Synovate Business Consulting - Eurocham

They spend 5 hours each day with the media –most of it on TV and InternetNumber of hours per dayInternet TV Newspaper Magazine Radio DVD/VCD/VideosTotalRegional0.53.60.2 0.1 0.2 0.24.8CN0.62.90.13.9HK1.73.70.20.1 0.26.1JPINDIAINDOKR0.40.11.02.93.53.32.50.2 0.1 0.0 0.20.10.20.40.20.1“The Internet is kids’ new backyard, wherethey spend an average of 39 hours amonth, early twice as much time as theirparents think they spend.” Norton OnlineLiving Report - 20073.83.84.33.8MY0.64.90.20.30.30.56.9PH0.45.50.10.70.27SG1.24.00.1 0.25.6TW1.23.00.14.5TH0.63.90.2 0.10.40.45.6VN0.73.60.5 0.40.11.06.2Base: All respondents aged 8-14Source: Synovate Young Asians Survey 2008© Synovate 2011 www.synovate.com/businessconsulting13