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Atlas Amplifier (Winter 2006): Atlas Revs Up - Atlas Van Lines

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Volume 54 <strong>Winter</strong> <strong>2006</strong>The Forum Turns 40 8Success At SHRM 10Do you know this company? 14The Magazine of <strong>Atlas</strong> World Groupwww.atlasworldgroup.com<strong>Atlas</strong>revs upa premiumhousehold goodsdelivery option.See page 2 inside for details.


Volume 54 <strong>Winter</strong> <strong>2006</strong>Chairman’s MessageTThe Magazine of <strong>Atlas</strong> World Groupwww.atlasworldgroup.comw<strong>Amplifier</strong>theCover StoryA“Business shifts...it shrinks, it grows, and it changes. It has to.Business becomes what it must to prosper and, at times,to survive.”I found these words recently in a document thatcrossed my desk. They strike me as an appropriate pointof reflection today for we who share the <strong>Atlas</strong> experience.We know the world is changing. The industry is changing.Customer expectations are changing.And so is <strong>Atlas</strong>.For example, we initiated a major change withour investment in tracking technology for ourtrailers, giving customers an added assurance ofsecurity. Now we are introducing another boldchange with Accel, an expedited transitoption for smaller shipments ofhousehold goods.We are also bringing forward a new identity:BDS Worldwide® is becoming Titan Global Distribution toreflect an image consistent with its stature as an <strong>Atlas</strong> WorldGroup company. And the promotion of Glen Dunkerson toPresident of <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> is an important change thatbrings new ideas and vision to our company’s leadership.Without a willingness to embrace change, anyorganization runs the risk of complacency. I believe <strong>Atlas</strong>has been successful in large measure because we have beenunafraid to think and act in new ways. This flexibility willcontinue to serve us well as we deal with shifts the futureinevitably holds.Mike ShafferChairman & CEO<strong>Atlas</strong> World Group, Inc.2New and Faster<strong>Atlas</strong> revs up a premium delivery optionfor shipments of household goods.TheForumTurnsMILT HILL WINNERSLeaders of the pack.What’s soft andfurry and stole theshow at SHRM?<strong>Atlas</strong> Specialized Transportation GroupTransporting“From AbrahamTo Jesus”Titan Global DistributionEnter the Titan<strong>Atlas</strong> Earns Distinctionfor Technology8 ROAD DAY19<strong>Atlas</strong> CanadaBringing Quality Service toCanada’s Far NorthCornerstone Relocation GroupWhat makes service great?<strong>Van</strong> OperatorSurvey<strong>Atlas</strong> InternationalUnlocking International Secrets<strong>Atlas</strong> WorldNews and InformationINCLUDING:• Armed Services Honor Roll• President’s Club Winners• Alexander’s Helps Displaced Veterans• ”Baseball as America” Extends Tour6101214171820222324Tracks<strong>Atlas</strong> Service is Appreciated36Editor Barbara Cox coxb@atlasworldgroup.comFor more information on <strong>Atlas</strong> and our services, visit atlasworldgroup.com on the Internet.The <strong>Atlas</strong> <strong>Amplifier</strong> is published by <strong>Atlas</strong> World Group, Inc., 1212 St. George Rd., Evansville, IN 47711. All material for publication must be submitted to theMarketing Communications Department. <strong>Atlas</strong> is an equal opportunity company. © Copyright <strong>2006</strong>, <strong>Atlas</strong> World Group, Inc.


Cover Story – <strong>Atlas</strong> Accel<strong>Atlas</strong> revs up a premium delivery optionfor shipments of household goods.New andFasterPremium Expedited ServiceAn executive based in LosAngeles takes an assignmentin New York City. She needsto relocate immediately to fill atemporary, critical role. Even thoughthe possessions she plans to shipweigh only 3,000 pounds, she finds itwill take three weeks or longer forthem to be delivered.There are many variations on thisscenario. All of them involve acustomer who needs to transportbelongings quickly. Until recently,these customers have had little choicebut to rely on the traditional deliverychannel. But that is rapidly changing.<strong>Atlas</strong> Introduces Accel During the summer of <strong>2006</strong>, <strong>Atlas</strong>began testing Accel, a premiumservice option for expedited delivery.As the name implies, the essence ofAccel is speed.“Our customers told us theywanted a faster delivery option,” says<strong>Atlas</strong> Sr. Vice President and ChiefMarketing Officer Greg Hoover. “Sowe developed a solution thatresponds to their request...a swift andpractical alternative to the traditionaltransportation pipeline.”A standardized shipping containerprovides the critical piece in the Accelsolution. The specially designed unitfeatures a 270 cu. ft. capacity. Itsstrong polymer construction gives ita maximum rating of 3600 pounds.The weight when loaded is typicallyaround 1400 pounds. “However,”says Greg, “it’s important to notethat this is not a weight-basedmodel in terms of pricing – it’s aflat ‘per container’ fee.”“The container is also lockableand comes with GPS tracking,” saysGreg, “providing added measuresof confidence for the customer.”The Accel container measures 7.5’long x 6.0’ wide x 8.0’ high–a size thataccommodates most householdfurnishings. For items over 88 incheslong, such as large sofas, customers“OUR CUSTOMERS TOLD USTHEY WANTED A FASTERDELIVERY OPTION.SO WEDEVELOPEDASOLUTION THAT RESPONDSTO THEIR REQUEST.”GREG HOOVERSENIOR VP AND CMOATLAS WORLD GROUPOf course, the containers in the Accel program don’t look as depicted above.But they should.That’s because this newpremium expedited service from <strong>Atlas</strong>delivers the most reliably fast service inthe business.The actual containers thatAccel relies upon are standardizedshipping units with a 270 cu. ft. capacityrated for 3600 pounds.The containers arelockable and come with GPS hardwareinstalled to ensure security of contentsduring transit and storage.If you hadsomething thisfast, you’d paintit like this too.2 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 3


Milt Hill WinnersLeaders OfThe Pack.These agents are forerunnerson the road to excellence.The standards get tougher every year. Which is why theMilton M. Hill Quality Award is undeniable proof of an<strong>Atlas</strong> agent’s commitment to excellence.This year, <strong>Atlas</strong> is pleased to recognize 43 agents who have hit thisamazing point of excellence. Their achievement puts them in a classall their own. They are the “leaders of the pack” in <strong>Atlas</strong> quality. Theytruly represent the integrity, quality and solutions that put the <strong>Atlas</strong>brand among the most respected in the industry and the mostvalued by customers.2005-<strong>2006</strong> MILTON M. HILLQUALITY AWARD WINNERSMILTON M. HILL QUALITY AWARDWINNERS MUST MEET THE FOLLOWING:1. Superior Warehouse Rating.Recipients earn a score of 90% or higher in randominspections that measure impression, organization, security,and risk management.2. Hauling Excellence Award.The criteria for this award include, among other things,customer satisfaction with the van operator and a minimumof $750,000 in hauling revenue.3. World Class Commitment.Agents must meet or exceed tough standards in twelve areasthat cover customer satisfaction, business process efficiencies,claims, and safety.4. Shipment Involvement.Agents must participate in a minimum of 175 shipmentsto be eligible for the award.A.Walecka & Son, Inc. (155)West Wareham, MAA-1 Metro Movers – Omaha (251)Omaha, NEAce Relocation Systems, Inc. (8)Orlando, FLAce Relocation Systems, Inc. (15)Jessup, MDAce Relocation Systems, Inc. (25)Long Beach, CAAce Relocation Systems, Inc. (43)Kent, WAAce Relocation Systems, Inc. (62)San Diego, CAAce Relocation Systems, Inc. (75)San Jose, CAAction Moving Services, Inc. (238)Burnsville, MNAdvance Relocation Systems (59)Baltimore, MDAlexander’s Mobility Services (207)Tustin, CAAlexander’s Mobility Services (208)Hayward, CAAlexander’s Mobility Services (210)Portland, ORAlexander’s Mobility Services (214)Baltimore, MDAlexander’s Mobility Services (215)Bloomington, MNAlexander’s Mobility Services (216)San Diego, CAAlexander’s Mobility Services (217)Nashville, TNAlexander’s Mobility Services (218)Garland, TXAtlantic Relocation Systems (1021)Houston, TXBean Moving and Storage, Inc. (385)Hattiesburg, MSBekins Northwest (2502)Tacoma, WACelina Moving and Storage, Inc. (592)Celina, OHCollins Brothers Moving Corporation (547)Larchmont, NYCrofutt & Smith Moving & Storage (646)Landing, NJDMS Moving Systems, Inc. (800)Canton, MIGolden <strong>Van</strong> <strong>Lines</strong>, Inc. (991)Longmont, COHome Moving & Storage Co., Inc. (1111)Columbus, OHImlach & Collins Brothers, LLC (1132)Irving, TXImlach Movers of Ft.Wayne LLC (1131)Ft. Wayne, INImlach Movers of San Antonio, LLC (1136)San Antonio, TXImlach Movers, Inc. (1130)Trenton, MIMabey’s Moving & Storage, Inc. (1415)Rensselaer, NYMcCormack-Payton Storage & MovingCompany, Inc. (1380)Grandview, MONelson Westerberg of Illinois, Inc. (1505)Elk Grove Village, ILNMS Moving Systems, Inc. (2015)Oxnard, CAPaxton <strong>Van</strong> <strong>Lines</strong>, Inc. (1610)Springfield, VAPaxton <strong>Van</strong> <strong>Lines</strong>, Inc. (1611)Sandston, VAPowell Relocation Group (1657)Grand Rapids, MIReads Moving Systemsof Florida, Inc. (1724)Jacksonville, FLWalker Transfer, Inc. (2114)Kenova, WVWeleski Transfer, Inc. (2151)Tarentum, PA<strong>Winter</strong> Moving and Storage, Inc. (1077)Bentonville, ARWm. Duggan Co., Inc. (2189)Walpole, MA6 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 7


The Forum Turns 40The ForumTurnsWindy City to Host Anniversary EventCome April, Chicago is in for a big celebration when<strong>Atlas</strong> convenes the 40th Forum on Moving. Thesignature <strong>Atlas</strong> event began in 1968 as an experiment inopen dialogue with traffic managers. Over four decadesit has evolved into a highly anticipated annual gatheringthat brings together <strong>Atlas</strong> Agents and their guests from allparts of the relocation industry.As it does each year, the Forum gives attendees thechance to discuss the issues that affect them, sharechallenges and successes, and explore ways to enhanceservice delivery and business performance. Surveys showthat attendees consider networking opportunities oneof the Forum’s most valuable benefits.Top-tier speakers highlight every Forum, challenging theiraudience to think in new ways. In 2007, <strong>Atlas</strong> will welcomePat Head Summit to the dais. Pat coaches the University ofTennessee Lady Volunteer basketball team and is thewinningest coach in the history of NCAA basketball,with 913 victories in 32 seasons.Pat joins a long and distinguished roll of Forum guestspeakers that includes Ronald Regan, Ralph Nader, GeraldFord, Walter Cronkite, Henry Kissinger, Paul Harvey, and others.The <strong>Atlas</strong> Forum on Moving is open to <strong>Atlas</strong> agentsand their invited guests. For more information, talk to your<strong>Atlas</strong> agent. To see highlights from last year’s Forum go towww.atlasworldgroup.com/forum.The annual <strong>Atlas</strong> Forum on Moving is a highly anticipatedindustry gathering. In 2007, <strong>Atlas</strong> celebrates the 40thanniversary of its signature event on April 19 and 20at the Marriott Chicago Downtown.Forum 40 guest speaker, Pat HeadSummit, is coach of the UT Lady Volsand the winningest coach in NCAAbasketball history.8 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 9


