Forum PreviewGeneral H. NormanSchwarzkopf, U.S.Army, Retired, will bethe keynote speaker atthe <strong>Atlas</strong> Forum onMoving Luncheon onThursday, April 25.Forum On MovingIs MovingAfter years ofenjoying the hospitalityin theWindy City, the<strong>Atlas</strong> Annual Forumon Moving is headed westthis year to Las Vegas, Nevada andthe Rio All-Suite Hotel and Casino.“Our customers have been askingfor a change of location for thisannual event, and we have providedit,” says Mike Shaffer, <strong>Atlas</strong> chairman& CEO.“Along with the exciting newvenue, this year’s Forum will featureone of the most extraordinaryspeakers ever, General H. NormanSchwarzkopf,” says Mike. “Wehave also made changes to the formatto better accommodate the travelneeds of our guests and allowthem the opportunity to experiencethe wonder of Las Vegas.”AgendaThe Early Bird Workshop onThursday morning, April 25, willfeature the new 400-N Tariff withpresentations on the merits ofusing either the 400-N or theprevious 400-M.The opening luncheon features aspeaker of great renown, H. NormanSchwarzkopf, General, U.S. Army,Retired. Highly decorated as militaryleader and civilian, GeneralSchwarzkopf brings a stirring perspectivethat is sure to touch thehearts and minds of his audience.After lunch, attendees maychoose two of the following threeworkshops for an afternoon packedwith useful information.• U.S. Economic Outlook. What ison the horizon for the U.S. economy?One of the nation’s premierforecasters takes a hard look atthe current situation and offersconsidered insight into the future.• Economic Stress on RelocationPolicies. The year 2001 broughtrecession, corporate downsizing,and a labor surplus. This workshopexamines how economicstress is affecting the revision ofrelocation policies.• Internationally Speaking. It’s anentirely different world from justa year ago. This thought-provokingdiscussion will cover what’sahead for international relocationand international relocation policy.An early evening reception willfeature hearty hors d’oeuvres andcocktails, concluding in plenty oftime for your evening’s entertainmentand dining.Friday activities begin with aserved breakfast at 8:00 a.m. andcontinue with the general sessionfeaturing keynote speaker ColonelEdward L. Hubbard, USAF,Retired. This session concludes at10:00 a.m., allowing plenty of timefor guests to catch their flightshome. A repeat of the Early BirdWorkshop will be offered for thosewho could not attend earlier. Allevents will conclude by 11:15 a.m.“The <strong>Atlas</strong> Annual Forum onMoving is one of the industry’smost eagerly anticipatedgatherings,” says Mike. “Thisyear’s event promises to beespecially stimulating. I urge <strong>Atlas</strong>agents to make their plans now andinvite their customers.”14 Amplifier Spring <strong>2002</strong>
<strong>Atlas</strong> Agent, Are You Ready?Gear Up Now for an Award-Winning SeasonThe summer season is getting closer every day. As you get ready to keep America moving, now is a goodtime to reacquaint yourself with <strong>Atlas</strong> quality awards. Look over the criteria and take steps to ensure yourcustomers get the award-winning service they deserve. This may be the most important preparation you canmake for the <strong>2002</strong> season.Hauling Excellence AwardTo earn this award, an agentmust meet the following criteria:• A minimum of $750,000 inhousehold goods hauling revenuefor the convention yearperiod of July 1, 2001 throughJune 30, <strong>2002</strong>• A minimum 4.5 rating averagefor question 7, “Overall ratingof the driver,” from the <strong>Atlas</strong>customer service questionaire,and at least a 90% positiveresponse for question 8,“Would you use our serviceagain?”• In addition to an outstandingcustomer service record, satisfactoryclaims and safetydepartment historiesare required.World-Class Commitment AwardTo earn this award, an agentmust pass all 12 of the worldclasscommitment criteria.These are measured as follows:Ratings• Customer satisfaction• Warehouse inspection• Agency satisfaction (numberof shipments vs. number ofcomplaints)Percentages• Weight estimating accuracy• Uniform compliance• Equipment qualification(required documents on file)• Equipment <strong>Atlas</strong> specs (paintedto <strong>Atlas</strong> specifications)Ratios• Hauling claims• Documentation (measurestimely remittance)• Packing claims (claim liabilitydivided by packing revenue)• Warehouse claimsPoints Average• Safety (violations per driver)Milton M. Hill Quality AwardThe highest quality award presentedby <strong>Atlas</strong> <strong>Van</strong> <strong>Lines</strong> is theMilton M. Hill Quality Award,reserved for those select few thatgenuinely rank as the best of thebest. A recipient of this awardmust achieve all of the followingduring the award period (July 1through June 30):• <strong>Atlas</strong> World-ClassCommitment (meet or exceedall 12 quality criteria)• Warehouse rating of “5”on the AgencyPerformance Evaluation• Hauling Excellence AwardSpring <strong>2002</strong> Amplifier 15