Culture of Reality - Atlas Van Lines
Culture of Reality - Atlas Van Lines
Culture of Reality - Atlas Van Lines
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Volume 53 Summer 2005The Results Are In 8Leveraging <strong>Reality</strong> 12One Sweet Delivery 20The Magazine <strong>of</strong> <strong>Atlas</strong> World Groupwww.atlasworldgroup.com<strong>Culture</strong> <strong>of</strong> <strong>Reality</strong>Different Perspectives on Relocation <strong>Reality</strong>
Cover Story – <strong>Culture</strong> <strong>of</strong> <strong>Reality</strong>Bright-eyed, well-scrubbed twenty-somethingsvie for a career ticket to TrumpTower. Motley millionaire-wannabesstarve themselves in the wild as theytry to elude primitive social rejection. Tone-deafteens parade cracking voices before musicindustry mavens who eviscerate egos with<strong>Culture</strong> <strong>of</strong>unabashed candor.There is a potent entertainment phenomenonAre thecalled “reality,” for lack <strong>of</strong> a better word, playingrealities <strong>of</strong> on a television near you. And whether you, likemillions <strong>of</strong> others, have found yourself tuning in,relocationthe cultural ripples are impossible to ignore.changing? Who hasn’t heard the Donald’s catch phrase,“You’re fired! “? (Yes, you can still say it withoutHow? Why? owing a royalty, if not unemployment benefits.)However, reality TV is <strong>of</strong>ten anything but real.Careful casting, deft editing, and scenariosdesigned to elicit favored outcomes create anunreal “fudge factor,” leaving little to chance andless to imagination.As a prelude to the 38th <strong>Atlas</strong> Forum on Moving, theAmplifier spoke with some <strong>of</strong> the event’s corporate gueststo get their thoughts on the “culture <strong>of</strong> reality” in theirorganizations. We looked for parallels to reality TV incorporate culture. If there are parallels, how might theyaffect relocation? What do we think <strong>of</strong> as real that, inactuality, isn’t? Are the realities changing? How? Why?M.C. Escher’s “Relativity” ©2005 The M.C. Escher Company - Holland. All Rights Reserved. www.mcescher.com2 <strong>Atlas</strong> Amplifier • Summer 2005<strong>Reality</strong>The realities <strong>of</strong> relocation are sometimes not as they first appear to be. And, certainly, some perspectives <strong>of</strong> reality require flexible interpretation.<strong>Atlas</strong> Amplifier • Summer 2005 3
Cover Story“Long, long ago in a business environment that “Even as jobs were being cut, employers were“OUR RELOCATIONwas very, very different, employees felt that they competing for technical talent and highlySOLUTIONS HAVEwere on the Orient Express with plush expense skilled executives.”TO BE CREATIVE,accounts and benefits,” says Elizabeth Carter, CRP, So how can a relocation manager balance tighteningbudgets and the need for qualified people?CUSTOMIZED, ANDHousehold Goods Specialist with XRS, Inc., aOFFER CHOICES... subsidiary <strong>of</strong> Georgia Pacific. “Then the economy “One way we acknowledge that fine lineEXCEPTIONS ARE went into a tailspin. . .corporations turned into between cost and service is by using a tieredNOW THE REALITY.” survivors by cutting costs and benefits.”policy,” says Elizabeth. “The tiered policy providesMARDI MONTAGUEOn the surface, it appeared that advances in cost containment while basing the benefits onMANAGER OFTALENT ACQUISITION technology would give companies extraordinary the employee’s grade level.”PETCOgains in productivity and pr<strong>of</strong>it, making itpossible to work faster with fewer employees. Does a “tiered policy” everbecome a “tired reality”?“The old reality–here’s the policy and here arethree tiers–no longer works for us,” says MardiMontague, Manager <strong>of</strong> Talent Acquisitions withPETCO, a leading specialty retailer <strong>of</strong> premiumpet food, supplies and services. “Our relocationsolutions have to be creative, customized, and<strong>of</strong>fer choices. I can only think <strong>of</strong> a few cases in thelast six months where we followed the guidelinesexactly. Exceptions are now the reality.”In response to the new reality, PETCO islooking at adopting a five-tiered policy withcafeteria style options and caps that do notexceed a percentage <strong>of</strong> total compensation.Within each tier are guidelines that give the talentacquisition team flexibility to tailor the relocationbenefit, which typically differs for each associate.“The talent recruiter now spends up to an hourwith transferees to learn what’s important tothem,” says Mardi. “People’s needs have becomeDoes a tiered policy ever become a But the consequences created a different reality,tired reality? For some relocationmore diverse. They are better informed abouta “Catch 22” for employers.managers, flexibility is a stairstep towhat to expect, they are savvy enough to ask fortalent acquisition. “Companies were downsized, just like the lastoptions, and they tend to drive the process.”round <strong>of</strong> American Idol,” says Elizabeth.4 <strong>Atlas</strong> Amplifier • Summer 2005M.C. Escher’s “Relativity” ©2005 The M.C. Escher Company - Holland. All Rights Reserved. www.mcescher.comBeyond Borders—Beyond Tiers?One might argue that nowhereis the need for discretionary policyfelt more acutely than in the internationalarena.As Global Mobility Manager withFlextronics International Ltd., a globalcompany headquartered in Singapore,Kathy Curtis is responsible forapproximately 100 U.S. interstateand international relocations a year.She says that the word “policy” isinadequate to meet her reality. Instead,Flextronics relies on “guidelines.”“We recognize the need to beflexible,” says Kathy. “Our guidelinesare designed to give us the latitudeto answer individual concerns.”As do her peers, Kathy sees thatthose who relocate are increasinglyknowledgeable about therelocation process.“I see less need for hand-holding,”says Kathy. “It’s not that personalcontact isn’t still important; rather, ourtransferees are generally self-sufficient.They are used to going online forinformation. For example, our newhires undergo their orientation online.”The beneficial combination <strong>of</strong>flexibility and more informedemployees is further abetted by apositive change outside the company.M.C. Escher’s “Relativity” ©2005 The M.C. Escher Company - Holland. All Rights Reserved. www.mcescher.com“Business expansion has broughtprogress to regions that were onceunderdeveloped,” says Kathy.“Whereas it used to be cumbersometo relocate people from the U.S.into China, it’s now much easier.There is an infrastructure to supportexpatriates, and going there doesn’tseem as scary for them as it used to.”For others working with expatriaterelocation, the reality is far different,and underdeveloped regions arethe rule.<strong>Culture</strong> <strong>of</strong><strong>Reality</strong>John Palien left a corporate careerthree years ago to join Catholic ReliefServices, one <strong>of</strong> the world’s largestand most respected humanitarianagencies. As Director <strong>of</strong> HumanResource Operations, John nowdeals with a totally different realitythan the one he once worked in.“The expectations <strong>of</strong> our expatsare different than expectations in thecorporate setting,” says John. “Ourpeople may be going from Abuja toQuito, or from Sarajevo to Nairobi.<strong>Atlas</strong> Amplifier • Summer 2005 5
Cover StoryFor relocation, a culture <strong>of</strong> reality is influenced by the views <strong>of</strong> everyone in an organization.M.C. Escher’s “Relativity” ©2005 The M.C. Escher Company - Holland. All Rights Reserved. www.mcescher.comThey know the locations are difficult.They understand the time it takes to“A DOLLAR IN DARFUR receive their belongings may be measurednot in weeks, but in months. . .CAN FEED 10 TO 12PEOPLE FOR A DAY... in some instances, up to six monthsEVERY DOLLAR SPENT or longer.”ON RELOCATIONISA No one denies the need forDOLLAR THAT DOES flexibility in international moves. ButNOT GO TO THE POOR the concept takes on added significanceat CRS, an organization thatAND DISADVANTAGED.”JOHN PALIENresponds immediately when reality isDIRECTOR OF HUMANcatastrophically altered for people.RESOURCE OPERATIONSCATHOLIC RELIEF SERVICES “The past year has been extraordinary,”says John. “Besides the tsunami,there have been famine and genocide6 <strong>Atlas</strong> Amplifier • Summer 2005in Darfur, and flooding in CentralAmerica. And my job is to respondwith people. Whereas we typicallyrecruit 100 to 150 people a year,this year I will move an additional100 people.”John walks a fine line betweencost and service, just as managersmust in the for-pr<strong>of</strong>it realm.“CRS is one <strong>of</strong> the top 3 aid andemergency development organizationsin the world,” says John. “Peopleput their trust in us as stewards <strong>of</strong>their funds, a responsibility we takeseriously. A dollar in Darfur can feed10 to 12 people for a day. . .every dollar spent onrelocation services is a dollar that does not go tothe poor and disadvantaged.”But despite these major differences, John’sculture shares the objectives that are essentialto reality in the corporate world.“I need my people to receive their belongingsin a reasonable amount <strong>of</strong> time and in thecondition they were packed,” says John. “And Ineed the service to be cost-effective. These aretough to balance, and they are tough forvendors to balance.”Careers Not Measuredin Money?Compensation has long been a factor in anemployee’s decision to relocate. But whilethere is a tendency to think <strong>of</strong> compensationin terms dollars, for some the reality is quitedifferent. Intrinsic rewards can be weightierthan monetary rewards. For example, Johnsays his decision to join CRS was in answerto a personal “calling.”At PETCO, Mardi finds individual needs <strong>of</strong>tenplay a deciding factor in an employee’s career.“People are looking for the opportunity to makea meaningful contribution,” says Mardi. “They aredelving into a company’s culture and looking atthe leaders and their vision. They want to know:what does the company stand for? Does it liveup to its beliefs and values?”To create a culture where animals come firstand people make it happen, PETCO builds onperformance initiatives: integrity, partnershipand affirmation. These ideals are central to thecompany’s recruitment process–a process thatis being reengineered to better attract peoplewho will thrive in PETCO’s unique culture.“We are using technology to cast a wider netand attract a better, more qualified pool <strong>of</strong>candidates,” says Mardi. “We plan to introduce anew recruitment model in August. All recruitingwill be done online. . .if someone visits a storeto inquire about opportunities, they will bedirected to an in-store kiosk to complete apr<strong>of</strong>ile and to take our customized assessmentwhich includes animal empathy questions.”The Amazing RaceAccording to TV’s grandiose portrayal, untoldenchantment and excitement await the newemployee once he or she hears the phrase,“you’re hired.” But what is the reality?“The recruitment process turns into “TheAmazing Race,” says Elizabeth. “The employeeis expected to hit the ground running andmake it to the new location (around the world)in 67 hours instead <strong>of</strong> 80 days. The relocationdepartment is the employee’s ‘Dr. Phil.’We <strong>of</strong>fer advice, facilitate and coordinatethe relocation process.”Perhaps the greatest common denominatorbetween reality TV and corporate reality is thedrive for ratings, i.e., shareholder return. Whethermeasured in earnings per share or satisfactionper dollar donated, corporate reality is tied toperformance. Relocation managers know thistoo well.“<strong>Reality</strong> shows are cheaper to produce than atelevision series, so the networks have managedto contain costs yet still increase revenue byobtaining a large market share with these shows,”says Elizabeth. “To survive, corporations aremerging and creating ‘super-sized’ companiesin order to increase their market share bycontaining costs and by efficient use <strong>of</strong> theirresources–technology, people, capital.”“THE RELOCATIONDEPARTMENT IS THEEMPLOYEE’S ‘DR.PHIL.’ WE OFFERADVICE, FACILITATEAND COORDINATETHE RELOCATIONPROCESS.”ELIZABETH CARTER, CRPHOUSEHOLD GOODSSPECIALISTXRS, INC.<strong>Atlas</strong> Amplifier • Summer 2005 7
