Annual Report 2010 - Leeden Limited

Leeden Limited Annual Report 2010The team offers a full suite of services – from pre-studies andproject work to installation, operational start-up and service.New Marketing InitiativesBesides EPE, we also provide water treatment solutions asa value-added service to the Marine, Oil & Gas industries.We design and manufacture membrane filtration systemsfor consumer and industrial markets that will provide costeffectivesolutions in seawater and waste water treatmentwith the help of the latest membrane technology.Emergency Response EquipmentWe carry an extensive range of Emergency ResponseEquipment (“ERE”) from well-known brands like Haws,EVAC+CHAIR, AFT, GfG, Harvik, NOVOTEX ISOMAT andEVERSAFE, which help customers to respond swiftly toworkplace injuries and minimize damage to equipment andmachineries in all emergency situations. These productsinclude: Rescue & Descent Systems, Evacuation RescueEquipment, Gas Detectors, Emergency Showers & Eyewash,Fire Fighting Systems and Firemen Protective Equipment.Increased Manufacturing CapabilitiesBesides representing the best brands in the Safety arena,the Group’s manufacturing of firefighting equipment underthe Eversafe brand has increased with the new productionplant in Jiangyan, China. With the plant’s close proximity toraw materials such as steel and relatively lower labour costs,the Group is able to reap maximum cost savings.The Group’s Safety business has embarked on newmarketing initiatives to expand our product scope andmarket reach. Weparticipated in JECComposites Asia Show2010 to further exploreand develop newmarket segments forour range of compositedust solutions.In addition, we organized technical seminars to betterengage our customers through lively interaction andsharing of knowledge and expertise. We conducted ourfirst seminar “Safetyin Welding Processes& Environments” inpartnership with theSingapore Welding Societyreaching out to audiencesfrom the industries dealingwith welding fumes anddust.Our joint technical seminar with UVEX Safety Group on“Experiencing Safety Through Innovation” has alsogarnered much favourable responses from participants.These successful seminars allowed us to strengthenour brand equity and further consolidate our positionas Asia’s integration specialist for Welding, Gas andSafety solutions.15