A Guide to Fashion Forecasting - Fairchild Books

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xxii About the Forecasters for a faster and more effective approach to the process of product inspiration and development, Frank founded Stylesight in 2003. At Stylesight, he has been a technological pioneer, developing software solutions to the trend forecasting, product development, merchandising, and design cycle. Kai Chow—creative director, Doneger Creative Services Kai leads a team of designers and analysts to provide clients with color, lifestyle, fabric, and print forecasts as well as retail, runway, trade show, and streetwear reports. From 1983 to 2006, he was the creative force behind Here & There, a fashion-forecasting firm acquired by The Doneger Group. Kai’s prior experience includes designing apparel and accessories in Paris, London, and Hong Kong for an international roster of clients. Lori Holliday Banks—director of research and analytics, Tobe Report, a division of The Doneger Group Lori has more than thirty years of retail and consulting experience in the fashion industry. She joined the Tobe Report in 1980 as a fashion editor. During this time she has advised merchants, fashion directors, and top management, helping them identify consumer growth opportunities. Lori’s business acumen, her reality-based, in-depth knowledge of the better apparel business, and her keen eye are widely recognized throughout the apparel industry. Frank Iovino—president of Miroglio Textiles USA Frank began his career in the textile industry forty years ago as a salesperson for a heat transfer supplier. In 1982, he joined Miroglio Textiles, a leading Italian textile manufacturer, to spearhead the heat transfer division of the company. As a result of his division’s success, Frank became president of the entire American division of Miroglio Textiles, where he grew U.S. operations from $6 million to $50 million. Recently he has also begun selling Miroglio’s Italian collection in the United States while designing and styling a collection in Italy and the United States to be produced in China.
Scott Markert—sales manager for London Times Scott is the sales manager for London Times, a division of Maggy London, a long-established better dress firm. The collections are sold to department stores, specialty stores, and chain stores both domestically and globally. Scott is recognized as a leading sales professional in the fashion industry. Pat Tunsky—creative director, Doneger Creative Services Pat, a highly respected color and trend authority, joined The Doneger Group in 1997 after its merger with Color Projections, the consulting firm she founded in 1972. She is responsible for developing seasonal color, fabric, and merchandising direction. Pat’s prior experience includes positions as vice president/fashion director at Grey Advertising, and fashion director of Monsanto Textiles. David Wolfe—creative director, Doneger Creative Services David is one of the fashion industry’s most quoted authorities, with international credentials as a fashion, color, and trend forecaster. His expertise and entertaining personality keep him in demand as a public speaker and lecturer. Prior to joining The Doneger Group in 1990, David spent ten years at The Fashion Service, a trend-forecasting service he founded and managed. He was previously creative director at I.M. International, one of the world’s first fashion forecasting and consulting firms. Adam Yankauskas—design director at Maggy London Adam is the creative director for Maggy London, a leading better dress firm. He is responsible for leading a team of fashion and textiles designers. In addition to creating seasonal collections, Adam works closely with retailers developing private label apparel. He is known for his keen fashion sense and ability to recognize consumers’ changing tastes. About the Forecasters xxiii
Page 1 and 2: FASHION forward A Guide to Fashion
Page 3 and 4: Fashion
Page 5 and 6: Executive Director & General Manage
Page 8 and 9: Preface xv Acknowledgments xix Abou
Page 10 and 11: 3 FashIon movement 99 Objectives 99
Page 12 and 13: 7 color 183 Objectives 183 what Is
Page 14: 10 creatIng and presentIng a Foreca
Page 17 and 18: xvi Preface discussed, predominant
Page 19 and 20: xviii Preface They include: • Ita
Page 21: Itay Arad—CEO and cofounder of Fa
Page 25 and 26: inTroducTion To Fashion ForecasTing
Page 27 and 28: What makes a product fashionable? W
Page 29 and 30: Fashion forecasters, through their
Page 31 and 32: customer) must come together. When
Page 33 and 34: FOWARD THINKER David Wolfe—Creati
Page 35 and 36: Figure 1.5A Celebrities are followe
Page 37 and 38: Where Do Forecasters FinD their inF
Page 39 and 40: In practice, forecasters, whether a
Page 41 and 42: FOWARD THINKER lilly berelovich—O
Page 43 and 44: The Tate Gallery in London periodic
Page 45 and 46: hOW Is fOreCAsTINg DONe? The five p
Page 47 and 48: cluding home furnishings manufactur
Page 49 and 50: FOWARD THINKER frank bober—CeO of
Page 51 and 52: CAreer OPPOrTuNITIes • Trendstop
Page 53 and 54: FOWARD THINKER Kai Chow— Creative
Page 55: ACTIvITIes 1. Current Fashion Infor

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