A Guide to Fashion Forecasting - Fairchild Books

FOWARD
THINKER
fIgure 1.3 Trend forecasters
help Cotton
Incorporated maintain
its dominant position
as a fi ber producer.
Pat Tunsky—Creative director, Doneger Creative services:
forecasting for Diversifi ed Products
for the past several years, I have been consulting for a large company from
south Korea for apparel in the bridge-, better-, and popular-priced markets. I
help them by giving direction that spans several different product categories.
fIgure 1.4 The color
standards developed by
Pantone, Inc., are used as
standardized reference tools
by fashion professionals.
14 The Principles of Fashion Forecasting
At Pantone, Inc., the most widely used and recognized color standards
system in the world, color forecasts are developed. Each season,
Pantone surveys the designers of New York Fashion Week to collect feedback
on prominent collection colors, color inspiration, and color philosophy.
This information is used to create the Pantone Fashion Color Report,
which serves as a reference tool throughout the year for fashion enthusiasts,
reporters, and retailers.
The trendsetters play a critical role in the fashion process. Identifying
trendsetting groups while observing their style and taste selections
gives forecasters important clues about upcoming ideas. From
celebrities to contemporary artists and fashion leaders, the styles of
these “fashionistas” are observed and imitated. In fi lm, music, and celebrity
circles, trendsetters emerge offering looks for ordinary people to