<strong>Atlas</strong> Trade ShowsWhat’s soft and furry andstole the show at SHRM?<strong>Atlas</strong> introduced Sniffer in 2003 to illustrate a commitment to exceptional, personalservice for every member of the family,“even the puppy.” Today, customers recognizethe puppy as a friendly reminder of the warmth associated with the <strong>Atlas</strong> brand.If you guessed “the puppy,” you’re right. The lovable<strong>Atlas</strong> icon, in the form of a plush toy, took center stagefor <strong>Atlas</strong> at the SHRM <strong>2006</strong> Conference & Exposition inWashington D.C. during the last week in June.“The puppy is central to our message that <strong>Atlas</strong> is a best friend forrelocation,” says <strong>Atlas</strong> Director of Marketing Communications Barbara Cox.“The SHRM expo provided an ideal opportunity to reinforce this messageand create impressions that lead to conversions on behalf of our agents.”The numbers indicate how successfully this tactic played out. The <strong>Atlas</strong>exhibit hosted a nonstop stream of guests eager for a chance to win a replicaof the industry’s most recognizable mascot. Guests took plastic-wrappedcookies from doggie biscuit jars and drew game pieces from silver dog dishes(350 lucky winners each took home a plush puppy). All the while, the <strong>Atlas</strong>sales team educated visitors on the differences that set <strong>Atlas</strong> apart–such as laborcertification and trailer tracking. In the process, sales people collected approximately2000 names of corporate prospects.The stuff of a successful promotionTo develop a quality toy, <strong>Atlas</strong> marketers partnered withGund,® America’s leading maker of soft toys since 1898.“The Gund designers used our photo file to create a toythat captures the essence of our puppy,” says Barbara.“To make sure it creates effective impressions we gave itdistinctive branding touches, including a blue collar and a‘flying A’ dog tag.” There’s even a tag on the bottom thatidentifies the <strong>Atlas</strong> pedigree. Gund agreed to partner with<strong>Atlas</strong> on this venture because of <strong>Atlas</strong>’ strong brandrecognition and reputation as a quality service provider.Another layer in a coordinatedmarketing push.<strong>Atlas</strong> reinforced the “best friend” theme with music at theERC Global Workforce Symposium held October 11-13in Dallas. The event afforded opportunities to share newsabout <strong>Atlas</strong>’ services with corporate relocation professionals.“Just as consistency is important for service delivery,continuity is essential for marketing messages,” says Sr. VicePresident and Chief Marketing Officer Greg Hoover. “Wemeasure the bottom line in terms of the quality impressionswe can create and the new customers we reach. On thesecounts, the SHRM and ERC shows were a success for <strong>Atlas</strong>.”10<strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 11


Specialized Transportation GroupTransporting“From AbrahamTo Jesus”Leather sandal, Roman Period<strong>Atlas</strong> STG In Sync with Exhibit of Sacred ItemsIt’s billed as the largest touringexhibit of sacred text and artifactsin history. <strong>Atlas</strong> STG is providing thelogistics services.On September 15, <strong>2006</strong> the American publicgot its first look at an awe-inspiring collection ofreligious items when “From Abraham to Jesus”opened at AmericasMart in Atlanta.The exhibit offers a rare look at some of themost treasured antiquities of the Judeo-Christiantradition, taking viewers through 2500 yearsof Biblical history. Among the more than 340artifacts on display are the Isaiah Scroll (a DeadSea Scroll, pre-dating the birth of Christ) and theossuary of Simon the Cyrene (a box containingrelics believed to be those of the man whohelped Jesus carry the cross).Six firms collaborated to bring the exhibit toNorth America. Way Makers, a Missouri-basedorganization that presents the bible in creativeformats, manages the tour.“Over about two-and-a-half years, the exhibitwill travel to 28 cities across North America,” saysJohn Wade, Way Makers’ Director of Marketing.“It concludes in December 2008 at theMeadowlands in Secaucus, New Jersey.”Programa 1 Design Studio in Israel crafted the30,000 sq. ft. exhibit, which took over three yearsto complete. The design firm shipped it by sea tothe U.S. and Way Makers is handling logisticsfrom installation to dismantling for the rest ofthe tour. <strong>Atlas</strong> STG brings the air-ride equipmentand experienced professional van operators toensure smooth transit between each venue.“For each leg, we’re providing 12 trucksand coordinating them to make the loadingand unloading as efficient as possible for ourcustomer,” says Mark Haller, <strong>Atlas</strong> STG Directorof Sales Support.<strong>Atlas</strong> brought corporate and agency personneltogether to satisfy all of Way Makers’ logisticsrequirements. The STG team studied thecustomer’s needs and crafted a solution thatoffered a range of pricing and service options.“We considered many factors in choosinga transportation provider,” says Stan Kellner,Way Makers’ General Manager. “Among otherthings, we knew from <strong>Atlas</strong>’ experience that itunderstands the unique nature of transportingartifacts. We’ve been impressed with the<strong>Atlas</strong> people. . . we’re starting off togetheron a good foot.”“From Abraham to Jesus” featuresover 340 priceless artifacts datingfrom the time of Abraham to Jesusof Nazareth and the birth ofChristianity.The multimediaenhancedexhibit incorporates3-D video footage shot in theHoly Land.Visitors can expect tospend from 90 to 120 minutes towalk through the exhibit.Copper javelin head,Bronze AgeZoomorphic pottery,Bronze AgeIncense shovel, Roman Period Pottery, Persian-Hellenistic Period Bronze coin of Mattathias Antigonus,predecessor to Herod the GreatScarab seal, Bronze AgeReplica of the Mesha Stele(Moabite Stone)Stone ossuary, Roman PeriodAll photos courtesyof Hebrew Universityof Jerusalem Instituteof Archaeology.12 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 13


Titan Global DistributionTitan Global DistributionEnter the TitanBDS Worldwide to Become Titan Global DistributionTitan Global Distribution nowTidentifies the <strong>Atlas</strong> subsidiary here’s a new name coming to <strong>Atlas</strong> World Since then, the subsidiary has secured its footingIn concert with the identity change, Titanformerly known as BDSGroup. It’s a name that evokes the kind of in a specialized niche, providing transit, installation,will relocate its headquarters to new offices inand warehousing for some of the world’sthe St. Louis area.Worldwide.The name “Titan”strength you would associate with any familyshares the same mythologicalmember that shares the <strong>Atlas</strong> identity.most prestigious brands in retail, food service“As we begin to operate with a new identityroots as “<strong>Atlas</strong>,” a Titan knownfor great physical strength. Effective December 1, <strong>2006</strong>, BDS Worldwide and hospitality.and make the move to new offices, we intendThe new logo brings the will become Titan Global Distribution. “The “The subsidiary has demonstrated its abilityto keep our focus on excellent service,” says Dan.company's graphic identity name reflects our aggressive move to become a to perform profitably and with a dedication to“Just as the name ‘Titan’ suggests, we want ourinto harmony with <strong>Atlas</strong> and provider of logistic and transportation solutions <strong>Atlas</strong> values of integrity, quality and solutions,”customers to know that our commitment tocompletes the transition to a on an international scale,” says Titan President says <strong>Atlas</strong> World Group Vice Chairman,them is stronger than ever.”corporate image consistentand COO Dan Kelly.President and COO Jim Stamm. “This christeningwith <strong>Atlas</strong> World Group.BDS Worldwide acquired the assets and completes the transition to an identity that isbusiness of another firm in February 2004. consistent with the image of <strong>Atlas</strong> World Group.”A Display of EfficiencyBDS Worldwide and <strong>Atlas</strong> STG BringTeamwork to Benjamin Moore.Aunt Gertrude is a lovely lady. But sometimes she has troublemaking up her mind. Take, for example, the time she wentthrough five gallons of paint before she finally decided on thecolor that would look best with her cherry cabinets andmauve curtains.Thanks to Benjamin Moore & Co., fussy decorators like AuntGertrude now have a common-sense tool to help them choosecolors. The color sample display lets them try a color on for sizebefore they commit to painting an entire room. And thanks tocollaboration among Design Display Group, BDS Worldwideand <strong>Atlas</strong> STG, these displays are showing up in locationsacross the country.“BDS and <strong>Atlas</strong> began working on this project for BenjaminMoore in May of 2004,” says BDS Special Projects ManagerWilda Poehler. “In February of 2005 we teamed with DesignDisplay Group. All told, BDS and <strong>Atlas</strong> have set more than2800 units in place.”STG National Account Supervisor Darlene Duff says theBDS - <strong>Atlas</strong> partnership makes for efficient service.“BDS sends us the orders with the information we needto register, coordinate and deliver,” says Darlene. “We deliveranywhere in the U.S. within two weeks; our operators unpackthe units and set them in place.”BDS Sales Manager Mark Sesti believes the cooperativeapproach brought efficiency to the project right from the start.Benjamin Moore colordisplays enable customersto “try on” a color before theypaint an entire room. <strong>Atlas</strong>STG and BDS Worldwide areworking together to deliverand install these displays inretail locations across the U.S.Continues On Next Page<strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 15


