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Annex White book.pdf

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In Italy the total sales value in Super- and Hypermarkets as well asin Free Access Markets has increased at 18.8 million € while in smallermarkets, the sales were increased at 12.8 million €. The market recordsa significant increase during the last year in the sales volume (5,1%)rather than in value (4,4%). It is a positive tendency compared to thegeneral food sector in Italy (+ 1,2%) and to the referring spice / herbs /aromatic plants sector (+ 2,1%). The increase is observed in large storeswith supermarkets as a main sales channel.A5.2.4 SAFFRON PRICE DEPENDING ON AREA AND SALESLOCATIONTable 34 shows the different prices for saffron thread and saffronpowder in Spain at the various geographical zones studied herein. It isobvious that the two extremes in price, i.e. the highest and the lowestprice, are found in the northern part of the country. The lowest priceis found at the north- western area while the highest price is found inthe northern zone V.The research demonstrates that saffron price in Madrid is 0,35 €higher than in Barcelona: saffron threads are more expensive in Madridthan in Barcelona. Nevertheless, the price for saffron powder is the samein both cities. Following table shows total saffron sales in both forms(threads and powder) in hyper- and supermarkets. The information ispresented as in a graphicIn Italy the market suggests an average price that remains constant(1,50 €). We also mention zone 1 that shows a higher average price(+15%) compared to the market average price. We also note a price increaseat 10% for zone 2c. Compared to zone 1 and 2 (Venice and EmiliaRomagna), the regions in central and south Italy show lower prices at25%.200

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