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A Guide to Fashion Forecasting - Fairchild Books

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20 The Principles of <strong>Fashion</strong> <strong>Forecasting</strong><br />

fIgure 1.8<br />

fashion<br />

magazines and<br />

publications<br />

show what’s<br />

hot and what’s<br />

not for the<br />

season as well<br />

as giving the<br />

inside scoop of<br />

what’s <strong>to</strong> come.<br />

From retail sites <strong>to</strong> social networking sites, the Internet is a valuable<br />

source for up-<strong>to</strong>-date fashion news. Information on fashion can be found on<br />

numerous locations. Web sites: www.style.com; www.dailycandy.com; www<br />

.fashioninformation.com; www.design-options.com; www.whowhatwear<br />

.com; www.coolhunting.com.<br />

<strong>Fashion</strong> churns and thrives in major cities known for advanced<br />

trends, such as Paris, London, Milan, New York, Los Angeles, and<br />

Tokyo but also in emerging cities such as Mumbai, Shanghai, Rio de<br />

Janeiro, Dubai, and Moscow.

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