascratch or dent despite a formidablestaircase and wood floors! Moreover,I have now unpacked all my boxesand am delighted to report not oneitem was damaged or broken. Nowthat's onewe will absolutely be seekingSherman’s services.We would also like to recognizeSusan, our move coordinator. Shewas responsive to all of our inquiries.Finally, we experienced a touchfrom your firm that was trulyremarkable and could be a modelfor many family-owned businesses.Each day during our pack and load,we received a call asking if we Now that's onewere happy with how the move heck of a move!was developing. That call camefrom Jennifer Heflebower. It reallygave us a feeling of confidenceto have a member of the owner’sfamily call us. It was a nice touchand most appreciated.As you must know, moving isone of the most stressful times inlife. The company and peoplehandling the move can either makeit even more stressful, or they canhelp reduce the stress. Your firmand your people made this movenearly stress-free.Thanks for the great move. Wereally hope that you can find someappropriate way to recognize thosewho worked so hard in our behalf.They are a credit to Atlas, toHeflebower, and to you personally.Sincerely,Ted and Barbara DurvinRE: Chris Woodson andWilliam MullinsindividualsAmerican of Virginia, Inc. (103) whom I'veWaynesboro,VirginiaI just wanted to share with youthe wonderful experience I had withyour company during our movefrom Virginia to North Carolina.54 Atlas Amplifier • Summer 2007heck of amove!The entireprocess starting with William, ourbooking agent and ending withChris and his crew was so favorable,I would not hesitate to recommendyour company to anyone planningon moving – no wonder you havezero complaints with the BetterBusiness Bureau!In this time of mediocrecustomer service, I hope you realizehow fortunate you are to havesuch “stars” on your team –they make all the difference.Sincerely,Deborah SchechterRE: Dave Gunter andBridget JohnsonA-1 Metro Movers (251)Omaha, NebraskaOur van operator, Dave,was one of the most courteous,resourcefulHe is an EXPERTat his trade…had thepleasure to meet.He is an EXPERT at his trade –packing everything quickly andsafely with NOTHING broken uponarrival. His skilled service would leadme to use and recommend Atlasin the future. Additionally, BridgetJohnson, our office contact, wasvery helpful and went to greatlengths to make our relocationorganized and economical.Sincerely,Sean KennedyRE: Mike Orlin andCynthia BensonNelson Westerbergof Georgia (1517)Mableton, GeorgiaMy family had the pleasant experienceto work with your company.Our journey began when we metMike Orlin–we chose NelsonWesterberg based on Mr. Orlin’sprofessionalism and efficiency. Ourcrew was wonderful as well.Our favorite part was getting toWe were extremelyhappy withour move.know CynthiaBenson. Shecontinuouslyfollowed upwith us,checking to ensure we were onschedule, or if there was anythingNelson Westerberg could doto help.We were extremely happy withour move. We would recommendyour company to anyone.Sincerely,Cherie PedowitzTM & © 2007 Atlas Investment Company, Inc. Atlas Van Lines, Inc. U.S. DOT No. 125550 1212 St. George Road, Evansville, Indiana 47711-2364

CalendarMay 200713-17 AAM Museum Expo – McCormick Place Lakeside Center, Chicago, IL15-17 ERC’s National Relocation Conference – Caesars Palace, Las Vegas, NV15-17 GSA Expo – Orange County Convention Center, Orlando, FL17-19 NY State Movers & Warehousemen’s Association Convention –The Ostega, Cooperstown, NJJune 20079-12 HCEA Annual Meeting – Philadelphia Marriot Downtown – Pennsylvania Convention Center,Philadelphia, PA24-27 59th Annual SHRM Conference & Exposition – Las Vegas Convention Center, Las Vegas, NVJuly 200718-19 AWG Board of Directors Meeting30- Aug. 2 TSEA’s TS 2 The Trade Show about Trade Shows – Washington Convention Center, Washington D.C.August 200731 Federal Heavy Vehicle Tax DueSeptember 200718 Atlas ROAD Day 2018 AWG Board of Directors Meeting19 AWG Annual Stockholders Meeting – Headquarters, Evansville, IN25-27 Agent Sales Training – Headquarters, Evansville, INOctober 20079-11 Agent Leadership Conference – Headquarters, Evansville, IN13-14 PAIMA Convention & General Assembly – New York, NY14-17 HHGFAA 45th Annual Meeting – New York, NY15 Vehicle Inspections Due23-24 Agent Customer Service & Coordinator Training – Headquarters, Evansville, IN24-25 Agent AtlasNet Training – Headquarters, Evansville, IN24-26 ERC’s Global Workforce Symposium – Denver Convention Center, Hyatt Regency Denver &Grand Hyatt Denver, Denver, CONovember 20076 AWG Board of Directors Meeting7-10 Atlas 60th Annual Convention – Omni Orlando Resort at ChampionsGate, Orlando, FLwww.atlasworldgroup.comAtlas World GroupP.O. Box 509Evansville, IN 47703PRSRT STDU.S. PostagePAIDEvansville, INPermit No. 1352