Birmingham Jefferson Convention Center • Birmingham, Alabama

Photo: Biomaris USA 

b i r m i n g h a m j e f f e r s o n c o n v e n t i o n c e n t e r • b i r m i n g h a m , a l a b a m a 

Photo: OPI Products, Inc. 

Photo: PRAVANA 

Photo: Clean + Easy 

Photo: Grund 

Photo: GiGi 

Photo: RUSK 

h a i r • n a i l s • d a y s p a • b u s i n e s s 

new dates 

Sep 30th - Oct 1st 

show preview 

artistry & education at its best!

look & learn 

featuring 

Beth Minardi 

Celebrity Haircolor 

Authority 

Join Beth as she shares her 

magic in the classroom! 

east ballroom A • Sunday • 12:30 - 1:30p 

see page 31 for details 

Additional registration required 

hands-on 

workshops 

presented by 

• Hands-On Educational Series 

• One-On-One Demonstrations 

• Latest Fashions and Trends 

see page 31 for details 

Additional registration required 

New Show Dates 

Sep 30th • Oct 1st 

Show Hours 

Sunday • 9a - 6p 

Monday • 9a - 4p 

Show Location 

Birmingham Jefferson 

Convention Center 

2100 Richard Arrington Jr. Blvd. North 

Birmingham, AL 35203 

Monday Specials! 

A free gift will be given to the first 

2,000 attendees including product 

discounts and specials! FREE trip to 

Orlando winner will be announced 

Monday! 

HIGHLIGHTS 

Revisit your favorites and check out our new education 

Cutting Edge Stage 

Sophisticated looks for Fall/Winter from trendsetting 

guest artists 

Hair Extensions 

Reinvent your clients image while achieving a natural look 

Global Texture 

Increase and improve your ability to serve a multicultural market 

Barbershop Highlights 

Razor and clipper techniques to keep male clients coming back 

Nail Education 

Discover the newest advancements in nail design and care 

Dayspa & Esthetics 

Skin solutions taught by skincare industry experts 

Exhibit Floor 

Don’t miss the latest Fall/Winter trends, products 

and show only specials 

continuing education 

For a list of states with continuing education hours, refer to page 34 or call 800-335-7469 

Show Registration 

Register in advance and save up to $20! 

On or Before August 25th 

Professional Two-Day Ticket Special $40 

Student Two-Day Ticket Special $30 

After August 25th 

Professional Two-Day Advance Ticket $50 

Student Two-Day Advance Ticket $40 

Day-of-Show 

Professional Two-Day $60 

Student Two-Day $50 

For show registration visit selected stores, 

distributors, www.premiereshows.com, call 

800-335-7469 or use the registration form 

on page 35. 

Coupon Savings! 

Enjoy a unique shopping experience 

at premiere BIRMINGHAM 2007. 

Take advantage of this great buying 

opportunity and enjoy the savings 

featured on pages 32-33. 

Hotel & Travel 

Get the lowest rates at official show 

hotels! 

• Visit www.premiereshows.com, 

click on Hotel & Travel 

• Call Travel Planners at 

800-237-5655 or 212-532-1660 

See page 36 for details.

photo: OPI, Inc. 

artistry & education at its best! 

Beauty Industry Professionals Only 

A professional license number or Student ID WILL 

BE REQUIRED to register. All attendees may be asked 

to present a photo I.D. along with one of the following 

credentials: 

• Salon or Spa business license denoting Salon 

ownership 

• Cosmetology License 

• Sally’s Professional Card (red) 

• Distributor Store Card 

• Cosmetology School business or state license 

• Cosmetology school ID card 

For additional credentials not listed above, please 

contact Premiere Show Group at 800-335-7469. 

NOTE: NO children will be permitted on the show 

floors or any of the educational components. 

TABLE OF CONTENTS 

EDUCATION 

Barbershop Highlights ..................................22 

Business Forum ..................................... 28-29 

Dayspa & Esthetics ................................ 26-27 

Extensions & Weaves ............................. 18-19 

Global Texture ........................................ 20-21 

Hair Education ......................................... 6-17 

Nail Education........................................ 23-25 

The Cutting Edge Stage ............................. 4-5 

WORKSHOPS 

Hands-On ....................................................31 

Look & Learn ...............................................31 

PARTICIPATING COMPANIES........ 30 

GENERAL INFORMATION 

Birmingham City Information .......................19 

Coupon Specials .................................... 32-33 

Directions & Parking ....................................36 

Registration Form ........................................35 

Show Policies & Procedures .........................34 

Ticket Outlets ..............................................34 

Trip Giveaway Information ............................29 

HOTEL & TRAVEL 

INFORMATION................................. 36 

SPECIAL EVENTS 

Simply Pink Dance Party ..............................30 

party in 

with us and 

support a 

great cause! 

see page 30 

for details

marvin.young 

presented by Farouk Systems 

CHI World 

Join the Farouk Systems’ Masters of the Art Design 

Teams as they present the amazing, new advanced 

technology of CHI Ionic Permanent Shine Color. 

Experience the bold, inventive approach to coloring. 

• 


Look and learn all about the amazing world of CHI 

Experience the new “CHI Ionic Permanent Shine 

Hair Color” combined with other CHI products and 

accessories 

the cutting edge stage 

north exhibit hall • 1st floor 

Sunday • 2 • 2:50p 

Monday • 12 - 12:50p 

david.steiner 

presented by Scruples 

As a member of Scruples Design Team for 13 years, 

David’s new innovative techniques bring creative ideas 

to the forefront. Open yourself to a world of education 

and fun as he energizes your creative senses and 

makes you feel good about being a professional 

cosmetologist. 



Sunday & Monday • 11 • 11:50a 

jeffrey.altenburg 

presented by Tressa 

Join the legendary Jeff Altenburg in this live performance 

as he captivates you with his unique blend of sidesplitting 

humor and outrageously innovative cutting 

techniques. He will motivate you to extraordinary new 

levels of creativity and inspiration! 

Expect the unexpected! Ignite your laughter! Feed your 

passion! Build your future! 

Also, look for Jeffrey on TV Guide Channel’s “Hollywood 

Look-a-Like”, where he gives a normal person the 

opportunity to look like a Hollywood star. 

Don’t miss this high powered performance from Tressa’s 

visionary International Artistic Team demonstrating the 

latest cutting, coloring and perming techniques. Learn 

how to create everyday salon styles with the latest and 

greatest designs! 

Tressa guest artists are creative with fresh, exciting cut 

and color techniques that help meet the increasing needs 

of their clients. At Tressa, we believe salon professionals 

are intelligent and customer driven people, who need 

only innovative tools to add to their already successful 

businesses to take them to the next level. 

Come join us for an education packed program designed 

with the salon professional in mind! 



Sunday & Monday • 10 • 10:50a 

®

tom.dispenza 

Color for the 21st Century 

Tom will show you simple, yet elegant ways to please your 

every client. Join Tom as he shares his latest techniques 

on the evolution of hair color, including formulas and 

techniques for: 





Reds 

Blondes 

Brunettes 

Highlighting patterns 

From the darkest of brown to salt and pepper, no hair 

color will be left out of this intense color experience 

including previously treated hair and corrective situations. 



Sunday & Monday • 1 • 1:50p 

Cutting Edge Presentations that are: 

• Inspiring and motivating 

• Guaranteed to revive your creativity 


FREE with your show ticket admission 

bia.artistic.team 

presented by Chromastics presented by BIA International 

Celebration Collection 

The award winning BIA artistic team 

Andre Edward and Maurice Burnett, and 

featured industry stylists, will showcase 

the 2007 Celebration Cut Collection. 

Increase your profits by simplifying your 

cutting approach and saving time. Learn the Schism 

Cutting System to create seamless layering in just five or 

six steps. Learn when and why to texturize. Release your 

artistic potential! 






BIA’s new Celebration Collection 

Create your foundation 

Fine-tune your cut 

Customize to the client 

Easy yet sophisticated seamless layering 

The electrifying BIA Artistic Duo in a must see 

presentation! 

DYNAMIC. GLOBAL. VISIONARY. 

BIA / THE POLY-TEXTURAL SOCIETY 



Sunday • 3 • 3:50p 

Monday • 2 • 2:50p 

martin.parsons 

Cutting Design Techniques 

Watch Martin demonstrate his simple, yet effective 

cutting and design system that revolves around his 

“Balance Point Design System” which guarantees: 






Accuracy 

Speed 

Versatility 

Adaptability 

The precision of design that we seek for each of 

our clients 

Learn the latest trends and shapes for various lengths 

of hair and how they will make you more profitable in 

the salon. 



Sunday ONLY • 12 • 12:50p

matrix 

hair.education 

presented by Royal Beauty Supply 

Founded in 1980 by a husband and wife hairdressing team, MATRIX provides hairdressers 

with a comprehensive range of products that will help them grow their businesses and 

provide the means to take full advantage of their talent and creativity. 

Now, 25 years later, their original ideas still stand strong and MATRIX is committed to 

the development of the salon professional and offers a wide range of hair care, color and 

texturizing products including: Biolage, Color.smart, Sleek.look, Curl.life, Amplify, Trix, 

ColorSync, Logics, SoColor, Vavoom and Opti.smooth. 

Matrix inspires all salon professionals to transform a passion for beauty into personal 

success. 

exhibit floor 

Sun • 9a - 6p 

Mon • 9a - 4p 

redken. th.avenue.nyc 

presented by Gulf States Beauty Supply 

Science. Fashion. Inspiration. 

Redken balances its solid past of science with inspiration from the industry’s best educators 

and a street sense of fashion that keeps Redken on the cutting edge. 

Today, Redken is a global leader in professional haircare products and services and their 

commitment is to formulate scientifically superior products for the global salon community. 

As they forge ahead in the millennium, their awareness of fashion, street trends and 

modern hair needs will only enhance their scientific strength. 

exhibit floor 



l’oréal.professionnel 


IT ALL BEGAN WITH THE HAIRDRESSER. 

IT ALWAYS WILL. 

Since our creation, we have been committed to providing salon professionals with only 

the best in art, technique and technology. Each day, we strive to provide new development 

opportunities for US hairstylists through superior products, innovative marketing and 

access to a worldwide network of leading hairdressers. L’Oréal Professionnel helps the 

hairdresser achieve in their dreams, excel in their art and succeed in their business. 

exhibit floor 


Mon • 9a - 4p

tigi 

Artistry & Education At It’s Best! 

todays most influentinal trend-setting artists 

in-demand sophisticated looks for 2007 

FREE with your show ticket admission! 


TIGI strives to exceed expectations and make a statement while doing it! We provide products 

for lifestyles. Whether you are a rockstar, a glamour queen, or sleek and sophisticated, 

TIGI has the right product to fit your personality and life. 

At TIGI, we work with designers and hairdressers worldwide to ensure that the latest styles 

and products are in salons - and salons only. TIGI isn’t just about hair: From body products 

to cosmetics and accessories for professional stylists and consumers, we do it all! 

We aren’t just a product, we are a way of life! 

exhibit floor 



rusk 


Featuring Jim Roberts & the Creative Team 

farouk.systems 

Featuring Tommy Tusa, Marco Passaniti 

& Marvin Young 

CHI 

Using the hair as your canvas, CHI Color as your pallet and techniques 

such as brushstrokes, color washing and painting, transform yourself into 

a modern-day hair artist. 

Let CHI Tools be your guide to learning new and exciting three 

dimensional techniques in cutting that will liberate the hair’s own natural 

texture and complete your masterpiece. 

BioSilk 

Combine the power of heat and the luxury of Silk with exceptional styling and artistic 

qualities. BioSilk offers prescriptive solutions for all hair types. 

Let BioSilk Liquid Color and Tools mold your creative artistic side as well as give your 

clients manageable, easy-to-wear hair. 

Liberate the artist inside. 