38th Annual Corporate Relocation SurveyResults38THIRTY-EIGHTH ANNUALCorporate RelocationRESULTS OVERVIEWWho Responded?<strong>Atlas</strong> is pleased to present the findings from its 38th annualsurvey <strong>of</strong> corporate relocation pr<strong>of</strong>essionals. This is thethird year the study was conducted using the Internet, wherebyrespondents were invited via e-mail to participate. A total <strong>of</strong>330 online questionnaires were completed between January 26and March 7. In order to qualify for the survey, a respondentmust: 1) have relocation responsibility, and 2) work for acompany that has either relocated employees within thepast two years or plans to relocate employees this year.• Most respondents (76%) work in humanresources or personnel departments for– service (44%)– manufacturing/processing (36%)– financial (10%)– government and military (2%)– and other sectors (8%)• Based on the number <strong>of</strong> employees,responding firms are categorized bysize for analysis:– 46% have less than 500salaried employees (small firms)– 31% have 500-4,999 salariedemployees (mid-size firms)– 23% have 5,000+ salariedemployees (large firms)• Close to half (47%) <strong>of</strong> the companiessurveyed this year are international firms.For complete results <strong>of</strong> the “Corporate Relocation Survey,”please visit www.atlasworldgroup.com/surveyHighlights <strong>of</strong> ResultsCould 2005 be another year <strong>of</strong> record relocation volumes?Is the full reimbursement option gaining or losing favor?What changes in relocation are expected internationally?The annual <strong>Atlas</strong> Survey <strong>of</strong> Corporate Relocation Policiessheds light on these and other issues <strong>of</strong> importance to all<strong>of</strong> us who work in relocation. To follow is a sample <strong>of</strong> thehighlights from this year’s results.Relocation Volume and Budgets –Expectations for Increases Similar to 2004One-third <strong>of</strong> responding firms expect their relocationvolumes to increase in 2005 and 32% expect their relocationbudgets to increase (last year’s survey noted similar expectationsfor 2004). While expectations for increases are expressedby firms <strong>of</strong> all sizes, more large than mid-size or small firmsexpect increases. Similar to last year, around half <strong>of</strong> firms,regardless <strong>of</strong> size, expect relocation volumes and budgetsto stay the same.External Factors –Lack <strong>of</strong> Qualified People Locally,Economic Conditions, CompetitionSeventy-seven percent <strong>of</strong> firms indicate at least one externalfactor affected their number <strong>of</strong> relocations in 2004, with“lack <strong>of</strong> qualified people locally” cited most <strong>of</strong>ten (48% <strong>of</strong>respondents). Last year’s top factor, “economic conditions,”mentioned by 40% <strong>of</strong> respondents, ranks second this year.As occurred last year, differences appear by company size.The top external issue large companies indicate for 2004 relocationsis “economic conditions,” cited by 57% <strong>of</strong> these firms(down from 70% last year). Small companies again indicate “lack<strong>of</strong> qualified people locally” as their most important issue. Ofnote is that significantly higher percentages <strong>of</strong> large (44%) andmid-size (49%) companies, compared to 2003 (23% and 36%,respectively), agree this was a significant factor in 2004.SurveyOne additional point <strong>of</strong> difference for large companiesis the greater impact <strong>of</strong> competition, both domestic andinternational, noted in 2004.• Over a third indicate the growth <strong>of</strong> one form <strong>of</strong> competition(domestic or international) had a significant impact onrelocation volume in 2004, significantly greater than smalland mid-size companies (11% and 20%, respectively) andthat indicated last year by large firms (20%).Internal Factors –Growth, Decreasing Impact <strong>of</strong> Budget ConstraintsOver half <strong>of</strong> firms, regardless <strong>of</strong> size, indicate “growth <strong>of</strong>company,” as the top internal factor affecting their relocationsin 2004. While “promotions/resignations” and “corporatereorganization” are still the second- and third-place internalfactors, the percentage <strong>of</strong> firms indicating “budget constraints”dropped significantly, regardless <strong>of</strong> company size.• For mid-size and large companies, there is a significantincrease over 2003 in the percentage citing “increasedproduction” as a factor in relocation volume in 2004(20% and 25% vs. 9%, respectively).• There is a significant increase in the percentage <strong>of</strong> largecompanies citing “international expansion,” “expansion<strong>of</strong> facility,” and “acquisitions/mergers” as impacting 2004relocation volume compared to 2003 (25%, 26%, and32% vs. 8%, 14%, and 23%, respectively).Relocation Policy –Most Firms Have Formal Relocation Policy,Centralized Department Handling RelocationsSeventy-six percent <strong>of</strong> firms indicate they have a formalrelocation policy. Though still less likely to have this in placethan mid-size to large firms, the majority <strong>of</strong> small firmsresponding indicate having this policy in place.• Over 80% <strong>of</strong> firms, regardless <strong>of</strong> size, indicateadministering employee relocations from a centralizedor corporate department.Question 8: Relocation VolumeCompared to 2004, do you anticipate that the number <strong>of</strong>employees your company will relocate during 2005 will…Increase33%Increase32%Decrease14%(29%)55%(53%)TotalDecrease(33%)51%(51%)Total16%(16%)28%Stay About The Same( ) Indicates Results From 2004 Survey(18%)28%Stay About The Same( ) Indicates Results From 2004 SurveyTotals greater than 100 are due to rounding.21%(27%)51%(50%)47%15%(20%)(25%)56%(55%)27%44%(23%)31%Less Than 500Salaried Employees(37%)47%(48%)(30%)53%(54%)6%(7%)(44%)47%(49%)15%(18%)(29%)58%(54%)9%(15%)16%(16%)Question 9: Relocation BudgetCompared to 2004, do you anticipate that your relocationbudget in 2005 will…Less Than 500Salaried Employees500 - 4999Salaried Employees5000+Salaried Employees500 - 4999Salaried Employees5000+Salaried Employees8 <strong>Atlas</strong> Amplifier • Summer 2005<strong>Atlas</strong> Amplifier • Summer 2005 9
10 <strong>Atlas</strong> Amplifier • Summer 200538th Annual Corporate Relocation SurveyQuestion 17: OutsourcingRespondents were given a list <strong>of</strong> possible outsourcedrelocation services, the answers received indicate that…Did Not OutsourceTotal37%(34%)63%(66%)Outsourced( ) Indicates Results From 2004 SurveyCentralized Relocation DepartmentsResponsibilities VaryThe majority <strong>of</strong> companies responding who have acentralized relocation department indicate that this departmentmanages domestic relocation programs and householdgoods carrier selection. However, while similar percentages<strong>of</strong> all size firms indicate these departments control carrierselection for household goods, other responsibilities appearto vary by company size.• Departments at small firms are less likely to be responsible formanaging domestic relocation programs than at mid-size orlarge firms.• Small companies are more likely to have this departmenthandle air travel, <strong>of</strong>fice relocation, and site and space selectionfor <strong>of</strong>fice relocations than mid-size or large firms.• Large companies are more likely than mid-size or small firmsto have this department manage international relocation.Question 17: OutsourcingWhich <strong>of</strong> the following services did your company outsourceto a relocation service or brokerage firm in 2004?Real Estate SalesReal EstatePurchase/MarketingContract <strong>of</strong> Household GoodsMoving CompanyCounseling About thePlanning & Details <strong>of</strong> MovingOrientation Toursat New LocationArrangement <strong>of</strong> Family’s Transportationand AccommodationsMonitoring <strong>of</strong> ShipmentAudit and/or Payment <strong>of</strong> InvoiceCounseling AboutCompany PolicyAssistance with EmployeeClaims Preparation SubmissionSupplementary Services(Appliances, Cleaning, Etc.)Other4% (4%)15% (22%)25% (31%)24% (27%)24% (27%)22% (29%)2004 Outsourcing Similar to 200331% (34%)31% (36%)0 10 20 30 40 50 60( ) Indicates Results From 2004 Survey34% (34%)*Combined as “Real Estate Sales/Purchase”in 2004.38% (40%)Sixty-three percent <strong>of</strong> responding companies indicate theyoutsourced relocation services during 2004, down slightlyfrom 2003. Real estate services were the most popular itemoutsourced, with close to half indicating outsourcing “realestate sales” and forty-two percent indicating outsourcing“real estate purchase/marketing.” As in previous years:• Small companies are still much less likely to outsourcerelocation services than mid-size or large firms.• Mid-size and large companies continue to reportoutsourcing a greater variety <strong>of</strong> their relocation servicesthan small companies.46% (52%*)42% (52%*)Survey Results Overview continues on page 28VTInterstate MigrationMNNHORNY18969945634ID1416 WIME1298SD3659MI410 WA1445WY2106852619RI634 29155293087MTNDMapping the Geographical 24510832153412<strong>Reality</strong>257IA2189PA 2943 N277 NE 142771OHJ DE VTNV380534 636 MN188IL IN 4203ME NHORNY1896WVMD9912220WAUT6344350 3337 VA99468556342915ID14163711424CO1721 WIDC7593644409612981940SD296529 CT3659DE670MI3087MT 410KS MOND1445 1031 5075WY2101742 393CA2753875 14832619RI277 634245 142VTMN215KY 1083 10971343 37797623369957 15023412380188IANC 2189NY NH PAOR2943 DC MD854225721554309N1896NE 771OH167 2188OKTN 2099 SC9945634J DEID1416NVWI1298SD534 ARIN386 2884AZ NM983636 IL 1780 42033659MI41014452220 WVMD991WYUT2106346102771 6369514350 1909 3337 MA VA NH2619RI63410831721 371DC245215CO714GAMS AL2966 3851424 3616 11727593644 3492 3412 40961940 IA 786 101421892961815 457KS MO2576704290 PA 1031 2943 N 5075NJ RICA2753 NE 771 875LA703 1414TX1483 OH 1097 J DENV534 636 IL INKY3541 31897621502 420333697442 95717232220 WVNC2268 3423337MD991 8542UT6348644125043502155VA4309FLCO1721TNVT3711424OK36442099 4096 DC SC7597180174ARAZ 1940 NM296CT DE670KS MO9831031 9069507517802286101742 393CA2771 2753 636 875 1483951KY1097GA 1909714 MS AL1343 37797623616 1172150233699572155NC3492786 10144309DC MD85424290TN 2099167 2188OKLA703 1414AKSCTXAR386 2884107AZ NM983172317807442 6101592771 63695112501909MA NH8644 714GAMS ALFL 2966 3853616 11723492786 10147180 1815 4574290703 14149069 NJ RI3541 3182268 342AK107159WA29153087AK107159MT277380ND142188TX74428644America is a country on the move. And, as the migrationpatterns reveal, it’s moving in different directions. During2004, <strong>Atlas</strong> handled more than 102,519 shipments <strong>of</strong>household goods across North America. For purpose <strong>of</strong>analysis states are classified inbound, outbound or balanceddepending upon the relative influx or exodus <strong>of</strong> shipments.This