EVMS-12745-logo standards:Layout 1 - Eastern Virginia Medical ...

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color palettePRIMARY COLORSThe primary colors for EVMS arePantone 8223 metallic or Pantone 634.Pantone 8223 metallic is to be usedonly with commercial printing on coatedpaper as a spot color. For all otherapplications, use Pantone 634.These colors are to be used for theEVMS logo, tagline and headlines.These colors may also be used as anaccent or for large fields of color.Pantone 8223METALLICspot color only oncoated paperPantone 634 USpot Colorspot color only onuncoated paperEVMS BlueProcessC = 83M = 37Y = 27K = 5EVMS BlueRGBR = 31G = 127B = 156EVMS BlueHex#367c99Pantone 8223 METALLICSPOT COLORPantone 634 USPOT COLORREV 10.31.11EVMS Logo Standards Effective October 2019 6
color palette cont.SECONDARY COLORSThe secondary colors for EVMS arePantone 167, Pantone Warm Gray 10,Pantone 617, and Pantone 311.Pantone 167Spot ColorPantone 167Solid to ProcessC = 10M = 77Y = 100K = 4Pantone 167RGBR = 189G = 79B = 25Pantone 167Hex#cd5932PantoneWarm Gray 10Spot ColorPantoneWarm Gray 10Solid to ProcessC = 0M = 14Y = 28K = 55PantoneWarm Gray 10RGBR = 118G = 106B = 98PantoneWarm Gray 10Hex#776a62Pantone 617Spot ColorPantone 617Solid to ProcessC = 0M = 2Y = 48K = 17Pantone 617RGBR = 198G = 191B = 112Pantone 617Hex#c1bf74Pantone 311Spot ColorPantone 311Solid to ProcessC = 63M = 0Y = 12K = 0Pantone 311RGBR = 51G = 194B = 221Pantone 311Hex#33c2ddPrimary Color Pantone 634 USecondary Color Pantone 167office of marketing & communicationsWWW.EVMS.EDUP.O. Box 1980 Norfolk, VA 23501-1980 Phone: 757.446.7070 Fax: 757.446.7451Secondary Color Pantone 311Teaching. Discovering. Caring.REV 10.31.11EVMS Logo Standards Effective October 2019 7
Page 1 and 2: BRAND IDENTITY GUIDELINESrevised oc
Page 3 and 4: The logoThe logo is the main visual
Page 5: sub-brand logosub-brand logoAt EVMS
Page 9 and 10: fontsITC FRANKLINGOTHICMEDIUMITC FR

EVMS-12745-logo standards:Layout 1 - Eastern Virginia Medical ...

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