A Guide to Fashion Forecasting - Fairchild Books

cluding home furnishings manufacturers, package designers, automakers,
and investors. In recent years, the Internet has afforded many forecasters the
opportunity to present their information in a detailed and timely manner.
New methods of saving and sharing the forecast have allowed for
prompt global access. Forecasting Web sites not only have information
about a current forecast, they often have a database that allows access to
specific information. Design details, fashion shows, shopping locations,
travel and culinary trends, and in-depth color, fabric, and style information
can easily be found. The job of forecasters is to evaluate and sort the information
so that it can be delivered in a practical and understandable way.
Forecasts are often conveyed at specific events, including major trade
shows, fabric fairs, and training seminars, as well as at meetings in clients’
offices. A spokesperson for the forecasting service, or the forecasters themselves,
present the information in polished, engaging format designed not
only to convey information but to inspire the viewers. Forecasters must
present their findings with a confident ability to convince the listeners
that the forecast is accurate and feasible. Needless to say, strong public
speaking skills and presentation savvy can persuade the audience.
Chapter One : Introduction to Fashion Forecasting
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