Titan Global DistributionMira AwardContinued From Previous Page“STG Vice President of Sales DavidCoulter and I met with representativesfrom Design Display Group and themarketing team of Benjamin Mooreto gain a clear understanding oftheir expectations,” says Mark. “Wetook the findings from that meetingto develop a solution using ourcombined strengths. Everyoneinvolved with the project hasbenefited from this collaboration.”Design Display Group is a leader inmerchandising design and displaybranding. Benjamin Moore & Co. is aleading U.S. manufacturer of premiumquality residential, commercial andindustrial maintenance coatings.Back To LifeAs the city of New Orleans returnsto life, one of its most famous hotelsundergoes a massive effort to restoreits elegant luster.The world-renowned Fairmont Hotel on the outskirtsof the French Quarter is the oldest hotel in New Orleans,dating to 1893 when it opened as the Grunewald.It is said to have housed the country’s first night club,The Cave, a subterranean supper club that featuredwaterfalls, stalactites, and chorus girls dancing toDixieland jazz. The name was later changed to TheRoosevelt in honor of Theodore Roosevelt. It becameknown as the Fairmont New Orleans in 1965.Ever since the city’s fateful encounter with Katrina,the Fairmont New Orleans has been vacant. But itsreturn to magnificence is on the horizon, and BDSWorldwide is playing a key role in the massive effort.“It’s amazing to see the difference that a relativelyshort distance made in the water levels downtown,”says BDS Director of Installation Bill Dickerson.Bill says that just twelve blocks west of the hotel’slocation at Baronne and Canal Streets, buildings wererelatively unscathed. But The Fairmont suffered severedamage when water submerged electrical and HVACsystems beneath the building.“We began work on July 5 to gut the building,” saysBill. “We emptied its 701 rooms of casework, artwork,and mirrors. Anything covered with fabric was a loss.”A 15-person BDS crew worked for 8 weeks, shuttlingthree trailer loads a night, or 120 total loads, to storage.They filled 52,000 square feet of a fully air-conditionedwarehouse. Inside the warehouse, restoration expertsperform the necessary cleaning and refinishing to makethe elegant wood furnishings and fixtures ready.The time frame for delivery and installation isuncertain, Bill says, pending decisions by buildingcode authorities.“Right now we are crating and organizing the pieces,and we’ll be ready when the building is ready,” says Bill.“We’ll work from the top down in 150-room lots...we have an extremely efficient plan.”The Fairmont Hotel in New Orleans is the city’s oldesthotel. It was rendered uninhabitable by Katrina. BDSWorldwide is working on the restoration team to readythe stately property for occupancy again.<strong>Atlas</strong> Earns Distinctionfor TechnologyIt’s billed as “an awards show where an entire state wins.”On May 19, at the Indiana Roof Ballroom in downtownIndianapolis, the Techpoint Mira Awards lauded <strong>Atlas</strong>World Group as a “finalist” for technology achievementsduring 2005. The annual event celebrates organizationsand individuals who make significant contributionsto technology in Indiana; <strong>Atlas</strong> earned distinctionamong Indiana companies engaged in transportation,distribution and logistics.“This is a great acknowledgement of <strong>Atlas</strong>’ efforts tostay on the leading edge of the technology curve in therelocation industry,” says <strong>Atlas</strong> Chief Technology OfficerRichard Arneson.A Year of Significant Advances<strong>Atlas</strong> pioneered three important technology initiativeslast year. To enhance the security and well-being ofcustomers, the company led the industry with a programof background checks for permanent and temporarylaborers. Using an intranet interface with a third-party firm,<strong>Atlas</strong> agents can now ascertain quickly whether potentialhelpers meet corporate eligibility standards.Likewise, <strong>Atlas</strong> became the first household goodscarrier to implement trailer tracking. The system enablescustomers to know the precise location of their belongingsthroughout a move. While many carriers offer a trackingservice, <strong>Atlas</strong> is the first to invest in a system that tracks thetrailer itself – the equipment that actually carries the goods.And <strong>Atlas</strong> World Group subsidiary Red Ball Internationalis the first to adapt Radio FrequencyIdentification (RFID) technology for thetransportation of household goods.The system allows users to trackan entire shipment andenables Red Ball to increasesecurity, improve efficiency andcreate peace of mind for militaryfamilies relocating overseas.Techpoint–Indiana’s statewide technology trade group–represents approximately400 corporate members.The annual Techpoint Mira Awards Program recognizesindividuals and companies for significant contributions to technology in Indiana.<strong>Atlas</strong> World Group has earned the distinction of “finalist” for technologyachievements during 2005.<strong>Atlas</strong> Director of Marketing Communications Barbara Cox acceptsthe Techpoint Mira Award, presented by Techpoint President &CEO Cameron Carter.The award recognizes <strong>Atlas</strong> World Groupas a finalist for technology achievements during 2005.16 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 17


Road Day 19 and <strong>Van</strong> Operator SurveyROAD Day <strong>2006</strong>“Speaking for the entire<strong>Atlas</strong> organization, wewould like to extendour deepest appreciationfor the exemplarycommitment and serviceyou have shown. Onceagain, thank you for yourcontinued contributionto <strong>Atlas</strong>’ success.”Sincerely,Mike ShafferChairman and CEOJim StammVice Chairman, Presidentand COOAll Seasons Moving & Storage (442) All Seasons Moving & Storage (442)Alexander’s Mobility Services (207)Bekins Northwest (2504)Ace Transfer & Storage Co. (1406)Guardian Relocation Inc. (1032)Road Day 19<strong>Atlas</strong> Honors Operators inAnnual FestivitiesIt was filled with food, fun and prizes. But most important,this year’s ROAD Day gave the <strong>Atlas</strong> family an occasion toshow appreciation for the folks who put heart and soulinto great customer service, the <strong>Atlas</strong> <strong>Van</strong> Operators.On September 12, <strong>Atlas</strong> agencies across North Americaserved their honored guests an array of edible delightsfrom light snacks to full plates. Some agencies showedappreciation with special gifts–T-shirts, free weight tickets,and even free labor for operators loading in the area.Thanks to the support of five corporate sponsors, arandom drawing awarded prizes worth approximately$4000 to 32 lucky van operators. To celebrate participation,five agencies were randomly awarded free lunches for theentire office staff.In addition, all <strong>Atlas</strong> <strong>Van</strong> Operators received a Maglite®spot-to-flood flashlight, courtesy of <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>.ROAD Day Prize Drawing Big Winners– Michael Eneff, McCormack-Payton Storage &Moving (1380): $1200 Gift Certificate with<strong>Atlas</strong> Travel– Jeffery January, Bean Moving & Storage (385):XM satellite radio with one-year subscription– Christopher <strong>Van</strong>dyck, Finkbeiner Transfer& Storage (344): TV/DVD set– Lesia M. Miley, Atlantic Relocation Systems (1253);Robert B. Frank, California Moving Systems (533):$200 Petro gift certificate– Ryan M. Magnusson, Bekins Northwest (2502);Ricky W. Harris, Davenport Transfer (755):$100 Petro gift certificate.These participating <strong>Atlas</strong> Agents wonfree lunches for their staff:Collins Brothers Moving & Storage (573)Lakeland Moving & Storage (1316)Willis Permian Movers (2175)Noffs/Atlantic Relocation Systems (1039)Murphy’s Movers (1414)Special thanks to corporate sponsors:What the Pros KnowHighlights from the <strong>2006</strong> Kingof the Road SurveyOne hundred and forty-seven <strong>Atlas</strong> van operators sharedtheir thoughts in the “mostly scientific and nearly indispensable”<strong>2006</strong> survey of <strong>Atlas</strong> <strong>Van</strong> Operators, conducted viaU.S. mail and the Internet between February 15 and May 2.<strong>Atlas</strong> entered all participants in a drawing for an XMradio, autographed by radio personality Dave Nemo,and a one-year XM subscription. Congratulationsgo to winner Nick Newman with AmericanTransportation Companies (110).Among the findings...• Laptop computer usage made a significantjump – 47 percent say they use one on theroad, contrasted with 20 percent in last year’s survey• Why do <strong>Atlas</strong> <strong>Van</strong> Operators recommend their van lineto friends and colleagues? Income opportunity andrespect lead the list, followed by advancementopportunities and home time.• Favorite hotel chains are Super 8, Best Western,Motel 6 and Holiday Inn.• Favorite fast food restaurants are Subway, Wendy’s andKFC. However, 13 percent say they “don’t eat fast food.”• Among the 43 percent who listen to satellite radio,XM edges out Sirius in popularity. And country stationsare neck and neck in popularity with those that playclassics of the 60s, 70s and 80s.• Due to record volumes, <strong>Atlas</strong> <strong>Van</strong> Operators are findinggreater work opportunities. Those who spend 31 or moreweeks on the road rose to 71 percent this year, up from 57percent last year. Those who spend 20 to 30 weeks on theroad dropped by half, from 22 percent to 11 percent.• You’re likely to see <strong>Atlas</strong> <strong>Van</strong> Operators at truck stopswith good food, clean facilities, and lower fuel prices.Their first choice is Petro; Flying J ranks a close second. Didyou know Pilot features a great selection of video games?• Florida and Ohio are approximately tied for thebest rest stops; but Florida has been dropping andOhio steadily gaining in recent years.To read the complete survey results, go to:www.atlasworldgroup.com/surveyMELCHER18 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 19


<strong>Atlas</strong> CanadaBringing Quality Serviceto Canada’s Far North<strong>Atlas</strong> Serves Underdeveloped TerritoryIt is extraordinary in size and beauty. It extends north andwest of Hudson Bay and above the tree line to the NorthPole. Its landscapes range from the flat muskeg of KivalliqRegion to the towering mountains and glacial fiords ofBaffin Island.This is Nunavut, the largest and least populous ofCanada’s provinces and territories. Twenty-six communitiesdot an expanse of nearly two million square kilometers.Goods must travel via plane or sealift. Businesses here facesome of the highest operating costs in the world.In recent years, the Nunavut Government has soughtto stimulate economic growth, working with the privatesector to attract investment. The effort includes theaggressive recruitment of teachers, doctors, nurses, socialworkers and others. New jobs are forming in mining,fishing, tourism, the arts and entertainment industries.In 2001, the Nunavut Government selected <strong>Atlas</strong> Canadaas its exclusive carrier. “We are able to bring the service theyneed with our President’s Gold Leaf move managementprogram,” says Joanne Lavictoire, Team Leader with <strong>Atlas</strong>Canada’s PGL move management services. “Since thecontract took effect, we manage the relocation of 250 to350 families for the government each year.”To prevent failed relocations, which are more likely whenpeople experience extreme cultural and environmentalchanges, the PGL service team makes sure each personcoming in gets the right kind of information.“Each of the communities is a little different,” says Joanne.“For example, some places don’t have banks, others don’thave taxis. We let people know what to expect so theywon’t suffer from culture shock.”Getting in and out of the territory is another challenge.<strong>Atlas</strong> coordinates transportation in partnership withFirst Air. “Most of the people we relocate, mainly teachersand nurses, are moving to an unfurnished residence,”says <strong>Atlas</strong> Canada Senior Vice President of OperationsPaul Leader. “To transport their furnishings requires adifferent approach.”Paul explains that <strong>Atlas</strong> relies on two agents whopossess the skills to prepare goods for a unique air-travelscenario. “We wrap everything in corrugated stock forprotection–the aircraft cannot accommodate crates, andthere is no practical way to ensure the return of padding,”says Paul. A small prop plane handles the final leg of flight,often landing on a gravel runway no longer than 600 feet.“If a bad storm moves in, we may have to wait three daysto get a plane in,” says Paul. “I tell people they shouldexpect a six-to-eight-week wait for delivery after theirgoods arrive for loading at the airport.”In addition to government relocations, <strong>Atlas</strong> servesemployees of NAV Canada, the country’s civil air navigationservices provider, and the RCMP, the national police force.Most of these assignments last two or three years, makingfor an active moving cycle. The swelling volume hasallowed <strong>Atlas</strong> agents in Nunavut, Arctic Express (8794) andInukshuk Enterprises (8944), to expand their operationswith additional warehouse space, equipment, and people.“The agents and employees of <strong>Atlas</strong> Canada areproud to be a partner in Nunavut’s progress,” says <strong>Atlas</strong>Canada President Doug Auld. “We share a determinedcommitment to bring <strong>Atlas</strong>’ quality services to thischallenging and promising frontier.”Nunavut's indigenouspeople are called“Inuit,” which means“the people” in thenative languageInuktitut. Inuithave been Arcticinhabitants forthousands of years.The Nunavut territoryencompasses 1.9million squarekilometers of landand water, makingit the fourth largestsubnational entityin the world. Itslandscape isalmost exclusivelyArctic tundra.20 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 21


