A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
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Preface xv<br />
Acknowledgments xix<br />
About the Forecasters xxi<br />
PART I The PRIncIPles oF<br />
FAshIon FoRecAsTIng<br />
1 IntroductIon <strong>to</strong><br />
FashIon ForecastIng 5<br />
objectives 5<br />
What Is <strong>Fashion</strong> <strong>Forecasting</strong>? 7<br />
Terminology of <strong>Fashion</strong> 9<br />
Why Forecast <strong>Fashion</strong>? 10<br />
Who Forecasts <strong>Fashion</strong>? 12<br />
Where Do Forecasters Find<br />
Their Information? 17<br />
When Do Forecasters Find<br />
<strong>Fashion</strong> Ideas? 23<br />
how Is <strong>Forecasting</strong> Done? 25<br />
example of a <strong>Fashion</strong> Forecast 28<br />
<strong>Forecasting</strong> services 28<br />
career opportunities 31<br />
summary 34<br />
Key Terms 34<br />
Activities 35<br />
actIvIty 1. current FashIon<br />
InFormatIon and essay 35<br />
actIvIty 2. style.com assIgnment 35<br />
actIvIty 3. FashIon ForecastIng<br />
servIces research 35<br />
Extended Contents
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