evropska konvencija o krajini - Ministrstvo za infrastrukturo in prostor

124Delavnica 2 / Workshop 2Nedavni izračuni so pokazali, da je tradicionalninačin gojenja vinske trte petkrat dražji odgojenja trte v položnih vinogradih, do katerihlahko pride tudi traktor. Približno polovicacelotnega vinorodnega območja pripada malimkmetom, ki – trenutno – za pridelek ne dosežejoniti tistih cen, ki bi jim omogočile kritje stroškov.Mnogo od njih je starejših ljudi, ki nimajonobenega naslednika, ki bi prevzel kmetijo. Topomeni, da bo kmalu precejšen delež območij zvinorodnimi terasami zapuščen.Na žalost regija ni uspela prepričati avstrijskevlade, da tudi vinogradniki, ki gojijo trto nakamnitih terasah, potrebujejo podobno finančnopodporo kot gorski kmetje. Ti prejemajosredstva, ker je njihovo delo ključnega pomenaza ohranjevanje značilne avstrijske gorskekrajine, čeprav so možnosti, da bodo kdajkoli zasvoje pridelke dosegli takšno ceno, ki bi jimpokrila stroške, majhne – podobno drži zaštevilne vinogradnike v dolini Wachau.To pomeni, da bomo morali mnogo vložiti viskanje načinov, kako preoblikovati vinogradništvov dolini Wachau na trajnostni način.Potrebno bo poiskati strukture, ki lahkopodpirajo manjše kmete, da bodo lahkonadaljevali s kmetovanjem, najti načine, kakodoseči višje cene za grozdje in vino, najti načine,kako bolje širiti znanje in zavedanje, kakopomembna je kakovost, ter najti odgovore narazlična vprašanja, ki jih porajajo tržneokoliščine, ki se v prihodnosti verjetno ne bodooblikovale v prid načinu vinogradništva, ki jeznačilen za Wachau.TurizemOd leta 2003 je trženje turizma v dolini Wachaupopolnoma preoblikovano. Arbeitskreis Wachautesno sodeluje z novo organizacijo, »DonauNiederösterreich Tourismus GmbH« (Spodnjeavstrijskiturizem na Donavi d.o.o.), ki je odgovornaza vse vidike trženja turizma in prodajeturistične destinacije Wachau.Predvsem podpiramo Donau NiederösterreichTourismus GmbH (DTG) pri ustvarjanjuturističnih ponudb, ki jih tržijo in prodajo. Tipičniprimeri so številni muzeji, ki so bili ali so trenutnov stanju obnove z uporabo različnih evropskih inneevropskih sredstev. Na območjih, kjer nipovsem jasno, v katero smer se naj turizemrazvija, je Arbeitskreis Wachau prav takoThe area of wine marketing is also closelyinterlinked with keeping up the very substanceof the Wachau landscape. The most typical partof our landscape is the old dry stone terraces onwhich a lot of our wine is grown. The Wachau isone of the few remaining landscapes north ofthe Alps where this type of terraces is still in useand not replaced by more market-friendly waysof growing the grapes.Recent calculations show that it costs about fivetimes as much to grow wine the traditional waythan it costs when done on tractor-friendly flatvineyards. About half of the total winegrowingarea belongs to minimum-sized farmers who –at the moment – don’t even get paid the pricesthey would need in order to balance their costs.Many of them are elder people who don’t haveany successors left for their farm. This altogethermeans that a significant percentage of the wineterrace area is about to be abandoned.Unfortunately, the region didn’t succeed in convincingthe Austrian government that also thestone terrace wine growers need similar financialsupport like the mountain farmers. They getmoney because their work is considered beingcrucial for keeping up the typical Austrian mountainlandscape although the chances are lowthat they will ever get a price for their productsthat covers their costs – something that wouldhold true the same way for many of the winefarmers in the Wachau.That means that we will have to invest a lot intofinding ways how to re-structure wine growing inthe Wachau in a sustainable way. This will haveto do with finding structures that can supportthe small-scale farmers to be able to continueworking as farmers, finding ways how to achievehigher prices for grapes and wine, finding wayshow to spread knowledge and quality awarenessbetter than we did before, and finding answersto the various questions raised by themarket circumstances which probably won’t developin a way in the future that favours the typicalWachau style of wine growing.TourismSince 2003, tourism marketing has been completelyre-structured in the Wachau. ArbeitskreisWachau closely works together with this neworganization, »Donau Niederösterreich TourismusGmbH« (Lower Austrian Danube Tourism