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Introducing theT-REX BrandThe Value of the BrandBrand identity is the most valuableasset an organization or companycan possess.The T-REX brand willbecome the “face of the project,”something very visible to thepublic.To build public awareness,consistent use of theTransportation ExpansionProject (T-REX) logo is critical. Byfollowing these guidelines, youcan help ensure that the project’sidentity is effectively established.The Transportation ExpansionProject (T-REX) branding effort,with the other elements of thepublic information program, willpositively position the project withstakeholders, helping the projectteam meet its goals andcommunicate what the projectand brand are all about.The brand also helps generate …■ …project team unity,enthusiasm and cleardirection■ …an awareness of the projectand what it means toColorado■ …differentiation from otherprojects (locally, nationally,internationally)■ …support from, and ownershipby stakeholder groups■ …an attractive projectpersonalityWhat’s In a Name?Transportation Expansion Project(T-REX) conveys the primarypurpose and benefit of the project– expansion of transportationinfrastructure and options.The name is simple, clear,understandable, and mostimportantly – memorable.The LogoIt starts with the logo…The Transportation Expansion Project has a vision and a logo to match that vision. The logowas created after meticulous research and input from many groups. The result is a logo thatsends the right messages to the public. The Transportation Expansion Project (T-REX) logo…■ is lively■ is modern, contemporary■ is cohesive■ is streamlined■ color green means “GO!”■ shows speed■ shows unity of form; integration■ is “structural”and“engineered”in appearance■ shows forward movement, linear progressionTrademark RegistrationThe brand name Transportation Expansion Project and the accompanying graphical markhave been submitted to the United States Patent and Trademark Office for nationaltrademark registration. During the approval process, the letters TM should alwaysaccompany the mark as shown in this document.Integrity of the LogoThe logo/descriptor is available as a stand-alone graphic, but can also appear with thegeographic locator.The T-REX logo should never be altered and/or modified from itsoriginal design.Logo Element PositioningThe logo elements must appear as shown, with the T-REX graphic on top, the descriptor(project name) under it, then the geographic locator at the bottom.The trademark symbol() goes in the lower right hand corner of the logo.Spacing of these elements should alsofollow the recommended guidelines.Logo Elements“T-REX” isa customgraphicDescriptor VerdanaGeographic VerdanaLocator BoldTrademarkSymbol