A Guide to Fashion Forecasting - Fairchild Books

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FOWARD THINKER fIgure 1.6 first ladies michelle Obama and Carla brunisarkozy emerged in 2009 as leading fashionistas in international political circles. lilly berelovich—Owner, president, and chief creative offi cer of fashion snoops: Trendsetters The social groups that are being closely observed at this time are students and young unconfi ned minds who haven’t been restricted by industry’s requirements. I feel that there is great creativity coming from Danish design. I attribute this to freer, happier people. At this time, the bloggers are a group that is being observed but, like fashion itself, this too will change and a new style tribe will be the next to focus on. 16 The Principles of Fashion Forecasting Fashion trends can also begin in the political arena. In the 1960s, First Lady Jackie Kennedy was a fashion trendsetter wearing her famous pillbox hats, dark sunglasses, and neatly tailored suits. In 2009, First Lady Michelle Obama emerged as a fresh fashion icon and trendsetter from the political world as did French First Lady Carla Bruni-Sarkozy.
Where Do Forecasters FinD their inFormation? Curiosity about events, both newsworthy and otherwise, makes for a more informed forecaster. With society’s increasing infatuation with celebrities, forecasters track trends in entertainment, media, the Internet, and the arts. Forecasters keep their eyes on such population trends as family size and spending habits. They monitor innovations in science and technology. From a Friday night in an ethnic neighborhood to a high fashion gala, downtown vintage boutiques to Paris runways, the seeds for new fashions are found close to home and sometimes in exotic locales. Fashion can be found almost anywhere including at events and gathering places such as: • Fashion shows • Fabric fairs • Red carpet events • Club scene • On the streets Forecasters receive clues of new fashion directions from industry insiders as well. Fabric fairs such as Premiére Vision in France, Interstoff in Europe and Asia, and Material World in New York, or regional apparel trade shows such as Magic in Las Vegas or Moda in New York—all provide signposts for forecasters. Often at the shows or fairs, displays fill a trend pavilion and offer the first look at the upcoming season, including new themes, colors, and fabrics. At these gatherings, buyers, designers, editors, and manufacturers congregate and can update forecasters on their business trends by sharing their insights and specific information related to their businesses. In turn, the forecaster can give the clients direction that is most appropriate for their brand, products, and consumers. Chapter One : Introduction to Fashion Forecasting 17
Page 1 and 2: FASHION forward A Guide to Fashion
Page 3 and 4: Fashion
Page 5 and 6: Executive Director & General Manage
Page 8 and 9: Preface xv Acknowledgments xix Abou
Page 10 and 11: 3 FashIon movement 99 Objectives 99
Page 12 and 13: 7 color 183 Objectives 183 what Is
Page 14: 10 creatIng and presentIng a Foreca
Page 17 and 18: xvi Preface discussed, predominant
Page 19 and 20: xviii Preface They include: • Ita
Page 21 and 22: Itay Arad—CEO and cofounder of Fa
Page 23 and 24: Scott Markert—sales manager for L
Page 25 and 26: inTroducTion To Fashion ForecasTing
Page 27 and 28: What makes a product fashionable? W
Page 29 and 30: Fashion forecasters, through their
Page 31 and 32: customer) must come together. When
Page 33 and 34: FOWARD THINKER David Wolfe—Creati
Page 35: Figure 1.5A Celebrities are followe
Page 39 and 40: In practice, forecasters, whether a
Page 41 and 42: FOWARD THINKER lilly berelovich—O
Page 43 and 44: The Tate Gallery in London periodic
Page 45 and 46: hOW Is fOreCAsTINg DONe? The five p
Page 47 and 48: cluding home furnishings manufactur
Page 49 and 50: FOWARD THINKER frank bober—CeO of
Page 51 and 52: CAreer OPPOrTuNITIes • Trendstop
Page 53 and 54: FOWARD THINKER Kai Chow— Creative
Page 55: ACTIvITIes 1. Current Fashion Infor

A Guide to Fashion Forecasting - Fairchild Books

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