Synovate Business Consulting - Eurocham
Synovate Business Consulting - Eurocham Synovate Business Consulting - Eurocham
And they use mobile phones as multimediadevices% Regional CN HK JP KR PH SG TH VNMobile SMS 63 72 37 19 94 88 80 8 81Taking picture 50 52 57 68 75 52 62 50 47Playing game 49 48 52 21 32 62 49 52 55Listening to music 49 58 64 38 42 52 66 64 50Taking video 22 15 35 24 22 30 43 14 46Downloading 19 27 6 29 36 21 9 13 14Listening to radio 15 4 6 3 1 25 18 42 28Mobile MMS 9 8 8 11 13 19 9 5 0Sending/receivingemail8 3 6 62 3 12 4 2 5Base: All respondents aged 8-14 who have mobile phoneSource: Synovate Young Asians Survey 2008^ only those >3% on regional are reported© Synovate 2011 www.synovate.com/businessconsulting14
Kids are either spending or influencing US$ 500billion worth of purchases !!!There are multiple categories where kids would have maximum sayShopping for snacks / candy / chocolate / softdrinksBase: All respondents aged8-14Source: Synovate YoungAsians Survey 2008% Regional CN HK JP KR PH SG TH VN27 40 33 44 40 13 32 55 24Selecting games and toys 19 25 22 37 20 9 20 30 17Visiting fastfood outlets/quick servicerestaurants16 25 19 21 31 8 25 25 11Shopping for clothes / apparel 14 17 20 20 33 10 17 26 2Buying a mobile phone 11 7 12 9 29 7 14 20 3Buying video games / system 11 9 14 17 9 5 12 23 6Shopping for toiletries 4 2 9 2 3 2 4 14 3Buying skincare / grooming products 4 1 6 3 2 3 2 12 1Buying a computer / software 3 5 7 1 3 3 5 4 1Subscribing to pay TV service 2 1 3 0 4 1 0 2 0Buying a family car 2 0 2 1 0 0 2 0 0Selecting banking account 2 0 3 1 2 2 2 4 0Planning a family trip abroad 1 0 4 1 0 1 4 0 0Parents are willing to buy more for their kids because of smaller family size, dualincomes and postponing children until later in life.Time-stressed parents may also substitute material goods for time spent with their kids© Synovate 2011 www.synovate.com/businessconsulting15
- Page 1 and 2: Is Growth back on your agenda?www.s
- Page 3 and 4: Global GrowthConsultingfrom Vietnam
- Page 5 and 6: ways we can assistSome of the quest
- Page 8 and 9: Our presence & coverageSynovate Bus
- Page 10 and 11: Kids in AsiaToday’s Kids: Multi-T
- Page 12 and 13: They fit 29 hours of activities int
- Page 16 and 17: No wonder then, kids in Asia are ha
- Page 18 and 19: The psychological development from
- Page 20 and 21: Marketing to kids and teens= Market
- Page 22 and 23: ...As do family patterns and mother
- Page 24 and 25: To marketers, relevance of the syst
- Page 26 and 27: 'North of the Border'© Synovate 20
- Page 28 and 29: We are all Brand custodiansBrandDev
- Page 30 and 31: The Search for Harmony....© Synova
- Page 32 and 33: Maintaining Independence© Synovate
- Page 34 and 35: Planning is everything, the plan is
- Page 36: Helping you to Focus on opportuniti
Kids are either spending or influencing US$ 500billion worth of purchases !!!There are multiple categories where kids would have maximum sayShopping for snacks / candy / chocolate / softdrinksBase: All respondents aged8-14Source: <strong>Synovate</strong> YoungAsians Survey 2008% Regional CN HK JP KR PH SG TH VN27 40 33 44 40 13 32 55 24Selecting games and toys 19 25 22 37 20 9 20 30 17Visiting fastfood outlets/quick servicerestaurants16 25 19 21 31 8 25 25 11Shopping for clothes / apparel 14 17 20 20 33 10 17 26 2Buying a mobile phone 11 7 12 9 29 7 14 20 3Buying video games / system 11 9 14 17 9 5 12 23 6Shopping for toiletries 4 2 9 2 3 2 4 14 3Buying skincare / grooming products 4 1 6 3 2 3 2 12 1Buying a computer / software 3 5 7 1 3 3 5 4 1Subscribing to pay TV service 2 1 3 0 4 1 0 2 0Buying a family car 2 0 2 1 0 0 2 0 0Selecting banking account 2 0 3 1 2 2 2 4 0Planning a family trip abroad 1 0 4 1 0 1 4 0 0Parents are willing to buy more for their kids because of smaller family size, dualincomes and postponing children until later in life.Time-stressed parents may also substitute material goods for time spent with their kids© <strong>Synovate</strong> 2011 www.synovate.com/businessconsulting15
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