A Guide to Fashion Forecasting - Fairchild Books

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iam grateful to many people and organizations that helped me with this book. The industry professionals who are icons in the fashion industry were so generous with their time, information, and encouragement. I am thankful to the forecasting firms that supported this project with access to their insight and information. The students who created projects for the book provided me with great hope for the fashion industry’s future, and I am appreciative for all of the dedicated work that they submitted. I am grateful to all of those who helped and encouraged me to write this book, although there are too many to name. However, I would like to personally thank several people who provided loving encouragement and support for this project. Rick Benjamin, from Goddard College, gave me the courage to begin. Thanks go to my colleagues, especially Andre West, fashion department chairperson at The Art Institute of Fort Lauderdale, for giving me the opportunity to share my passion and experience with students. I thank the staff at Fairchild Publications, including Sarah Silberg, for her work on photo researching and art; Jon Preimesberger, for his editorial expertise; and finally a special thank you to Jaclyn Bergeron, Senior Associate Acquisitions Editor, for her graciousness throughout the project. Thanks to Luzmaria Palacios, a former student, who eagerly worked beside me through all stages of the book development. I am grateful for my dearest friends, Brenda Waters, Douglas Esselmann, Gretchen Heinsen, Desiree Daly, and Kathy Iwanowski, for always listening. I especially want to thank my mother, Lucy Slezycki, for her artistic vision and everlasting love. Finally, thanks to the two most precious gifts in my life, my children, Clay and Derek Rousso. —Chelsea Rousso acknowledgments
Itay Arad—CEO and cofounder of Fashion Snoops With background in Internet technologies and online marketing, Itay is the cofounder and business force behind Fashion Snoops. As a technological innovator, his initial role was to make possible the delivery of trend forecasting information to fashion professionals around the globe. Itay used his engineering skills to launch innovative online applications that assist the product development process and allow users to assemble their own trend collections and communicate them to their peers. As the CEO of Fashion Snoops, Itay’s main goal is to spearhead the company’s global business development and expansion plans. Lilly Berelovich—owner, president, and chief creative officer of Fashion Snoops Lilly started her career spending more than ten years in the fashion industry as a children’s wear and junior designer in New York and Montreal. In 2001, frustrated with the limited access that designers had to accurate and timely trend information, she launched Fashionsnoops.com. Today, Lilly is the creative force behind the company. She applies the service to her work as a consultant for companies needing branding, positioning design, and merchandising for labels in New York and around the globe. Lilly is also a renowned consultant for clients in the licensing world, creating licensing deals and providing trend direction. Frank Bober—CEO of Stylesight A native New Yorker, Frank began his career in the 1960s as a menswear designer with a collection under his name. He held senior executive positions at Arthur Richards and Polo before starting his own company, CMT Enterprises, in 1979, which pioneered a then-new private label concept of apparel design and product development for many of America’s top retail companies. Answering a long-ignored call from the industry about the Forecasters
Page 1 and 2: FASHION forward A Guide to Fashion
Page 3 and 4: Fashion
Page 5 and 6: Executive Director & General Manage
Page 8 and 9: Preface xv Acknowledgments xix Abou
Page 10 and 11: 3 FashIon movement 99 Objectives 99
Page 12 and 13: 7 color 183 Objectives 183 what Is
Page 14: 10 creatIng and presentIng a Foreca
Page 17 and 18: xvi Preface discussed, predominant
Page 19: xviii Preface They include: • Ita
Page 23 and 24: Scott Markert—sales manager for L
Page 25 and 26: inTroducTion To Fashion ForecasTing
Page 27 and 28: What makes a product fashionable? W
Page 29 and 30: Fashion forecasters, through their
Page 31 and 32: customer) must come together. When
Page 33 and 34: FOWARD THINKER David Wolfe—Creati
Page 35 and 36: Figure 1.5A Celebrities are followe
Page 37 and 38: Where Do Forecasters FinD their inF
Page 39 and 40: In practice, forecasters, whether a
Page 41 and 42: FOWARD THINKER lilly berelovich—O
Page 43 and 44: The Tate Gallery in London periodic
Page 45 and 46: hOW Is fOreCAsTINg DONe? The five p
Page 47 and 48: cluding home furnishings manufactur
Page 49 and 50: FOWARD THINKER frank bober—CeO of
Page 51 and 52: CAreer OPPOrTuNITIes • Trendstop
Page 53 and 54: FOWARD THINKER Kai Chow— Creative
Page 55: ACTIvITIes 1. Current Fashion Infor

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