A Guide to Fashion Forecasting - Fairchild Books

3 FashIon
movement 99
Objectives 99
Fashion Cycles 101
stage 1. IntroductIon 102
stage 2. rIse 103
stage 3. culmInatIon 104
stage 4. declIne 104
stage 5. oBsolescence 104
Theories of Fashion Adoption 104
trIckle down 105
trIckle across 107
trIckle up 108
Pendulum Swings 110
Fashion Curves 112
Fad 112
classIc 114
Speed of Fashion Change 114
Forecasting the movement of Fashion 115
Summary 116
key Terms 117
Activities 117
actIvIty 1. IdentIFy a
FashIon look For
each oF the theorIes
oF FashIon movement 117
actIvIty 2. monItor a Blog 117
actIvIty 3. track a look From
vIsIonary spark to
oBsolescence 117
4 socIal and cultural
InFluences 119
Objectives 119
Long-Term Forecasting 120
Target Audience and Consumer
Segmentation 121
demographics, geographics,
Psychographics, and Population 122
Sociological Influences 127
Psychological Influences 128
global Economics 129
Politics 131
Science and Technology 131
Environmental Influences 133
sustaInaBIlIty 133
eco-FrIendly trends 134
waste management 135
Unexpected Events 136
Research Consultants 137
Collecting and Editing Information
about Cultural Influences 137
Interpreting and Analyzing Information
for a Long-Term Forecast 138
Summary 140
key Terms 141
Activities 141
actIvIty 1.geographIc wardroBe 141
actIvIty 2. IdentIFy a target
market For a new trend 141
actIvIty 3. memory apparel 141
Extended Contents
ix