EVMS-12745-logo standards:Layout 1 - Eastern Virginia Medical ...

introductionOffice of Marketing& Communications757.446.7070The Office of Marketing &Communications supports andadvances the goals of Eastern VirginiaMedical School by promoting theschool’s brand, fostering a sense ofcommunity, and generating mediacoverage that will strengthen the imageand reputation of EVMS.Creative Services in the Office ofCommunications provides knowledgeand expertise to guide the EVMScommunity in the creation of marketingand communications collateral, rangingfrom printed materials to web sites anddigital media.Vincent RhodesDirector of Marketing & CommunicationsRhodesVA@evms.eduDoug GardnerDirector of NewsGardneDA@evms.eduDan ShumanAccount ExecutiveShumanDL@evms.eduAnnie PannoAccount ExecutivePannoAF@evms.eduJennifer FrancisAccount ExecutiveFranciJA@evms.eduJoy EllinorArt DirectorEllinoJH@evms.eduJohn ComerfordArt DirectorComerfJR@evms.eduKim LewandowskiWeb Technologies ManagerLewandAK@evms.eduNatalie SemmlerWeb Technologies SpecialistSemmleNR@evms.eduCraig KimberleyMedia Manager, VideoKimberC@evms.eduThe EVMS Brand Identity Guidelines are a comprehensive tool for anyonedesigning, printing or producing communication materials. With your help,we can ensure that all communication from our institution is integrated andconsistent, making each individual component, as well as our marketing efforts asa whole, stronger and more effective.The EVMS Brand Identity Guidelines provide details about the messaging,creative elements and design specifications that form Eastern Virginia MedicalSchool’s brand identity. These graphic standards have been created with a greatdeal of flexibility to address the complexities of EVMS, while providing a highdegree of consistency and quality.What Are the Benefits of Branding?Greater awareness of EVMS, its mission and its valuesIncreased support from private and government sourcesDifferentiation from competing medical schoolsEnhanced ability to succeed in reaching target audiencesImproved institutional credibilityWhy Are Brand Guidelines Important?Eastern Virginia Medical School is comprised of a wide spectrum of people,programs, departments and centers, each with unique qualities but all workingtoward a common goal. The strongest, most recognizable brand that anyEVMS department, program or research center can project is the brand ofEastern Virginia Medical School. Our brand identity reflects our commitmentto excellence, our goals and the values that represent the core of this institution.Correct and consistent use of the brand identity unifies the diverse array ofEVMS activities, achievements and audiences, and builds a stronger reputationfor Eastern Virginia Medical School as a whole.Our commitment to excellence in design will represent our commitment toquality in all other respects. When the graphic system is fully implemented, theidentity will consistently distinguish all EVMS publications and advertising —all print, electronic and audio/visual materials. This brand identity will providevisual unity to our expansive and diverse EVMS community.REV 10.31.11EVMS Logo Standards Effective October 2019 2