Educational and Financial Report - Masada College

Reporting Area 11: Priority Areas for Improvement in 2011 in 2010 Annual ReportArea Priorities AchievementsMarketing &Enrolments♦Establish a strategic marketing plan♦We began the process of trying to establish a clear view of our vision, goals,objectives and strategies and how to reach them.♦Look at staffing requirements forMarketing Enrolment in light ofstrategic plan♦We attempted to understand roles and accountabilities of Marketing / PublicRelations personnel and whether adequate manpower is available to reachobjectives. This is an ongoing consideration.♦Upgrade MAZE to record initialenrolment enquiries♦We now have a more comprehensive source of ready information re prospectiveenrolments.♦ Continue to seek prospectiveenrolments♦Upgrade Masada websiteCommunity ♦ Educate the community on TheLeader in Me, The 7 Habits and thebenefits of the program, as well ashow it lies with our Leading LearningEducational Package♦ Continue to encourage thecommunity to take responsibility andto speak with one voice on socialissues that may negatively impacttheir children♦ Look for opportunities to worktogether and socialize as acommunity♦Ensure new families to the Collegeare welcomed by the schoolcommunity♦♦♦♦♦♦An advertising campaign which included the use of banners, noticeboard, busadvertisements and web site is targeting new enrolments. We now have an onlineprocess for registering interest in enrolling.We have increased the traffic to our site as information is readily accessible andeasy to navigate. Our upgraded website is much more attractive and user friendly.We conducted an evening for parents at the commencement of the year to explainour Leading / Learning Educational Package with a strong focus on the Leader inMe. Regular articles in the Shofar also elaborated on the Habits. We have startedto use the 7 Habits in the home setting and this reinforces the lessons from school.Some parents have moved from seeing issues as a school issue to seeing them as afamily issue and are establishing appropriate guidelines for their children.Produced a community Cook Book which also served as a fund raiser.By encouraging our Class Parents to contact newly enrolled families at the College,a smoother, more positive transition into the College for students and families hasbeen ensured.27