Cornerstone Relocation Group<strong>Atlas</strong> InternationalBetsy WelchVice President,Client ServicesWhat makes service great?CRG strategy mixes camaraderie, competitive spiritFor most of us, good service is expected and excellentservice is icing on the cake. It results in the warm feelingthat inspires us to leave a generous tip, tell our friends, orwrite a letter of appreciation.For the transferring employee, service quality meansmuch more than that. It affects satisfaction, well-beingand productivity. Which is why Cornerstone RelocationGroup follows a formula for customer service that isconsistently exceptional.From the outset, CRG establishes an environmentand expectation for excellent service that guides theentire relocation process. From recruitment ofexperienced, service-oriented relocation counselors,to sound processes and clear communicationand materials, to technology and training –service is a keystone and hallmark of CRG’spractices. Employee and client serviceevaluations provide feedback and criticalinformation to ensure ongoing qualityassurance at CRG.“We let customers know at the start we lookforward to their assessment of our service,” saysBetsy Welch, Vice President, Client Services.“When they know there will be a chance toevaluate us and our service partners, they seewe take their satisfaction seriously.”Customers receive a survey instrument bye-mail, typically about two weeks after they havesettled in. The one-page form takes only a fewminutes; the customer may choose to simplyindicate ratings–or elaborate as much as they wish.CRG managers review the completed surveys, whichprovide critical insight for improvement. Equally important,the surveys represent an intrinsic reward to CRGcounselors, who share a passion for perfection andwhat it represents: proof that they helped someoneat a critical moment in that person’s life and with theutmost professionalism and service.“A large percentage of customers rank our counselorswith perfect scores,” says Betsy. “This is no accident.We recruit people who possess superior skills and wesupport them with what they need to excel.”The different experiences of CRG counselors makeup a store of knowledge that informs the entire group.“Teamwork and camaraderie typify our staff,” says Betsy.“Because of their experiences in relocation, they are atremendous knowledge base for each other. They supportone another and rely on that collaboration.”To further a culture for great service, Cornerstoneacknowledges and celebrates excellence. Feedback fromclients and customers provides the basis for formalrecognition with the “Debby Half-a-Sandwich” CustomerService Award, named after a client with an unusual lastname and well known for her exacting service standards.The award is a custom-made half-a-tuna sandwich trophyon a silver platter and an engraved plaque. Both areproudly displayed in the lobby of Cornerstone’s offices,listing the names of those who are among the world’sfinest customer service counselors.“We recognize one person each year with this award,”says Betsy. “Because of the pride each staff member takes intheir work, they actively compete to receive this award andbe recognized by our company and their peers.”CornerstoneRelocation Grouprecognizes outstandingperformance amongits customer servicecounselors with the“Debby Half-a-Sandwich,” an award namedfor a client with an unusual lastname and exacting servicestandards. Counselor LowellWolfson is the award’s mostrecent recipient.Unlocking International SecretsSeven Keys to a Successful OutcomeBy Pete Helgeson, Vice President, General Manager, <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> InternationalOn the surface, it may seem the similarities betweendomestic and international relocation call for a very similar,if not the same, service approach. But crucial differences ininternational relocation require special sensitivity. <strong>Atlas</strong>focuses on these aspects, which are key to successfulinternational relocation.1. Punctuality is critical.We know customers often must make specialarrangements to meet, taking time away from workor other commitments. We respect their schedules byliving up to appointment times and calling ahead whencircumstances require scheduling adjustments.2.The survey sets the stage.Customer satisfaction starts with a complete and accuratesurvey. <strong>Atlas</strong> surveyors bring an innate sense of the criticalvolume-to-weight difference between international anddomestic transit (six lbs./cu. ft. versus seven lbs./cu. ft.).Their thorough understanding of density is crucial inpreparing an accurate estimate. Our people exercisediligence, taking time to ensure the customer formsclear expectations.3. Packing is climate-sensitive.Where the shipment is going influences the choice ofpacking material. For example, humid climates requirematerial that breathes rather than holds moisture. <strong>Atlas</strong>packers know from experience how much material isneeded for international shipment. Customers tell us thatpunctuality, survey accuracy, and packing are of primeimportance to them.4. Knowledge isinexpensive insurance.Customers rely on <strong>Atlas</strong> for information about their newhost country. We make it a policy to give them what theyneed to know with our Passport international relocationpacket. As well, we maintain a complete database ofimport restrictions, advisories and alerts.5.We can handle “fragile nerves.”It’s common for customers to feel edgy on moving day, butanxiety is often more acutely felt with international relocation.Customers may second-guess the professionals or acta little cranky. We listen to customer concerns and respondwith patience and understanding to reassure them. Weknow that moving to a foreign land can be daunting; weput customers at ease with calm reason and sincerity.6. Customers equateefficiency with value.Customers expect well-oiled service. We bring the peopleand materials necessary to pack and load in a swift andprofessional manner. Time is important in every aspect ofinternational relocation, including the movement of goodsfrom the warehouse and between all points en route todestination. Likewise, we understandthat efficiency with documents is criticalto timeliness.7. Communication is king.Perhaps the single most important key to a successfulinternational relocation is communication. <strong>Atlas</strong>concentrates on friendly, clear, and timely communicationswith customers and every member of the service network.For customers who are not fluent in English, we bringbilingual skills and patience to facilitate understanding.Just as no two customers are exactly alike, no twointernational relocations are the same. No matter howdifferent the circumstances, every customer is sensitiveto service in seven key areas. <strong>Atlas</strong> International bringsconsistency to these areas to ensure customers get theoutcome they expect.22 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 23


<strong>Atlas</strong> WorldNews and InformationAlexander’s Retrieves Belongingsfor Veterans Displaced by KatrinaWhen they evacuated, they took with them what theycould carry – photographs, keepsakes and one smallsuitcase. Everything else they owned remained abandonedin an 11-story high rise.As it did to so many, Hurricane Katrina’s destructive forceturned life upside down for residents of the Armed ForcesRetirement Home (AFRH) in Gulfport, Mississippi. Somegot out before the storm. But 416 veterans, a handful ofstaff, and a small contingent of Navy Seabees chose to rideout the worst and hope for the best.The day after the storm abated, all were evacuated.Some went to a sister campus in Washington, D.C.; therest were scattered across the country.In June, Alexander’s Mobility Services of Baltimore (214)joined AFRH staff members in a project to reunite thedisplaced veterans with their belongings and prepare thebuilding for renovation. All 19 crewmembers were broughtLincoln Moving &Storage HonoredThe Family Business Center of Niagara University hasrecognized Lincoln Moving & Storage of Buffalo, Inc.(1282) as “Family Business of the Year.” The award citedan entrepreneurial spirit that led the Palisano family tooperate nine different companies, including four <strong>Atlas</strong>agencies, with a dedication to excellence in service tocustomers. The company is now in its fourth generationof family leadership.President John Palisano accepted the award at theuniversity’s 16th annual Business Appreciation Dinneron March 22 at the Adam’s Mark Hotel in Buffalo.“I was pleased to receive the award on behalf of myfamily,” says John. “It is gratifying for me to see the businessmy grandfather started in 1913 continue to grow.”in from Texas, Maryland and Virginia due to the lack ofavailable local labor. Although the flooded areas of thebuilding had been cleaned, nothing in the upper floors hadbeen touched until AMS crews arrived. With temperaturesranging between 75 and 95 degrees, non-operable windowsand no air conditioning, packing was a test of physicalendurance. Work began at 6:00 or 6:30 in the morning andoften continued until 7:00 or 8:00 in the evening.In all, the teams packed and loaded approximately 340shipments in just over a week. Nine truckloads went to theAFRH in Washington, D.C, while the rest of the shipmentswere delivered to thirty-five states.“It was gratifying to be part of this effort,” says JonathanCotten, AMS Project Manager. “Our team mounted anextraordinary effort to make sure the veterans were reunitedwith their belongings. I’m proud to have served those whoserved our country.”The Palisanos display the <strong>2006</strong> Family Business of the YearAward from the Family Business Center of Niagara University.The FBC is committed to strengthening the viability andenhancing the value of private and family-owned businessesthrough the exchange of knowledge.Left to Right: William Palisano, John Palisano, Jr.,Tim Palisano,John Palisano, Joe Palisano. Not shown: Michael Palisano.Photo courtesy Brian Garmon.Ace Worldwide Moving & StorageHall of Fame Coach Larry Brown worked with many topteams during his illustrious career in the NBA. When hewent from Indianapolis to Philadelphia in 1997, he reliedon the team of Ace World Wide Moving & Storage (39).Six years later he went on to coach the Detroit Pistons andlast year he joined the Knicks in New York. Each time heturned to Ace World Wide. When circumstances broughta parting with New York, Larry relocated to Villanova,Pennsylvania, again with the assistance of his most trusted<strong>Atlas</strong> Agent Helps Ronald McDonald HouseAmerican Carriers Moving & Storage Inc. (83) joined othercompanies whose work depends on trucks at the firstannual Ronald McDonald House of South Jersey Touch-A-Truck. The free community event took place on Saturday,August 26 at The Promenade on Route 73 in southernNew Jersey. The red-haired icon for McDonald’s and RonaldMcDonald House Charities joined special guests DragonTales and Smokey the Bear in three hours of fun and gamesfor kids and their families. It was a chance for visitors to see,touch, and learn about the trucks that serve people inmany different ways. Corporate participation, includingdonations of food and prizes, helped the event to raiseapproximately $2500 for Ronald McDonald House ofCPPC Appreciates <strong>Atlas</strong>’Relocation AssistanceEleven <strong>Atlas</strong> customer service associates sharpened theirskills in claims prevention at workshops conducted by theClaims Prevention and Procedure Council in Chicago onApril 29. The CPPC took the occasion to present a plaquein appreciation of relocation assistance provided by <strong>Atlas</strong>with the help of Alan Jobe, <strong>Atlas</strong>’ Director of SpecializedClaim Assignments. Alan, who serves as secretary-treasurerfor the CPPC, arranged for <strong>Atlas</strong> to transport equipment,records and supplies from an office in Englewood, Floridato the Council’s new office in Newburgh, Indiana duringthe last week of 2005.moving team. It may be Larry’s last relocation. But if it isnot, Ace World Wide and <strong>Atlas</strong> are ready to serve himagain. “Our team, headed by Gary Louderback, has beenresponsive to Larry and Sheri Brown each time they haverelocated,” says Ed Brauman, Ace World Wide President.“It is always a privilege and pleasure to work with them...we wish them the very best.”South New Jersey. The organization provides a home-awayfrom-hometo families of seriously ill and traumaticallyinjured children and operates Ronald McDonald HouseFamily Rooms within pediatric units of hospitals inSouthern New Jersey.Members of the <strong>Atlas</strong> Claims Department team display aplaque of appreciation presented by the CPPC.Why thered shirts? “The reason for red shirts with the <strong>Atlas</strong> logo issimple,” says <strong>Atlas</strong> Customer Service Vice President MarkSpiehler.“Professional teams wear uniforms.”24<strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 25


