A Guide to Fashion Forecasting - Fairchild Books

More documents

Recommendations

Info

30 The Principles of Fashion Forecasting • Mudpie is a leading commercial online fashion trend forecasting service. It offers fashion industry designers, buyers, and executives the global creative inspiration and consumer intelligence needed to succeed. A subscription to its Web site keeps clients informed of rapidly changing fashion and consumer trends and provides creative inspiration, market research, and a library of usable resources, 24 hours a day. Web site: www.mudpie.co.uk. • Peclers Paris is a service that deciphers today’s trends, envisions the future, and infuses meaning to products by bridging the gap between creativity and industry. The firm’s tailored consulting services are designed to assist the clients in asserting their uniqueness and boosting their businesses. They track new impulses, analyze new options, and recommend new creative directions. Web site: www.peclersparis.com. • Promostyl is a global trend forecasting agency with headquarters in Paris and a network of agents worldwide. Focusing on lifestyle trends, Promostyl offers across-the-board adaptations for any market needing color and silhouette direction with a balance of both creativity and commercial viability. For more than 40 years, Promostyl has worked with major companies in an array of different fields including apparel, beauty, automotive design, consumer products, and more. Web site: www.promostyl.com. • Stylesight is an online trend and forecasting service based in New York that allow clients an immediate sense of what is happening globally. This firm specializes in trend analysis, forecasting, and reporting for merchandising and apparel manufacturing. Web site: www.stylesight.com. • Tobe Report was founded by Tobe Coller Davis, as fashion’s retail consultant, publishing a private report looking at the fashion industry, analyzing the market, and translating the findings to the retailers. The report became a guide to the merchants as an understandable tool that filters the information for potential retail profits. Today, the report not only covers the fashion trends but also maintains a wider focus on the societal changes that influence the consumer. Web site: www.tobereport.com.
CAreer OPPOrTuNITIes • Trendstop is an exciting online trend information service. It is dedicated to providing fast, focused, and accurate fashion forecasts and global trend information. As the trend forecasting tool for leading designers and stylists, as well as fashion, creative, and media professionals, it translates trends. Trendstop offers downloads of editable trend silhouettes for Illustrator and other design programs. Web site: www.trendstop.com. • Trend Union specializes in trend forecasting, creating a collection of seasonal trend books and audiovisuals for the textile and fashion industries as well as the interior, retail, and design industries. Twice a year, Li Edelkoort creates a 20-minute audiovisual presentation that sets out in a clear and inspiring manner the trends that correspond to her general Trend Book. This presentation is shown to Trend Union’s clients, with viewings in Paris, London, Stockholm, New York, Tokyo, Seoul, and Amsterdam. Web site: www.trendunion.com. • WGSN is the online global service providing research, trend analysis, and news to the fashion, design, and style industries. Its team of creative and editorial staff travels extensively on behalf of subscribers and works with a network of experienced writers, photographers, researchers, analysts, and trend spotters in cities around the world, tracking the latest stores, designers, brands, trends, and business innovations. Clients have access to all the latest international style intelligence. The service is also used by many other related industries requiring research, analysis, and news, combined with extensive intelligence on emerging style trends. WGSN is based in London with offices in New York, Hong Kong, Seoul, Los Angeles, Melbourne, and Tokyo. Web site: www.wgsn.com. Chapter One : Introduction to Fashion Forecasting 31
Page 1 and 2: FASHION forward A Guide to Fashion
Page 3 and 4: Fashion
Page 5 and 6: Executive Director & General Manage
Page 8 and 9: Preface xv Acknowledgments xix Abou
Page 10 and 11: 3 FashIon movement 99 Objectives 99
Page 12 and 13: 7 color 183 Objectives 183 what Is
Page 14: 10 creatIng and presentIng a Foreca
Page 17 and 18: xvi Preface discussed, predominant
Page 19 and 20: xviii Preface They include: • Ita
Page 21 and 22: Itay Arad—CEO and cofounder of Fa
Page 23 and 24: Scott Markert—sales manager for L
Page 25 and 26: inTroducTion To Fashion ForecasTing
Page 27 and 28: What makes a product fashionable? W
Page 29 and 30: Fashion forecasters, through their
Page 31 and 32: customer) must come together. When
Page 33 and 34: FOWARD THINKER David Wolfe—Creati
Page 35 and 36: Figure 1.5A Celebrities are followe
Page 37 and 38: Where Do Forecasters FinD their inF
Page 39 and 40: In practice, forecasters, whether a
Page 41 and 42: FOWARD THINKER lilly berelovich—O
Page 43 and 44: The Tate Gallery in London periodic
Page 45 and 46: hOW Is fOreCAsTINg DONe? The five p
Page 47 and 48: cluding home furnishings manufactur
Page 49: FOWARD THINKER frank bober—CeO of
Page 53 and 54: FOWARD THINKER Kai Chow— Creative
Page 55: ACTIvITIes 1. Current Fashion Infor

A Guide to Fashion Forecasting - Fairchild Books

Create successful ePaper yourself

Delete template?

Save as template?