A Guide to Fashion Forecasting - Fairchild Books

FOWARD
THINKER
frank bober—CeO of stylesight:
Parallel business Plan and Dream
I created a service that offers magnifi cent amounts of information appealing
not only to the artistic community but also to the business leaders. I believe
that the idea of a parallel track that includes both a sound business plan and
a dream makes most sense.
Some of the most infl uential fashion forecasting services, a description
of each service and how it functions, are listed below.
• Carlin International trend books are twice-a-year information guides
that include major trends, color, fabric, and silhouettes. The fi rm’s creative
team of 30 international designers and researchers anticipate the
trends of the future releasing information 18 to 24 months in advance
of the season. Web site: www.carlin-groupe.com.
• Doneger Creative Services is the trend and forecasting division
of The Doneger Group in New York, offering a broad range of products
and services for the apparel, accessories, and lifestyle markets
in the women’s and beauty categories through printed publications,
online content, and live presentations. The fi rm provides clients with
in-depth fashion intelligence, color, and fabric direction, and up-tothe-minute
retail, street, and runway analysis. In September 2006,
the prestigious forecasting company Here & There joined the team.
Web site: www.doneger.com.
• Fashion Snoops is an online forecasting service and consulting
company that empowers leading companies around the world by providing
them with inspiring content, irrefutable research, and strategic
guidance. Web site: www.fashionsnoops.com.
Chapter One : Introduction to Fashion Forecasting
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