Synovate Business Consulting - Eurocham

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They fit 29 hours of activities into a 24 hour dayTotal number of hours of activities29 30 30 302829 29263226302533Regional CN HK JP INDIA INDO KR MY PH SG TW TH VNBase: All respondents aged 8-14Source: Synovate Young Asians Survey 2008© Synovate 2011 www.synovate.com/businessconsulting12
They spend 5 hours each day with the media –most of it on TV and InternetNumber of hours per dayInternet TV Newspaper Magazine Radio DVD/VCD/VideosTotalRegional0.53.60.2 0.1 0.2 0.24.8CN0.62.90.13.9HK1.73.70.20.1 0.26.1JPINDIAINDOKR0.40.11.02.93.53.32.50.2 0.1 0.0 0.20.10.20.40.20.1“The Internet is kids’ new backyard, wherethey spend an average of 39 hours amonth, early twice as much time as theirparents think they spend.” Norton OnlineLiving Report - 20073.83.84.33.8MY0.64.90.20.30.30.56.9PH0.45.50.10.70.27SG1.24.00.1 0.25.6TW1.23.00.14.5TH0.63.90.2 0.10.40.45.6VN0.73.60.5 0.40.11.06.2Base: All respondents aged 8-14Source: Synovate Young Asians Survey 2008© Synovate 2011 www.synovate.com/businessconsulting13
Page 1 and 2: Is Growth back on your agenda?www.s
Page 3 and 4: Global GrowthConsultingfrom Vietnam
Page 5 and 6: ways we can assistSome of the quest
Page 8 and 9: Our presence & coverageSynovate Bus
Page 10 and 11: Kids in AsiaToday’s Kids: Multi-T
Page 14 and 15: And they use mobile phones as multi
Page 16 and 17: No wonder then, kids in Asia are ha
Page 18 and 19: The psychological development from
Page 20 and 21: Marketing to kids and teens= Market
Page 22 and 23: ...As do family patterns and mother
Page 24 and 25: To marketers, relevance of the syst
Page 26 and 27: 'North of the Border'© Synovate 20
Page 28 and 29: We are all Brand custodiansBrandDev
Page 30 and 31: The Search for Harmony....© Synova
Page 32 and 33: Maintaining Independence© Synovate
Page 34 and 35: Planning is everything, the plan is
Page 36: Helping you to Focus on opportuniti

Synovate Business Consulting - Eurocham

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