year, five states moved into balanced status.Arkansas swings back from inbound status; over the lastfourteen years it has been inbound and balanced an equalnumber <strong>of</strong> times. Rhode Island becomes balanced after fivesuccessive years as an inbound state. Kentucky returns to itstypical status; 2003 marked the only year since 1996 that thestate was not considered balanced. And Oklahoma andSouth Dakota, two states that have been largely outboundover the last fifteen years, both moved from that status intothe balanced classification.States logging an exodus include Maine, which movesdecisively into the outbound category after five years as abalanced state. From 1996 to 1999 Maine held inboundstatus. Wisconsin edges back into outbound standing, acharacteristic for 11 <strong>of</strong> the last 14 years. And West Virginiaseesaws back into the outbound column.Five states saw a significant influx. Colorado returns toinbound status where it has been for 13 <strong>of</strong> the last 14 years.LA17231250Migration MapFL71809069MAVT174228Inbound – More than 55% <strong>of</strong> total shipments moving into the state (subtotal on bottom).Outbound – More than 55% <strong>of</strong> total shipments moving out <strong>of</strong> the state (subtotal on top).Balanced – Inbound and outbound individually represent 55% or less <strong>of</strong> total shipments.Georgia makes it back into the inbound column for the firsttime since 1996. Idaho becomes an inbound state after fivestraight years as a balanced state. Oregon is back in theinbound column for the fourth time in five years. And Virginiareturns as a destination, having alternated between inboundand outbound status since 1999.Inbound – More than 55% <strong>of</strong> total shipments moving into the state (subtotal on bottom).Outbound – More than 55% <strong>of</strong> total shipments moving out <strong>of</strong> the state (subtotal on top).Balanced – Inbound and outbound individually represent 55% or less <strong>of</strong> total shipments.Inbound or Outbound?ME685529Inbound – More than 55% <strong>of</strong> total shipments moving into the state (subtotal on bottom).Outbound – More than 55% <strong>of</strong> total shipments moving out <strong>of</strong> the state (subtotal on top).To determine a state’s status, multiply the total number<strong>of</strong> shipments by .55. This is the threshold value.Balanced – Inbound and outbound individually represent 55% or less <strong>of</strong> total shipments.• If the number <strong>of</strong> outbound shipments is greaterthan the threshold, the state is classified as outbound.• If the the number <strong>of</strong> inbound shipments is greaterthan the threshold, the state is considered inbound.• If neither is greater than the threshold, the state istermed balanced.Did you know?You can view historical <strong>Atlas</strong> interstate migration dataonline, including comparative state-by-state numbersand yearly summaries.Download the Adobe PDF at:http://www.atlasworldgroup.com/migrationMACTCTMACTCT17421343DC167386MA29661815NJ35412268VT174228DE393377MD21882884NH385457RI318342<strong>Atlas</strong> Amplifier • Summer 2005 11
Leveraging <strong>Reality</strong>Leveraging <strong>Reality</strong>Reorganization Within <strong>Atlas</strong> World GroupUnderscores a Commitment to the FutureIt’s said that the view is best fromthe mountaintop. From the vantagepoint <strong>of</strong> a record-setting year, <strong>Atlas</strong>sees the path toward continuedprosperity and is stepping boldly witha reorganization <strong>of</strong> key personnel.As one <strong>of</strong> the first orders <strong>of</strong> business,the <strong>Atlas</strong> Board <strong>of</strong> Directors electedGreg L. Hoover and Richard L. Arnesonto newly created positions in <strong>Atlas</strong>World Group, effective January 1, 2005.“To sustain solid growth requires usto leverage specific strengths acrossall <strong>Atlas</strong> companies,” says Mike Shaffer,<strong>Atlas</strong> World Group Chairman and CEO.“This involves a coherent focus oncommunicating our brand’s broadenedcapabilities. It also necessitates that webring the best <strong>of</strong> our technology toevery facet <strong>of</strong> our group’s operations.”Greg HooverChief Marketing Officer,<strong>Atlas</strong> World GroupGreg Hoover now serves as SeniorVice President and Chief MarketingOfficer <strong>of</strong> <strong>Atlas</strong> World Group. Greg isresponsible for growing the <strong>Atlas</strong>brand and ensuring consistency inthe sales and marketing efforts <strong>of</strong>subsidiaries. This position representsan expansion <strong>of</strong> Greg’s previous rolewith <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> as Senior VicePresident, Sales Development.“A little over two years ago werebranded <strong>Atlas</strong> to more accuratelydescribe our many strengths acrossthe spectrum <strong>of</strong> relocation,” says Greg.“The market has embraced ourbroadened identity. Our challengenow is to continue building equityin our brand, and to do that efficientlyfor all <strong>Atlas</strong> companies.”Greg brings 16 years <strong>of</strong> industryexperience to his new position.Before joining <strong>Atlas</strong> in 1999 he servedas President and COO <strong>of</strong> ABCMoving & Storage, an <strong>Atlas</strong> agentbased in St. Louis, Missouri. A native<strong>of</strong> Mentone, Indiana, Greg holds abachelor’s degree in history fromHuntington College. He is active withthe American Moving and StorageAssociation (AMSA) and theEmployee Relocation Council (ERC).Richard ArnesonChief Technology Officer,<strong>Atlas</strong> World GroupAs Chief Technology Officer,Dick is responsible for the use<strong>of</strong> technology throughout <strong>Atlas</strong>subsidiaries, including applicationsfor security, disaster recovery andaccounting. In addition, Dickcontinues to serve as Vice President<strong>of</strong> Information Technology for<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>.“My focus is to improve ourbusiness,” says Dick. “We’ve madegreat strides in recent years with majoradvances in the way we operate.The challenge is to continue bringingopportunities for greater productivityand pr<strong>of</strong>itability and at the same timeto enhance value for every customer.I’m excited to be leading this effort.”Dick joined <strong>Atlas</strong> in 1987. Hisexpertise has been instrumental inthe steady growth and refinement<strong>of</strong> technology-based systems within<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>. The Minneapolisnative earned a bachelor’s degree inelectrical engineering from theUniversity <strong>of</strong> Minnesota.Marian Weilert SauveySenior Vice President,General Counsel & Secretary,<strong>Atlas</strong> World GroupIn January, the board also electedMarian Weilert Sauvey to Senior VicePresident. Marian joined <strong>Atlas</strong> in 1993and was named General Counsel in1997. She also serves as GeneralCounsel and Secretary for <strong>Atlas</strong> WorldGroup and <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>.Marian graduated summa cumlaude with a Bachelor <strong>of</strong> Arts fromRockhurst College in Kansas City andwith highest distinction from theLeft to Right:Marian Weilert Sauvey,Sr.Vice President, General Counsel & Secretary<strong>Atlas</strong> World GroupGreg Hoover,Chief Marketing Officer, <strong>Atlas</strong> World GroupDick Arneson,Chief Technology Officer, <strong>Atlas</strong> World GroupUniversity <strong>of</strong> Missouri, Kansas CitySchool <strong>of</strong> Law. She is a member <strong>of</strong>the Trucking Industry DefenseAssociation, Transportation LawyersAssociation, the Conference <strong>of</strong> FreightCounsel, the Canadian TransportLawyers Association and theAmerican Moving and StorageAssociation, for which she currentlyserves as Chairperson <strong>of</strong> the LegalAdvisory Council.Ryan McConnellDirector, Sales Development,<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>A 10-year company veteran hasbeen charged with facilitating theongoing development <strong>of</strong> the <strong>Atlas</strong>brand. As Director, Sales Development,Ryan McConnell provides a linkbetween the company’s STG and RSGdivisions to bring consistency andsynergy to their sales and promotionalefforts. Before taking this post inFebruary, Ryan served as Director <strong>of</strong>Sales Support for <strong>Atlas</strong> STG.“As we develop and refine ourbrand strategies, a unified messageis critical,” says Greg Hoover.“Ryan’s experience with specializedtransportation brings an importantperspective and will be invaluable inour efforts to promote a unified messageabout <strong>Atlas</strong> and its product lines.”Ryan earned a B.A. in Sociologyfrom Western Kentucky Universityin Bowling Green, Kentucky. He isactive in the Trade Show ExhibitorsAssociation (TSEA), the ExhibitDesigners and Producers AssociationRyan McConnell,Director, Sales Development, <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>Nancy Priebe,Director <strong>of</strong> Human Resources, <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>Denny Riffert,Corporate Controller, <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>(EDPA), and the American Association<strong>of</strong> Museums (AAM).<strong>Atlas</strong> is also pleased to announce theappointment <strong>of</strong> two new pr<strong>of</strong>essionals withexcellent credentials to key managementposts vacated by retiring employees.Nancy PriebeDirector <strong>of</strong> Human Resources,<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>Nancy Priebe has joined <strong>Atlas</strong>as Director <strong>of</strong> Human Resources,replacing Patricia Walter who retiredin January. Nancy brings 25 years <strong>of</strong>experience in human resources to herposition, including tenure as AssociateDirector <strong>of</strong> Benefits with AmericanGeneral Financial Services in Evansville,Indiana and as Manager <strong>of</strong>Compensation and Benefits at SullairCorporation in Michigan City, Indiana.Nancy is a 1995 graduate <strong>of</strong> IndianaWesleyan University in South Bend,Indiana. She is a member <strong>of</strong> theSociety for Human ResourceManagement (SHRM), WorldatWork,the Evansville-area Human ResourceAssociation and Tri-State BusinessGroup on Health.Denny RiffertCorporate Controller,<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>Denny Riffert succeeds Ben Sloanas Corporate Controller upon Ben’sretirement in April. Denny worked for<strong>Atlas</strong> from 1975 to 1987 when heserved as Assistant Treasurer. Beforereturning to <strong>Atlas</strong> in February, Dennywas employed as Vice President,Controller and Chief Financial Officerwith Hub International Midwest (formerlyFifth Third Insurance/CitizensInsurance). Denny is a CPA andholds an MBA from the University<strong>of</strong> Evansville.12<strong>Atlas</strong> Amplifier • Summer 2005<strong>Atlas</strong> Amplifier • Summer 2005 13
