evropska konvencija o krajini - Ministrstvo za infrastrukturo in prostor

financiral posebno strateško delo, da bi opredelilprodajne predloge in možne ključne projekte.Zraven tega podpiramo DTG pri iskanju pravihtržnih smernic in predpisov blagovnih znamk zaturizem v Wachauu. Prav tako jih podpiramo, davključijo občine in jih zavežejo k tem novimsmernicam. Obenem smo vložili veliko sredsteviz podpore LEADER+ za pomoč DTG-ju, da biizpopolnil svoje sposobnosti in uvrstil skupneprojekte na turistični trg.KulturaVečino kulturnega programa v regiji pokrivajopartnerji. V zadnjih letih je bilo težko pridobitivečja sredstva za financiranje kulturnihprojektov, saj oddelek za kulturo v SpodnjiAvstriji ni sodeloval v evropskih programih.Primer kulturnega projekta, ki se je nedavnokončal s podporo Arbeitskreis Wachau, jenamestitev »Kamere obscura za Donavo«, ki jedelo islandskega umetnika Olafura Eliassona.Umetniško delo se nahaja na vzpenjači medSpitzem in Arnsdorfom, ogledi so možni skozivse leto.Poučevanje obiskovalcev o edinstvenostiWachauaMnogo naših ključnih projektov se osredotočana posredovanje sporočila našim obiskovalcem,kakšno vrednost ima edinstvenost Wachaua.Naša strategija je, da bi bistvene elemente teedinstvene krajine naredili vidne in razumljivetudi za javnost.Zaradi tega smo sprejeli niz projektov z imenom»Weltgarten Wachau« (svetovni vrt Wachau), kiželi izpostaviti dele krajine, ki so posebejzanimivi, z ustanovitvijo vrtov za obiskovalce,informacijskih točk in mreže pohodnih poti.Zraven tega načrtujemo izgradnjo dveh centrovza obiskovalce doline Wachau na obeh koncihregije, v Melku in v Krems-Steinu. Načrtovanjecentra za obiskovalce v Steinu že poteka, centerpa se bo odprl najkasneje do leta 2009.Obstajajo dobre možnosti, da bomo prav takoimeli priložnost gostiti dva večja festivala v letih2010 in 2012, ki oba obravnavata edinstvenost,pa tudi ranljivost krajine Wachaua.Ltd.), which is responsible for all aspects of touristmarketing and selling the tourist destinationWachau.Most of all, we support Donau Nieder-österreichTourismus GmbH (DTG) in creating tourist offersthat may be marketed and sold by them. Typicalexamples are a series of museums that havebeen or currently are being enhanced using alarge variety of European and non-Europeanfundings. In areas where it is not so obviouswhich way tourism should go ArbeitskreisWachau also financed special strategic work inorder to identify selling propositions and possiblekey projects.In addition to that, we support DTG in finding theright marketing guidelines and brand regulationsfor the Wachau tourism. We also support themto get the communities involved and committedto these new guidelines. And we also investedquite a lot of our LEADER+ support in helpingDTG build up its capacities and in positioningcommon projects on the tourism market.CultureMost of the culture programme of the region isdone by partners. The last years, it was difficultto get substantial funding for cultural projectssince the department for culture in Lower Austriadidn’t participate in European programmes.One example of a culture project which was finishedrecently with support from ArbeitskreisWachau is the installation »Camera obscura forthe Danube« by the Icelandic artist OlafurEliasson. The work of art is located on the cableferry between Spitz and Arnsdorf and can be visitedall year round.Teaching visitors about the uniqueness of theWachauMany of our key projects are focused on communicatingthe value of the uniqueness of theWachau to our visitors. Our strategy is to makethe substantial elements of this unique landscapevisible and conceivable to the public.Therefore we adopted a series of projects called»Weltgarten Wachau« (world garden Wachau),which tries to show out the parts of the landscapewhich are of special interest by creatingvisitor gardens, information spots and a network125Delavnica 2 / Workshop 2