A Guide to Fashion Forecasting - Fairchild Books

The Tate Gallery in London periodically presents inspirational
fashion exhibits or fine art exhibits that inspire fashion trends. Web site:
www.tate.org.uk.
In Paris, the Bourdelle Museum presented a historical exhibit showcasing
the work of Madame Grès.
The Montreal Museum of Fine Arts presented a retrospective celebrating
the French couturier, Jean Paul Gaultier. Web site: www.mbam.cq.ca.
Throughout the world, fashion exhibitions are created and shared
with society to show fashions of the past as well as inspire fashions
of the future. Most fashion forecasters keep informed by attending
shows at galleries and museums, reviewing the show’s publications
or periodicals, or experiencing the shows virtually by visiting the
Web sites.
Last but not least, market research consultants are independent firms
that study trends and supply advice and solutions about the future to
forecasters or clients. Market research consultants conduct strategic studies
to identify emerging movements to acquire relevant data for analysis.
The consultants aim to explain how society is affected by cultural, social,
political, economic, and environmental forces and how these forces can
influence the future of fashion.
When Do Forecasters
FinD Fashion iDeas?
Traditionally, the fashion industry rolls out new fashions in seasonal
fashion events in major cities during the spring and fall. The couture
and ready-to-wear runway shows in the major fashion capitals host
the designers, the retailers, and the press. In recent years, however,
designers have shifted slightly from these seasonal events by increas-
Chapter One : Introduction to Fashion Forecasting
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