Elevate Your Creativity and Skill with RUSK! 

We invite you to share the education that has inspired thousands to realize their creativity, technical and financial 

potential. RUSK defines the very best our industry has to offer; we set the standard for modern hair design. 

exhibit floor education 



RUSK’s proven cutting method… 

Experience the legendary RUSK cutting system. See the techniques and methods that add artistry, flair and animation 

to hair design. 

The latest hair products and tools… 

Watch the world-renown RUSK Design Force Team and see the newest, most technically advanced design products 

and styling tools. See them work with many RUSK “originals” that are still setting performance standards. You’ll be 

amazed at the skills being shared with you. 

Imagine the possibilities…with RUSK! 

east ballroom B 

Sun & Mon • 9:30 - 10:45a • 11:15a - 12:30p • 1 - 2:15p 

Sun ONLY • 2:45 - 4p


wella.professionals 

Featuring Jeff Martin 

Embark on a journey of global artistry with Wella Professionals as they present the 

mega-trends of Wella Trend Vision ‘07. Utilizing Wella’s new Colors of the World 

techniques, Jeff Martin will showcase the talent that has made him one of the industry’s 

top platform artists. 

Having worked with Christopher and Sonya Dove, Jeff currently serves as the 

Educational Director/Creative Director for three salons and four beauty schools in Fort 

Worth, Texas. Jeff works numerous hours in the salon and spends half of his weekends 

working with Wella Professionals, which he finds keeps him motivated. 




graham.webb 

Featuring Keith Schrecengost 

Graham Webb’s 2007 collection, London Calling was developed with the stylist behind the chair in 

mind. The looks are striking and contemporary but more importantly adaptable for the salon. Please 

join Keith Schrecengost for his interpretation of the Garden of Good and Evil. 

Creativity, desire and passion are what Keith brings to the art of hair. With over a decade as an 

education specialist, Keith has worked with professionals from all over the world to increase both 

his knowledge and the knowledge of others. 




sebastian.professional 

Featuring Joi Rooks 

For over 30 years, Sebastian has redefined the concept of Visionary Styling taking cutting 

and styling to the edge. Please join Joi Rooks as she demonstrates the current looks of 

Sebastian’s exciting re-invention of salon haircutting; Salon Wear. 

Watch Joi’s enthusiasm and gusto as she reflects the Sebastian image on stage. As a 

successful salon owner in Atlanta, Georgia, Joi has received many awards and certificates 

from In Salon Education, IZone and NY studio seminars. 








sally.beauty.supply goldwell 

Receive a “Think Savings, Think Sally” Mystery Discount Card with every purchase at the 

Sally Beauty Supply Pavilion. 

While Supplies Last. 




For Premiere Birmingham tickets and info, call 800-335-7469 

presented by Gulf South Salon Services 

Goldwell is world renowned for its commitment to providing unsurpassed, consistent 

quality product and education. We have designed our education to give you the most 

up-to-date techniques in hairdressing and design. With Goldwell, you’ll discover how 

fashion trends can translate into your everyday business. We will inspire you to new 

ways of expressing your talents and maximizing your creative potential. 

Whatever you need, you’ll find it with Goldwell. 




10 


it&ly.hairfashion 


Featuring Gary Tenore 

Visit the IT&LY Hairfashion booth to enjoy the total IT&LY Brand experience. 

From the famed Colorly Advanced Formula system to the Purity Design styling 

project, see for yourself why “Made in IT&LY” is the most valued claim in the world of 

professional beauty. 




kms.california 


Come experience Fusion with KMS California because the union of differences creates 

beauty. 

Discover KMS California for your professional use, featuring cutting, styling, cleansing 

massage and retail sales. To keep you on top of your game, KMS California has designed 

education that focuses on cutting and styling; the two bread-and-butter salon services. 

Our goal is to help you become the ultimate business professional who will inspire, 

motivate and create the best looks possible for your clients. You will master cutting and 

style fusion with help from our Style Trainers and Artistic Team Members. 




martin.parsons 

Featuring Martin Parsons 


east ballroom A 

Sun • 9:30 - 11a • 2 - 3:30p 

Mon • 9:30 - 11a • 12:30 - 2p 




Long Hair Design Techniques 

Join one of the industry’s most respected and admired educators, Martin Parsons, as he 

presents: 



Step-by-step demonstrations that will enable you to return to the salon and create 

magnificent looks in mere minutes 

Simple, fast and sophisticated looks 


scruples 


Featuring David Steiner & Nicole Tennant 

Portals 

Step through the doorway, open the windows and enter the gateway 

to your escape…What do you dream about? Where are you going? Are 

you in that place where you want to be? Learn highlight, lowlight, cut 

and color techniques that will inspire you to take hair from traditional art to 

creative craftsmanship. 

As you pass through the Portals, Scruples invites you to experience the [classic : contemporary] 

[stylish : energetic] and [trendsetting : progressive] view of life and hairstyle. 

• Pearl Prescriptives 

• O2 Originals 

• Urban Potions 

Are you there yet? 




11

12 


white.sands 

Featuring Fernando Salas, Cecilia Villegas 

& Patricia Salas 

Design Freedom – 

Changing the Way We Style Hair Forever 

Having represented the U.S.A in the World Hairdressing Championships in London, join Fernando, 

creator of the White Sands hair care line, Cecilia, International Educational Director 

and Patricia, International Creative Director for fashion, makeup and hair, as they: 







Bring a new tool to the industry—Razor Scissor 

Teach new up-dos and dry styling techniques 

Introduce the Picasso code: a no guesswork system of hair cutting 

Convert the inexperienced to the most creative with techniques to rejuvenate your 

creative skills 

Create texture techniques: deliberate effects such as releasing or creating volume, 

removing support and creating broken lines while keeping length 

Promote ideas to grow your clientele 

Innovation by Design: 

Introducing the White Sands hair care line 

east room O 

Sun & Mon • 11:30a - 1p 

Sun ONLY • 3 - 4:30p 

tressa 

Featuring Jeffrey Altenburg 

KIS Methods 

Sassy, fun, sexy and sophisticated; experience KIS Hair Care System for the first time 

on-stage. Watch Jeff Altenburg of TV Guide Channel’s “Look-a-Like” program and: 

• Discover innovative and creative approaches with KIS Cut and Color Method’s 

technology 


Learn the skills to balance any shape or form, whatever your client’s emotion 

It’s not about the latest trend; it’s all about what’s SMART and right for each client. 




®

voilà 








presented by The Professional Systems Group, A Division of Colomer USA 

Featuring Joy Logan Roberts 

As a member of the VOILÀ Hair Colorist Team since 2003, Joy has trained with several top 

industry leaders, Q.esse/Italy, Pivot Point, Robert Cromeans, Yosh Toya and Martin Parsons. 

Her salon has been featured in published editorials such as Inspire, Celebrity Hair Galleries 

and Style Magazines. 

Join Joy as she reaches out to her audience with inventive color techniques and cuts to 

learn: 

• VOILÀ coloring techniques to emphasize and complement the cuts 

• A unique Italian style of coloring 

• About special show deals on VOILÀ Color 

abba. 

presented by The Professional Systems Group, A Division of Colomer USA 

Featuring Rolando Torres 

As a trendsetter and leader in the Miami market for 21 years, Rolando has trained with 

Q.esse Int’l Team in Italy. Along with being a precision hair cutter on the ABBA Artistic 

Team, Roly is also a Hair Color Educator for Colomer U.S.A. 

Join Rolando as he brings his hard work and passion to the brand and the salon community. 




See new ABBA cuts inspired by the art of Andy Goldsworthy 

Interact with ABBA stylists as they show the collection 

Take advantage of special show deals on ABBA products 





13

pravana 

1 


Featuring Vadere Grigsby 

Pravana’s Learning Lounge 

Join Vadere Grigsby as she: 

• Presents a moving and informative presentation incorporating video imagery and live 

models 

• Shows you how to work with your clients’ special needs to achieve the perfect look, 

step-by-step 


Presents the entire Pravana range with special emphasis on hair color formulation, 

application and correction using Pravana’s ChroamSilk Hair Colors 

This is a session that you do not want to miss! 





sexy.hair ® 


Sexy Hair ® is an extended family committed to enhancing human potential by creating 

fun, fashion oriented professional beauty care products that provoke emotion 

and learning systems that inspire thought, artistry, personal and business success. 




grund 





presented by The Salon Center 

Featuring DJ Moran, Grund Int’l Artistic Director 

DJ Moran is a Canadian Journeyman Master Stylist, owner of a nationally acclaimed cosmetology 

college, Head Coach at Visions Salon and Spa and an international award winning 

stylist. DJ and the Vision’s Salon Team were recently finalists in the Canadian Makeover 

Competition. 

From traditionally classic to ahead of the trends! As a master of the Grund Cutting System 

and Grund Five Keys to Success, DJ will educate, motivate, excite and entertain you. You 

will learn subtle classic updates for your traditional clients and then be excited with the 

latest trend in cutting, finishing and chemicals! 

Learn and laugh with DJ Moran; a master of ‘edutainment’! 

chromastics 

Featuring Tom Dispenza 




Color for the 21st Century 

Tom will show you simple elegant ways to please your every client. Join Tom as he shares 

his latest techniques on the evolution of hair color, including formulas and techniques for: 





Reds 

Blondes 

Brunettes 

Highlighting patterns 

east room O 

Sun & Mon • 9:30 - 11a 

From the darkest of brown to salt and pepper, no hair color will be left out of this intense 

color experience including previously treated hair and corrective situations. 

chromastics 

the evolution of hair color 

gary.gerard’s.international.. 

advanced.haircutting.seminars 

Featuring Gary Gerard and Team 

Savage Collection 

Gary’s 2007 collection is glamorous and avant-garde. Classic hair, clashing texture with 

curl—from the doorway to the runway! Gary’s trend vision will start your journey in the 

future of creative design cutting. 




Inspire your own natural creativity 

Raise your standards and introduce free-style cutting techniques 

Discover the culture, system and training techniques to propel your haircutting skills 

Renew your commitment to excellence in your haircutting skills 

and make plans to see Gary Gerard! 

karg ® 

Featuring Mike Karg 

east room N 

Sun • 9:30 - 11a • 1 - 2:30p 

Mon • 12:45 - 2:15p 

stylist • Gary Gerard 

photographer • Tod Thompson 

make up artist • Anita Buhl 

The KARG ® DryHairCut- 

Because You Don’t Wear Your Hair Wet 

The KARG ® Dry Hair Cutting philosophy is a pure and realistic approach to how hair is 

worn today. For serious stylists, KARG ® will demonstrate step-by-step how to achieve 

natural, ready-to-wear styles that will win you clients for life. 

Come see this incredibly practical, salon adaptable cutting technique and the brilliant 

KARG ® Shears: K-8, K-14, K-30, K-Reg, and K-Long; as well as the KARG Razor K-360 that 

can be used with the unique 6 and 10 tooth texture blades. 

The KARG Experience: It’s not just about hairstyling; it’s about a new way of life! 

east room N 

Sun • 11:30a - 12:30p 

Mon • 11:15a - 12:15p 

1

1 


bonika.shears 

Featuring Casey Young and Bonnie Megowan 

Cut a Signature Style with Client Specific Sectioning 

Create a personalized cut tailored to your client’s head by using the right tools and 

techniques. Join Bonnie as she uncovers the myths and mysteries of tool selection and 

Casey as she focuses on the innovative technique of sectioning and cutting according to 

the head’s contours. 

• Discover how to locate the panels on the head and custom design a cut and style based 

on “client specific sectioning” 

• Learn the basics of panel cutting using curved shears and other cutting tools 

• Find out how and why the style and length of your shears can conflict with your cutting 

style, speed and desired outcome 

east room O 

Sun & Mon • 1:30 - 2:30p 

saint.charles. 

international 

Featuring Greg Saint Charles, Celebrity Stylist, 

CEO & Founder 

Power Point Cutting 

Are You Getting the Point? 