<strong>Atlas</strong> WorldNews and InformationPleasures of MexicoA famous ad campaign reminds us that “membership hasits privileges.” That certainly applies to the prestigiousPresident’s Club, which awards membership privileges tothe top sales people in the <strong>Atlas</strong> agent family.“We’re pleased to recognize our very best in this exclusivegroup,” says <strong>Atlas</strong> Sr. Vice President and Chief MarketingOfficer Greg Hoover. “We appreciate their professionalismand contribution; they inspire all of us to give our best.”<strong>Atlas</strong> grants membership in the President’s Club to salespeople responsible for one million dollars in interstatebookings between July 1 and June 30. Those with salesunder two million dollars each receive a gift certificatevalued at $200. First-time achievers at this level also receivea ruby lapel pin and a plaque in recognition of their efforts.The choicest privileges of membership go to those whoproduce two million dollars or more in interstate linehaul.Those who qualify at this level for the first time receivea sapphire lapel pin. And every producer at this level isinvited to bring a guest to the annual President’s Clubmeeting. The 2007 gathering takes place March 8 to 12at the CasaMagna Marriott in Puerto Vallarta, Mexico.This event mixes a smidgen of business with a ton ofpleasure at a deluxe resort in one of Mexico’s mostpopular beach destinations.Again this year, 70 sales people qualify for membershipwith sales over $1 million. However, 27 achieved the$2 million mark, which marks an 18 percent increasein those invited to the annual meeting.“The ranks of our top producers continue to grow,”says Greg. “This testifies that <strong>Atlas</strong> sales people are trulydedicated to service, and the satisfaction of their clients.”<strong>Atlas</strong> recognizes outstanding sales producers with membershipin the President’s Club.Those who achieve $2 million inbookings receive a sapphire lapel pin.Those who produce$1 million are recognized with a ruby lapel pin.Top <strong>Atlas</strong> Producers toMeet in Puerto VallartaMembership in the <strong>Atlas</strong> President’s Club is bestowedon those who achieve at least $1 million in bookingsduring the 12-month period from July 1 to June 30.Members who book at least $2 million in business areinvited, along with a guest, to attend the club’s signatureevent, the annual President’s Club Meeting.Top producers in the <strong>Atlas</strong> President’s Club are invited tothe annual meeting.The next gathering takes placeMarch 8-12, 2007 at the luxurious CasaMagna Marriottin Puerto Vallarta, Mexico.Sales $2,000,000 or moreSales $1,000,000 to $1,999,9992005-<strong>2006</strong> President’s Club WinnersSalesperson Agent1 Ken Imlach Imlach Movers, Inc.2 Gary Louderback Ace World-Wide Moving & Storage Co.3 Thomas Philbin Nelson Westerberg of Illinois, Inc.4 Dennis Sorhagen Crofutt & Smith Moving & Storage5 Don Hill Alexander’s Mobility Services6 Wayne Curtis Comtrans Ltd.7 Denise Della-Dora Alexander’s Mobility Services8 John Dulin Alexander’s Mobility Services9 James Zachary Atlantic Relocation Systems10 Michael J. Boone Lytle’s Transfer & Storage, Inc.11 James W. Cole III J.W. Cole & Sons, Inc.12 Steve Westerberg Nelson Westerberg of Illinois, Inc.13 Richard Meyer DMS Moving Sytems, Inc.14 Gene Devaney Collins Brothers Moving Corporation15 Michael Escobar J.W. Cole & Sons, Inc.16 Tim White Imlach Movers, Inc.17 Julie Cibelli Nelson Westerberg of New Jersey, Inc.18 James W. Cole, Jr. J.W. Cole & Sons, Inc.19 Steve Delane Alexander’s Mobility Services20 Gail Ann Lynch Alexander’s Mobility Services21 Mark Smith A. Walecka & Son, Inc.22 Bob Akers Nelson Westerberg of Texas, Inc.23 Richard Clarke Ace Relocation Systems, Inc.24 Jim Chretien Specialty Moving Systems, Inc.25 Kurt O. Nelson McCormack-Payton Storage& Moving Company, Inc.26 Larry Lammers Ace Relocation Systems, Inc.27 Wes Wodka Specialty Moving Systems, Inc.28 Ronald Grove, Jr. Merchants Moving & Storage, Inc.29 Chris Lechner Alexander’s Mobility Services30 Eric Manfredi American Transportation Companies, Inc.31 Ross Buckley Alexander’s Mobility Services32 Jim West Ace World-Wide Moving & Storage Co., Inc.33 Jonathan Cotten Alexander’s Mobility Services34 Tina D. Rose Walker Transfer, Inc.35 Gregg Imlach Imlach Movers, Inc.36 Fred Paxton, III Paxton <strong>Van</strong> <strong>Lines</strong>, Inc.37 Tim McCormack Ace World Wide Moving & Storage Co.38 Daniel Seiler Paxton <strong>Van</strong> <strong>Lines</strong>, Inc.39 Jimmy Gemeinhardt Bean Moving and Storage, Inc.40 Don Samler A-1 Metro Movers - Omaha41 Tucker Espie Dedicated Transport Service, Inc.42 Carrie Corless Ace Relocation Systems, Inc.43 Dave Doebler Action Moving Services, Inc.44 Jeff Longo Weleski Transfer of Cleveland, Inc.45 Dan Rosauer Alexander’s Mobility Services46 Michael Quigley Ace Relocation Systems, Inc.47 Bob Cox Reads Moving Systems, Inc.48 Donna F. Gann Nelson Westerberg of New Jersey, Inc.49 David Blair Ace World Wide Moving & Storage50 Roger Sorhagen Crofutt & Smith Moving & Storage51 Ann Burkart Alexander’s Mobility Services52 Chris Wing Powell Relocation Group53 Jon Page Atlantic Relocation Systems54 Frank Copeland Atlantic Relocation Systems55 Karl James Alexander’s Mobility Services56 David M. Zerda Alaska Terminals, Inc.57 Dorrain Pierce Ace World-Wide Moving & Storage Co., Inc.58 David Hillemann A-1 Moving & Storage59 David C. Wissel Home Moving & Storage Co., Inc.60 Richard May Alexander’s Mobility Services61 Billie Jo McCullen Security Storage Co., Inc.62 Patricia Tuck Gentle Giant Moving Company, Inc.63 Gail Holmer Nelson Westerberg of Illinois, Inc.64 Kathy Barclay Alexander’s Mobility Services65 Jim Finch Ace World-Wide Moving & Storage Co., Inc.66 Gary L. Weleski Weleski Transfer, Inc.67 Tom Terne Ocean City Express Co., Inc.68 Jeff Linnan Atlantic Relocation Systems69 Jeanne Witcher Atlantic Relocation Systems70 Steven J. Gruszewski Ace World Wide2007 <strong>Atlas</strong>PlanningCalendarThe indispensible guide to the <strong>Atlas</strong> year willbe available in November. Use your planningcalendar to ascertain and pencil in importantdates, such as the Forum on Moving and the 2007Convention. It provides a handy reference for U.S.and Canadian holidays and more. Supplier-sponsoredproduct messages provide the advertisingsupport that makes this project possible.Questions? Contact Sara DeWitt (ext. 2951).28 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 29


<strong>Atlas</strong> WorldNews and InformationGlen DunkersonJim StammPersonnel Changes in <strong>Atlas</strong> CompaniesGlen Dunkerson Named Presidentand COO of <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong><strong>Atlas</strong> is proud to announce the promotionof Glen Dunkerson to President and ChiefOperating Officer of <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>, Inc.Glen brings extensive experience inhousehold goods and specialized transportation.He began his career with <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> in 1978as a trainee in dispatch. He served in a varietyof operations roles before advancing to theposition of Assistant Vice President. In 1991Glen was named Vice President of ClaimsAdministration. He earned a promotion to VicePresident of Operations for <strong>Atlas</strong> SpecializedTransportation Group in 1998. Three years later,he became Senior Vice President and GeneralManager of that division.“Glen has played an integral role acrossall areas of the company, including thedevelopment of <strong>Atlas</strong>’ highly successfulquality programs,” says Jim Stamm, ViceJim Stamm has been promoted to ViceChairman, <strong>Atlas</strong> World Group. Jim, a native ofFort Wayne, Indiana, served in the Vietnam Warwith the U.S. Marine Corps. He joined <strong>Atlas</strong> <strong>Van</strong><strong>Lines</strong> in 1987 as President of the SpecializedTransportation Group. He was named Presidentand COO of <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> in 1999. In 2004,Jim was appointed President and COO of<strong>Atlas</strong> World Group–positions he still holds inaddition to his new duties. “The growth of ouragency family during recent years makes this anespecially exciting time for <strong>Atlas</strong>,” says Jim. “I lookforward to new opportunities for continuingour progress and shaping our company’sever-evolving leadership within the industry.”Chairman, President and COO of <strong>Atlas</strong> WorldGroup. “With the breadth of his experienceand intimate knowledge of the company, webelieve Glen can help build upon <strong>Atlas</strong>’ successand drive the company toward an evenbrighter future.”“It’s gratifying to get this opportunity to servein a key leadership role with this great company,”says Glen. “I think it is paramount that we continuethe successful growth we’ve experiencedwith our agent owners, and I look forwardto working with my colleagues to bring thatabout. I am also excited about the prospectsfor refining our quality processes, specificallyimplementing the tools of ISO to greateradvantage...I see much promise for us to worktogether and keep the company focused andmoving forward.”Rick Phillips has beennamed Assistant VicePresident ofGovernment Businesswith <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>.Rick is responsible foroverseeing all government-relatedbusinessactivities for militaryRick Phillipsand GSA accounts,including sales promotion and new businessdevelopment. Rick previously served as AssistantVice President of Agency Recruitment. He hasbeen with <strong>Atlas</strong> since 1982.<strong>Atlas</strong> is pleased to welcomeJulian (J.J.) Mohr as Directorof IT Development. Julian willassist with the implementationof strategic informationtechnology initiatives. Hebrings 25 years of industryexperience includingtechnology managementJulian (J.J.) Mohrwith Deaconess HealthSystems. He holds an associate of applied science inelectronic engineering technology and a bachelor’sdegree in occupational studies.Norman Carlson joins <strong>Atlas</strong><strong>Van</strong> <strong>Lines</strong> as Director ofContinuous Improvement.Norm has over 15 years inquality management withRexam, Owens-Illinois andJohnson Controls. His professionalcertifications includeSix Sigma Black Belt, QualityNorman CarlsonEngineer, Quality Auditor,Trainer, and registered Lead Assessor. Norman earned abachelor’s degree in communications form Ball StateUniversity. He hails from South Bend, Indiana.James DePillo joins <strong>Atlas</strong> asSenior Director of LogisticsServices, bringing sales andoperations experience toenhance logistics services forthe corporate and agencyfleets. His 20 years of industryexperience include Director ofOrganizational DevelopmentJames DePillofor Smith Transport, Inc. Jamesholds a bachelor’s degree in marketing and a master’sdegree in logistics from Penn State. He is an ASQCertified Quality Manager with a Six Sigma Green Belt.Alan Apfelstadt joins <strong>Atlas</strong>as Director of AccountsReceivable and Treasury.Alan has been employed inmanufacturing accounting forover 25 years, most recentlywith Leed Selling Tools, Inc. asController. Alan, a CertifiedPublic Accountant, graduatedAlan Apfelstadtfrom the University ofSouthern Indiana with a major in accounting. Alan and hiswife, Fran, have one daughter and one granddaughter.Larry Terrell Now Chairman of LMTALarry Terrell, President of Northlake Moving & Storage (1535) in Covington, Louisiana hasbeen elected to a one-year term as Chairman of the Board for the Louisiana MotorTransport Association (LMTA). The election took place the first week of August at theassociation’s 66th annual convention in Sandestin, Florida. Larry is immediate past Presidentof the LMTA, past President of the Louisiana Household Goods Carriers Association,Chairman of the Legislative Affairs and Tariff Committee, and Secretary/Treasurer of the NewOrleans Better Business Bureau. The LMTA is the non-profit trade association representingapproximately 350 trucking industry and related companies throughout Louisiana. It is theofficially recognized affiliate of the American Trucking Association, Inc. in Washington, D.C.30 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 31