<strong>Atlas</strong> InternationalThe <strong>Reality</strong> <strong>of</strong> <strong>Culture</strong>By Gary M. Wederspahn, Grovewell LLCHuman Resources Management revealedthat 75 percent <strong>of</strong> overseas assignees had noprevious international experience. Anothersurvey by the American Society for Trainingand Development found that 70 percent <strong>of</strong>American business people going abroadreceive no cross-cultural training and that 59percent <strong>of</strong> the companies <strong>of</strong>fered none totheir expatriates.• International HR researchers Allan Bird andEdward Dunbar estimate that 30 to 50 percent<strong>of</strong> expatriates function at a very minimal level<strong>of</strong> effectiveness.• Settler International, an internationalrelocation assistance company, reports thatthe divorce rate among expatriate couplesis 40 percent higher than among theirdomestic counterparts and that the schooldropout rate <strong>of</strong> their children is 50 percenthigher than in their home countries.Gary Wederspahn is an intercultural trainer,coach, speaker, and writer. He has designed andconducted cross-cultural training for hundreds<strong>of</strong> expatriates with global corporations. <strong>Atlas</strong><strong>Van</strong> <strong>Lines</strong> International and American Red BallInternational have a partnership with GrovewellLLC, a leading worldwide provider <strong>of</strong> interculturaltraining and coaching for expatriates. To learnmore, visit www.grovewell-expat.com or call PamJackson, <strong>Atlas</strong> International, at 1-888-669-6031.Cross-cultural training and coaching shouldbe a component <strong>of</strong> every internationalrelocation package. It just makes good businesssense to do the smart thing for the company andthe right thing for expatriates by providing themwith the tools they need to deal successfully withthe reality <strong>of</strong> culture in their host countries.The risks, problems, and obstacles commonlyrecognized as part <strong>of</strong> international relocationinclude loss, theft or damage <strong>of</strong> property duringshipping, delays in obtaining visas and workpermits, difficulty locating acceptable housingor schools, finding needed community services,and even transporting pets. Unfortunately,the most daunting challenge, cross-culturaladaptation, is seldom on the list. . .perhapsbecause it doesn’t seem as real as the other,more tangible factors. Yet, failure to adapt tothe culture in the host country has far moreimpact on the success <strong>of</strong> the internationalassignment than do the obvious pitfalls.Consider these facts:• The total cost <strong>of</strong> a typical corporateinternational assignment is over $1 million.However, a 1999 survey by CendantInternational Services found that 63 percent<strong>of</strong> 300 companies surveyed reported failedinternational assignments.• The 2001 Global Relocation Trends surveyconducted by GMAC, The National ForeignTrade Council (NFTC), and the Society forKnowing these facts, some corporationsprotect the investment in their expatriates bygiving them intercultural training and coaching.The benefits <strong>of</strong> doing so are clear. A 2002CIGNA/NFTC/WorldatWork survey foundthat expatriates who had cross-cultural trainingwere three times as likely to rate their overseasassignments “favorable” compared tothose without it. A Prudential RelocationInternational study <strong>of</strong> expatriates’ satisfactionand performance twelve months into theirassignments reported that 94 percentrecommend cross-cultural training to others.International relocation and movingcompanies that help their clients see the reality<strong>of</strong> culture and <strong>of</strong>fer them tools for overcomingcultural differences are doing them a big favor.Aware <strong>of</strong> the stresses <strong>of</strong> international assignments, many firmsemploy intercultural training as a means to ensure the well-being<strong>of</strong> expatriate families.14 <strong>Atlas</strong> Amplifier • Summer 2005<strong>Atlas</strong> Amplifier • Summer 2005 15
<strong>Atlas</strong> AcademyCreating a <strong>Culture</strong> <strong>of</strong> Excellence<strong>Atlas</strong> Academy Furthers the Pursuit <strong>of</strong> Quality. . .OnlineThe story goes that electrical engineer Charles Steinmetzwas once summoned from retirement by General Electric“The quality <strong>of</strong> a person’s life is into locate a problem in a complex electrical system. Afterdirect proportion to their commitmentexamining the situation, Steinmetz took a piece <strong>of</strong> chalkto excellence, regardless <strong>of</strong> their chosen and marked an ‘X’ on the faulty component. GE’s engineersfield <strong>of</strong> endeavor.”found the defect precisely where the consultant hadindicated. When Steinmetz sent an invoice for $10,000,- Vince Lombardi (1913-1970)GE asked him to itemize the charges. His response:American pr<strong>of</strong>essional football coachMaking chalk mark: $1. Knowing where to place it: $9,999.Regardless <strong>of</strong> whether the fee was justified, the storyillustrates an important point. Knowledge represents value.And the market favors those who bring value.At <strong>Atlas</strong>, knowledge is essential to thedelivery <strong>of</strong> value. It is so much a part <strong>of</strong>the <strong>Atlas</strong> culture that in July the companyadopted a new technology standard. Amongother things, the new standard furtherspr<strong>of</strong>essional education among <strong>Atlas</strong> agentsby making online training a prerequisitefor recognition in the <strong>Atlas</strong> WorldClass Commitment and Milt HillQuality programs.“We value our agents and we wantto enable their success,” says TiffanyBrowning, Corporate Training Manager.“The <strong>Atlas</strong> Academy is an easy-to-usetool for continuous improvement,available to them at no cost.”16 <strong>Atlas</strong> Amplifier • Summer 2005Tiffany explains that, as an online resource, the <strong>Atlas</strong>Academy gives agents convenient access to excellenttraining. “Agents can’t always make it to Evansville forclasses,” says Tiffany. “With <strong>Atlas</strong> Academy, they don'thave to travel. They can train wherever they are,whenever they want.”Another big advantage <strong>of</strong> the <strong>Atlas</strong> Academy is a widerange <strong>of</strong> content, which allows agency personnel to acquireskills in all areas related to business success. Classes includepr<strong>of</strong>essional development for sales people and managersas well as training in <strong>Atlas</strong>-specific topics. For example, vanoperators who are new to <strong>Atlas</strong> must complete an entrylevel training course to become <strong>Atlas</strong>-qualified.“We strive to keep content current and relevant tothe needs <strong>of</strong> our agents,” says Tiffany. “Our trainingstaff consults with Information Technology and otherdepartments to make sure new developments areincorporated. Feedback from agents is also importantin determining what courses to <strong>of</strong>fer.”Because time is a precious commodity for businesspeople, most <strong>of</strong> the <strong>Atlas</strong>-specific courses are designed tobe completed in an hour or less. Some <strong>of</strong> the pr<strong>of</strong>essionalcourses may take from 2 to 4 hours each. However, if aperson cannot finish in one sitting, they can continue inmultiple sessions.“<strong>Atlas</strong>-specific courses, such as <strong>Atlas</strong>Net Order Entryand Dispatch Systems for Updates, have been the mostpopular,” says Tiffany. “Among those who have taken acourse, 90 percent say they would definitely recommend itto their coworkers. And more than 90 percent agree thatwhat is taught will help them perform better in their jobs.”Since the <strong>Atlas</strong> Academy went into operation inFebruary 2004, more than half <strong>of</strong> all agencies have takenpart. On a 5-point scale, <strong>Atlas</strong> agents rate the quality<strong>of</strong> <strong>Atlas</strong> Academy’s courses a 4.5, somewhat above‘Very Good.’What agents are saying about<strong>Atlas</strong> Academy.“There was a lot <strong>of</strong> information that was new to me,and that can help clear up issues at our agency”“I liked the pop-ups on each <strong>of</strong> the pages thatcontain additional information.”“I really liked the information on what can be packedin the different size boxes. These courses are great forpeople new to the industry.”The online <strong>Atlas</strong> Academy features a wide choice <strong>of</strong> contentwith courses that enable pr<strong>of</strong>essional development in allareas critical to an agency’s successful operation.<strong>Atlas</strong> Amplifier • Summer 2005 17
<strong>Atlas</strong> World Group – Record YearLoaded Tonnage by Segment as Percent <strong>of</strong> Total13%Government& Military12%Government& MilitaryTo succeed, it is necessary to COD acceptthe world as it is and rise above it.- Michael Korda,American publishing executive and author21%<strong>Atlas</strong> World GroupCorporate90087585082580077575072570079%Government2004 Revenue Mix30%Chalks UpRecord Yearsets a high-water mark for2004revenue...but <strong>Atlas</strong> managersare not resting on laurels.The year 2004 was a milestone for <strong>Atlas</strong> WorldGroup, the biggest volume year in its historywith more than $860 million in total revenue.“It was an exceptional year for us,” saysChairman and CEO Mike Shaffer. “The economybounced back nicely with an increase in householdrelocations, and we are pleased with theway the company performed. We are alsoRevenues (in millions)2000 2001 2002 2003 200457%Corporatepleased that our efforts 30% continue to increaseCODour market share.”<strong>Atlas</strong> World Group owns <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>, Inc.(<strong>Atlas</strong>) and its operating units: the RelocationServices Group (RSG) and SpecializedTransportation Group (STG); BDS Worldwide Inc.(BDS); Red Ball Corporation and its two majorsubsidiary companies: Red Ball International, Inc.(Red Ball International) and American <strong>Van</strong>pac<strong>Van</strong> <strong>Lines</strong>, Ltd. (<strong>Van</strong>pac); <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>(Canada) Ltd. (<strong>Atlas</strong> Canada); <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>International Corp. (<strong>Atlas</strong> International);20047%Trade Shows11%Government& MilitaryRelocationServices5%Electronics4%Fixtures24%CODRelocationServices20032%Fine Arts& Other58%Corporate47%CorporateRelocationServices2004 Revenue MixCornerstone Relocation Group, L.L.C.(Cornerstone); Avail Resource Management, Inc.(Avail), <strong>Atlas</strong> World-Class Travel, Inc. (<strong>Atlas</strong>Travel), and <strong>Atlas</strong> Terminal Company, Inc.(Terminal).In the wake <strong>of</strong> two s<strong>of</strong>t years, <strong>Atlas</strong> RSGexperienced an impressive surge. Total tonnageincreased 11 percent over 2003 with gains inevery segment, including a 10 percent rise inCOD volume.“National accounts still represent the lion’sshare <strong>of</strong> our business,” says Greg Hoover, SeniorVice President and Chief Marketing Officer. “Butmore and more, COD has become strategicallyimportant to us, and we are working successfullyto grow that segment.”<strong>Atlas</strong> STG volume rose approximately ninepercent during 2004. “Much <strong>of</strong> our increase canbe attributed to a change in the business climate,”says Senior Vice President and General ManagerGlen Dunkerson. “Companies increasedproduction and resumed plans for expansionand renovation that had been on hold, andthis fueled demand for our services.”Besides a favorable economic environment,productivity investments benefited thecompany’s performance. A major upgrade tooperations brought an amazing improvementin efficiency: the company handled the recordsummer volume with 20 fewer people thanneeded for a smaller volume the year before.As well, the introduction <strong>of</strong> a document imagingsystem has streamlined transactions throughoutthe system.“We’ve made our revenue distribution processmore efficient and user-friendly,” says MonicaWeiss, Vice President, Revenue Accounting.“This saves time and expense for everyoneinvolved—for us, our agents, and our customers.”During 2004, <strong>Atlas</strong> continued to reinforce itsbroadened brand identity and characteristics <strong>of</strong>integrity, quality and solutions. The <strong>Atlas</strong> catalog<strong>of</strong> sales and marketing literature, a staple foragency promotional efforts, underwent revisionsto make messages consistent with the brand’scommunications strategy. In January, the catalogwas published online via the new Sales LiteratureSelector (SLS), a web-based system that allowsagents to place orders over the <strong>Atlas</strong> intranet. InNovember, the company launched a redesignedpublic web site (www.atlasworldgroup.com) thatpositions its business units within the brand andbrings greater convenience and utility to users.The web site features an improved capacity forbusiness development, enabling a more effectivecapture <strong>of</strong> leads and an efficient sales response.“Despite the dramatic increase in volume,and the many associated efforts to improve ourperformance, <strong>Atlas</strong> kept the quality focus it hasbecome known for throughout the industry,”says President and Chief Operating Officer JimStamm. “For the seventh consecutive year, andfor the ninth time in the last ten years, we earnedthe gold distinction in the Quest for Qualityrankings by Logistics Magazine.”Jim believes all the signs point to a continuingrobust demand in 2005.“Both the national account and CODsegments are strong and appear they willremain so,” says Jim. “We are hearing from ourcustomers that they expect another active year,and volume continues to outpace what we wereexperiencing during this period a year ago.”18<strong>Atlas</strong> Amplifier • Summer 2005<strong>Atlas</strong> Amplifier • Summer 2005 19
