A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
PREFACE xv<br />
ACknOwLEdgmEnTS xix<br />
ABOUT THE FORECASTERS xxi<br />
PART I THE PRInCIPLES OF FASHIOn FORECASTIng<br />
1 InTROdUCTIOn TO FASHIOn FORECASTIng 5<br />
2 BRIEF HISTORY OF COnTEmPORARY FASHIOn 37<br />
3 FASHIOn mOvEmEnT 99<br />
4 SOCIAL And CULTURAL InFLUEnCES 119<br />
5 mARkET And SALES RESEARCH FOR FORECASTIng 143<br />
PART II dEvELOPIng And PRESEnTIng A FASHIOn FORECAST<br />
6 THEmE 165<br />
7 COLOR 183<br />
8 TExTILES, TRImS, FIndIngS, And mATERIALS 205<br />
9 THE LOOk 233<br />
10 CREATIng And PRESEnTIng A FORECAST 255<br />
APPEndIx 287<br />
gLOSSARY 293<br />
BIBLIOgRAPHY 307<br />
ART CREdITS 313<br />
IndEx 317<br />
Contents
Change language