<strong>Atlas</strong> WorldNews and InformationThe <strong>Atlas</strong> board ofdirectors voted in2005 to fund collegescholarships insupport of acommitment tohigher educationand to providefinancial assistanceto <strong>Atlas</strong> World Groupfamilies. In the lasttwo years, theprogram hasawarded $24,000to six students.Funding the Future<strong>Atlas</strong> Awards $12,000 in Scholarships to Children of <strong>Atlas</strong> FamiliesThree college students in the greater <strong>Atlas</strong> family are gettinga financial boost for their studies, thanks to scholarshipsunderwritten by <strong>Atlas</strong> World Group.The company announced the awards on August 1.The money, $4000 per student, will help with educationexpenses in the <strong>2006</strong>-2007 year.Recipients were selected in a random drawing amongall eligible applicants. To be eligible a student:• must be a dependent child (up to and including age 25)of a parent who is either a full-time employee of an <strong>Atlas</strong>company or a professional <strong>Atlas</strong> <strong>Van</strong> Operator with atleast one year of service at the time the award is paid.(Children of parents employed at or above the VicePresident’s level are ineligible)• must have a cumulative GPA of 3.0 or higher on a4.0 scale (or comparable)• must be a full-time student entering the junior orsenior year at an accredited college or university• may receive one scholarship, one time onlyAnd the winners are...Dawn Wink, a senior at Ball State University majoring inelementary education, received the Chairman’s Scholarship.Children of full-time employees at any <strong>Atlas</strong> World Grouplocation in the U.S. or Canada are eligible. Dawn is thedaughter of Janet Wink, Director of Corporate Accountingat <strong>Atlas</strong> World Group in Evansville.Daniel Cox won the President’s Scholarship. Children offull-time employees at <strong>Atlas</strong> World Group headquarters inEvansville are eligible for this award. Daniel is the son ofBarbara Cox, Director, Marketing Communications.Daniel is a senior at University of Kentucky who majors inbusiness and plans to attend law school.Bethany Jacobs received the Professional <strong>Van</strong> OperatorScholarship, reserved for children of <strong>Atlas</strong>-qualified professionalvan operators. She is the daughter of John andSuzann Short. John is a van operator with Imlach Moversof Fort Wayne (1131). Bethany is a junior at Valdosta StateUniversity and plans to earn master’s and doctor’s degreesin child psychology. She hails from Knoxville, Tennessee andcurrently resides in Macon, Georgia.Dawn Wink, daughter of Janet Wink,Director of Corporate Accounting,receives the <strong>Atlas</strong> Chairman’s ScholarshipAward from <strong>Atlas</strong> World Group Chairman& CEO Mike Shaffer.Daniel Cox, son of Barbara Cox, Director,Marketing Communications, accepts thePresident’s Scholarship Award presented by<strong>Atlas</strong> World Group Vice Chairman, Presidentand COO Jim Stamm.Bethany Jacobs, daughter of Johnand Suzann Short, is the recipientof the <strong>2006</strong>-2007 Professional <strong>Van</strong>Operator Scholarship.<strong>Atlas</strong> SupportsNew YorkIndustryAssociationA highlight of the New York State Movers &Warehousemen’s Association <strong>2006</strong> Conventiontook place at the Historic Saratoga Raceway onMay 5. <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> sponsored a race wonby Off the Wall, who turned in a winningperformance under the rein of driver K. Crawford.“We appreciate the support <strong>Atlas</strong> shows ourassociation, the oldest of its kind in New York,”says Association Treasurer Mark Motler ofMabey’s Moving & Storage (1415). “<strong>Atlas</strong> wasthe only van line to back our event.”“<strong>Atlas</strong> supports its agents, and their supportof our association is a reflection of the qualityof the <strong>Atlas</strong> organization,” says AssociationPresident Timothy Palisano of Lincoln Moving& Storage (1282).<strong>Atlas</strong> EmployeesTake Fitness ChallengeDuring May, June and July, <strong>Atlas</strong> employees answered the“100 Mile Fitness Challenge,” logging their exercise activitywith a goal to achieve the equivalent of walking 100 miles.They earned incentives along the way: a pedometer forstarting; a money/I.D. holder at 20 miles; a water bottle at60 miles; and a T-shirt for completing the 100 miles. The<strong>Atlas</strong> Wellness Committee and the company’s health careadvocate, Welborn Health Plans, sponsored the event toencourage fitness as part of a healthy lifestyle.Off The Wall pauses in the winner’s circle after racing to victory at the SaratogaRaceway on Friday, May 5. <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> sponsored the race in support of the<strong>2006</strong> convention of the New York State Movers & Warehousemen’s Association.Left to right: Mark Motler, Mabey’s Moving & Storage; Timothy and JohnPalisano, Lincoln Moving & Storage; David Blake, NYSMWA; Driver K. Crawford(with red helmet); and Kyle Puckett, <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>.<strong>Atlas</strong> fitness challengers sport the shirts they received forsuccessfully completing the <strong>Atlas</strong> 100 Mile Fitness Challenge.32 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 33


News and InformationKeep our service men and women in your heart.The entire <strong>Atlas</strong> family wishes to express gratitude and appreciation to the courageous men and women who serve our country in the armedforces. In particular, we ask you to keep the following employees and members of our agent families in your thoughts and prayers.<strong>Atlas</strong> World<strong>Atlas</strong> Associate Service MemberElizabeth Anderson Thomas AndersonDoug AuldFraser AuldRoger Babbitt Kevin LacySteve BaileyWilliam B. BaileyEd BeanWill BeanDoris CashCharles WestSue Chandler-Beck Christopher BeckRick BrimleyDon AllredJennifer BrittJohn FoxFrank BuddSteve BuddRoss BuischAndrew BuischBrenda BuischWesley L. Buisch Andrew BuischBrenda BuischWillie Borden Jr. Actively servingRon Bowman Ronny Bowman NephewRich BowmanNephewMary Chapman Larry HoustonBrotherJoel CohenAaron PierceNephewJoAnn CurlSteven JamesNephewJoseph CurlNephewBuddy Dawson Joe DawsonSonAdam DinetAdam Dinet, Jr.SonFrances Farthing Charles Farthing HusbandSusan Gurganus Bryce GurganusSonHazel Powell Hill J. Keith PowellGrandsonThomas W. Hoffa Keith W. HoffaSonMary Johannes Kirk LinderNephewJames Hobby IIIStep-sonRelationshipHusbandSonBrother-in-lawSonSonSonStep-sonSon-in-lawBrother-in-lawNephewBrotherSister-in-lawSonDaughter-in-law<strong>Atlas</strong> Agency Proud to SupportEmployee in MilitaryArizona Army National Guard Capt. DavidCallaway, Director of Government andCommercial Sales for Daniel’s Moving &Storage (875) in Phoenix, Arizona, wasrecently profiled in a story published byDVIDS (Digital Imagery and DistributionSystem). David serves with the 1stBattalion, 180th Field Artillery out of Mesa,Captain David CallawayArizona. He is currently deployed to Iraqin support of Operation Iraqi Freedom (OIF), the militaryoperation assisting in rebuilding Iraq’s economic and<strong>Atlas</strong> Associate PositionSpecialized Transportation Group Accounting, HeadquartersPresident and COO, <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> (Canada) Ltd.President, NMS Moving Systems, Inc. (1533)National Account Sales Manager, Nelson Westerberg of Georgia, Inc. (1517)<strong>Van</strong> Operator, Ace Transfer & Storage (1406)Administrative Assistant, Bluff City Transfer & Storage Co. (440)Director, Corporate Meetings, HeadquartersVice President & General Manager, Mountain States Moving & Storage (1451)Lead Coordinator & Roster EditorPresident, Myers Transfer & Storage Systems, Inc. (1450)<strong>Atlas</strong> <strong>Van</strong> Operator, Crofutt & Smith Moving & Storage (646)<strong>Atlas</strong> <strong>Van</strong> Operator, Crofutt & Smith Moving & Storage (646)<strong>Atlas</strong> <strong>Van</strong> Operator, Ace Relocation Systems, Inc. (15)General Manager, Lee Moving & Storage (1317)Team 2 Billing/Entry Clerk, Headquarters<strong>Atlas</strong> <strong>Van</strong> Operator, Thomas Transfer & Storage Co.,Inc. (<strong>2006</strong>)<strong>Van</strong> Operator Qualification Coordinator, HeadquartersVice President & Sales Manager, Coastal <strong>Van</strong> <strong>Lines</strong>, Inc. (614)<strong>Atlas</strong> <strong>Van</strong> Operator, Lee Moving & Storage, Inc. (1317)O/A & Dispatch, Reads Moving Systems of Norfolk (1725)On Site Coordinator at Americorp Relocation, Ace Relocation Systems, Inc. (66)Sales Representative, Ace Transfer & Storage Co. (1406)Warehouseman, Collins Brothers Moving Corp. (547)Sales, Reads Moving Systems of Florida, Inc. (1724)governmental infrastructure and preparing the countryfor independence as a democracy. As a military policecompany commander, David is responsible for the health,welfare, safety, discipline, morale and combat readinessof soldiers. He is also responsible for the planning andcoordination of all company combat operations andmission success. “My boss believes in what we’re doing,”says David. “He is very supportive of the military.”Visit http://www.dvidshub.net to read more about Davidand other inspiring stories about the brave men and womenserving our country in the military.<strong>Atlas</strong> AssociateBrad KellerCecil “Buzz” KelleyLinda J. KisselTheresa LillicoGreg MartensChrista McCrawJack MierRobert (Bob) MoffettLarry NeidlingerMike QuigleyBeverly RockholdTheresa RussellBonnie SaboJoe SingletonRonnette SynovecMike TownsendCassandra TwistMike WathenChristie A. WilletErickia WilsonService MemberBradford KellerDavid Michael KelleyJames LangelottiBob LillicoMichael MartensTom E. EvansJack A. MierKeith MoffettKevin MoffettRobert MoffettRodney MoffettAlex NeidlingerRobert Lee WarrenJared MountJoshua MountJustin MayerSteven WashechekMichael HannahJay HillRick HillDon GalloRichard SynovecMike TownsendVigil LeonardScott WathenJoseph E. WilletMichael WilsonMatthew TempletonRelationshipSonSonSon-in-lawHusbandSonFiancéSonSonSonSonSonSonCousinSonSonStep-brotherBrotherNephewNephewNephewBrother-in-lawHusbandEmployeeCousinSonSonHusbandBrotherWelcome home,heroes!Members of the <strong>Atlas</strong> family in Evansville joined thecommunity in welcoming members of the 406th CombatSupport Brigade of the Army Reserve and the 163rd FieldArtillery of the National Guard as they returned homefrom Iraq. The soldiers arrived in Evansville on Thursday,October 5. As the caravan passed <strong>Atlas</strong> headquarters,employees showed their appreciation while standingbefore a special <strong>Atlas</strong>-sponsored billboard<strong>Atlas</strong> Associate PositionResidential Sales, Ace Relocation Systems, Inc. (75)<strong>Atlas</strong> <strong>Van</strong> Operator, Poplar Bluff Transfer Co., Inc. (1624)Credit Analyst, HeadquartersSales Coordinator, Ace Relocation Systems, Inc. (43)Relocation Coordinator, Ace Relocation Systems, Inc. (64)Credit and Collections, Headquarters<strong>Van</strong> Operator, Imlach Movers, Inc. (1130)Dispatcher, Commercial Storage & Distribution Company, Inc. (572)Director, Planning & Projects, Relocation Services Group, HeadquartersAce Relocation Systems, Inc. (75)Corporate Counselor, Home Moving & Storage (1111)Bookkeeper, Roush Moving & Storage, Inc. (1773)Web Programmer, HeadquartersPresident, Able Moving & Storage, Inc. (285)Supervisor of Accounts Receivable, Ace Relocation Systems, Inc. (99)Mechanic, <strong>Atlas</strong> TerminalRevenue Accounting, Ace Relocation Systems, Inc. (75)IT, Mainframe Development, HeadquartersMaintenance, HeadquartersOperations Clerk, RSG Operations, HeadquartersThe above names arethe individuals whohave been brought toour attention. Pleasee-mail any additionsto Sara DeWitt atdewitts@atlasworldgroup.com.The <strong>Amplifier</strong> publishesthis show of appreciationin every issue.<strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 35