BDS WorldwideThis is another reason Interbakecounts on BDS. “The last thing ourcustomers remember about ourservice is their contact with thedelivery person,” says Ray. “They seethat person as an extension <strong>of</strong>Interbake Foods.”Finding EfficienciesIn some larger markets, BDSconducts a “mega drop” to make iteasy for councils to take delivery onbig volumes.“On two consecutive Saturdaysin February we distributed a total<strong>of</strong> 60,000 cases, or approximately40 trailers full, at one location inHouston,” says Eileen. “This savestime for us and for the troops.”What happens if a council needsto order more cookies after theirorder is delivered?“Once an initial delivery is complete,a council has up to a month to makeadditional requests for product,” saysEileen. “If our warehouse is out <strong>of</strong> arequested variety, we issue an orderto the field stock warehouse. Theproduct is shipped to us and wethen deliver as needed.”Improving the ProcessWhen the Girl Scout cookie seasonis complete, Eileen meets with herclient for an annual evaluation toensure that BDS and its networkcontinue to perform to the bakery’sstandards. “This is our opportunity t<strong>of</strong>ind out if there is anything we can doto improve our services,” says Eileen.“It takes a lot <strong>of</strong> people pullingtogether and careful attention tolots <strong>of</strong> little details to make sure thecookies arrive according to plan,” saysEileen. “We consider it a privilege tohave a hand in this much anticipatedand very worthwhile event.”ABC BakersABC Bakers is part <strong>of</strong> InterbakeFoods LLC., a Richmond, Virginiabasedmanufacturer that hasbeen baking cookies and crackersfor 100 years. The companybecame “Official Girl ScoutCookie Bakers” in 1939, justtwo years after the first sale <strong>of</strong>commercially baked Girl Scoutcookies took place. Today, ABCBakers supplies about 40 percent<strong>of</strong> the Girl Scout councilsthroughout the United States.Less than 1/3 <strong>of</strong> the priceconsumers pay for Girl Scoutcookies goes to the baker. Thisamount is far less than thewholesale price food retailers payfor similar products. This meansthat most <strong>of</strong> the money raisedgoes to support Girl Scouting.Cookie sale revenue allowscouncils to <strong>of</strong>fer Girl Scouting toas many local girls as possible. Italso funds essential expenses suchas insurance, property expense,maintenance and repair, programsubsidies, volunteer training,printing and financial aid.A portion <strong>of</strong> the moneyraised during the cookie sale isdistributed directly to the troopselling the cookies where girlsdecide how it is spent on theirplans for the year.Adapted from the ABC Bakersweb site: http://www.girlscoutcookiesabc.com/Agenda – The 38th Annual Forum on MovingApril 21 & 22, Gaylord Texan Resort on Lake Grapevine, Grapevine, TexasThursday, April 21, 2005* * * * * * * * * * * *10:00 a.m. - 10:30 a.m.Opening General SessionCall to Order and Welcome: MIKE SHAFFERChairman & CEO, <strong>Atlas</strong> World Group, Inc.Remarks:* * * * * * * * * * * *10:45 a.m. - 12:00 p.m.GREG HOOVERSr. Vice President, Chief Marketing Officer<strong>Atlas</strong> World Group, Inc.Workshops I & IIWorkshop I “MAKING OUTRAGEOUS SERVICE A REALITY”Guest Speaker:T. SCOTT GROSSAuthor & Pr<strong>of</strong>essional SpeakerWorkshop II “SURVIVOR–LIVING WITH YOUR RELO POLICY”Moderator:KATHY THOMPSONDirector, Contract Administration<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>, Inc.Presenters: ELIZABETH T. CARTER, CRP SCOTT ENOCHHousehold Goods Specialist Manager,XRS, Inc.Corporate RelocationAIGMARDI MONTAGUEManager, Talent AcquisitionPETCO* * * * * * * * * * * *12:15 p.m. - 2:00 p.m.Second General Session & LuncheonPresiding:JIM STAMMPresident & COO<strong>Atlas</strong> World Group, Inc.Principal Address: ASHLEIGH BANFIELDInternational TelevisionNews Correspondent & Host* * * * * * * * * * * *2:15 p.m. - 3:30 p.m.Workshops III & IVWorkshop III “HOW’D THEY DO THAT?”Moderator:DENNIE LYNNSr. Vice President, TransportationOperations, Relocation Services Group<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>, Inc.Presenters: JAMES BELMARSH JOHN DEAN<strong>Van</strong> OperatorPaxton <strong>Van</strong> <strong>Lines</strong>PERRY SCHRECENGOST<strong>Van</strong> OperatorWeleski Transfer<strong>Van</strong> OperatorAce World WideWorkshop IV “THE REAL WORLD”Moderator:PETE HELGESONVice President & General Manager<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> International Corp.Presenters: KATHLEEN CURTIS CAROL ANN LOOGlobal Mobility Manager Vice PresidentFlextronics International Human Resources - MiamiLloyds TSB Bank, plcJOHN M. PALIENDirector, Human Resources OperationsCatholic Relief Services* * * * * * * * * * * *3:45 p.m. - 5:00 p.m.Workshop V* * * * * * * * * * * *6:30 p.m. - 7:30 p.m.Reception* * * * * * * * * * * *7:30 p.m. -Banquet & Entertainment“MAKING OUTRAGEOUS SERVICE A REALITY”(Repeat <strong>of</strong> T. SCOTT GROSS' Workshop I)Presiding:MIKE SCAVUZZOSr. Vice President, Agency Development<strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>, Inc.Special Entertainment: THREE DOG NIGHTFriday, April 22, 2005* * * * * * * * * * * *8:30 a.m. - 10:30 a.m.Breakfast & Closing General Session(Breakfast Served Until 9:15 a.m.)Presiding:Keynote Address:Forum Adjournment* * * * * * * * * * * *MARIAN WEILERT SAUVEY, Esq.Sr. Vice President, General Counsel &Secretary, <strong>Atlas</strong> World Group, Inc.“REFRIGERATOR RIGHTS”DR. WILL MILLEREntertainer, AuthorPsychotherapist & TV Personality22<strong>Atlas</strong> Amplifier • Summer 2005<strong>Atlas</strong> Amplifier • Summer 2005 23
<strong>Atlas</strong> Canada<strong>Atlas</strong> CanadaFacing the Future With a Common Vision<strong>Atlas</strong> Canada and its agent network began a journeytogether in their first strategy session more than adecade ago. Out <strong>of</strong> that workshop and those that havefollowed twice a year have come the ideas thathave helped make <strong>Atlas</strong> an industry leader.Determined to retain this position, over sixtyagents and a ten-member management team met inToronto from February 26 to March 1. Theywere joined by <strong>Atlas</strong> World Group Chairman& CEO Mike Shaffer in what turned out tobe <strong>Atlas</strong> Canada’s most productivestrategy session ever.For guidance through the process, <strong>Atlas</strong>Canada engaged Dr. Peter Richardson, facultymember with the School <strong>of</strong> Business atQueen’s University and consultant to some<strong>of</strong> the world’s largest corporations.Mutual respect and a genuine desire towork together was evident from the outset. Participants setaside personal agendas to find solutions that would benefitthe entire <strong>Atlas</strong> family. Perhaps the most gratifying part <strong>of</strong>Doug Auld, President & COO,<strong>Atlas</strong> Canadathe process for all was the realization that both the vanlines and agents are closely aligned in their view <strong>of</strong> thechallenges and, more important, are in agreementon how to tackle them.The group developed strategic action plans for five keyinitiatives. Committees comprising both agents and vanline representatives are now following through to meetobjectives in:• Marketing. Segment (tier) product<strong>of</strong>ferings to target customer groups• Products. Expand agent participationto better take advantage <strong>of</strong> opportunities• Human Resources. Attract and retainskilled personnel, particularly operatorsand packers• Cost Control. Invest in critical technologiesto improve efficiencies.When polled, all agreed that the session waseffective, productive and meaningful. A common visionemerged which bodes well for <strong>Atlas</strong> Canada in the monthsand years ahead.Watch for youropportunity to reserveyour place in the sun.58th Annual <strong>Atlas</strong> ConventionNovember 16-19, 2005The Westin Diplomat • Hollywood, FloridaThe Westin Diplomat Resort and Spa is a sight to behold,rising 39 stories above the Atlantic Ocean.Relax in the Spa and play a few rounds <strong>of</strong> golf.This is the only course in southern Florida listed by Condé Nast Traveleras one <strong>of</strong> the top 100 golf resorts worldwide.For more information regarding reservations and the complete agenda,contact Sue Chandler at <strong>Atlas</strong> headquarters.26 <strong>Atlas</strong> Amplifier • Summer 2005
