1201353 2002 spring amp3.qxd - Atlas Van Lines

Agent ProfileCROFUTT &SMITH MOVING & STORAGE, INC.Landing, New Jerseywww.crofuttsmith.com5 Generations StrongA Family Moving FamiliesIn 1840, Dutch immigrantCharles Sorhagen establishedSorhagen’s Theatrical Transfer toserve clients such as RinglingBros./Barnum & Bailey Circusand Minsky’s Burlesque. Today,with the name it acquired in1930, Crofutt & Smith Moving& Storage is five generationsstrong and catering to a clientroster that reads like a “Who’sWho” of Fortune 100 companies.“We’re one of the five oldestcompanies in New Jersey,” saysDennis Sorhagen, CEO. “Andthroughout our history, we haveconcentrated on selling service.As a result, we have builtrelationships with some of thefinest corporate clients in thecountry.”Dennis took the reins as CEOin 1967 to assist his mother,Hilda, who had assumedleadership of the company afterthe unexpected death of herhusband, James. That same year,Crofutt & Smith became an agentof Atlas Van Lines.“Atlas offered a means for us tomore efficiently grow ourcorporate sales,” says Dennis.Dennis is joined in managingthe firm by Roger Sorhagen,president since 1977, and theirsister, Barbara, who became anactive partner in 1985. In 1997,Dennis’ son James became thefifth generation of the family tobecome part of the company’sdestiny.The Landing headquarters, onfive acres overlooking State RoadMembers of the third, fourth and fifth generations:From left to right, Hilda Sorhagen, Roger Sorhagen, DennisSorhagen, James Sorhagen and Barbara Sorhagen-Grosslicht.Right:Routine packing in just part of the 50,000 sq. ft. ofclimate-controlled, monitored warehouse storage in theNew Jersey facilities.12 Amplifier Spring 2002