Tracks<strong>Atlas</strong> Service is AppreciatedI simply cannotsay enough aboutthe quality oftheir service...andthe dedicationto excellence...RE: Donald Miko andSarah ComradoCertified <strong>Van</strong> Service, Inc. (598)Islandia, New YorkI wanted to take a moment toshare with you our sincere gratitudefor the outstanding efforts of two ofyour employees – Donny Miko andSarah Comarda. I simply cannot sayenough about the quality of theirservice, the enthusiasm they bringwith every interaction, and the dedicationto excellence that they bothpossess.My family and I are in theprocess of relocating fromNew Jersey to Portland, ORwith MetLife. My wife andI have 2 little girls (and 2 cats),and I have a busy job and abroken hand! So, it goeswithout saying that we’re abit stressed right now. Thelast thing I could have handled wasa difficult move. The last thing Iexpected was a great one.I’ll start with Donny. To put itsimply, Donny is amazing. From thestart, he was incredibly committed tomaking our experience a pleasurableone. He goes out of his way to makesure that he handles all of the detailsproperly, and does so with a level ofprofessionalism that has made us feellike royalty. He handled our belongingswith the utmost of care, and leda team with a strict attention todetail. But here’s the kicker. Afterleaving a nice tip for Donny and thecrew, I decided that I wanted to giveDonnie a little extra. When I askedhim for his address, he refused. Hiscomment was, “Mr. Brody, you’vebeen incredibly generous, and I can’taccept.” And when I replied, “Donny,you’re too nice. Come on, give meyour address,” he said, “I won’t. Thankyou so much, Mr. Brody, but no.”Then he thanked me again for everythingI did for his crew and him.He blew my mind. He’s the one Ishould be thanking. Not the otherway around!As for Sarah, I have similar glowingcommentary. My wife and I didn’tmake this cross country move anyeasier for ourselves by scheduling aseries of renovations onour new place concurrentwith our taking occupancy.Sarah went out of her wayto help us think throughthe logistics so we couldmake the best of a challengingdynamic. And while I did not personallyinteract with Sarah quite as muchas I did with Donny, my wife commentedto me that Sarah was similarlyprofessional, and supremely flexible.In fact, my wife kiddingly said to methat by her seventh or eighth phonecall to Sarah with changes to ourplans, she (my wife, that is) was CER-TAIN that she’d frustrate Sarah. But,Sarah was not only completely unruffledand entirely supportive, but lefther feeling like number nine, ten andeleven wouldn’t be a problem either.I’m sure you don’t get a lot of thesetypes of emails, and that they’re apleasure when they arrive. In myhumble opinion, if you’re not gettinga lot of notes like these for Donnyand Sarah, it’s only because yourcustomers aren’t taking the time todo right by them. And that would bea shame (and a bit ironic), becausethey more than take the time to doright by your customers.Best regards,Carl BrodyRE: Marcy Dante, Apex & RobertE. Lee Moving & Storage (278)Antioch,Tennessee and JohnDulin, Alexander’s MobilityServices (207)Tustin, CaliforniaI wanted to tell you what a trulygreat job both agencies, Alexander’sand Apex, have beendoing for me.Regardless of whetherthe destination iswestern Canada orjust a few hundredmiles, I can rest assured the job will bedone to perfection. I hope and prayMarcy Dante with Apex and JohnDulin with Alexander’s never leave. Ibelieve they keep things on track forme and their efforts are appreciated.I have not had a single complaintthis year from a family <strong>Atlas</strong> hasmoved. <strong>Van</strong> operators and helpershave all provided a truly professionalmove. Quality control is paying offand I for one appreciate it.Regards,Marvin RobinsonInter-Division EmployeeShipment/Logistics Specialist...I can rest assuredthe job will be doneto perfection.RE: Dana Kehler, KennyGollhardt,Melinda Tillinghastand Carrie CorlessAce Relocation Systems, Inc. (62)San Diego, CaliforniaOur recent relocation of ournew Executive Vice President, DaveBolen and his wife, Mary, was truly asuccess attributed to the outstandingcustomer care delivered by yourincredible team.Mr. Bolen will be adding 60 newassociates over the next two yearsas he restructures his department,resulting in relocating over 80 percentof these director level candidates.All of these circumstances elevatedthe importanceof flawless execution.You andyour team clearlyunderstood this.Dana Kehlerflew out to Ohioto directly supervisethe move.Your experiencedvan operator, Kenny Gollhardt,arrived ready to go with a brand newvan. Melinda Tillinghast, CustomerService Manager, was in constant contactwith Mrs. Bolen and my TalentCoordinator. Carrie Corless, VicePresident of Relocation Services,updated me frequently while overseeingthe entire process.I have alwaysvalued ourpartnershipbut never greaterthan now. Thankyou again...I have always valued our partnershipbut never greater than now.Thank you again for providing an outstandingrelocation experience for theBolen family. I look forward to ourcontinued partnership.Sincerely,Mardi MontagueDirector, Talent AcquisitionPetCoAce World Wide (142)Alexandria, Louisiana and AceWorld Wide Storage & MovingCompany (39) Fallsington,PennsylvaniaI would like to thank all of youremployees who assisted us inour move from New York toSouth Carolina. From the firsttelephone call I made to thelast box being brought into thehouse, it was a most satisfyingexperience. Since I had neverused a moving companybefore, myanxiety levelwas high andexpectations weresomewhat unsure.However, your staffmade this a mostpositive experience.Not a question wasleft unanswered.The moving crews were polite andprofessional. I cannot thankyou all enough.Thank you,Maryann MurphyHowever, yourstaff made this amost positiveexperience. Notquestion was leftunanswered.RE: Charles Redeau andHorace “Blue” O’RearAtlantic RelocationSystems (1427)Carrollton,TexasI wanted to sendyou a quick note tolet you know howpleased I was with the...the attitudeand expertisethat theydisplayed wassecond to none.As I understandit, they have beendoing this along time andit showed.service I received fromCharles and Blue. Irecently moved fromOrlando, Florida toCampton, NewHampshire and therewere several thingsthat stood out to me.First off, I really appreciated the factthat I only had to deal with one person.Charles gave me his cell phonenumber and I was able to correspondwith him to get any of my questionsanswered. He was also able to tell theunloading team where everything inmy house went and this made themove-in process very smooth.Second, Charles and Bluetook great care packing,loading and moving mythings. My father passedaway a year ago and severalof the furniture pieces Imoved were his. That makesthem irreplaceable. I can buya new dining room table,but I can’t replace the one my fatherleft to me. They treated the furniturebetter than if it were their own.Finally, the attitude and expertisethat they displayed was second tonone. As I understand it, they havebeen doing this a long time andit showed. They love whatthey are doing and that36<strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 37