38th Annual Corporate Relocation Survey<strong>Atlas</strong> WorldNews and InformationSurvey Results Overview continued from page 10Question 41a: International RelocationCompared to 2004, do you anticipate that the number<strong>of</strong> employees your company will relocate internationallyduring 2005 will…Increase27%Decrease16%57%15%33%52%Less Than 500Salaried Employees25%500 - 4999Salaried Employees13%63%Advance Relocation SystemsSports a Historic MoveThe Babe Ruth Museum has chosen Advance RelocationSystems as their organization’s “<strong>of</strong>ficial mover” for the nextfive years. Advance is now working with the organizationto bring the Sports Legends at Camden Yards to Baltimore.The new museum is home to memorabilia, archives andartifacts from the Baltimore Orioles, University <strong>of</strong>Maryland, and the Naval Academy. Nick Travelstead,head <strong>of</strong> domestic and internationalservices at Advance, saysthe Baltimore-based company ishonored to be chosen for the work. “Quite a few <strong>of</strong> us atARS are admirers <strong>of</strong> Babe Ruth, Cal Ripken, Jr., and JohnnyUnitas,” says Nick. “To be part <strong>of</strong> making this new museuma reality is a privilege.”TotalStay About The Same39%5%56%Totals greater than 100 are due to rounding.5000+Salaried EmployeesInternational Relocation Volume –Some Increases Expected, Majority ExpectVolume Levels to Remain at 2004 LevelsForty-six percent <strong>of</strong> responding firms transfer employeesbetween countries.• Over one-fourth <strong>of</strong> these companies indicate they expectincreases in international relocation volume in 2005.• Small companies are more likely to expect decreases,mid-size and large firms are more likely to expect increasesin international relocations.• Over half <strong>of</strong> companies, regardless <strong>of</strong> size, indicate theyexpect 2005 international relocation volume to remainunchanged from 2004.Responding firms indicate roughly one-fifth <strong>of</strong> 2004 internationalassignments were temporary (less than 12 months).Overall, 23% expect the number <strong>of</strong> temporary assignments toincrease, but these expectations are driven mostly by large andmid-size companies’ expectations. The majority <strong>of</strong> all firms,regardless <strong>of</strong> company size, expect unchanged volume intemporary international assignments in 2005.International vs. Domestic Policy –Majority <strong>of</strong> Firms Offer AdditionalConsiderations, Service & Scheduling Key forCarrier SelectionMost firms indicate there are differences between theirdomestic and international relocation policies. Close to halfor more <strong>of</strong>fer the following: additional tax considerations,additional leave time with at least one visit back to theU.S./Canada, allowances for children to attend certain schools,intercultural and language training, increased allowances forpermanent storage, and additional leave time. As expected,mid-size and large firms are more likely to <strong>of</strong>fer additionalconsiderations than small firms.When selecting a carrier for international relocations,“Service” is <strong>of</strong> chief importance among decision-makerswhen selecting a carrier (89% rate it “critically important”),but regardless <strong>of</strong> company size, “Scheduling” is more criticallyimportant than “Price.” Only 24% <strong>of</strong> all companies <strong>of</strong>feremployment assistance to spouses or partners relocatinginternationally, and 53% report at least one failed or declinedinternational transfer in 2004.Outside Camden Station, home <strong>of</strong> the new Sports Legends at Camden Yards museum in Baltimore. (L to R) Nick Travelstead, Head <strong>of</strong>Domestic and International Services, Advance Relocation Systems; Dalton L. Conklin, President, Advance Relocation Systems; MichaelHodes, Chairman <strong>of</strong> the Board, Babe Ruth Museum; Michael Gibbons, Executive Director, Babe Ruth Museum.Spirit Movers’Heroic OperatorsThe <strong>Atlas</strong> family is proud <strong>of</strong> Joe Antoni, van operatorfor Spirit Movers (1818), and his crew members TanStillman, Josh Barnes and Willie Tatum. On the evening<strong>of</strong> July 28, while en route from Miami to Sarasota, Joenoticed an overturned car in flames. He and his crew,along with a passenger in their van, Dr. <strong>Van</strong>essa Stillman,rushed to the aid <strong>of</strong> the the people trapped inside.Joe put out the flames while Tan and the othershelped the occupants. Two <strong>of</strong> the threepassengers survived.According to an article published in the BradentonHerald, the Florida Highway Patrol report noted thatthe driver had lost control <strong>of</strong> the vehicle after fallingasleep at the wheel.Andrew Stillman, General Manager, Spirit Movers,said his crew’s actions were amazing. “They saidanyone would have done it,” says Andrew, “but Iknow differently.”28<strong>Atlas</strong> Amplifier • Summer 2005<strong>Atlas</strong> Amplifier • Summer 2005 29
<strong>Atlas</strong> WorldNews and Information<strong>Atlas</strong> Agent Is “Irishman <strong>of</strong> the Year”Bill O’Donnell, President, King’s Transfer <strong>Van</strong> <strong>Lines</strong> in Montreal, hasbeen named “Irishman <strong>of</strong> the Year” by the Erin Sports Association, anonpr<strong>of</strong>it organization supporting charities in the Montreal area. Billwas <strong>of</strong>ficially “sashed” at a March 12 breakfast in his honor attendedby approximately 1200 members <strong>of</strong> Montreal’s Irish community.Bill is Montreal’s only second-generation Irishman <strong>of</strong> the Year;his father, Gerald, held the honor in 1981.“We chose Bill for this honor based on what he’s done for thepeople <strong>of</strong> Montreal, including the annual golf tournament he hoststhat has raised over $300,000 for Montreal charities,” says Erin SportsAssociation President Jim Kilgallen.Bill’s first <strong>of</strong>ficial appearance came on March 13, when he led formerIrishmen <strong>of</strong> the Year down St. Catherine’s Street in Montreal’s St.Patrick’s Parade, one <strong>of</strong> the most popular Irish festivities in NorthAmerica that annually attracts over a half-million people.<strong>Atlas</strong>’ Top Recognizes Top SellersPresident’s Club Ranks Swell<strong>Atlas</strong> is pleased to recognize 68 sales pr<strong>of</strong>essionals for theirexceptional production between July 1, 2003 and June 30,2004. This represents an increase <strong>of</strong> 18 percent over thenumber who earned this distinction in 2003.Membership in the President's Club, the roll <strong>of</strong> topproducers, is open to any <strong>Atlas</strong> sales person who generatesrevenues <strong>of</strong> at least $1 million during the convention year.Those who achieve revenues <strong>of</strong> $1,000,000 to $1,999,999for the first time receive a plaque and a 14-karat gold lapelSales $2,000,000 or moreSalesperson Agent1 James Cole, Jr. J. W. Cole & Sons, Inc.2 Ken Imlach Imlach Movers, Inc.3 Don Hill Alexander's Mobility Services4 Dennis Sorhagen Cr<strong>of</strong>utt & Smith Moving & Storage5 Gary Louderback Ace World-Wide Moving & Storage Co.6 Steve Delane Alexander's Mobility Services7 Wayne Curtis Comtrans Ltd.8 Michael Boone Lytle's Transfer & Storage, Inc.9 John Dulin Alexander's Mobility Services10 Gene Devaney Collins Brothers Moving Corporation11 Thomas Philbin Nelson Westerberg <strong>of</strong> Illinois, Inc.2003 President’s Club Winnerspin highlighted with a ruby. Those who achieve revenuestotaling $2,000,000 to $4,999,999 for the first time receive aplaque plus the lapel pin with a sapphire highlight. Thosewho produced $5,000,000 or more in revenues receive aplaque and a lapel pin with a diamond highlight.In addition, all first-tier achievers receive a gift certificatefor $200. All those who achieved at least $2 million wereinvited to take a guest and enjoy a stay March 6 to 10 atthe Hilton Resort in Los Cabos, Mexico, courtesy <strong>of</strong> <strong>Atlas</strong>.Salesperson Agent12 Richard Clarke Ace Relocation Systems, Inc.13 Tim White Imlach Movers, Inc.14 Jon Page Atlantic Relocation Systems15 Denise Della-Dora Alexander's Mobility Services16 James Zachary Atlantic Relocation Systems17 Jim Chretien Specialty Moving Systems, Inc.18 Gail Ann Lynch Alexander's Mobility Services19 Bob Akers Nelson Westerberg <strong>of</strong> Texas, Inc.20 Jimmy Gemeinhardt Bean Moving and Storage, Inc.21 Julie Cibelli Nelson Westerberg <strong>of</strong> New Jersey, Inc.Executive RelocationMoves Clinton Foundationin Little RockWhile the opening <strong>of</strong> the new Clinton Library was grabbingheadlines in November, Executive Relocation Company, LLC,in Little Rock was busy behind the scenes moving the William J.Clinton Presidential Foundation into the library <strong>of</strong>fices. Therelocation included 14 <strong>of</strong>fices and inventory for the center’smuseum store. During the five weeks leading up to the Novemberdedication, crews logged over 300 hours. The project, whichbegan in July, was completed at the end <strong>of</strong> the year. Executive isalso handling the relocation for other organizations (CityYear andJob Corps) to the area around the library known as the “Corridor<strong>of</strong> Public Service.” Executive Relocation Services is an <strong>Atlas</strong> agentowned by Daniel’s Moving & Storage <strong>of</strong> Phoenix, Arizona.Sales $1,000,000 to $1,999,999Salesperson Agent22 Eric Manfredi American Transportation Companies, Inc.23 Bob Wald Cr<strong>of</strong>utt & Smith Moving & Storage24 Dan Rosauer Alexander's Mobility Services25 Wes Wodka Specialty Moving Systems, Inc.26 Gregg Imlach Imlach Movers, Inc.27 Chris Lechner Alexander's Mobility Services28 Jeanne Carey Atlantic Relocation Systems29 Fred Paxton, III Paxton <strong>Van</strong> <strong>Lines</strong>, Inc.30 Don Samler A-1 Metro Movers - Omaha31 Kurt Nelson McCormack-Payton Storage& Moving Company, Inc.32 Paul Sowa Ace World-Wide Moving & Storage Co., Inc.33 David Woodhouse Home Moving & Storage Co., Inc.34 Bob Cox Reads Moving Systems, Inc.35 Ronald Grove, Jr. Merchants Moving & Storage, Inc.36 Dave Doebler Action Moving Services, Inc.37 Tina Rose Walker Transfer, Inc.38 Mark Smith A. Walecka & Son, Inc.39 Tucker Espie Dedicated Transport Service, Inc.40 Steve Westerberg Nelson Westerberg <strong>of</strong> Illinois, Inc.41 Valerie Darling Alexander's Mobility Services42 Robby Burch Alexander's Mobility Services43 Larry Lammers Ace Relocation Systems, Inc.44 Carrie Corless Ace Relocation Systems, Inc.Salesperson Agent45 Jim Finch Ace World-Wide Moving & Storage Co., Inc.46 Dorrain Pierce Ace World-Wide Moving & Storage Co., Inc.47 Ann Burkart Alexander's Mobility Services48 John O'Hara Collins Brothers Moving Corporation49 Frank Lucchesi County <strong>Van</strong>lines Inc.50 Tim McCormack Ace World Wide Moving & Storage Co.51 David Frank Alexander's Mobility Services52 Daniel Seiler Paxton <strong>Van</strong> <strong>Lines</strong>, Inc.53 Jeff Longo Weleski Transfer <strong>of</strong> Cleveland, Inc.54 Greg Dolan Specialty Moving, Inc.55 Andy Orlin Atlantic Relocation Systems56 Jonathan Cotten Alexander's Mobility Services57 Jim West Ace World-Wide Moving & Storage Co., Inc.58 Richard May Alexander's Mobility Services59 Ross Buckley Alexander's Mobility Services60 William Schwartz Ace Relocation Systems, Inc.61 John Colvin Alexander's Mobility Services62 Patricia Tuck Gentle Giant Moving Company, Inc.63 Bill Huffman Philpot Relocation Systems64 Wayne Dennis Atlantic Relocation Systems65 Frank Copeland Atlantic Relocation Systems66 Jack Kendrick Specialty Moving Systems, Inc.67 Donna Gann Nelson Westerberg <strong>of</strong> New Jersey, Inc.68 Kathy Barclay Alexander's Mobility Services30 <strong>Atlas</strong> Amplifier • Summer 2005 <strong>Atlas</strong> Amplifier • Summer 2005 31
