A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
A Guide to Fashion Forecasting - Fairchild Books
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10 creatIng<br />
and presentIng<br />
a Forecast 255<br />
Objectives 255<br />
what Is a Final Forecast? 256<br />
keys <strong>to</strong> a Successful Forecast 256<br />
How <strong>to</strong> Create a Forecast 260<br />
vIsual portIon 260<br />
Layout 261<br />
Typography 262<br />
Background and Color Selection 262<br />
Assembly 262<br />
Create Theme Board(s) 263<br />
Create the Color Board 266<br />
Create the Textiles and Materials Board 268<br />
Create the Look Board(s) 270<br />
wrItten portIon and scrIpt<br />
reQuIrements 273<br />
Introduction 273<br />
Body of the Forecast 274<br />
Conclusion 275<br />
Sources 275<br />
Sample Forecast with Script—<br />
Feminine Evolution 276<br />
Presenting the Forecast 280<br />
presentatIon tIps 281<br />
Practice the Presentation 281<br />
Prepare Setting 281<br />
Test Equipment 282<br />
Speaking Clearly 282<br />
Connecting with the Audience 282<br />
Avoiding Traps 283<br />
Summary 284<br />
key Terms 285<br />
Activities 285<br />
actIvIty 1. create a complete<br />
vIsual portIon oF a<br />
Forecast 285<br />
actIvIty 2. wrIte the scrIpt<br />
oF the Forecast 285<br />
actIvIty 3. present the Forecast 285<br />
Appendix 287<br />
glossary 293<br />
Bibliography 307<br />
Art Credits 313<br />
Index 317<br />
Extended Contents<br />
xiii
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