A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
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2 BrIeF hIs<strong>to</strong>ry<br />
oF contemporary<br />
FashIon 37<br />
Objectives 37<br />
what Is Zeitgeist? 38<br />
Zeitgeist at work 39<br />
1860–1899: vic<strong>to</strong>rian <strong>Fashion</strong><br />
and Charles worth 40<br />
viii Extended Contents<br />
IdentIFy the “spIrIt oF the tIme” 40<br />
FashIon oF the tIme 42<br />
movIng Forward 42<br />
1900–1919: Edwardian Period<br />
and world war I 44<br />
IdentIFy the “spIrIt oF the tIme” 44<br />
FashIon oF the tIme 46<br />
movIng Forward 48<br />
1920–1929: Roaring Twenties<br />
and the Flapper 49<br />
IdentIFy the “spIrIt oF the tIme” 49<br />
FashIon oF the tIme 52<br />
movIng Forward 53<br />
1930–1945: great depression<br />
and world war II 54<br />
IdentIFy the “spIrIt oF the tIme” 54<br />
FashIon oF the tIme 56<br />
movIng Forward 58<br />
1946–1959: The new Look and<br />
<strong>Fashion</strong> Conformity 59<br />
IdentIFy the “spIrIt oF the tIme” 59<br />
FashIon oF the tIme 62<br />
movIng Forward 63<br />
1960–1969: mod and the<br />
Youth Revolution 64<br />
IdentIFy the “spIrIt oF the tIme” 64<br />
FashIon oF the tIme 67<br />
movIng Forward 69<br />
1970–1979: Street <strong>Fashion</strong> and<br />
the “me” generation 69<br />
IdentIFy the “spIrIt oF the tIme” 69<br />
FashIon oF the tIme 72<br />
movIng Forward 75<br />
1980–1989: Postmodernism<br />
and Time of Excess 76<br />
IdentIFy the “spIrIt oF the tIme” 76<br />
FashIon oF the tIme 79<br />
movIng Forward 81<br />
1990–1999: global <strong>Fashion</strong><br />
and Internet Explosion 81<br />
IdentIFy the “spIrIt oF the tIme” 81<br />
FashIon oF the tIme 84<br />
movIng Forward 87<br />
2000–2010: new millennium<br />
and Social networking 88<br />
IdentIFy the “spIrIt oF the tIme” 88<br />
FashIon oF the tIme 90<br />
movIng Forward 93<br />
Summary 94<br />
key Terms 95<br />
Activities 97<br />
actIvIty 1. create FashIon collages 97<br />
actIvIty 2. vIsIt a vIntage shop 97<br />
actIvIty 3. watch a classIc movIe 97<br />
actIvIty 4. create a hIs<strong>to</strong>rIcal<br />
FashIon Journal 97
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