<strong>Atlas</strong> WorldNews and InformationDick ChocolBen SloanRetirementsDick Chocol CompletesSuper-Successful Careerwith Nelson Westerberg,ChicagoOn May 16, 1966, Richard J. “Dick” Chocol was hired asa sales person with Nelson Westerberg in Chicago. OnJanuary 1, 2005, Dick retired from an illustrious career asVice President <strong>of</strong> Sales. He brought in and nurtured SaraLee, an account at Nelson Westerberg <strong>of</strong> Illinois since 1973.He also worked with ServiceMaster 31 years, an impressivetrack record for any sales practitioner. He surpassed the milliondollar sales mark in 1981, and sold $2 million for thecompany by 1993.What’s the secret to keeping a customeron board longer than 20 years?“We put the customer first and sought to make life easierfor everyone involved,” says Dick. “We knew, above all else,that quality <strong>of</strong> service was critical. If we could delivertop-notch customer care and relocation services, we knewwe had a fighting chance to stick around for another year.”Ben Sloan retires after44 years with <strong>Atlas</strong>The <strong>Atlas</strong> family bids a fond farewell to Ben Sloan whoretires in April. Since joining <strong>Atlas</strong> in 1961 as accountingclerk, Ben has seen much growth–both in <strong>Atlas</strong> and inhis career.“At the time I joined <strong>Atlas</strong>, annual revenues were about8 million dollars,” says Ben. “Today they are over 800 million.It is gratifying to have been a part <strong>of</strong> the changesand growth and to have been involved in all areas<strong>of</strong> accounting.”Soon after Ben joined <strong>Atlas</strong> he was summoned by UncleSam for two years <strong>of</strong> duty in the U.S. Army. He returned to<strong>Atlas</strong> in 1964 and has worked in accounting ever since.In 1972 Ben earned a degree in accounting from theUniversity <strong>of</strong> Evansville. He was named Controller in1975 and Assistant Vice President in 1990.Dick says the primary lesson he’s learned from beingin this industry is to listen and apply what he's heard.Although he believes the industry has changed–it’s morecompetitive than ever before–the same core formulaapplies to delivery <strong>of</strong> service.To his credit, Dick was committed to his customers,his team and his company. No one wished to succeed morethan him, and if he won, everyone benefited.“To win an account or even keep it,” says Dick, “you needto be well prepared to <strong>of</strong>fer solutions to the tough questions.Artful selling requires belief in your product, yourteam and your front line.”If you ask Dick what he’s up to these days, he stillsays he’s a consultant to the company and not actuallyfully retired. . .yet.“It’s been a challenging ride, but fun,” says Dick. “Whenyou spend that much time at work, workmates becomeyour second family, and the things we get to do togetherbecome meaningful and appreciated. I’ve made a lot <strong>of</strong>wonderful friends along the way, and they will be missed.”The sentiment is shared by the rest <strong>of</strong> your <strong>Atlas</strong>family, Dick. Good luck!A native <strong>of</strong> Warrick County, Indiana, Ben graduatedfrom Newburgh High School in 1956. He and his wife, Pat,recently moved back to Warrick County, to a 5.5 acrespread that Ben says will “give him plenty to do” duringretirement. He says he also enjoys golf and travel, and heexpects to spend more time with his 8 grandchildren.“Ben has been a great asset to <strong>Atlas</strong>,” says Senior VicePresident and Chief Financial Officer Rick Olson. “We areproud <strong>of</strong> all he has done for the company and we wishhim a full and rewarding retirement.”Ben says he will miss his friends at <strong>Atlas</strong>. “You frequentlyhear <strong>Atlas</strong> headquarters and the agents compared to abig family, and basically it is,” says Ben. “We've beenthrough some tough times, but we've always been able toovercome those times and to continue to grow stronger.And we will continue to grow as long as we keep thestrong agent family.”Ace Relocation SystemsVoted Among Best Places to Work in San Francisco Bay AreaIt’s <strong>of</strong>ficial: Ace Relocation Systems in San Jose, Californiais a great place to work. A recent survey by QMRMarket Research ranks the <strong>Atlas</strong> agency 8th among SanFrancisco Bay Area companies with 25 to 100 employees.The findings reflect the feedback <strong>of</strong> employees whoparticipated in an online survey to rate their employers.Respondents ranked ten factors in order <strong>of</strong> importanceto their ongoing decision to stay with their companyand perform at their best.Ace was among 300 firms recognized in three categoriesaccording to size. The rankings were published in the SanFrancisco Business Times, San Jose Business Journal, andOakland Business Times.“Ace sets itself apart from other companies throughour commitment to teamwork and by creating a workingenvironment which values and respects all employees,” saysCity Transfer Helping Save LivesThanks to City Transfer & Storage Company in High Point,North Carolina, lifesaving medical equipment is finding itsway to people in one <strong>of</strong> the world’s poorest regions.Five years ago, while ministering to people in WestAfrica, members <strong>of</strong> Community Bible Church and In HisLove Ministries had been appalled at theconditions and lack <strong>of</strong> equipmentamong health care facilities. Upon theirreturn to the U.S. they decided to dosomething about it. They set out tocollect and refurbish used medicalequipment and computers as well asdonations <strong>of</strong> clothing and medicalsupplies, and they would send theseitems to the people <strong>of</strong> Ghana. They approached BartLassiter, City Transfer’s Vice President <strong>of</strong> Sales, with aheartfelt request. Would his company be willing to help?“I talked it over with my brothers, and we said ‘yes,’”recalls Bart. “We saw this as a chance to help people whohave nothing. A piece <strong>of</strong> used equipment in this countryMedical staff members in Ghana receivesupplies distributed by Pioneers-Africa.Vice President and General Manager Richard Clarke.“We want our employees to develop their skills andknowledge. In turn, we can provide solid career pathsand opportunities for advancement.”Left to right: Mike Quigley, Account Sales;Michael Scott, Account Sales; Richard Clarke,Vice President and General Manager.has very little value. But you can take it to Africaand it can help save lives.”Over the last five years, City Transfer has dedicatedan area <strong>of</strong> their warehouse to the storage <strong>of</strong> collectedgoods. If a locally donated item needs a truck for pickupand delivery to storage, the <strong>Atlas</strong>agent helps out with that as well.When enough items are amassed,City Transfer employees load theminto an international shipping containerfor pickup by a forwarder. Upon arrivalat destination, items are distributedwith the help <strong>of</strong> Pioneers-Africa,a non-denominational Africanmissionary agency based in Accra, Ghana.How have people in the High Point communityresponded? “Since we started, we have shipped fivecontainers, two <strong>of</strong> which were 40-foot,” says Bart.“People see this as a good cause. It seems to growa little bit every year.”32 <strong>Atlas</strong> Amplifier • Summer 2005 <strong>Atlas</strong> Amplifier • Summer 2005 33
<strong>Atlas</strong> WorldNews and InformationThe entire <strong>Atlas</strong> <strong>Atlas</strong> AssociateElizabeth Andersonfamily wishes toCindy Athertonexpress gratitude Roger Babbittand appreciation to Steve BaileyRoss Buischthe courageous menand women who Wesley L. Buischserve our country inWillie Borden Jr.the armed forces. InRon Bowmanparticular, we ask youto keep the following Tiffany Browningemployees andVada ChrockremRandy Clarkmembers <strong>of</strong> our1Joel Cohenagent families inJo Ann Curlyour thoughtsAdam Dinetand prayers.Susan GurganusHazel Powell HillThomas W. H<strong>of</strong>faMary HoustonMary JohannesBrad KellerCecil “Buzz” KelleyLinda J. KisselTheresa LillicoGreg MartensChrista McCrawJack MierRobert (Bob) M<strong>of</strong>fettLarry NeidlingerMike QuigleyGinny RoyerTheresa RussellBonnie SaboJohn ScottJoe SingletonLauren StopyraRonnette SynovecCassandra TwistMike WathenChristie A. Willett34 <strong>Atlas</strong> Amplifier • Summer 2005Keep our service men andService MemberThomas AndersonJonathan AthertonKevin LacyWilliam B. BaileyAndrew BuischBrenda BuischAndrew BuischBrenda BuischActively servingRonny BowmanRich BowmanThomas DuncanTim ChrockremActively servingAaron PierceSteven JamesJoseph CurlAdam Dinet, Jr.Bryce GurganusJ. Keith PowellKeith W. H<strong>of</strong>faLarry HoustonKirk LinderJames Hobby IIIBradford KellerDavid Michael KelleyJames LangelottiBob LillicoMichael MartensTom E. EvansJack A. MierKeith M<strong>of</strong>fettKevin M<strong>of</strong>fettRobert M<strong>of</strong>fettRodney M<strong>of</strong>fettAlex NeidlingerRobert Lee WarrenJason H. RoyerJustin MayerSteven WashechekMichael HannahJay HillRick HillJustin ScottKristopher ScottDon GalloJohn P. PichardoRichard SynovecVirgil LeonardScott WathenJoseph E. Willett IIIRelationshipHusbandSonBrother-in-lawSonBrotherSister-in-lawSonDaughter-in-lawNephewNephewBrother-in-lawSonNephewNephewNephewSonSonGrandsonSonBrotherNephewStepsonSonSonSon-in-lawHusbandSonFiancéSonSonSonSonSonSonCousinSonStepbrotherBrotherNephewNephewNephewSonSonBrother-in-lawSon-in-lawHusbandCousinSonSon1See page 33. Randy Clark is the first employee from <strong>Atlas</strong> Headquarters to be called to serve in Iraq.women in your heart.<strong>Atlas</strong> Associate PositionSpecialized Transportation Group Accounting, HeadquartersClaim Representative, HeadquartersPresident, NMS Moving Systems, Inc. (1533)National Account Sales Manager, Nelson Westerberg <strong>of</strong> Georgia, Inc. (1517)<strong>Atlas</strong> <strong>Van</strong> Operator, Cr<strong>of</strong>utt & Smith Moving & Storage (646)<strong>Atlas</strong> <strong>Van</strong> Operator, Cr<strong>of</strong>utt & Smith Moving & Storage (646)<strong>Atlas</strong> <strong>Van</strong> Operator, Ace Relocation Systems, Inc. (15)General Manager, Lee Moving & Storage (1317)Manager, Corporate Training, HeadquartersAdmin Asst. to Sr. V.P./General Mgr., Specialized Transportation Group, HeadquartersIT, Trainer-Analyst Programmer, Headquarters<strong>Atlas</strong> <strong>Van</strong> Operator, Thomas Transfer & Storage Co.,Inc. (2006)<strong>Van</strong> Operator Qualification Coordinator, Headquarters<strong>Atlas</strong> <strong>Van</strong> Operator, Lee Moving & Storage, Inc. (1317)On Site Coordinator at Americorp Relocation, Ace Relocation Systems, Inc. (66)Sales Representative, Ace Transfer & Storage Co. (1406)Warehouseman, Collins Brothers Moving Corp. (547)Team 2 Billing/Entry Clerk, HeadquartersSales, Reads Moving Systems <strong>of</strong> Florida, Inc. (1724)Residential Sales, Ace Relocation Systems, Inc. (75)<strong>Atlas</strong> <strong>Van</strong> Operator, Poplar Bluff Transfer Co., Inc. (1624)Credit Analyst, HeadquartersSales Coordinator, Ace Relocation Systems, Inc. (43)Relocation Coordinator, Ace Relocation Systems, Inc. (64)Credit and Collections, Headquarters<strong>Atlas</strong> <strong>Van</strong> Operator, Imlach Movers, Inc. (1130)Dispatcher, Commercial Storage & Distribution Company, Inc. (572)Director, Planning & Projects, Relocation Services Group, HeadquartersAce Relocation Systems, Inc. (75)OA/DA Coordinator & Customer Service Mgr., Ace Transfer & Storage (1406)Bookkeeper, Roush Moving & Storage, Inc. (1773)Web Programmer, HeadquartersDirector, Region 1, Relocation Services Group, HeadquartersPresident, Able Moving & Storage, Inc. (285)Accounting Department, Reads Moving Systems, Inc. (1711)Supervisor <strong>of</strong> Accounts Receivable, Ace Relocation Systems, Inc. (99)Revenue Accounting, Ace Relocation Systems, Inc. (75)IT, Mainframe Development, HeadquartersMaintenance, HeadquartersThe above names arethe individuals who havebeen brought to ourattention. Please e-mailany additions toLinda Ellington atlinelli@atlasworldgroup.com.The Amplifier will repeatthis show <strong>of</strong> appreciationin the next issue.<strong>Atlas</strong> Amplifier • Summer 2005 35