An industry educator for 22 years, Greg Saint Charles’ unique and constant ability to create 

haircutting techniques will lead you to a new, refreshing approach and direction. 

• Optimize your salon’s retail profits by offering client’s exclusive products designed for 

both hair and skin 

• Maximize service dollars by learning signature techniques that are unique, creative 

and exciting 

• See why Power Point Cutting is a complete way of haircutting that utilizes gravity and 

natural growth patterns 

east room A&B 

Sun • 11:15a - 12:15p • 2:45 - 3:45p 

Mon • 9:15 - 10:15a • 12:45 - 1:45p 

esbi.international. 

artistic.team 

All the Rage with Colors 

Have you lost your creative vision for color? Lack excitement with techniques? Feel like 

you’re at the end of your tube with ideas? 

Be inspired to change the way you look at color and join the ESBI Int’l Artistic Team as they 

teach you color techniques that are endless. Let color become your passion! 

east room E 

Sun • 1 - 2:15p 

Collaboration of Trends 

• Discover why branding yourself with a philosophy is 

important and how it adds value to customers 

• Learn trends of today with condensed cutting and 

dry detailing techniques 

• Learn up styling techniques that will show you how 

and where to begin to create an image 

• Discover the blueprints to techniques that will 

push your creativity to the edge 

east room E 


fhi.h.e.a.t. 

Featuring Les Haverty, Artistic Director 

& the FHI H.E.A.T. Team 

H.E.A.T. stands for Hair Education and Advanced Training. Les’ mission to create hair 

tools that revolutionize the beauty industry in performance, technology and style are the 

driving force behind the success of FHI H.E.A.T. as a leader in high-esthetic, high-tech 

hair tools. 

Join Les and the FHI H.E.A.T. Team as they present the latest runway finish styling 

trends from around the world utilizing: 




The latest technology in hair styling tools and the most creative styling techniques 

Retail Sales 101 for stylists based on tactics used by leaders of all industries 

Details about their global travels 




Featuring David Skidmore 

east room N 

Sun • 3 - 4p 






flex.3 0.shear.systems 

The Flex Revolution Taking Style 

and Comfort to the Next Level 

With David’s years of experience as a National Educator and Platform Artist, he has 

mastered the artistry of haircutting. David believes in creating looks that your clients can 

easily maintain. Prepare to be amazed with his revolutionary approach to cutting hair 

where it lives using straight blades, thinning shears, texture shears and a razor, all making 

up the original Flex 360 Shear System. 

Join David and experience salon reality. 




Maximize your cutting performance 

Utilize your mind’s eye to create shapes that work 

Enjoy your career again 

american.association.of.. 

cosmetology.schools 

Featuring Terra Hill 

Ever considered passing on your knowledge to the next generation of beauty professionals? 

Teachers are in demand! Join beauty school owners and managers for an informative 

class explaining the requirements to become an instructor. 

east room E 


Sharing Substance with Sizzle 

Featuring Terra Hill 

As an educator with Milady’s Career Institute, join Terra to learn how to: 

• Ignite learner interest 

• Present sizzling subject matter 

• Carry the torch of transitions 

• Incorporate red hot humor and energizers 

• Kindle effective questioning 

• Pepper presentations with props and fan the flames of feedback 

This program will help educators set their classrooms on fire for optimal learning! 

INSTRUCTORS ONLY CLASS 

east room D 



R 

american.board.of. 

certified.haircolorists. 

Featuring Andre Nizetich, President 

Speed Foiling 

Dimensional haircoloring and foil placement are the lifeblood of the haircolor industry. 

Take your haircolor skill to a new level. Join Andre to learn the: 



Best methods for applying foils in the hair 

Seven step application technique 

east room E 

Sun & Mon • 9:30 - 11a 

Killer Corrective Techniques 

Afraid of color correction? Join Andre to learn to: 

• Restore vibrant, beautiful highlights 

• Do a reverse highlight and high-low lighting 

Never be fearful of corrective haircolor again! 

natrique 

AMERICAN BOARD 

• • of • • 

east room E 

Sun ONLY • 2:45 - 4:15p 

CERTIFIED HAIRCOLORISTS 

Creative Cutting with Natrique 

Style, elegance, beauty & luxury, experience it all with the team of Natrique, the luxury 

ammonia free hair color from Ireland. 

east room E 

Sun • 4:45 - 5:45p 

Mon • 1 - 2p 

1

1 

extensions.&.weaves 

torain.fusion.. 

hair.extensions 

Featuring Torain 

Torain is famous for his multilingual, fluid explanations 

that are an invigorating experience in high-energy 

education. A noted author, teacher and internationally 

acclaimed demonstrator, Torain is credited with 

introducing the adhesive hair extension technique called 

Fusion to the mainstream market. 

Learn all the fascinating hair extension methods that will 

allow you to perform one of today’s highest paying salon 

services! 

north room G 


Mon • 9:15 - 10:15a 

simplicity 


Featuring Stacey Zayas 

As SIMPLE as 1-2-3 

SIMPLICITY is fast, easy, versatile and a departure from 

every system on the market. This revolutionary new 

product takes less than 30 minutes to apply and requires 

no weaving, heat or messy adhesives. Offer your clients 

the latest innovation in extensions and significantly 

expand your extension business and profitability. 





Application in less than 

½ hour 

Will not damage hair 

Comfortable and 

carefree 

Profitable 

Join Stacey as 

she demonstrates 

SIMPLICITY’s revolutionary 

new product and technique! 




so..cap..usa.. 


Featuring Bernard Ory 

As the owner of On Stage Hair Studio in Slidell, Louisiana, 

Bernard is internationally recognized as an expert in hair 

extensions. 

Bernard is contacted often by individual salons across the 

United States and Canada to teach stylists various hair 

extension techniques. 

Bernard will focus his presentation on the benefits of offering 

So. Cap. Human Hair Extensions in the salon. 

north room G 



wigs,.weaves.&. 

extensions 

Featuring Toni Love 

Toni Love is the author of The World of Wigs, Weaves and 

Extensions and owner of Toni Love’s Advanced Training 

Center, L.L.C. in Moundville, Alabama. She holds a BA in 

Business Management and a Master’s degree in Continuing 

Education. Toni is a licensed cosmetologist, barber and 

instructor. Not only is she a “master weaver”, but she is 

also a “healthy hair” consultant. Traveling the world, Toni 

believes in order to go to the next level, continuing education 

is imperative! 

Join Toni as she covers: 

• Maintaining the natural hair while wearing commercial 

hair 

• Utilizing different types of weaving techniques 

• Hair replacement as another solution to hair loss 

north room G 



For Premiere Birmingham tickets call 800-335-7469 

new.concepts. 

hair.goods 

Did you know over 80 million men and women suffer from 

some type of hair loss? Join New Concepts Hair Goods, an 

internationally recognized leader in the hair replacement 

and hair extension industry, as they demonstrate their 

patented MegaTips, the most natural hair addition service 

in the market today and Lace Fronts, Hollywood’s secret 

natural hair line. 

. 

all.dolled.up,.inc. 

Featuring Faye Bailey, Owner 

Join Faye as she captures the essence of a full head of 

weave with the most up to date natural looking techniques 

and styles. Her extensions have been seen on celebrities 

such as America’s Next Top Model Cycle 8 contestant, 

Whitney Cunningham. 






A priceless addition to the weave technician’s portfolio 

This style secret is worn by some of the world’s 

premier entertainers and business people 

Faye is one of the most inspirational educators of our 

time. Owner of the ADU School of Cosmetology, she has 

amassed a résumé of unprecedented accomplishments; 

from building industry leading salons, gaining top 

magazine exposure and most of all...helping the people! 

north room G 

Sun • 12:30 - 1:30 • 4:15 - 5:15p

. 

hair.prescriptions 

Featuring Cynthia Cole, P.H.D. 

(Professional Hair Doctor) 

Creativity and quality hair are the key to success and 

increasing your income! Attend this class to learn what 

quality and processing human hair is. 





Hair replacement options for hair loss 

Medically related: Cancer and Alopecia patients 

Custom hair pieces, extensions, weaving and 

custom wigs 

Hair prosthesis for women and men of all ethnicities 

An Image Consultant, Hair Replacement Specialist, 

Master Hair Weaver and “Professional Hair Doctor”, 

Cynthia specializes in innovative, unique customized hair 

extensions and hair replacements. 

Join us on the exhibit floor for more! 

north room G 

Sun • 10 - 11a 


Hair Prescriptions 

. 

nu.expressions 

Featuring Samantha Huntley 

Hair on the Go 

Explore the chameleon in every client you encounter as 

we demonstrate how today’s salon professional takes 

the spice of versatility into territories that sizzle by 

augmenting professional and commercial looks to be 

playful exotic tresses for an evening occasion. 

Join the hair extension revolution! This technique requires 

no glue or braiding, resulting in a versatile mane that 

looks extremely natural. 

• Learn the most innovative technique for adding hair 

extensions 

• Learn how to properly relax, color and maintain the 

integrity of your client’s natural hair while wearing hair 

additions 

• Use the latest hair cutting tools and ceramic irons 

north room B 


discover 

birmingham 

shopping, dining, nightlife, 

culture and more.... 

Known.for.it’s.classic.Southern.charm.and. 

hospitality,.check.into.Birmingham.and.check.out. 

www.bcvb.org.for.some.of.the.following: 

• Map.of.Birmingham 

• Area.Attractions 

• Dining,.Shopping,.Events 

Dart Circular Trolley 

The.Dart.Circular.is.the.perfect.solution.for.getting. 

around.Birmingham’s.Southside.and.Downtown. 

areas,.including.the.Convention.Center..The.fleets. 

of.vintage.trolleys.run. .days.a.week.beginning.at. 

10:00am..With.three.interchangeable.routes.and.a. 

cost.of.only.2 ¢.the.trollies.are.fun,.convenient.and. 

inexpensive. 

Five Points South 

Five.Points.South.is.Birmingham’s.hot.spot. 

for.shopping,.dining,.pubs.and.dance.clubs.. 

Conveniently.located.on.the.Dart.Circular.Trolley’s. 

Route,.it’s.Spanish.Baroque.and.Art.Deco.combine. 

to.produce.an.unforgettable.mix.of.culture.and. 

entertainment.you.won’t.want.to.miss! 

1

20 

global.texture 

bia.international 

Featuring Maurice Burnett, Carnette Burnett, 

Andre Edwards & Robear Landeros 

Animation Collection 

The award winning BIA Artistic Team Carnette Burnett and Robear Landeros, and featured 

industry stylists, presents the 2007 Animation Color Collection. In a hands-on classroom 

environment learn their Animation color/foil technique for color placement -- just 3 easy 

steps that will increase your profit for coloring service. Join us and stretch your creativity 

to the limit! 




Fun coloring techniques 

Creative color placements including geometrics 

Boost your color service profit 

DYNAMIC. GLOBAL. VISIONARY. 

BIA / THE POLY-TEXTURAL SOCIETY 

patric.antonio.bradley 

Featuring Patric Antonio Bradley 

Zig Zag 

Experience the techniques that make the Patric Antonio Bradley name known 

throughout the world for fashion forward haircutting and colour. This class is for stylists 

who want to modernize their skills, provided they have an open mind or trendy clientele. 

Look at the foundation of techniques with a new twist that will allow you to unlock the 

complete freedom of creativity. 

Learn advanced techniques in using the shears or razor to create fashion forward looks. 




north room B 

Sun & Mon • 10:45 - 11:45a 

Demonstration of these techniques 

Interact with Patric–share ideas for inspiration 

Identify effective ways of using color to enhance and complement your client’s image 

north room B 



. 

visions.beauty.distributors 

Featuring Toby Holloway, Theo Garfield, Felissa Jackson, 

Candace Chatman, Leanda Lee & Kristy Smith 

Visionaire Styles of Tomorrow 

Coming together to showcase their superior P.K. cutting skills and chemical relaxer 

services, the National Educators of VST have traveled across the country to educate 

fellow stylists. 

