Synovate Business Consulting - Eurocham

Culture plays a big role in how kids progressover the different stages...• Function of parenting strategies• In certain ‘developed’ cultures (e.g. UK) kidsmove out from the family system quite early (asearly as 5-6 years when they are already in thepeer reference group)• In other cultures (most Asian and also manyEuropean cultures – like Germany for instance)there is a tendency to protect and regulate thekids environment and the influence of peergroup sets in much later (say 10-12 years +)© Synovate 2011 www.synovate.com/businessconsulting21