A Guide to Fashion Forecasting - Fairchild Books

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FOWARD THINKER fIgure 1.3 Trend forecasters help Cotton Incorporated maintain its dominant position as a fi ber producer. Pat Tunsky—Creative director, Doneger Creative services: forecasting for Diversifi ed Products for the past several years, I have been consulting for a large company from south Korea for apparel in the bridge-, better-, and popular-priced markets. I help them by giving direction that spans several different product categories. fIgure 1.4 The color standards developed by Pantone, Inc., are used as standardized reference tools by fashion professionals. 14 The Principles of Fashion Forecasting At Pantone, Inc., the most widely used and recognized color standards system in the world, color forecasts are developed. Each season, Pantone surveys the designers of New York Fashion Week to collect feedback on prominent collection colors, color inspiration, and color philosophy. This information is used to create the Pantone Fashion Color Report, which serves as a reference tool throughout the year for fashion enthusiasts, reporters, and retailers. The trendsetters play a critical role in the fashion process. Identifying trendsetting groups while observing their style and taste selections gives forecasters important clues about upcoming ideas. From celebrities to contemporary artists and fashion leaders, the styles of these “fashionistas” are observed and imitated. In fi lm, music, and celebrity circles, trendsetters emerge offering looks for ordinary people to
Figure 1.5A Celebrities are followed and observed for new cuttingedge trends: Jennifer Lopez causes a stir in a roberto Cavalli animal print dress. Figure 1.5C Lauren Conrad takes the spotlight at a runway show. Figure 1.5b Kim Kardashian attends the CFdA fashion awards. imitate. For example, when Kim Kardashian, Robert Pattinson, Jennifer Lopez, and Lauren Conrad step into the spotlight, their styles are emulated by many. Industry gurus exert a powerful influence too. They include Anna Wintour, editor and chief at Vogue; Marc Jacobs, the head designer for his own line as well as the prestigious French designer line, Louis Vuitton; Michael Kors, judge on Lifetime’s Project Runway, and Tyra Banks from America’s Next Top Model. Like fashion itself, the trendsetter is continuously changing, and society’s focus on “fashionable people” evolves. Figure 1.5d robert Pattinson arrives at the 81st Annual Academy Awards. Chapter One : Introduction to Fashion Forecasting 15
Page 1 and 2: FASHION forward A Guide to Fashion
Page 3 and 4: Fashion
Page 5 and 6: Executive Director & General Manage
Page 8 and 9: Preface xv Acknowledgments xix Abou
Page 10 and 11: 3 FashIon movement 99 Objectives 99
Page 12 and 13: 7 color 183 Objectives 183 what Is
Page 14: 10 creatIng and presentIng a Foreca
Page 17 and 18: xvi Preface discussed, predominant
Page 19 and 20: xviii Preface They include: • Ita
Page 21 and 22: Itay Arad—CEO and cofounder of Fa
Page 23 and 24: Scott Markert—sales manager for L
Page 25 and 26: inTroducTion To Fashion ForecasTing
Page 27 and 28: What makes a product fashionable? W
Page 29 and 30: Fashion forecasters, through their
Page 31 and 32: customer) must come together. When
Page 33: FOWARD THINKER David Wolfe—Creati
Page 37 and 38: Where Do Forecasters FinD their inF
Page 39 and 40: In practice, forecasters, whether a
Page 41 and 42: FOWARD THINKER lilly berelovich—O
Page 43 and 44: The Tate Gallery in London periodic
Page 45 and 46: hOW Is fOreCAsTINg DONe? The five p
Page 47 and 48: cluding home furnishings manufactur
Page 49 and 50: FOWARD THINKER frank bober—CeO of
Page 51 and 52: CAreer OPPOrTuNITIes • Trendstop
Page 53 and 54: FOWARD THINKER Kai Chow— Creative
Page 55: ACTIvITIes 1. Current Fashion Infor

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