Learn proper analysis to determine the correct application, formula and timing for 

successful results. Become a chemical expert by learning the tools and rules of proper 

permanent hair relaxing. Hair textures that are naturally curly, wavy or kinky can be 

satisfied with Ceramic Phusion Technology. 

By combining ceramic irons with the Design Essentials products it is easy to achieve 

thermal straightening that creates maximum movement, intense sheen and long lasting 

styles. 

bonika.shears 

Featuring Leah Watson & Bonnie Megowan 

Crop Circles: Haircut Collection 

Quickly create a sexy textured cut for short, medium or long hair 

using the Crop Circle Technique. Learn from Leah Watson, The 

Mistress of Information and internationally renowned shear expert, 

Bonnie Megowan. Be inspired by Leah’s difficult journey to her current 

position as a sought after celebrity stylist for the movie and cable 

industries. 




north room I 


Create a signature style for your client with circular and parabolic sectioning 

See a new, easier hand positioning for point cutting 

Learn how to select the right tool based on your cutting style, client’s hair texture and 

finished look 

north room I 


Movers & Shakers 

For Premiere Birmingham tickets call 800-335-7469

nahbila’s.essentials 

Featuring Sonia Tutuwan 

Creative Textured Hair Styling 

Learn the most innovative techniques for managing hair whether it is textured or kinky. 

Gain a wealth of options for all hair including natural afro kinky hair on everything from: 






www.naturalhairandskin.com 

205.317.5767 

charles.gregory 

Charles has been Artistic Director for SoftSheen-Carson, Mizani and Bronner Brothers 

Haircare Companies. His celebrity clients include Halle Berry, Queen Latifah, Laurence 

Fishburne, Monica and many more. 

Textured Cuts 




Learn the basics of advanced haircutting techniques 

Utilize different cutting tools to achieve different effects 

Discover basic and advance haircutting theories 

Hair Color for Dummies 





Twists 

Locks 

Washing 

Combing 

Styling 

Also, we will discuss the use of color to enhance your appearance and extensions to 

increase your style variety. The current movement towards natural hair is no fad, but a 

movement towards redefining and embracing what is beautiful and acceptable to people 

with textured hair. 

Attend this class and embrace your roots today! 

Featuring Charles Gregory 

north room I 


Gain a broader knowledge of color theory 

Learn when to color and when not to color hair 

Demonstration of hi- and low-lighting techniques 

Properly color gray hair without receiving any unwanted cast 

north room I 


north room I 


east room N 


chuck.caple 

Featuring Chuck Caple 

Chuck’s Bob Collection 

Bobs are the “in” style for the new season. Chuck’s new collection goes from chin length 

to jaw length, symmetrical and asymmetrical defining the look for the future. Including the 

Asian bob, diagonal bob and futuristic bob, this world leading cutter’s signature trademark 

is putting movement into hair through the art of distribution. 

north room B 

Sun • 9:15 - 10:15a 

Color Placement: More than Coloring Hair 

Many can color hair but few can place color exactly where and how they want it. 

• Discover how to place color exactly at the desired level you want 

• Placing color is easy and fun 

• Cover hair completely 

salonsense 

Featuring Terri Winston 

The Secret Tools to Success 

Are You Bankable? 

So you made a million dollars and now it’s gone. What’s next? 











north room B 


Millionaire’s secrets 

Legitimize your business 

Benefits of corporate structuring 

Your dream team 

Making your money work for you 

Tax secrets, benefits and management 

Establishing business credit 

Credit management 

FICO building 

Financial freedom 

north room I 



21

arbershop.highlights 

barbers only 

magazine 

Featuring Craig “Mr. Taper” Logan, Bashan 

“B.G. Cutta” Gibbs & Vinny “Barberino” McGill 

Mr. Taper boasts 18+ years as a Master 

Barber, Bashan is one of Atlanta’s most 

requested celebrity stylists and Vinny, 

owner of Legends in downtown Atlanta 

is one of the youngest Master Barbers 

in GA. 

The Hollywood Barber 

“What’s a Hollywood barber?” “How’d 

they get that job?” This class is for the 

advanced Master Barber who has ever asked these 

questions. 

• Cut/style with Hollywood results; attract celebrity 

clientele 

• Secrets to the photo shoot and film “perfect haircut” 

• See the urban professional look popularized in today’s 

media 

• Perks of the Hollywood barber 

The $100 Haircut 

What would make your client spend $100 on a haircut? 

This class is for advanced barbers or stylists who want 

to increase ticket sales. Attract new clients with the 

promotion and execution of the $100 Haircut. 





Multicultural haircut styles 

Client Focus (the pamper session) 

Promote yourself, upgrade your profession, look the 

part 

Increase your ticket and finalize client relationships 

Barbering 101: 

The Beautician & Beginning Barber 

Crash Course 

Barbers Only emphasizes multicultural techniques 

for any barbershop or salon; an excellent class for 

beginning barbers and beauticians and a great refresher 

for veterans. Learn barbering basics with professional 

results! 

• Basics of a professional look, regular haircut and 

taper-fade 

• Regular/Even and Taper/Fade style intro 

• Superior cutting techniques, tools and hygiene 

• Promotion and professionalism 

22 

north room H 


north room H 


north room H 


. 

andis 

Featuring Ivan Zoot, 

Director of Education & Training 

Learn more, earn more, cut more, do more! This 

contemporary clipper class will change your haircutting 

forever. Learn amazing things you did not know you 

could do with clippers. Faster cutting, better blending, 

tighter fading…it’s all here in this 2007 clipper cutting 

extravaganza! Transform money into your pocket, 

immediately! 

Andis Experience Zone, 

Interactive Clipper Play Area 

You’re invited to come and play with Andis clippers at the 

ultimate stylist destination! Experiment with and explore 

the tools, techniques and fun of today’s clipper cutting. A 

“clientele” of no-risk mannequins are ready and willing to 

play along. This is the ultimate try-before-you-buy clipper 

test drive! 

jim.jones.eagle.international. 

seminars,.inc.. 

The Art of Razor Cutting 

Jim Jones, known as the Zig Zigler of haircutting for over 

35 years, brings you the dynamics of razor cutting. In this 

class, you’ll learn: 





north room H 

Sun & Mon • 10:45a - 12p • 1:45 - 3p 




Featuring Jim Jones 

The flipped-up razor cut 

Backteasing 

Underbeveling 

Cutting on the backside of hair 

Take your artistic skills to the next level! Don’t miss this 

razor sharp class! 

east room A&B 

Sun • 9:15 - 10:45a • 4:15 - 5:45p 


The Inside Buzz in Clipper Cutting 

Jim Jones’ clipper cutting prowess was featured on 

Discovery Channel’s “Big”, featuring his clipper over comb 

haircut. Jim will share his clipper cutting ideas to use 

on both men and women. Get the latest buzz on clipper 

cutting and making more money! 

east room A&B 




. 

wahl ® .professional 

The Wahl ® booth will feature the country’s best stylists 

using a combination of clippers, trimmers and unique 

blades to tailor any cut without picking up a set of shears. 

Exhibit demonstrations include: 

Using a razor blade clipper attachment over a true 

razor to create a more precise effect with much greater 

ease; eliminating the myth that female styles can not 

be done with clippers and trimmers 

Performances of the newest ways to attack a man’s 

head of hair with Wahl ® • 


tools and adding a finishing 

style that will keep your clients coming back again and 

again 




P R O F E S S I O N A L 

oster ® .professional. 

products 

Featuring the Oster Ambassadors 

Education at its best! You won’t want to miss the exciting 

education and performance by the Oster Ambassadors. 

They will not only show you how much range and creative 

ability clippers allow you, they will teach you how to 

implement it into your own creative mind. 

• Learn techniques that you never knew were possible to 

achieve with clippers 

• Implement these techniques into your daily work 

• Save time and generate more clients per day 

Give your career a boost and spend some time with the 

Oster Ambassadors! It will be time well spent! 




creative.nail.. 

design 

presented by Ace Nail Supply 

Featuring Anna Boyer 

The Custom Blended Manicure by 

Creative Nail Design ® 

Create customized enhancements that complement skin 

tones or create the perfect contrast for a dramatic nail 

makeover. Blend signature shades to create the illusion 

of longer nail beds. Create enhancements that represent 

you as an artist and raise your profits and increase your 

client base. 

north room E 


Brisa Gel by Creative Nail 

Design® 

Create sculpted and overlay nails that last with unbeatable 

shine and durability using Brisa Gel. This innovative 

U.V. Gel features high quality sculpting gel with incredible 

workability, combined with revolutionary technology that 

covalently bonds to natural nails. 

north room E 


Customized Liquid & Powder 

Enhancements by Creative Nail 

Design ® 

• Perfect smile lines and the traditional techniques of a 

Permanent French Enhancement 

• Build enhancements that have natural beauty and 

incredible durability 

north room E 


Natural Nail Care by Creative Nail 

Design ® 

Explore profit building brands such as SpaManicure ® 

for comprehensive citrus infused manicures, moisture 

enrichment with SolarManicure ® , marine derived 

pedicures utilizing the SpaPedicure ® line and pedicure 

options with Raw Earth. 

north room E 


See live demonstrations on Brisa Gel, Customized Liquid & 

Powder and Custom Blend enhancements at the booth. 




opi.products,.inc. 


Featuring Joseph Pham 

Spa Services by OPI 

Today’s spa concept is not about a place with a lot of 

space, it’s a way of doing business and servicing customers 

to build long-term relationships. It’s about an experience 

that’s memorable and worth repeating. Learn how 

to put “ahhhh” into every service to keep clients coming 

back for more! 

north room E 

Sun • 10:45a -12:15p 

Express Sets 

Looking for fast techniques for acrylic enhancements and 

the latest in quick natural nail services? Look no further! 

We’ve put the pedal to the metal on new service ideas 

that will increase your speed and your profitability! 

north room E 


Makeover Artistry 

See the latest techniques for reconstructing short flat nail 

beds, creating exciting nail art and French techniques with 

OPI’s AbsoluteFx and new Brights Nail Lacquer Collection. 

If you can imagine it, you can create it with OPI! 

north room E 


Nailing the Basics 

Jump back in or start your career off right with OPI! 

Whether you’re fresh out of school or have just been away 

from the business for a while, OPI can help you make the 

transition to profitable professional by focusing on salon 

service essentials. 

north room E 

Mon • 2 - 3:30p 

O •P • I 


nail.education 

nail.tek 

Featuring Valerie Clark 

With over 25 years of experience, Valerie’s “down-to- 

Earth” personality combined with her insights make her 

classes informative, useful and worthwhile. 

The Art of Nail Rx 

Natural is real. All else imitates nature. 

At Nail Tek we employ Assistive Science; science that 

assists the body in the natural process of growth, 

development and repair. We never mimic nature—we 

facilitate it. Our products are designed to deliver natural 

results. Help clients grow strong, healthy natural nails. Be 

a leader in your profession. 

• Become a diagnostic professional with techniques to 

conduct a client interview 

• Diagnose nail conditions 

• Make prescriptions for at home therapy. 

Assistive Science…The Nature of Nail Tek 

north room C 



23

2 

nail.education 

gelousy.gel.nail. 

systems 

Featuring Erick Westcott Featuring Anita Walker 


Featuring Vickie Maher 

Pink & White for Perfection & Profit 

From basic application to perfecting your arch, file angles 

and uniform smile line placement, this class will keep your 

phone ringing with referrals and people begging you to fit 

them in for the perfect French enhancement. 

