Synovate Business Consulting - Eurocham
Synovate Business Consulting - Eurocham Synovate Business Consulting - Eurocham
To marketers, relevance of the system depends on thepotential relevance of the product in relation to thesystemThe peer group gains importance at different lifestages for different productse.g. Toys become part of peer group experience world around age of 6 years.Sweets Toys Drinks Snacks Clothing Banks6 years 12 years• From the moment the different systems the child belongs to surround a productwith an own “experience world” , it becomes interesting to talk with them• It is also the moment when children become an important factor in the buyingdecision process© Synovate 2011 www.synovate.com/businessconsulting24
Communication =Key to the system functioning• Thus, depending on the age, the family and/or peer group system needs to beinvoked• Communication between parent-child• Communication between peers• Key to successful marketing for kids and teens is making the product/the brandsubject to communication within the system• Need to have a ‘function’ within the system• Not all products/brands can have a function within each system, but some do:- If the product or brand strategy focuses on kids and teens, the family system, as wellas the peer group system can be taken into consideration© Synovate 2011 www.synovate.com/businessconsulting25
- Page 1 and 2: Is Growth back on your agenda?www.s
- Page 3 and 4: Global GrowthConsultingfrom Vietnam
- Page 5 and 6: ways we can assistSome of the quest
- Page 8 and 9: Our presence & coverageSynovate Bus
- Page 10 and 11: Kids in AsiaToday’s Kids: Multi-T
- Page 12 and 13: They fit 29 hours of activities int
- Page 14 and 15: And they use mobile phones as multi
- Page 16 and 17: No wonder then, kids in Asia are ha
- Page 18 and 19: The psychological development from
- Page 20 and 21: Marketing to kids and teens= Market
- Page 22 and 23: ...As do family patterns and mother
- Page 26 and 27: 'North of the Border'© Synovate 20
- Page 28 and 29: We are all Brand custodiansBrandDev
- Page 30 and 31: The Search for Harmony....© Synova
- Page 32 and 33: Maintaining Independence© Synovate
- Page 34 and 35: Planning is everything, the plan is
- Page 36: Helping you to Focus on opportuniti
To marketers, relevance of the system depends on thepotential relevance of the product in relation to thesystemThe peer group gains importance at different lifestages for different productse.g. Toys become part of peer group experience world around age of 6 years.Sweets Toys Drinks Snacks Clothing Banks6 years 12 years• From the moment the different systems the child belongs to surround a productwith an own “experience world” , it becomes interesting to talk with them• It is also the moment when children become an important factor in the buyingdecision process© <strong>Synovate</strong> 2011 www.synovate.com/businessconsulting24
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