Atlas Amplifier (Winter 2006): Atlas Revs Up - Atlas Van Lines

Specialized Transportation GroupTransporting“From AbrahamTo Jesus”Leather sandal, Roman PeriodAtlas STG In Sync with Exhibit of Sacred ItemsIt’s billed as the largest touringexhibit of sacred text and artifactsin history. Atlas STG is providing thelogistics services.On September 15, 2006 the American publicgot its first look at an awe-inspiring collection ofreligious items when “From Abraham to Jesus”opened at AmericasMart in Atlanta.The exhibit offers a rare look at some of themost treasured antiquities of the Judeo-Christiantradition, taking viewers through 2500 yearsof Biblical history. Among the more than 340artifacts on display are the Isaiah Scroll (a DeadSea Scroll, pre-dating the birth of Christ) and theossuary of Simon the Cyrene (a box containingrelics believed to be those of the man whohelped Jesus carry the cross).Six firms collaborated to bring the exhibit toNorth America. Way Makers, a Missouri-basedorganization that presents the bible in creativeformats, manages the tour.“Over about two-and-a-half years, the exhibitwill travel to 28 cities across North America,” saysJohn Wade, Way Makers’ Director of Marketing.“It concludes in December 2008 at theMeadowlands in Secaucus, New Jersey.”Programa 1 Design Studio in Israel crafted the30,000 sq. ft. exhibit, which took over three yearsto complete. The design firm shipped it by sea tothe U.S. and Way Makers is handling logisticsfrom installation to dismantling for the rest ofthe tour. Atlas STG brings the air-ride equipmentand experienced professional van operators toensure smooth transit between each venue.“For each leg, we’re providing 12 trucksand coordinating them to make the loadingand unloading as efficient as possible for ourcustomer,” says Mark Haller, Atlas STG Directorof Sales Support.Atlas brought corporate and agency personneltogether to satisfy all of Way Makers’ logisticsrequirements. The STG team studied thecustomer’s needs and crafted a solution thatoffered a range of pricing and service options.“We considered many factors in choosinga transportation provider,” says Stan Kellner,Way Makers’ General Manager. “Among otherthings, we knew from Atlas’ experience that itunderstands the unique nature of transportingartifacts. We’ve been impressed with theAtlas people. . . we’re starting off togetheron a good foot.”“From Abraham to Jesus” featuresover 340 priceless artifacts datingfrom the time of Abraham to Jesusof Nazareth and the birth ofChristianity.The multimediaenhancedexhibit incorporates3-D video footage shot in theHoly Land.Visitors can expect tospend from 90 to 120 minutes towalk through the exhibit.Copper javelin head,Bronze AgeZoomorphic pottery,Bronze AgeIncense shovel, Roman Period Pottery, Persian-Hellenistic Period Bronze coin of Mattathias Antigonus,predecessor to Herod the GreatScarab seal, Bronze AgeReplica of the Mesha Stele(Moabite Stone)Stone ossuary, Roman PeriodAll photos courtesyof Hebrew Universityof Jerusalem Instituteof Archaeology.12 Atlas Amplifier • Winter 2006 Atlas Amplifier • Winter 2006 13