In this fun and informative class, learn how to: 




Perfect your pink and white gel application 

Fix problems before they start 

Create the perfect French gel enhancement 

every time 

north room C 



lechat.nail.care.. 

products 

LeChat Powder Gel ® System & 

Color Gel Nail Art 

Enhance your skills and increase your profits with our 

innovative gel systems. The possibilities are endless with 

LeChat’s gels and nail art! 

LeChat Nobility TM Competition Gel 

Soak Off Formula 

A great addition to spa services, this innovative soak off 

formula gel system caters to natural nail enhancements. 

This system: 




north room C 


Keeps natural nails from breaking 

Helps polish last longer 

Applies quickly and easily 

Your clients will be completely satisfied! 

north room C 




. 

poshe’ 

Getting Real: The Science of 

Healthy Nails 

This is the most insightful class ever on natural nail care! 

This class begins with the structure and composition of 

healthy nails, then identifies the many causes of common 

nail problems and their solutions. This class also covers 

the latest findings on nail infections and how to treat them 

for the fastest, safest results, all without compromising the 

condition of the natural nail. 

east room M2 


Relaxology Massage for Pedicures 

Your clients will be coming back for more when you 

give them the ultimate in stress and tension relief. Using 

specific massage and pressure points from zone therapy 

and reflexology to induce relaxation, this hands-on class is 

the perfect way to refresh your day! 

east room M2 

Sun • 1:45 - 3p Mon • 11a - 12:15p 

backscratchers.salon. 

systems,.inc. 

presented by Lebelle 

Featuring Gail Crawford 

Glass Glaze Fiberglass and Silk 

Wrap System 

Offer natural looking nails without using primers or monomers. 

Apply the best fiberglass/silk system available. 

north room D 


Technical Troubleshooting 

Join Gail for application technique information, troubleshooting 

ideas and suggestions on retailing and add-on 

services. 





Glass Glaze System 

Extreme Powder Glaze System 

Heavenly Soles Foot Care System 

Salon Aseptic Control System 

north room D 


Extreme Powder Glaze System 

The best of resin technology and acrylic combine! Extreme 

uses no primers or monomers resulting in no harsh odor, 

very little filing and strong, durable results in 30 minutes. 

north room D 

Mon • 9:15 - 10:30a

precision.nails 

Featuring Jaime Schrabeck, 

Ph.D. 

Waterless Spa Pedicures 

Spa pedicures are hotter than ever, but so is the 

controversy surrounding foot spa safety. Protect the health 

and safety of your clients and yourself. 

• Provide extraordinary spa pedicures without the hassle 

and expense of foot spas 

• Save time, reduce costs, work cleaner and smarter 

than your competition 

• Attract more clients with the safest and best pedicure 

possible 

Clients Behaving Badly 

Bad clients ruining your business? Wish you had better 

clients and more of them? Manage even the most difficult 

clients! 



east room M2 


Mon • 12:30 - 2p 

Implement policies that eliminate bad behavior 

Improve the quality and quantity of your clients while 

increasing job satisfaction and income 

east room M2 


specialized.continuing.. 

education.consultants 

Featuring Nancy King 

Pedicure Spa Compliance 

Don’t get caught with your dirty pedicure screens on CNN! 

Set your salon apart from the rest. Learn: 



Sanitation procedures to protect your clients 

How to avoid fines and lawsuits by sanitizing properly 

north room C 


Independent Contractors & 

Booth Renting 

• Determine a tech’s work status as a booth renter, 

employee or independent contractor 

• Importance of written booth rental agreements 

• Pros and cons of booth-rental vs. employee-based 

salons 

• Organize a successful booth-rental environment 

north room C 


fungus.&.mold prolinc 

Featuring Paul J. DiMeglio, P.h.D. 

Fungus & Mold: Causes and Cures 

Paul J. DiMeglio, Ph.D. is a chemist, inventor of a Patented 

Anti-Fungal Drug and formulator of TolnafOil, Formula 3 

and Onymyrrhe. He’s a recognized authority in chemical 

technology and product research. Dynamic and thought 

provoking, he’ll leave you optimistic, confident and more 

fascinated by your chosen profession than ever before! 

Learn: 

• Medically based facts explaining the causes of fungus 

and mold 

• The latest products available to prevent and cure 

fungus and mold 

• Everything you’ll ever need to know about curing 

toenail fungus 

Attendees will receive a Certificate of Completion from 

the American Hygenics Association. 

north room D 



fungus 

&MOLD 

. 

atwood.industries 

Featuring Tina Hjelm 

Drill Friendly 

Tina brings over 10 years of electric filing experience to 

Premiere Birmingham and is currently an educator for 

AEFM and the Alabama State Board. In addition, Tina owns 

and manages The Escape Day Spa & Salon in Moulton, AL. 

Tina will share with you: 

• Practical applications and safety procedures in compliance 

with your e-file 

• Ways to master the French Fill 

• Procedures and timesaving techniques to help you earn 

more money 

Tina encourages class participation and the sharing of 

ideas to make our industry “Drill Friendly”. 

north room D 


Mon • 10:45a - 12p 


Featuring Alice Wallace 

Be Natural Total Foot 

Makeovers…They’re More 

than a Pedicure! 

As a 13-year veteran specializing in pedicure services 

and business development, join Alice as she teaches you 

how to: 






Safely and easily remove unsightly callused skin using 

the Be Natural Callus Eliminator and our NEW Callus 

Eliminator Pre-Soaked Pads 

Reduce pedicure time while providing service results 

so gratifying, clients won’t mind paying more 

Safely work with diabetics and the elderly 

Earn extra money retailing products that compliment 

your services 

Build a profitable pedicure business and a loyal 

clientele 




. 

biomaris.usa 

Featuring Rose Chvasta, CIDESCO 

Diplomate & Joyce Cobourne, Esthetician 

MBA 

Sea-phisticated Hot 

Stone Manicure, 

Pedicure and Hand 

Renewal Treatments 

• Revolutionize your spa treatments by 

providing innovative, anti-aging hand and foot care 

• Allow your customers to experience the curative ability 

of the sea! 

• Easily perform sea water manicure, pedicure and hand 

renewal treatments using hot stones or a heat lamp 

east room G 

Mon • 9:30 - 11a 


2

2 

dayspa & esthetics 

biomaris.usa 

Featuring Rose Chvasta & 

Joyce Cobourne 

Ultrasonic Exfoliating 

Facial Treatment 

• Increase moisture retention and reduce 

acne and rosacea 

• Stimulate collagen fiber growth to provide 

an anti-aging result 

east room G 

Sun • 9:30 - 11a 

Glycolic Facial Treatment with 

Explanation of 

Alpha-Hydroxy Acids 

• Slough off plant-based scrubs and see why Glycolic acid 

is important in your spa facials 

• Conduct a proper skin analysis and correct glycolic 

application 

east room G 

Sun • 1:30 - 3p 

Sea-phisticated Hot Stone 

Manicure, Pedicure and Hand 

Renewal Treatments 

• Revolutionize your spa-treatments by providing innovative, 

anti-aging hand and foot care 

• Allow your customers to experience the curative ability 

of the sea 

• Easily perform sea water manicure, pedicure and han 

renewal treatments using hot stones or a heat lamp 

east room G 


The Ultimate Sea-phisticated 

Detoxifying Cellulite Treatment with 

Massage Cupping Technique 

• Learn this unique alternative to the popular Salt Scrub/ 

Wrap Treatment 

• Understand what causes cellulite and how sea water 

based ingredients can make a remarkable difference 

with this shower-optional service 

east room G 


. 

satin.smooth 

Featuring Deborah Coddens 

Waxing Made Easy 

Attend a waxing class that is fun and educational. Catered to 

the attendee, you are able to join the open floor discussion 

about what is happening in the waxing world. 

The newly graduated will benefit by being introduced to 

specialized tools that will perfect their waxing services. The 

seasoned professional will also be inspired by introducing 

new marketing ideas and developing advanced-waxing 

techniques. 




Learn how to make yourself successful in the salon or 

spa 

Incorporate pot waxing and roll-on waxing systems into 

your salon 

See body waxing for all parts of the body, including a 

Brazilian demonstration 

skin.deep. 

cosmeceuticals 

Featuring Kristine Ross 

Cutting Edge Science in Skin Care – 

Micro-Current Non-Surgical Facelift 

and Cosmeceuticals Demo 

This course was designed to bring the aesthetician to a 

higher understanding and awareness concerning the new 

science in the skin industry. 







north room F 

Sun & Mon • 1:30 - 3p 

Learn what to look for in a product line – cosmetic 

versus cosmeceutical 

Discuss micro-current, non-surgical facial rejuvenation 

Discover the science of cosmeceuticals and learn their 

importance 

See a micro-current facial treatment using 

cosmeceuticals 

Hear business objectives including soft sell techniques 

and facials versus 

facial treatments 

Q & A session 

Skin speaks... 

We Translate! 

north room F 


cara.cosmetics. 

international,.inc. 

Featuring Leslie Christin 

Fall/Winter Makeup Techniques 

Learn how to advance your makeup career in this jampacked 

session. Learn tips, tricks and secrets from the 

Hollywood makeup artists! See what makes the stars 

look so spectacular. 




New techniques for Fall/Winter 2007 

Sultry, smoky eyes and false eyelashes 

Creating events and generating retail revenue 

Bridal Makeup 

Join Leslie in a fun-filled hour of tips and techniques. 

Learn how to incorporate bridal makeup services into 

your menu. 




east room M1 


Watch a step-by-step bridal makeup demonstration 

Hear retail ideas to boost your bridal business 

Learn tips for photography and video 

east room M1 


. 

dermavista 

presented by Dermavista.com 

Featuring Betty Harris 

Betty Harris is an esthetician, marketing consultant and 

owner of LeBella Spa in Franklin, TN. 

Non-Surgical Face and Neck Lifting 

• Learn non-surgical lifting with the Contour Ultra, an 

advanced micro-current system for automatic, handsfree 

muscle toning 

• No matter how much time and money your clients 

spend on their skin, if you do not help them firm and 

tighten the muscles beneath, they will never truly look 

younger than their age 

• This will be a live demo and will include a systematic 

cabin and homecare system 

north room F 


For Premiere Birmingham tickets call 800-335-7469

. 

clean.+.easy 

presented by American International 

Featuring Brenda Skermont 

Brazilian Pot Wax 

It’s time for baby soft, hairless skin the Clean + Easy 

way! Hair removal is a big business and Brazilian waxing 

is a great add on service. 

Hard wax is an alternative for many waxing regiments in 

the salon…eyebrows, face, underarms and much more. 

Supervised hands-on application ensures proficiency! 




Learn the basic skills needed to offer this year-round 

service in your salon 

Discover the theory of hair growth and salon hygiene 

Promote service and waxing techniques 

(Attendees please note that demonstrations show partial 

nudity. Educator will need a model from the class for 

Brazilian demonstration.) 

. 

gigi 

presented by American International 

Featuring Cathy Jorgensen 

Eye Brow Shaping – 

Pot Waxing Facial Waxing 

Facial waxing can create different looks or completely 

change the appearance of the overall face. Learn 

the pros and cons of waxing and shaping the brows. 

Observe demonstrations on rules of waxing with detailed 

advanced instructions on speed waxing. 




east room I 

Sun & Mon • 11:15a - 12:30p 

Learn facial, bikini and large area waxing including leg 

and arm techniques 

Discover the answers to waxing problems you may 

have 

Learn tips on how to do a waxing consultation to 

increase business 

Time is money! Learn the latest techniques for pot 

waxing in your salon with GiGi’s Pot Wax System. 

east room I 



temptu.nyc 

Featuring Sylvia Pichler 

Airbrush Make-Up Made Easy 

• Learn color techniques that can be used to update and 

help you master the airbrush application 

• Combine your existing make-up artistry with airbrush 

techniques to achieve optimum results 

• Be introduced to the latest product development for 

Temptu, The Airbrow and see how to achieve the perfect 

eyebrow in seconds 

specialized.continuing.education. 

consultants,.inc. 

