A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
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30 The Principles of <strong>Fashion</strong> <strong>Forecasting</strong><br />
• Mudpie is a leading commercial online fashion trend forecasting service.<br />
It offers fashion industry designers, buyers, and executives the global creative<br />
inspiration and consumer intelligence needed <strong>to</strong> succeed. A subscription<br />
<strong>to</strong> its Web site keeps clients informed of rapidly changing fashion and<br />
consumer trends and provides creative inspiration, market research, and<br />
a library of usable resources, 24 hours a day. Web site: www.mudpie.co.uk.<br />
• Peclers Paris is a service that deciphers <strong>to</strong>day’s trends, envisions the future,<br />
and infuses meaning <strong>to</strong> products by bridging the gap between creativity<br />
and industry. The firm’s tailored consulting services are designed<br />
<strong>to</strong> assist the clients in asserting their uniqueness and boosting their businesses.<br />
They track new impulses, analyze new options, and recommend<br />
new creative directions. Web site: www.peclersparis.com.<br />
• Promostyl is a global trend forecasting agency with headquarters in Paris<br />
and a network of agents worldwide. Focusing on lifestyle trends, Promostyl<br />
offers across-the-board adaptations for any market needing color and<br />
silhouette direction with a balance of both creativity and commercial viability.<br />
For more than 40 years, Promostyl has worked with major companies<br />
in an array of different fields including apparel, beauty, au<strong>to</strong>motive<br />
design, consumer products, and more. Web site: www.promostyl.com.<br />
• Stylesight is an online trend and forecasting service based in New York<br />
that allow clients an immediate sense of what is happening globally. This<br />
firm specializes in trend analysis, forecasting, and reporting for merchandising<br />
and apparel manufacturing. Web site: www.stylesight.com.<br />
• Tobe Report was founded by Tobe Coller Davis, as fashion’s retail consultant,<br />
publishing a private report looking at the fashion industry, analyzing<br />
the market, and translating the findings <strong>to</strong> the retailers. The report<br />
became a guide <strong>to</strong> the merchants as an understandable <strong>to</strong>ol that filters the<br />
information for potential retail profits. Today, the report not only covers<br />
the fashion trends but also maintains a wider focus on the societal changes<br />
that influence the consumer. Web site: www.<strong>to</strong>bereport.com.
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