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The Hull MBA - Study in the UK

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<strong>The</strong> key <strong>the</strong>mes of <strong>the</strong> <strong>Hull</strong> <strong>MBA</strong>Manag<strong>in</strong>g <strong>in</strong> a Global ContextManag<strong>in</strong>g <strong>in</strong> OrganisationsPersonal and Professional DevelopmentManag<strong>in</strong>g <strong>in</strong> a Global Context sets managementdevelopment firmly with<strong>in</strong> an <strong>in</strong>ternational framework,encompass<strong>in</strong>g issues of personal effectiveness, culturaldiversity, management th<strong>in</strong>k<strong>in</strong>g, organisational life and<strong>in</strong>dividuals as change agents.Participants are encouraged to exam<strong>in</strong>e <strong>the</strong>ir ownexperiences, focus<strong>in</strong>g on <strong>the</strong> development of selfawarenessand <strong>the</strong> skills required for manag<strong>in</strong>g <strong>in</strong>organisations characterised by change and uncerta<strong>in</strong>ty.<strong>The</strong>se <strong>in</strong>clude team build<strong>in</strong>g, leadership and negotiation.You will also have <strong>the</strong> opportunity to learn ano<strong>the</strong>rlanguage through use of our excellent resources.Broad issues of ethics and susta<strong>in</strong>ability are now fixtureson <strong>the</strong> bus<strong>in</strong>ess agenda, and many organisations aredriv<strong>in</strong>g forward corporate social responsibility (CSR) asan <strong>in</strong>tegral part of bus<strong>in</strong>ess strategy.Through <strong>the</strong> <strong>MBA</strong> you will develop a critical andmultidiscipl<strong>in</strong>ary understand<strong>in</strong>g of CSR that addresseshow to accommodate social and environmental concerns<strong>in</strong> management decision mak<strong>in</strong>g; stakeholder analysisand related issues; and cultural-diversity issues andemployment practices.Manag<strong>in</strong>g RelationshipsHuman Resource Management<strong>The</strong> Economic EnvironmentManag<strong>in</strong>g Relationships focuses on <strong>in</strong>ternal andexternal stakeholders, br<strong>in</strong>g<strong>in</strong>g toge<strong>the</strong>r strategy andpractice <strong>in</strong> <strong>the</strong> management of human resources with anunderstand<strong>in</strong>g of <strong>the</strong> wider bus<strong>in</strong>ess environment and itsimpact on bus<strong>in</strong>ess performance.Participants undertake a broad survey of <strong>the</strong> bus<strong>in</strong>essenvironment as it imp<strong>in</strong>ges on bus<strong>in</strong>ess decision mak<strong>in</strong>g,cover<strong>in</strong>g social, technological, political, legal andeconomic factors. This equips <strong>the</strong>m to assess <strong>the</strong> relativeimpacts of such factors at any given time and use this<strong>in</strong>formation to <strong>in</strong>form strategic decision mak<strong>in</strong>g.A key outcome of this <strong>the</strong>me is <strong>the</strong> ability to apply aneconomic perspective to a wide variety of issues andproblems, rang<strong>in</strong>g from company-level pric<strong>in</strong>g decisionsto <strong>the</strong> <strong>in</strong>ternational effects of exchange rates.You will also explore key aspects of manag<strong>in</strong>g people <strong>in</strong><strong>the</strong> workplace, <strong>in</strong> bus<strong>in</strong>ess and service organisations,explor<strong>in</strong>g possible strategies for improv<strong>in</strong>g <strong>in</strong>ternal andexternal relationships to achieve strategic objectives.Manag<strong>in</strong>g <strong>the</strong> Value Cha<strong>in</strong>Market<strong>in</strong>gOperations ManagementManag<strong>in</strong>g <strong>the</strong> Value Cha<strong>in</strong> explores key trends <strong>in</strong>market<strong>in</strong>g and <strong>the</strong> management of bus<strong>in</strong>ess operations,focus<strong>in</strong>g on how firms can add value by provid<strong>in</strong>gproducts and services to meet <strong>the</strong> needs of <strong>the</strong> market.We exam<strong>in</strong>e <strong>the</strong> critical importance of logistics andsupply cha<strong>in</strong> management for modern bus<strong>in</strong>esses byl<strong>in</strong>k<strong>in</strong>g <strong>the</strong>oretical developments with contemporarypractices to assess how optimum performance can berealised, <strong>in</strong> terms of <strong>the</strong> organisation as a whole and itsconstituent parts, develop<strong>in</strong>g sophisticated strategies toachieve this goal.Key market<strong>in</strong>g concepts and aspects of applied market<strong>in</strong>gpractice encourage participants to develop a criticalperspective on how market<strong>in</strong>g activities build strategicand susta<strong>in</strong>able value, result<strong>in</strong>g <strong>in</strong> long-term competitiveadvantage <strong>in</strong> specific markets.Both <strong>the</strong> market<strong>in</strong>g and <strong>the</strong> logistics functions requirecollaboration and relationships with o<strong>the</strong>r functionalareas of <strong>the</strong> firm, and <strong>the</strong>se relationships are exploredwith<strong>in</strong> <strong>the</strong> context of a value cha<strong>in</strong> – benefit<strong>in</strong>g <strong>the</strong>customer and <strong>the</strong> company.Manag<strong>in</strong>g KnowledgeAccount<strong>in</strong>g and F<strong>in</strong>ance for ManagersResearch MethodsManag<strong>in</strong>g Knowledge <strong>in</strong>vestigates <strong>the</strong> identification ofrelevant knowledge, how best to acquire it (and how tocope when it is not available), and how to put it to use sothat it genu<strong>in</strong>ely contributes to <strong>the</strong> analysis of complexproblems and to effective decision mak<strong>in</strong>g.Participants are <strong>in</strong>troduced to research methods that arecommonly used <strong>in</strong> bus<strong>in</strong>ess and management, and weemphasise <strong>the</strong> crucial importance of data collection,construction and <strong>in</strong>terpretation <strong>in</strong> shedd<strong>in</strong>g light uponparticular problems.This also provides a platform for <strong>the</strong> development ofunderstand<strong>in</strong>g about <strong>the</strong> selection and design of researchmethods, giv<strong>in</strong>g due consideration to <strong>the</strong> researchquestion(s), contextual constra<strong>in</strong>ts, and issues of ethicsand validity.<strong>The</strong> nature and value of f<strong>in</strong>ancial <strong>in</strong>formation is alsoexplored, so that managers can communicate effectivelywith specialist members of <strong>the</strong>ir team through <strong>the</strong>irunderstand<strong>in</strong>g of f<strong>in</strong>ancial <strong>in</strong>formation and those aspectsof f<strong>in</strong>ance most relevant to <strong>the</strong> management ofcorporations.www.hull.ac.uk/hubs <strong>The</strong> <strong>Hull</strong> <strong>MBA</strong> 7

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