Tracksmade it very easy for me to relax andlet them do their jobs.I want to thank you for the greatcare and service and let you knowthat I would and will highly recommendthem in the future.Sincerely,Chad TurnbullSales Executive - Team LeaderRE: Donald SkillmanDiscover Moving &Storage, Inc. (539)Great Falls, MTPlease accept our sincere appreciationfor the outstanding service providedby Mr. Donald Skillman duringour recent move from El Paso, TX toAlexandria, VA. Mr. Skillman providedfantastic crew management, kept usinformed of delivery options andtimes, and minimized our time withoutour belongings (as...the attitude this was a direct move).and expertiseHe also provideddetailed inventorythat theyexpertise and showeddisplayed wasgenuine care and concernfor our householdsecond to none.As I understand items. He did everythingpossible to ensureit, they have beendoing this a prompt and safe deliveryto our new home. Ilong time andit showed. am certain that ourbelongings arrived inexcellent condition due to his personaland direct supervision.As a career military member formore than 29 years, I have madenumerous moves, both overseas andacross the United States with my family.Mr. Skillman provided the bestservice we have ever experienced. If38 <strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong><strong>Atlas</strong> Service is Appreciatedpossible, we would request Mr.Skillman for the next move andhighly recommend him to anyoneconsidering a move.Again, please pass on our sincereappreciation and thanks to Mr.Skillman for his superb service.Sincerely,Howard B. BrombergMajor GeneralRE: SamuelCavagnetto, JimGardner, MarkLewis, Jake Hickeyand Jim KaesmeyerGolden <strong>Van</strong> <strong>Lines</strong>Longmont,ColoradoWe would be remissin not providing your companywith feedback about our recentmove from Cheyenne, WY toGreat Falls, MT. Our move wascontracted out via the US Air Forceat FE Warren Air Force Base.We have moved 10 times in 16years. On move number nine wehad to file a claim because we lostso much either by damage or theft.Needless to say, we braced for theworst for the next move.<strong>Van</strong> Operator Sam Cavagnettocalled to say he would arrive at 8:00a.m. with a crew of three men tobegin packing 20,000 pounds ofhousehold goods. Sam arrived withJim “Doc” Gardner, Mark Lewis,Jake Hickey and later, JimKaesmeyer. After asking about ourpossessions and making the plan,each man went to a different areaof the house with supplies in hand.Each man wasequally professionaland considerate...The crew workedlike a well-oiledmachine.Never before had I seen a vanoperator pack along with his crew.Each man was equally professionaland considerate, which we hadnever before experienced in 16years of moving.By 4:15 that same afternoon,20,000 pounds of household goodshad been carefully packed andlabeled and much of it organizedinto quick loadingposition. Beforeleaving, Sam evenasked if it would beokay if he stayed laterto inventory so we’dhave a jumpstart onthe loading process.The crew workedlike a well-oiledmachine. Your company is certainlygraced with the good fortune ofhaving these outstanding men whomade you stand out from theother van lines.Sincerely,Bill and Meredith ThomasRE: Tom Pizzo andJose DelarosaAce Transfer andStorage, Inc. (1407)Broken Arrow, OklahomaWe recently moved my momfrom her home of over 60 years in,Missouri to Tulsa, Oklahoma so shecould be closer to my wife and Iand we could take better care of her.The van arrived on SaturdayAugust 26th, as our agent TomPizzo had planned for us, loadedeverything with exceptional care,and met us in Tulsa the followingMonday to unload.The van operator,Jose, and his helperwent the extra step,every time, bothwith concern andcourtesy that wasremarkable. Tompersonally drove tomy office in Tulsa to handle thenecessary paper work and thenmade sure everything needed wason the truck. We also shared photographswith the van operator ofthe things that the agent would bemoving, and had the entire propercontact phone numbers passedalong so it would go smoothly.This was not a simple pack andload job. My mom has mostlyantique furniture. Some of itfragile and awkward to handle.Jose handled it all, in the heat andhumidity, with such a pleasant attitudeand grace that it stood out.At every opportunity I will adviseanyone who might be thinkingabout moving to call <strong>Atlas</strong> andonly <strong>Atlas</strong>.My sincerest appreciation for ajob done very, very well.Thank you;Mark B. Pickell, P.E.Willbros Engineers, Inc.RE: Joseph Palmer, Jr.Nelson Westerbergof Illinois (1505)Elk Grove Village, IllinoisPlease accept this letter as ourthank you for the excellent moveyour company did for us fromI will adviseanyone whomight be thinkingabout moving tocall <strong>Atlas</strong> andonly <strong>Atlas</strong>.Auburn, IL to Indianapolis.Joseph (Jo Jo) Palmer andhis crew, Jack, Mark andMike, were very professional. . . the best of the best! Notonly did they work as ateam, but individually eachperson was professional,efficient, and knowledgeableabout the entire move processand his particular aspect of the job.The pack job was unbelievable!The crew packed with care, efficiency,and logic. Also, they took care toprotect our home while moving thefurniture andAny time wehad a question,no matter howtrivial, they wereinformativeand patient withtheir answer.You don’t get moreprofessional thanthese guys.boxes out of theresidence. Notonly were theycareful withour householdgoods, but theytook carewith their ownequipment.Jo Jo, Jack,Mark and Mikeare an awardwinningteam. Their attitudes werepositive the entire time and evencomplimented us on how wellprepared we were for the move. Anytime we had a question, no matterhow trivial, they were informativeand patient with their answer.Jo Jo and his crew are terrific! Youdon’t get more professional thanthese guys.Sincerely,Mr. and Mrs. Keith SikirRe: Shaun RadcliffeAlexander’s MobilityServices (217)Nashville,TennesseeShaun Radcliffe and his crew wereabsolutely fabulous. His wonderfulcrew of (Mike, Greg, David andShirley) were so great. Not only didhe get us packed (a lot of stuff) andloaded (filled to the end) in two days,they did it during the remnants of atropical storm. We had rain and windon Wednesday to deal with too. Hetook such special care of our belongingsthat I really don’t know how tothank them enough.Never did I hear one complaint,moan, groan or any negativecomment from any ofthem. They were positive anddefinitely helped me feel better.Ron didn’t get to meet themuntil Wednesday and I hadalready told him how wonderfulthey had been. He wastotally impressed by all of themtoo. They even made sure toget everything ready to put onthe truck between the rain bans.They loaded the garage and had itready to move onto the truck assoon as the rain and wind sloweddown. It was quite amazing to seehow filled to the brimthe truck was.They had to beexhausted. They arrivedbefore 7 am and pulledout after 8 pm. I triedto let them know howmuch we appreciatedall of their hard work.He took suchspecial care of ourbelongings thatI really don’t knowhow to thankthem enough.<strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong> 39


Tracks<strong>Atlas</strong> Service is AppreciatedWe were keptinformed andwere made tofeel comfortableevery stepof the way.But I really don’t think I could expressthe gratitude that we felt. If there isany type of recognition or award fortheir hard work and professionalism,they deserve it hands down. NOT onecomplaint or “I’m tired”–I’m sure theywere, but they never slowed down.I want them to know that the firsthalf of our move was remarkable,thanks to Sean, Mike, Greg, David andShirley. I hope that the delivery will bejust as successful. They will definitelyhave their work cut out for them.Sincerely,Ron and Kim EastRE: Jack Herring, RobertDeLong and Jim WhalenHome Moving & Storage (1111)Columbus, OhioI wanted to let everyone at HomeMoving and Storage Co, Inc. knowhow much I appreciatedthe professionalismthat I received on mymove. From our firstcontacts with JackHerring to Rob and hiscrew who transportedour things and handledthem with the utmostof care, to a recent call from JimWhalen who again, continued withcourteous, gracious and prompt followup. We were kept informed andwere made to feel comfortable everystep of the way.Thank you,Michael GreenlandRE: John PutnamMabey’s Moving &Storage, Inc. (1415)Rensselaer, New YorkThe minute wecalled the Mabeyfamily with questionsabout ourmove, the Mabeyfamily becameour family. Ourmove was nolonger nerve-racking,but one of new beginnings.Everyone was so nice to us! We hadsuch an enjoyable time from the firstphone call to the last and to our lasthug from John as we bid him farewell.Thank you all for being so helpful andkind!Sincerely,Art and Betty GabrielsonEveryone wasso nice to us!We had suchan enjoyabletime from the firstphone call...RE: Mike ByersImlach & CollinsBrothers (1132)Irving,TexasWe wanted totake a momentto thank you forthe wonderfulservice weexperienced inour move. MikeByers was the vanoperator incharge, and included in his team wereJames and Don. I can’t believe in thethousands of items we had to move,They tookpersonal careof our belongings,treating themlike they weretheir own.nothing is missing or damaged. Theytook personal care of our belongings,treating them like they were theirown. They worked non-stop and hadthe most pleasant personalitiesto top it off. They werevery polite and made sure togive us the privacy we needed,they were helpful when wehad questions and spent extratime on items that they neededto. When they deliveredour goods, they made surethat they placed the items back intothe location we wanted them.By the end of the week, we felt likeclose friends. We ate lunch with themall week and finished the end of theweek with a trip to a restaurantwhere we fully enjoyed their company.I can’t tell you how this is a 360degrees different from the experiencewe had during our last move sevenyears ago.I have referred Mike and his teamto many people I know in this area.I am sure you appreciate Mike asmuch as we do and that youlet him know, but please lethim know that we also thinkhe is great and a valuable assetto your company.Thanks again for thewonderful, stress-free move.Sincerely,Patty and Craig SorensonDan just accepted a transfer.He’s about to meet his newbest friend.This is <strong>Atlas</strong>.40<strong>Atlas</strong> <strong>Amplifier</strong> • <strong>Winter</strong> <strong>2006</strong>*Source: 2005 AMSA Market Study © <strong>2006</strong> <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>, Inc. 1212 St. George Road, Evansville, Indiana 47711-2364U.S. DOT No. 125550


CalendarJanuary 20071 New Year’s Day – US, Canada,Titan and International offices closed23-25 Agent Sales Training, Headquarters, Evansville, IN25-26 AWG Board of Directors Long Range Planning Meeting30-31 GSA Household Goods & Freight Forum – Westin Charlotte, Charlotte, NCFebruary 20078 IT Meeting – Las Vegas, NV9 Regional Meeting – Las Vegas, NV12 Regional Meeting – Dallas,TX13 IT Meeting – Dallas,TX14 Regional Meeting – Newark, NJ15 IT Meeting – Newark, NJ19 President’s Day – <strong>Atlas</strong> International offices closed20-21 Agent Customer Service/Coordinator Training, Headquarters, Evansville, IN21-22 Agent <strong>Atlas</strong>Net Training, Headquarters, Evansville, INMarch 20077-9 GlobalShop (NASFM) 2007 – Sands Expo at the Venetian, Las Vegas, NV20-21 Agent Sales Training, Headquarters, Evansville, IN26-28 Exhibitor Show 2007 – Mandalay Bay, Las Vegas, NVApril 20073-5 Agent Leadership Conference – Headquarters, Evansville, IN6 Good Friday – <strong>Atlas</strong> Canada and Titan offices closed18 AWG Board Meeting18-19 Agent <strong>Atlas</strong>Net Training, Headquarters, Evansville, IN19-20 40th Annual <strong>Atlas</strong> Forum on Moving, Marriott Chicago Downtown, Chicago, IL23-26 AMSA Annual Convention & Trade Show – La Quinta Resort & Club, La Quinta (Palm Springs), CA24-26 Agent Customer Service/Coordinator Training, Headquarters, Evansville, INMay 200721 Victoria Day – <strong>Atlas</strong> Canada offices closed28 Memorial Day – US, Titan and International offices closedJune 200724-27 SHRM 59th Annual Conference & Exposition – Las Vegas Convention Center, Las Vegas, NVwww.atlasworldgroup.com<strong>Atlas</strong> World GroupP.O. Box 509Evansville, IN 47703PRSRT STDU.S. PostagePAIDEvansville, INPermit No. 1352

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