As an expert in the area of professional licensing and 

administrative law, Mr. Heupel has served as a Section 

Director for the Colorado Department of Regulatory Agencies 

where he was responsible for administration and policy 

making for the beauty profession. 

Medical Esthetic Practices 

& Liabilities 

As estheticians expand into the areas of chemical peels, 

microdermabrasion and lasers; their risk of liability 

increases substantially. One wrong move and you could lose 

your livelihood. 

This class will discuss: 




east room M1 

Sun & Mon • 11:15a - 12:30p 

Featuring Kevin D. Heupel 

The regulatory line between esthetics and medicine 

Applicable rules so you don’t cross the line 

How to protect your clients by learning FDA 

classifications of esthetic devices 

east room G 



. 

brow.lash.art 

Featuring James Wealthy 

Brow Lash Art by James Wealthy 

As the Creator of the DVD series Brow Lash Art and The 

Art of Threading DVD Vol. I; James is one of the most 

sought after Thread Artists and Brow-Lash Artists around. 

Join James as he: 




Reveals an ancient method of threading 

Teaches the secrets of how to remove unwanted facial 

hair with THREAD 

Offers special bonus features of Eyebrow Tinting and 

the Application of Individual Eyelashes with his NEW 

“Wealthy LASH”Eyelashes Adhesive 

east room I 

Sun • 9:30 - 10:45a • 2:45 - 4p 


Don’t.miss.the.premiere. 

dayspa.event.of.200 ! 

June 1-2, 2008 

Orlando,.Florida 

For.more.information.visit 

www.premiereshows.com 

2

2 

business.forum 

. 

inspiring.champions 

Featuring Oscar Valencia, Jr. & Lance Courtney 

STOP Whining & Start Mining! 

Featuring Oscar Valencia, Jr. 

• Learn the top 3 ways to gain NEW and IDEAL clients 

• Get existing clients to build your business for you 

• Market and promote your business with little or no money 

east room L 

Sun • 9:30 - 11a 

Double Your Income Now! 

Featuring Lance Courtney and Oscar Valencia, Jr. 

• Increase your income $10,000 to $30,000+ 

• Schedule clients for 2 to 3 extra visits per year 

• Double your income WITHOUT raising prices or working more hours 

east room L 



Win Your Client for Life in Just 10 Minutes 

Featuring Lance Courtney 

• Double or triple sales with confidence and integrity 

• Attract new and ideal client referrals into your business 

• Create a WOW experience with every guest every time 

east room L 

Mon • 9 - 10:30a 

salon.training.international 

Featuring Terry Folawn 

10 Points of Profit Every Salon Professional 

Should Know 

• Diagnose what works for your company 

• Understand truths about the relationship between profit and productivity 

• Speed the growth of your business 

east room J 

Sun • 11:30a - 1p 

How to Make $3,000 a Day and Have a Life 




Double or triple service and retail sales 

Maximize dollars spent from your client base 

Determine your professional distinguishing qualities 

Retail Results 




east room J 


Understand the importance of retail recommendations for client retention 

Increase salon retail purchases by at least 50% 

Use proven systems to boost retail business 

east room J 

Mon • 11a - 12:30p 


share.the.wealth 

Featuring John Amico 

5 Simple Systems to Creating Wealth 

This exciting fact-filled presentation is guaranteed to change your thinking. By changing 

five simple habits, you can become a millionaire behind the chair. 




Increase your income overnight 

Earn $100,000 a year and have a net worth of $1 million 

Implement in less than one hour, have fun and retire rich 

The Million Dollar System 

These tried and true methods helped John generate millions of dollars as he created 

his 425 salons. Today, John is helping independent owners grow. Join John and learn to 

implement his Million Dollar System. 



Be on a fast track to create a salon business that will do $1 Million and more 

Learn the proven step-by-step systems to drive clients and staff into your salon 

esbi.international.artistic.team 

Featuring Nuccio Basilisco 

Help I’m Having an Identity Crisis! 

Business Philosophy and Branding 

Who you are makes the difference! Learn how to become unique, translate a vision of 

branding and create a plan to take action. 




BRAND yourself and your salon 

Create an unforgettable IDENTITY to build your future 

Separate yourself from others and dare to be distinctive 

Calling on All Angels 

Personal Growth, Guidance and Direction 

Take a ride through your heart and soul and unlock the door to becoming the angel you 

were chosen to be. 




east room L 

Sun • 11:30a - 1p 

Mon • 11a - 12:30p 

east room L 



east room K Sun • 9:30 - 11a 

east room J Mon • 12:45 - 2:15p 

Discover your full potential and create a new mind set 

Open new doors for life, growth and happiness 

Discover what you are capable of achieving in life 

east room K 

Mon • 9 - 10:30a

hairdresser.career. 

development.systems 

Featuring Jon Gonzales 

Jon’s career spans over 40 years as a successful hairdresser, salon owner, motivational 

speaker and entrepreneur. 

Strictly Business – A Business Strategy for Success & 

Profitability 

• Improve employee attitudes and work habits 

• Develop powerful business management skills 

• Learn cost-effective marketing techniques 

• Hear 10 steps to grow your business 

• Discover how much and when to raise prices 

• Implement 6 steps to build customer loyalty 

• Learn team building guidelines on how to recruit, hire, train, compensate and motivate 

i.s..marketing,.. 

designers.&.printers 

Activate All Sources of Income 

Starting and running a successful business is no easy task. It takes commitment, determination 

and a will for success. Take advantage of 24 years of experience from an “Addy 

Award” winner listed as “Marketing Guru” by LNE. 







east room K 

Sun • 11:30a - 1p • 3:30 - 5p 

Mon • 11a - 12:30p • 2:30 - 4p 

Featuring Donna Martin-White 

Learn vital skills used by the most successful businesses 

Find out why the ability to influence effectively is one of the most important 

business skills 

Save thousands of dollars on marketing and still see increased response 

Discover why most advertising does not work 

Hear the mistakes that have caused so many businesses to fail 

Discover 101 tips on how to double your income 

east room K 




. 

mikal.salon.and.spa.computers 

Featuring Fred Dengler 

Put Your Marketing on Autopilot! 




Learn 3 ways to get your customers back in more often 

Double your new customer retention and create easy referral programs that work 

Put your marketing on autopilot – with minimum effort and costs you can get maximum 

results 

Supercharge Your Front Desk 




east room J 

Sun • 9:30a - 11a 

Mon • 9a - 10:30a 

Discover new up-sell, pre-booking and price check scripts 

Make up to $60,000 extra at the front desk without adding staff, extra marketing or 

increasing management time 

Fine tune your front desk customer service and turn it into the most profitable part of 

your business 

east room J 



Win a FREE trip 

to Premiere 

Orlando 2008 


Premiere Orlando is considered to be 

one of the best beauty events in the 

United States. Everyone wants to 

attend! Even more…we want 

YOU to be there. One lucky 

winner* will receive the 

following: 

Two round-trip airline tickets to 

Orlando, Florida 

Two nights of hotel 

accommodations 

Two tickets to attend premiere 

Orlando 2008 on June 1st and 2nd, 

2008 

Two Walt Disney ® • 




Park Hopper tickets 

Two tickets to the Premiere Party 

*To enter, just complete the back portion of 

your ticket. If yours is the lucky ticket drawn 

Monday afternoon at the show, you will 

receive a travel package voucher. 

Remember, you cannot win if you do not 

attend…so purchase your show ticket today! 

You do not have to be present at the time of prize 

drawing to win. 

2

participating companies 

ABBA 

All Dolled Up, Inc. 

American Association of Cosmetology 

Schools 

American Board of Certified Haircolorists 

Andis Company 

Atwood Industries 

B.W. Boyd Shears/ Utsumi America 

BaBylissPRO 

Backscratchers 

Barbara Black Publishing 

Barbers Only Magazine 

Beauties City Supplies 

Beauty Mall 

Beyond White Smile 

BIA International 

Biomaris USA 

Body Care Resort 

Bonika Shears 

Bric McMann 

Brilliant Products/ Silence HP 

Bronner Brothers 

Brow Lash Art 

Cape Connection 

CARA Cosmetics 

Centrix/ Cricket 

Charles Gregory 

Choice Brush 

Chromastics 

Chuck Caple 

Clean + Easy 

Colours of Joy 

Creative Nail Design 

Crown Industries 

CUTS Apparel 

Derma Vista 

Diamond Towel & Supply Company 

Donna Bella Hair Extensions 

Eden Laboratories 

Enzo Milano, Inc. 

Exotic Recovery, Inc. 

Fake Bake Tanning Products 

Falcon International Group 

Farouk Systems 

FHI H.E.A.T. 

Flex 360 Shear Systems 

Florida Shears 

Forest City Beauty Supplies 

Forfex 

Fusion/ Torain Hair Extension 

Gary Gerard’s International 

Gavson Salon Classics 

Gelousy Gel Nail Systems 

GiGi 

Goldwell 

Graham Webb 

Grund 

Hair Prescriptions 

HAIRART, Inc. 

Hairstok International 

IS Marketing 

IT&LY 

It’s So Easy 

Jatai Razors 

JC Penney Salons 

Joewell USA 

John Amico Products 

KARG, Inc. New York 

KMS California 

LaSaunt Hair Color Company 

LeChat Nail Care Products 

Lipchic/ Elan International 

L’Oreal Professionnel 

Magazine Service Outlet 

Martin Parsons 

MATRIX 

Metropolis Technology, Inc. 

Millennium by Harms Software 

Modern Salon Media 

Nahbila’s Essentials 

Nail Tek 

Naked Cosmetics 

Natrique 

New Concepts Hair Goods 

Nina, Inc. 

Nu Expressions 

OPI Products 

Oster Professional Products 

Passion Beauty 

Patric Antonio Bradley 

Poshe’ 

Pravana 

Pretty Woman 

ProLinc 

Pure Colors 

Q-Voe International 

RAHA 

Redken 5th Avenue NYC 

Rejuvenation Technologies, Inc. 

Rude Man, Inc. 

RUSK 

Saint Charles International 

Sally Beauty Supply 

Salontech 

Salonwear 

Satin Smooth 

Scissor Mall 

Scruples 

Sebastian Professional 

Sensei Shear Systems/Via San Francisco 

Sexy Hair Concepts 

come.party.in.PINK.with.us. 

and.support.a.great.cause! 

Sunday,.September.30th.•. pm.-.12pm 

Sheraton.Birmingham.Hotel.Ballroom 

cash.bar,.music.&.entertainment.•.must.be.1 .or.over 

suggested donation of $2 per person 

Shine Design Apparel 

Simplicity Hair Extensions 

Skin Deep Cosmeceuticals 

SMART 

Smart Step Therapeutic Flooring 

Smockers 

SO CAP Hair Extensions 

Sparkle Plenty Designs 

Sun Laboratories 

TEMPTU 

The MIKAL Corporation 

The Tetra Corporation 

TheSalonStore.Com 

TIGI 

Toni Love’s Training Center 

Top Secret Haircessory, Inc. 

Tressa 

U.S. Mat 

Ultimate Creations/ Infinite Aloe 

Unique Edge 2000, Inc. 

Upscale Magazine 

Vanish Color Corrector 

Visions Beauty Distribution 

Vitale Pro 

VOILA 

Wahl Clipper Corporation 

Washi Scissor Company 

Wella Professionals 

White Professional Tooth Whitening 

White Sands Hair Care 

Worcester Reading Company 

Plus Many More…. 

Participating manufacturers 

subject to change. 

all.proceeds.from.the.simply.pink party.will.. 

be.donated.to.the.National Breast Cancer Society

easy 

ways to 

register for 

workshops 

minardi 

Featuring Beth Minardi 

BECOME A HAIRCOLOR STAR... 

