EVMS-12745-logo standards:Layout 1 - Eastern Virginia Medical ...

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logo with taglineEXAMPLES:Pantone 8223METALLIC SPOT COLOREVMS Blue4-COLOR PROCESSlogo color usageThe EVMS logo can be used in Pantone 8223 metallic (one-color on coated paper), Pantone 634U (one-color on uncoated paper),4-color process as defined on page 6 of this guide, black or white. Below are examples of ways to treat the logo on color, black and whitebackgrounds. A white logo should be reversed out of black, or a black logo should be place over white. You may also reverse the white logoout of a photograph or a black field.OPTIMAL WHITE LOGOREVERSED OUT OF SOLIDPantone 8223-METALLICPantone 8223-METALLICOVER WHITEOPTIMAL WHITE LOGOREVERSED OUT OF SOLIDPantone 634 UPantone 634 UOVER WHITEOPTIMAL WHITE LOGOOVER PHOTOGRAPHYOPTIMAL WHITE LOGOREVERSED OUT OF BLACKOPTIMAL BLACK LOGOOVER WHITE PAPERnever add color to logoor modify logo in any way.REV 10.31.11EVMS Logo Standards Effective October 2019 4
sub-brand logosub-brand logoAt EVMS, we use many other names inaddition to the name of the school. Fromdepartments to programs, centers andinstitutes, these entities benefit fromtheir strong association with EasternVirginia Medical School. Additionally, thestrength of each entity helps create astronger reputation for EVMS as a whole.To maximize the strength of all entities,it is important to establish a consistentapproach for using the names together.sub-brand architectureglennan centerfor geriatricsand gerontologythe strelitzdiabetes centerAll department names should be placedbelow the EVMS logo, as depicted tothe right. Program taglines should notbe used. Placement of program, center,and institute names should follow theseguidelines as well, except in instanceswhen space is limited. When such spacingissues are a concern, please contact theOffice of Marketing & Communications at446.7070.school of healthprofessionsjones institutefor reproductivemedicineco-brand logoIf you are associated with a recognizedprogram, institute or center outsideEVMS, the institution’s logo should bepositioned to the right of the EVMS logo,as depicted to the right, with equal visualweight between the two logos. Pleaseaddress any concerns or questions withthe Office of Marketing & Communicationsat 446.7070. Its graphic arts team willbe happy to assist you to achieve properrepresentation of both EVMS and yourassociated institution.co-brand architectureREV 10.31.11EVMS Logo Standards Effective October 2019 5
Page 1 and 2: BRAND IDENTITY GUIDELINESrevised oc
Page 3: The logoThe logo is the main visual
Page 7 and 8: color palette cont.SECONDARY COLORS
Page 9 and 10: fontsITC FRANKLINGOTHICMEDIUMITC FR

EVMS-12745-logo standards:Layout 1 - Eastern Virginia Medical ...

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