A Stronger <strong>Leeden</strong> in Asia.OperationsReviewProviding Total Welding SolutionsThe Group’s Welding Division is the market leader in the provision oftotal welding solutions. Offering a comprehensive range of WeldingConsumables, Welding Power Sources & Equipment and WeldingAccessories, the Group represents some of the most distinguishedwelding brands in the industry.WeldingDivisionWelding ConsumablesWe offer a complete range of Welding Consumables covering the fullspectrum of manual, semi-auto and automated welding processes.From renown brands such as HOBART, McKAY, TRI-MARK, FSH WeldingGroup, Special Metals for premium welding filler metals including stickelectrodes, solid and tubular (flux cored and metal cored) wires to highnickel, high performance alloys in standard mill forms or sheet, stripand tubing.Welding EquipmentBeing the foremost provider of integrated welding solutions, our range ofWelding Equipment & Automation extends from Welding Power Sources,Plasma Cutting, Spot Welding and Cladding Systems to Orbital Weldingand Robotic Arc Welding. We have been key agents for internationallyrenowned brands such as OTC, Miller, WACHS, CRC-Evans, Hyperthermand many others. We also have equipment specializing inthe production of SubSea Cutting, machining, beveling andcold cutting of pipes.Strategic Acuity -makes the difference. At<strong>Leeden</strong>, we go further thanevolving and developingbusiness strategies -we drive them towardsimplementation andrealization, to ensure thatwe are constantly movingalongside an ever-changingeconomic landscape.10
<strong>Leeden</strong> <strong>Limited</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>Welding AccessoriesWe are the agent for internationally-leading brands forWelding & Cutting Accessories, offering our users top quality,durable and safe-to-use products. Our products range fromcutting nozzles, regulators, welding torches, welding gauges,electrode ovens to welding safety equipment.Rental Services and Customized SolutionsBesides distributing a broad product spectrum frominternationally renowned agencies and under our ownin-house brands, the Group also provides rental ofspecialized welding, cutting and pipe-handling equipmentfor offshore and pipeline activities. With our expertise, theGroup is able to provide value-added services like weldingprocedural specifications, evaluation and recommendation ofwelding consumables and equipment requirements, producttraining and on-site technical assistance management forour clients. Our technicalexpertise and hardwarecapabilities allow us todeliver synergistic solutionsto diverse industries suchas the Marine, Oil & Gas,Metal Fabrication, PipelineWelding, Construction andHeavy Industries.Increased Territorial Rights and Agency LinesOur growth and expertise has been recognized by clientsand partners alike. Existing principals have conferred uswith awards and accolades in recognition of our efforts andoutstanding performance.The Group’s consistent efforts have paid off and principalshave granted us more territorial rights as we expand ourgeographical footprint in the region.This is testament to the Group’sstrong commitment and diligenceto product and service excellence.During the past year, we have beenawarded six new agency rights,all of which are renowned brandsin the welding industry includingWestern Enterprises, Snap-on Tools,Louisville Ladder, Stanley Proto,Huntingdon Fusion and EGA Master.These new agency lines are our principals’ votes ofconfidence in <strong>Leeden</strong>’s growth potential and capabilities,and it has served to expand our product offerings,cementing our reputation as a major regional player in theindustry.Manufacturing ExpansionsOther than being the preferred agent to some of the world’srenowned principals, <strong>Leeden</strong> had developed manufacturingcapabilities over the years.The Group manufactures a wide range of consumablesfrom electrodes, MIG, SAW to TIG wires under Power WeldSdn Bhd (“Power Weld”). Power Weld is one of the leadingmanufacturers of welding consumables in Malaysia. PowerWeld is currently constructing its third factory in Malacca,Malaysia. This new premise will house a fully-equippedlaboratory to facilitate close monitoring of the productquality in all 3 factories.Complementing the Group’s Industrial Business throughthe joint venture partnership with Wescol Holdings PteLtd, the Group through Imperial Gas Cutting Equipment(Jiangyan) Co Ltd (“IGCE”) manufactures high qualityindustrial oxy-fuel equipment approved to ISO and Europeanstandards. The factory in Jiangyan, China is fitted with thelatest technology imported fromEurope and the US. In the 2H<strong>2010</strong>,it commenced production of 300bar approved pressure regulators,manual cutting torches and variousancillary items for the export marketin Asia and Europe.11
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