RIGHT WHERE YOU ARE 

visit www.premiereshows.com 

complete hands-on registration educational form series on page 35 

call one-on-one 800-335-7469 demonstrations 

Seating latest is limited! fashions and trends 

Paid show admission is required to register for workshops. 

JOIN CELEBRITY HAIRCOLOR AUTHORITY BETH MINARDI for an inspirational hour of 

haircolor education at its finest. 

• Learn how she and her husband, Carmine Minardi, built a multi-million dollar 

haircolor business in the center of New York City 

• Hear her discuss the ten steps to success which any salon owner or salon colorist 

can use to place them at the very top of their profession 

• Beth shares how she hires, trains, motivates and rewards new salon professionals 

who show a passion for color 

• She’ll talk about products, color philosophy, color theory and about the importance of 

creating a great color environment... and a winning color “culture” 

Whether you work in a large departmentalized salon or in a smaller, more intimate 

situation, Beth’s pearls of wisdom will leave you with the great advice you need to 

maximize your salon success. Don’t miss this one hour lecture! A question and answer 

session with Beth concludes the program, so be sure to have your questions ready. 

Beth Minardi is a contributing editor to both Modern Salon and Process Magazines. 

In addition, she pens a monthly Haircolor Question and Answer newsletter on 

behindthechair.com. She is co-creator of Color America with Beth Minardi, a color 

seminar designed to maximize the skills of career colorists and to elevate professional 

hair coloring to an art form. 

east ballroom A 

Sunday ONLY • 12:30 - 1:30p 

Look & Learn Prices 

$25 On or Before Aug 25 

$35 After Aug 25 

$45 Day of Show 

workshops 

simplicity.hair.extensions 

Featuring Okyo Sthair 

As SIMPLE as 1-2-3 

Forget the 6-hour application time. Fast, easy, versatile and a departure from every system 

on the market, SIMPLICITY takes less than 30 minutes to apply. This revolutionary new 

product requires no weaving, sewing, heat, messy glue or adhesive. 

With SIMPLICITY, your clients can have the gorgeous hair they have always wanted and you 

can significantly expand your extension business. SIMPLICITY will not damage clients’ hair 

and actually aids in the growing out process. 





Application in less than ½ hour 

Will not damage hair 

Comfortable and carefree 

Profitable 

Hair Extensions will be available 

for purchase the Day of Show! 

east room D 



new.concepts.hair.goods 

Featuring Bobbi Russell 

Female Pattern Baldness 

As a certified “Master” by the American Hair Loss Council, 

join Bobbi to learn and understand why women lose their 

hair, when to use extensions and replacements and two 

different attachment methods. 

east room D 


MegaTips (U.S. Patent #4934389) 

Learn how to earn up to $2000 for a head of hair 

extensions. This course will offer an in depth training 

on hair analysis, selection, application, removal and 

maintenance. 

Lace Front 

Ever wonder how Tyra Banks and Beyonce’ change 

their hair? With lace fronts. This fast paced course 

will cover consultation, selection, design, application 

and removal. 

Hair Extensions will be available for purchase at the show. 

east room D 


What do I need to bring? 




Brushes 

Combs 

Sectioning clips 

Workshop Price 

(A $200 Value) 

$99 For the first 100 

registered 

What does the registration 

cost include? 

• Mannequin 

• Practice hair 

• Certification in 

SIMPLICITY Hair 

Extensions 

What do I need to bring? 







Brushes 

Combs 

Sectioning clips 

Shears 

Scissors 

Spray bottle 

Workshop Prices 

$199 On or Before Aug 25 

$249 After Aug 25 

$299 Day of Show 

What does the registration 

cost include? 

A class kit will be provided 

containing: 




Mannequin 

Practice hair 

Certificate of Completion 

31

Coupon Savings for Everyone! 

coupons.•.coupons.•.coupons 

Satin Smooth 

Receive $25 OFF 

Brazilian waxing kit 

FREE Gift 

when you come to the 

Satin Smooth booth 

LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST. 

COUPON VALID AT PREMIERE BIRMINGHAM, 

SEP 30 & OCT 1, 2007 ONLY 

New Concepts 

Hair Goods, Inc. 

Receive 

10% OFF 

any kit with 

purchase at show! 



SEP 30 & OCT 1, 2007 ONLY 

LaSaunt Haircolor 

Company 

Receive a FREE 

LaSaunt Jel 

Developer 20 volume 

(4 fl. oz.) 



SEP 30 & OCT 1, 2007 ONLY 

Skin Deep 

Cosmeceuticals 

Present this coupon & receive 

a retail size bottle of 

Copper Peptide Intense 

Eye Therapy at 

50% OFF 

of show sale price! 



SEP 30 & OCT 1, 2007 ONLY 

Backscratchers Salon 

Systems, Inc. 


SeptiFile Trial Pack 

with any minimum 

purchase of $20 



SEP 30 & OCT 1, 2007 ONLY 

Poshe’ / Almell 

Products, LTD 

Receive a FREE Video 

with the purchase 

of a 9 pc. Starter Kit 

for only $40 



SEP 30 & OCT 1, 2007 ONLY 

Scissor Mall 

Receive 

$100 OFF 

the purchase 

of each “Shisato” Shear 



SEP 30 & OCT 1, 2007 ONLY 

John Amico 

Products 

Biomiol Repair Treatment 

Instantly repairs, reconditions hair 

after color, perm or chemicals 

Receive a FREE bottle of 

Biomiol imported from Italy. 

Treatments regularly $25, 

receive yours for FREE! 



SEP 30 & OCT 1, 2007 ONLY 

Tressa 


Hobo Tote Bag with purchase 

of K.I.S. Kit • Show Price $25 

Kit contains: shampoo, 

invigorating conditioner, root lifter 

& thermal protecting hairspray 

(A $53 Value) 



SEP 30 & OCT 1, 2007 ONLY 

Nail Tek / Prima 

Technologies 


companion case for the 

ORIGINAL Crystal File and the 

ONLY one with the Lifetime 

Guarantee 

($7.50 Value) 



SEP 30 & OCT 1, 2007 ONLY 

Nina Inc. 

Premium source for Tara, 

Matsuzaki & Yaska Shears. 

Buy any brand of shear, 

Get FREE thinner & razor 



SEP 30 & OCT 1, 2007 ONLY 

KARG Inc. 

New York 

Purchase 2 or more 

Dry Hair Cutting Shears & 

receive 1 FREE K-14 or K-30 

DHC Shear & 1 FREE DVD 



SEP 30 & OCT 1, 2007 ONLY 

CARA Cosmetics 

Receive a FREE #16 Brush 

(A $29 Value) with purchase 

of “Rediscover Your Beauty” 

DVD 



SEP 30 & OCT 1, 2007 ONLY 

White Sands 

Receive 

10% OFF 

any purchase of $50 or more 

(including tools) 



SEP 30 & OCT 1, 2007 ONLY 

Toni Love’s Cosmetology 

Training Center 

Advanced Cosmetology Classes 

for Licensed Cosmetologists 

Receive $100 OFF 

Hair Replacement Classes 



SEP 30 & OCT 1, 2007 ONLY 

Lipchic / Elan 

International Ltd. 

Save 

$10 OFF 

all Intro Salon/Spa 

starter displays 



SEP 30 & OCT 1, 2007 ONLY

Clip.&.save.with.free.coupons.from.some.of.your.favorite.manufacturers.&.distributors.. 

Take.advantage.of.superior.discounts.&.savings.on.the.latest.products..Refer.to.coupon.for.additional.details. 

coupons.•.coupons.•.coupons 

Saint Charles 

International 

Purchase a 5 pc. 

Salon Starter Kit for $26.50 & 

receive 50% OFF 

the second one. 

(A $13.25 savings) 

PLUS...Receive 

our DVD FREE 



SEP 30 & OCT 1, 2007 ONLY 

FHI Heat, Inc. 


2oz bottle of FHI Hot Sauce 

(A $14 value) 

No Purchase Necessary! 



SEP 30 & OCT 1, 2007 ONLY 

Florida Shears 

Home of the famous 

Sunsharpy cutting Tools 

Buy the “NEW” striped “Zebra” 

shear for only $299 or any other 

shear valued at $189 

or more & receive one FREE: 

• hand made cobalt shear + 

thinner valued at $175 

• leather case 

• scissor oil 

• chamois scissor cloth 



SEP 30 & OCT 1, 2007 ONLY 

Washi Scissor 

Company 


thinning or texture shear with 

purchase of $199 or more. 



SEP 30 & OCT 1, 2007 ONLY 

Atwood Industries 

Receive 

10% OFF 

all products / merchandise 

in addition to Show Specials 



SEP 30 & OCT 1, 2007 ONLY 

Biomaris USA 

Receive 

10% OFF 

the wholesale price of 

professional or retail products 



SEP 30 & OCT 1, 2007 ONLY 

Bonika Shears 

Buy one shear, get the second 

of equal or lesser value 

Half Price 

Buy 3 or more shears, 

receive 25% OFF 

Total Purchase 



SEP 30 & OCT 1, 2007 ONLY 

Silence HP 

The “GREEN” dryer 

$10 Savings 

on each purchase of any 

energy efficient Graphite or 

Ionic Silence HP dryer 



SEP 30 & OCT 1, 2007 ONLY 

Gelousy Gel 

Nail Systems 

Purchase any box of 

Gelouflex Gel Tips & receive 

a Gelousy Brush-On Glue 

FREE 

(A $6.95 value) 



SEP 30 & OCT 1, 2007 ONLY 

All Dolled Up! 

Purchase 

one (1) DVD for $49.95 

or two (2) DVDs for only $70! 

Save $30 for show 

participants 



SEP 30 & OCT 1, 2007 ONLY 

Derma Vista 

Receive 10% OFF all 

SESDERMA 

Skincare Products 

ordered at show! 



SEP 30 & OCT 1, 2007 ONLY 

see.page.2 .for.details 

Upscale Magazine 

Upscale 

Subscription 

Special 

Receive 

5 issue subscription for $5 



SEP 30 & OCT 1, 2007 ONLY 

Fake Bake Tanning 

FREE $25 gift 

of Skinny Solution TM Cellulite 

Fighter with soft, 

sunless “Glow”! 

with purchase 

of Fake Bake Starter Bag 



SEP 30 & OCT 1, 2007 ONLY 

Sparkle Plenty Designs 

says treat yourself & take 

$5 OFF any one of our 

gorgeous blingy crystal tees 

or tanks! 



SEP 30 & OCT 1, 2007 ONLY 

Win a FREE trip 

to Premiere 

Orlando 2008

premiere.Birmingham.policies 

To enhance the show experience for all, we appreciate your cooperation with the following: 





3 

In order to purchase products, you will be asked to verify that you are a professional or 

student of the beauty industry. 

No strollers or pull carts allowed on the show floor. 

Premiere BIRMINGHAM is a trade show for Professionals in the Beauty Industry ONLY. 

This program is not open to the general public. 

Opinions stated at the conference are those of the presenters and not necessarily those 

of Premiere Show Group. Show Management reserves the right to change or cancel 

any portion of the program without prior notice. Premiere Show Group cannot be held 

responsible for exhibitors that may drop out of the event. 

Class Attendance: Classes included with your registration are available on a first-come, 

first-serve basis. Hands-On and Look & Learn Workshops with separate fees are limited by 

the number of seats in the room. 

Continuing Education: 

Georgia Attendees – Attendees will receive two (2) credit hours towards your license. 

Certificates will be provided at Registration. 

North Carolina Attendees – Download “Out of State Credit for Continuing Education Hours” 

at http://www.cosmetology.state.nc.us. Each instructor must sign the form for each class 

attended. Attendee is responsible for submitting course outline and requested form via mail 

within 30 days after completion of the course. The Board will review your request and grant 

credit as appropriate. 