TracksChris Bugler was exceptional!He addressed all our questions andconcerns and assisted in planningthe shipment to Kansas City forstorage with the remaining itemsheaded to Montreal. From day one,Chris continued to reflect the warmand friendly pr<strong>of</strong>essionalism that startsat the top. McCormack-Payton is abetter company for having Chrison its team.The final stage <strong>of</strong> the relocationwas in Montreal. The van operator,Sylvain, was great. He calledus from New Mexico andintroduced himself and toldus not to worry. He wasabsolutely correct. Fromthat day until the delivery,he kept us informed <strong>of</strong> hisprogress and what to do atcustoms. Sylvain delivered ourshipment on August 9th with ateam that was also very friendlyand pr<strong>of</strong>essional.Thank you all for making ourrelocation easy at a time when it washectic with other challenges. You allare the best. If there is anything I cando or even if there are others I needto write to let them know <strong>of</strong> youand the excellent team, please don’thesitate to contact me.Regards,Jim and Megan Kopp38 <strong>Atlas</strong> Amplifier • Summer 2005<strong>Atlas</strong> Service is AppreciatedRE: Marietta Wells and JosephCzerwLafayette Storage &Moving Corp. (1262)West Henrietta, NYPlease accept this letter <strong>of</strong> supportfor the entire staff who assistedus in our move to Georgia. After 28years in the same house, the moveseemed daunting to say the least.Our first contact was withMarietta Wells. She was extremelyhelpful and very accurate in her explanation<strong>of</strong> both thephysical move andthe financial responsibilities.Since thiswas a private move,she was most supportivein helping usmove in a fiscallyresponsible manner. Mariettaanswered all <strong>of</strong> our questions andjoined us on the day the truck wasloaded to <strong>of</strong>fer help and answerquestions. She was wonderful.Their diligence, careand attention todetail were evidentin everythingthey did...The packing crew camea couple <strong>of</strong> days before themove. Their diligence, careand attention to detail wereevident in everything theydid, from packing fine chinato packing fragile antiques.The loading crew werealso very high-caliberpr<strong>of</strong>essionals. Everythingwas cataloged, loaded and securedwith great attention to detail everystep <strong>of</strong> the way.Upon arriving in Georgia, our vanoperator, Joseph Czerw and his crewwere equally terrific. Marietta called totouch base that everything went well.It was a textbook move. Your entirestaff are to be commended in themost sincere manner.Thank you very much,Don and Eileen WebbRE: Alisa Neal andCharlie Rayford, Jr.Bluff City Transfer &Storage Co., Inc. (440)Memphis,TNYour company moved my familytwice in the past year-and-a-half, withthe first move occurring in July, 2003from Atlanta to Memphis and thenagain, from Memphis to McKinney,Texas in October 2004. Both moveswere a huge success for us and yourgroup is to be highly commended formaking everything go so smoothly.Alisa Neal was apleasure to workwith and so helpfulin guiding usthrough both moves.Our van operator,Charlie Rayford,made us feel asthough he was movinghis own family inthe way his kindnesscame across in this stressful time forus. I know Charlie has put in years <strong>of</strong>service with your firm and you are soBoth moves were ahuge success for usand your group is tobe highlycommended formaking everythinggo so smoothly.fortunate to have such a loyaland hard-working employee. Wewere honored to have Charlie onboth moves and for that we areextremely grateful. Miller and Markalso did an outstanding job inall the work involvedin getting our entireworldly belongingsloaded and transportedsafely. Deedra did anoutstanding job inworking with us on thescheduling <strong>of</strong> both moves.From my entire family, pleasethank everyone for making ourmoves so painless. We are sothankful for all that was done byeveryone at Bluff City Transfer &Storage Co.Best Regards,Tim IsbellRE: Julia Ives andPatrick GleasonPaxton <strong>Van</strong> <strong>Lines</strong>, Inc. (1610)Springfield,VAWe would like to let youknow how pleased we werewith Paxton <strong>Van</strong> <strong>Lines</strong> as a wholeand with special recognition toseveral <strong>of</strong> your staff concerningour recent move from Springfield,Virginia to our new home inRotonda West, Florida. Let mestart by saying we were treatedwith the greatest respect and pr<strong>of</strong>essionalismfrom the first call we...we were treatedwith the greatestrespect andpr<strong>of</strong>essionalism...placed to your company to thelast box and piece <strong>of</strong> furniturethat was placed in our new home.Very special recognitionshould be given to Julia Ives asshe was able to work with us toeffectively make thishappen to the benefit<strong>of</strong> all parties involved.Julia went above andbeyond to satisfy ourneeds without affectingthe normal course<strong>of</strong> business for Paxton <strong>Van</strong> <strong>Lines</strong>.Additionally, the van operatorfor our move, Mr. Patrick Gleason,should also be given specialrecognition for his pr<strong>of</strong>essionalism,demeanor, attitude and leadership<strong>of</strong> his staff. Pat was easy to workwith and assisted us in every waypossible including packing andloading and unloadingour possessions herein Florida. We havenothing but accolades forPat and his crews on bothends <strong>of</strong> the move. Further,every piece <strong>of</strong> furnitureand all <strong>of</strong> our possessionsarrived intactand undamaged.We hope you will recognizeboth Julia and Pat as well as theirassistants and again, thank youand Paxton <strong>Van</strong> <strong>Lines</strong> very much.Jim & Judy BrasseRE: David AtheyAce Relocation SystemsSan Diego, CA (62)andAce World-Wide Moving& Storage (24)Cudahy,WISometimes people are a part<strong>of</strong> your life for a short period <strong>of</strong>time but their impact on you lastsforever. Such will be the case withDavid Athey and his crew.I was in a very difficult situationwith things changing by the minuteand these people never flinched.They were caring and very knowledgeablein how to get the jobdone. They are the reason I didn’tgive up and continued on withthe move. They are a true asset toyour company.Time will pass and the intensity<strong>of</strong> those few daysin Wisconsin willsubside, but I willalways rememberthe kindness andpr<strong>of</strong>essionalism <strong>of</strong>your employees. Iam grateful thatout <strong>of</strong> all the movingcompanies inWisconsin, I was working with thisfine group <strong>of</strong> people.Please convey to them my manythanks and gratitude. They are theBEST!!I am grateful thatout <strong>of</strong> all themoving companiesin Wisconsin,I was working withthis fine group<strong>of</strong> people.Sincerely,Patricia Steckbauer<strong>Atlas</strong> Amplifier • Summer 2005 39
Tracks<strong>Atlas</strong> Service is AppreciatedThey werepr<strong>of</strong>essional,courteous,considerate,friendly and aboutevery otherpositive adjectiveyou can think <strong>of</strong>.RE: Imlach Movers, Inc. (1130)Trenton, MIHugh Haynes, Jr. andAlvin SanderlinImlach Movers <strong>of</strong> Ohio,LLC (1134)Findlay, OHYour agency packed and loadedour household goods and it ismy pleasure to commend yourvan operator, Hugh Haynes andhis partner, Alvin Sanderlin, fortheir efforts.They were pr<strong>of</strong>essional,courteous, considerate,friendly and about everyother positive adjectiveyou can think <strong>of</strong>.They took very greatcare to ensure items tobe packed were packedwell, and that individualitems were handled withcare. My wife and Iobserved them closely, having beenthrough this a number <strong>of</strong> times, andwe were happy to not have to step inand redirect their efforts ashas been necessary in soThey weremany previous moves.courteous andThe care all <strong>of</strong> them tookstarted with their preparationby laying down way to please.went out <strong>of</strong> theirfloor protection, to theirconsideration <strong>of</strong> our dog (who wasever present), to their packing andhandling, to their loading <strong>of</strong> the truckand cleanup prior to their departure.Short <strong>of</strong> snapping my fingers andmaking it all fly to southern Maryland,we couldn’t have been happier withthis end <strong>of</strong> the move.Quality in a business comesfrom the top and your efforts inthat regard are obvious in theconduct <strong>of</strong> your employees. Mycongratulations to you and yourentire management team.Sincerely,Mike & Cathy NottRE: Gentle Giant MovingCompany, Inc. (961)Hawthorne, CAJuan MendezAce World Wide Moving& Storage (1547)Huntington Beach, CAMy wife and I just recently movedinto our new home in Estacada,Oregon. Gentle Giant MovingCompany and <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>handled our packing, storage andmove from California. I want to takethis opportunity to express howpleased we were with the wholemoving experience.Our van operator,Juan Mendez, and hiscrew did an outstandingjob. Theyhandled everythingvery carefully. Theywere courteous andwent out <strong>of</strong> their way to please.Everything happened when it waspromised. Overall, they made ourmoving experience very pleasant.I would recommend <strong>Atlas</strong><strong>Van</strong> <strong>Lines</strong> to anyone planning along move.Sincerely,Dale and Diane StanleyRe: Michael TackCr<strong>of</strong>utt & Smith Moving& Storage (646)Landing, NJI am writing to tell you about myrecent positive experience with <strong>Atlas</strong><strong>Van</strong> <strong>Lines</strong>. I know that most peoplewrite only whentheir experienceis negative, so Iwanted you toknow howpleased I waswith the servicereceived fromMichael Tack,a driver with Cr<strong>of</strong>utt & Smith,and his assistant.My husband and I recentlyrelocated from Lisle, IL to Menifee,CA. We found Mike and his assistantto be pr<strong>of</strong>essional, pleasant, helpfuland informative during our move.In addition to treating our personalbelongings with care (especially somevery fragile collections), Mike wassensitive to our feelings and concernsthroughout the process and helpedmake our move less stressful andmore pleasant.I wanted to share these thoughtswith you and tell you that I wouldhighly recommend Mike Tack toanyone considering a long-distancemove in the future.We found Mike andhis assistant to bepr<strong>of</strong>essional,pleasant, helpfuland informativeduring our move.Sincerely,Celeste SmittyklasSurf’s Up.40<strong>Atlas</strong> Amplifier • Summer 2005U.S. DOT No. 125550© 2005 <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong>, Inc. 1212 St. George Road, Evansville, Indiana 47711-2364
CalendarMay 20052-4 AAM Museum Expo – Indiana Convention Center, Indianapolis, IN3-5 GSA Expo – San Diego Convention Center, San Diego, CA12-15 NY State Movers & Warehousemen’s Association Convention – Thayer Hotel,West Point, NY18-20 ERC’s National Relocation Conference – Manchester Grand Hyatt, San Diego, CAJune 20054-7 HCEA Annual Meeting – Morial Convention Center, New Orleans, LA19-22 57th Annual SHRM Conference & Exposition – San Diego Convention Center, San Diego, CAJuly 200511-14 TSEA’s TS 2 The Trade Show about Trade Shows – Washington, DC Convention Center,Washington, DC20-21 AWG Board <strong>of</strong> Directors Meeting – Grand Geneva Resort, Lake Geneva,WIAugust 200531 Federal Heavy Vehicle Tax DueSeptember 200513 <strong>Atlas</strong> ROAD Day 1814-16 Southwest Movers Association – Moody Gardens Hotel, Galveston,TX20 AWG Board <strong>of</strong> Directors Meeting – Headquarters, Evansville, IN21 AWG Stockholders Meeting – Headquarters, Evansville, IN22-25 Massachusetts Movers Association Convention – Ocean Edge Resort & Golf Club, Cape Cod, MA28-30 ERC’s Global Workforce Symposium – Hyatt Regency, Chicago, ILOctober 200510-12 Agent Sales Training – Headquarters, Evansville, IN15 Vehicle Inspections Due20-21 PAIMA Convention – Washington, DC22-25 HHGFAA 43rd Annual Meeting – Marriott at Wardman Park,Washington, DCNovember 20053-7 North Carolina Movers Association Annual Convention – Crabtree Marriott, Raleigh, NC15 AWG Board <strong>of</strong> Directors Meeting – Westin Diplomat, Hollywood, FL16-19 58th Annual <strong>Atlas</strong> Convention – Westin Diplomat, Hollywood, FLwww.atlasworldgroup.com<strong>Atlas</strong> World GroupP.O. Box 509Evansville, IN 47703PRSRT STDU.S. PostagePAIDEvansville, INPermit No. 1352