A Guide to Fashion Forecasting - Fairchild Books

6 The Principles of Fashion Forecasting
fIgure 1.1
fashion is forever
changing—sometimes
repeating itself
throughout history,
oftentimes merging
cultures, and shifting
people’s attitudes:
fashion that was once
considered unacceptable
or avant garde
frequently evolves
into mainstream.
C D
A b
In the 1990s, rebellious young people began to decorate their bodies
with tattooing and body piercing. What happened to make this not only
fashionable but suitable for the runways in high fashion?
In the mid-1990s, the new genre of music called hip-hop was introduced
into the American entertainment scene. Along with this type of music came
fashions like baseball caps worn backward, stylized sneakers worn untied,
and oversized baggy pants. Fifteen years later, hip-hop–inspired fashions
have been accepted into mainstream. Where did this movement originate?