South Carolina Attendees - Attendees will receive 6 to 12 credit hours toward license. 

Information will be provided at Registration. 

Tennessee Attendees – Contact your State Board at (614) 741-2515. All arrangements have 

been made for CE hours. 

For additional states eligible for continuing education, call (800) 335-7469. 

NO Children Policy: Premiere BIRMINGHAM gives the professional an opportunity to 

experience and learn. Due to insurance liabilities and also with respect to your professional 

peers, children of any age will not be permitted on the show floors; nor will they be allowed 

to purchase tickets or be admitted into any of the educational components. 

No Smoking Policy: In compliance with the Alabama Clean Air Act, smoking inside is 

prohibited by the Birmingham Jefferson Convention Center. Designated smoking areas 

outside the building will be marked. We appreciate your cooperation. 

Photography/Videotaping: No photography or videotaping of premiere BIRMINGHAM or its 

Educational Program is allowed without prior permission from Show Management. 

Public Paging System: If attending the show with friends in the industry, be sure to set a 

specific time and place to meet, as there is no public paging system within the Convention 

Center. 

Special Needs: If you have special needs that require assistance to ensure your participation 

in premiere BIRMINGHAM is more enjoyable and meaningful, please contact Premiere Show 

Group at 800.335.7469 at least three weeks prior to the show. 

Tickets: Tickets are non-refundable and non-transferable (tickets cannot be shared). 

attendance.policies 

Are you a professional or student of the professional beauty industry? We hope so, because 

we don’t want to have to say “no”. Premiere BIRMINGHAM is ONLY open to beauty industry 

professionals and students. 

In order to purchase tickets, you will be required to verify that you are a professional or student 

of the beauty industry. Non-licensed ticket holders or those unable to provide acceptable 

identification will not be admitted. Please note: Tickets are non-refundable and non-transferable 

(tickets cannot be shared). 

The following is a list of acceptable forms of credentials identifying you as a member of the 

professional beauty industry: 

Salon/Spa Business License denoting Salon Ownership • Sally’s Professional Card (red) 

Distributor Store Card • Cosmetology License • Cosmetology School ID Card 

Cosmetology school business or state license 

If you have another form of credential which is not listed above, please call 800-335-7469 

or visit www.premiereshows.com. 

ticket.outlets 

To.purchase.premiere.BIRMINGHAM.200 .show. 

tickets,.contact.these.authorized.ticket.outlets,.visit. 

www.premiereshows.com.or.call. 00.33 . . 

Ace Nail Supply 

Norcross, GA 

800.783.1112 

Beauty Alliance Stores 

Largo, FL 

800.282.2843 

European Image Salon 

Suppliers 

North Charleston, SC 

800.922.5580 

Gulf South Salon Services 

McComb, MS 

800.647.8431 

Gulf States Beauty Supply 

McCalla, AL 

800.933.4724 

Innovative Salon Solutions 

Lithonia, GA 

800.233.1419 

NxTrend 

Lawrenceville, GA 

800.282.9686 

Royal Beauty Supply 

Knoxville, TN 

800.362.9888 x 231 

Sally Beauty Supply 

For Store Locations, 

Call 800.275.7255 

State Beauty Store #20112 

Huntsville, AL 

256.534.8580 

The Salon Center 

Homewood, AL 

877.940.1140 

Wynn Salon Services 

Lawrenceville, GA 

800.282.9686 

hotel & travel.arrangements 

Make.your.hotel.and.travel.arrangements.for. 

Premiere.BIRMINGHAM.the.easy.way!.. 

Book.online.at.www.premiereshows.com.. 

or.call.800-237-5655. 

For.additional.information,.. 

refer.to.page.3 .

egistration.form 

Sep.30th.-.Oct.1st,.200 Birmingham.Jefferson.Convention.Center.•.Birmingham,.Alabama 

ONLY ONE PERSON MAY REGISTER PER FORM.. 

Please copy this form for each additional registrant. 

Show Admission – The show admission fee includes the 

exhibit hall, all FREE classes and show floor education. Premiere 

BIRMINGHAM is a BEAUTY PROFESSIONALS ONLY event. You may 

be required to present photo ID and beauty license or student 

ID during the event. 

The entire event gives the professional an opportunity to experience 

and learn. Due to insurance liabilities and also with respect to your 

professional peers, children of any age will not be admitted on the 

show floor as well as the educational components. 

Beauty Industry Professional Registration – To qualify for the 

beauty industry professional rate, you must be a current member of 

the professional beauty industry and provide your license number. 

Beauty Industry Student Registration – Students who are not 

currently employed as a professional in the beauty industry may 

register at the student rate. Students must provide a Student ID and 

a copy of their official school schedule with their registration form. 

5 ways.to.register 

Online: www.premiereshows.com 

Available until Tuesday, Sep 25th 

By Fax: (407) 265-3134 

By Mail: premiere BIRMINGHAM 

c/o Registration Department 

1049 Willa Springs Drive, Suite 1001 

Winter Springs, FL 32708 

By Phone: (800) 335-7469 (9AM – 5PM, M – F, EST) 

or (407) 265-3131 

Available until Saturday, Sep 29th 

In Person: Contact your local ticket outlet 

(refer to page 34 for a listing in your area) 

registration.deadlines 

Saturday, August 25th - Show Special Registrations must be 

postmarked 

Friday, September 7th - Advance Show Registrations must be 

postmarked 

Friday, September 14 - Orders received after September 14th will 

be held at Will Call under each attendee’s name. Attendee must 

provide photo identification and proof of license. 

show hours 

Sunday, September 30th 9a • 6p 

Monday, October 1st 9a • 4p 

day.of.show prices 

Show Registration 

Two-Day $60 

Student $50 

Workshops 

New Concepts Hair Goods $299 

SIMPLICITY Hair Extensions $99 

Beth Minardi • Look & Learn $45 

• To register for the show, you must complete sections 1 – 3 and 5 – 6 

• To register for Workshops, you must complete sections 1 – 2 and 4 – 6 

1 contact.information 

Please print clearly the following information & keep a copy for your records. 

NOTE: License number is REQUIRED to process registration (see page 34 for details). 

Name: 

Licensing State: License#: Salon/School Name: 

Address: 

City: State: Zip Code: 

Phone: ( ) Email: 

This is my � Home Address � Business Address 

2 attendee.type 

� Stylist 

� Colorist 

� Esthetician 

� Nail Technician 

� Barber 

5 total.payment 

6 method.of.payment 

(Please check all that apply) 

� Massage Therapist � Salon Owner/Manager 

� Cosmetology Teacher � Independent Contractor/ 

� Esthetics Teacher 

Booth Renter 

� Nail Technology Teacher � Other: ________________ 

� School Owner � Student 

3 show.registration 

On or Before August 25th 

� Professional Two-Day Advance $40 

� Student Two-Day Special $30 

4 workshops 

Beth Minardi • Look & Learn (select time) 

� Sunday • 12:30 - 1:30p 

New Concepts Hair Goods (select time) 

� Sunday • 10:30a - 12:30p 

� Monday • 1 - 4p 

SIMPLICITY Hair Extensions (select time) 

� Sunday • 2:30 - 4p 

� Monday • 9:30 - 11a 

How did you hear 

about the show? 

� American Salon 

� American Spa 

� Attended Past Show 

� Barbers Only Magazine 

� Beauty Launchpad 

� Behindthechair.com 

� DAYSPA 

Includes entrance to the exhibit hall plus all FREE educational 

classes & show floor education 

Please allow 7 - 10 business days for processing. All sales are final, no refunds. 

Subtotal Show Admission 

� Check enclosed � Money Order enclosed Check or Money Order # ________ 

(made payable to premiere BIRMINGHAM in US Dollars only. A $20 fee for returned checks will be assessed) 

� Visa � Mastercard � American Express 

Credit card charges will appear on your statement as Premiere Shows, Inc. 

Card Holder’s Name: (please print) 

Authorized Signature 

Card # Exp. Date 

CID # (3 or 4 digit security code on your card) 

After August 25th 

� Professional Two-Day Advance $50 

� Student Two-Day Special $40 

NOTE: Paid show admission is required to purchase 

Workshops. Seating is limited. (see page 31 for details) 

Price 

� On or Before August 25th $25 

� After August 25th $35 

Price 

� On or Before August 25th $199 

� After August 25th $249 

Price 

� $99 (for the first 100 registrants) 

Subtotal Workshops 

Section 3 + Section 4 = Total Amount Due $ 

� Distributor 

� ESTETICA 

� Friend/Co-worker 

� Modern Salon 

� Nailpro 

� NAILS Magazine 

� Other Industry/Trade Event 

� Poster 

� Salons Unlimited 

� Upscale Magazine 

$ 

$ 

For Office Use Only 

Date received 

_________________ 

Date processed 

_________________ 

Pending Order # 

_________________ 

Customer ID # 

_________________ 

3

directions to.the.. 

convention center 

Birmingham Jefferson Convention Center 

2100 Richard Arrington Jr. Blvd. N 

Birmingham, AL 35203 

From NORTH & SOUTH (I-65) 

At the downtown interchange of I-20/59 and I-65 

take I-20/59 East. Continue to the far right-hand 

lane and take the 17th street exit (#125A). Turn 

left at the first light onto 8th Avenue. Proceed on 

8th Avenue to Richard Arrington Jr. Blvd North 

and take a left. Pass under the Interstate and the 

BJCC will be on the left. 

From the EAST (I-20) 

Take I-20 West to the 22nd Street exit #125. 

At the bottom of the ramp, continue straight 

across 22nd Street and make a right at the next 

intersection onto Richard Arrington Jr. Blvd North. 

The BJCC will be on the left. 

From the WEST (I-20) 

Take I-20 East/I-59 North to exit #125B, which 

is 22nd Street. Turn left at the second stop light 

and then left again on 9th Avenue North. Go two 

blocks and take a right at the intersection onto 

Richard Arrington Jr. Blvd North. The BJCC will be 

straight ahead on the left. 

10 .Willa.Springs.Drive,.Suite.1001 

Winter.Springs,.FL.32 0 

book.your.hotel & travel online! 

Visit www.premiereshows.com and click on Hotel & Travel or call 

Travel Planners at 800-237-5655 or 212-532-1660 

Sheraton Birmingham Hotel 

Rate: $113 • Adjacent 

2101 Richard Arrington Jr Blvd North 

Courtyard by Marriott Birmingham 

Downtown 

Rate: $89 • 1.5 Miles 

1820 5th Avenue South 

Doubletree Hotel Birmingham 

(formerly Radisson) 

Rate: $99 • 1.5 Miles 

808 South 20th Street 

Drury Inn and Suites Birmingham 

Rate: $88 • 10 Miles 

3510 Grandview Parkway 

Embassy Suites 


2300 Woodcrest Place 

Includes cook-to-order breakfast and evening reception 

800-468-7022 • Z Code: ZV98 

Agreement Code: AP5EP4 

Book online at www.continental.com 

(Enter both Z Code and Agreement Code 

without a space in the Offer Code Box when booking online) 

• No service fees 

• Receive an additional 3% discount on published 

fares when booking online 

Hampton Inn & Suites 

(formerly Wyndham Tutwiler Hotel) 

Rates: $129 - $139 • 0.3 Miles 

2021 Park Place North 

Hilton Garden Inn 


520 Wildwood Circle North 

Hotel Highland @ Five Points South 

(formerly Pickwick Hotel) 


1023 20th Street South 

Marriott Birmingham 


3590 Grandview Parkway 

Oxmoor Valley Inn 


260 Oxmoor Road 

airline & car rental discounts 

800-331-1600 

Refer to Group Discount 

Code # K213092 

PRE-SORTED 

STANDARD US 

POSTAGE PAID 

TAMPA, FL 

PERMIT #2397

Birmingham Jefferson Convention Center • Birmingham, Alabama

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